posting from mobile increases engagement, but not reach
DESCRIPTION
Study Details: http://edgerankchecker.com/blog/2013/08/posting-from-mobile-increases-engagement-but-not-reach/ Mobile is quickly dominating just about everything, including posting to Facebook. When looking at EdgeRank, we know that Facebook has been giving additional value to newer features or post types. How does Facebook treat posting from a mobile device?TRANSCRIPT
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Posting From Mobile Increases Engagement,
But Not Reach
Only 5% of Pages post via mobile
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Brands that leverage mobile see a 39% increase in engagement per post!t
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Mobile Engagement out-performs all other posting methods
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Reach is not impacted via mobile
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The average brand experienced a definite increase in engagement
when using mobile
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Shares for Pages with 1M+ Fans
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Why the increase in Engagement?
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It’s most likely due to better quality content being
published, as opposed to any algorithm benefits
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Read more on our blog!
edgerankchecker.com/blog
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