Poster separated into three parts, makes viewing the poster

easier due to simple layout.

Contrast between red and white represents the

contrast between stereotypical

conventions such as Good v Bad, Life v

Death.Website information for people who want to know more

Movie tagline makes audience feel helpless, suggests horror to

unfamiliar viewer. “You cant” and “You can” are examples of direct address that target the audience.

Main image intrigues audience as it gives very

little (if no) detail about the film other than a part of it takes place in a house. This targets the audience as a home is meant to be safe,

but this camera filter suggests danger.

Image suggests movies main protagonist or antagonist. More suggestions towards antagonist

due to use of blood however the pure connotations of the

white dress suggests a protagonist.

Blood face suggests a demon or supernatural entity within the

movie, maybe a hint to another antagonist.

Title towards the centre of the poster in large font allows for it to be easily read, the font also matches the blood face on the

image beneath.

Small print titles and date to provide some more

information for the audience.

Reference to other renown horror films builds expectations

and anticipation for this film.

Scaffolding and statue suggest a big even occurring, linking to

the tagline “The Final Chapter”.

“Final” pays homage to previous Saw titles and

suggests that it has built up to this film.

Low placement of title draws attention to release date and director information which

provides more details about the film.

Use of metal and machinery hints at ‘game traps’ from

previous films while also using the metal to connote a cold and

painful experience for the characters, as metal is often

seen as being a cold material.