8/9/2019 Poster of Alexia Gaudeul for GSBC School Day on 15th of April 2010

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Common standards

Firms choose common

standards in presentingtheir product and their

prices, as doing otherwisewould betray them as

uncompetitive.Paternalistic regulation to

simplify consumer choiceis thus redundant.

Reciprocity

Bloggers that are veryactive gain many readers,but those who do not readtheir readers back mustcompensate by doingextra-effort.

Open Source Software

LaTeX finds it difficult to

attract new users as theirinterests conflict withthose of establisheddevelopers. Thisencourages entry by moreresponsive and flexible

proprietary firms. Shareware

Unknown firms listsamples on repositories,but known ones mayprefer not being listed toavoid direct competition,

especially if their productis inferior.

Coordination of workand informationexchange withinsocial networks

Software

development andmarketing

Consumer

choice andinformation

Social andEconomic

Norms

Dr Alexia GaudeulPhD Economics

Toulouse