Style

Does it matter?

Two examples, which do you like better?

Two examples, which do you like better?

Consider the story behind this image.

• Local company pays to have a billboard put up.

• Proofs looked great.

• Final product lacked contrast between BLUE and the BLACK.

• Costly mistake.

Consider the story behind this image.

• Company pays to reprint the banners to makes sure the cost is not a total loss.

• Before redoing the banner, owners sends an email to have new version proofed.

Consider the story behind this image.