The title for this film poster is written in an old style serif font, reflecting the aged look of the house in the background. There is a slight fading on the lettering also that reflects the house and the worn look of the poster. The damaged look could also reflect the soul or mental state of the main character.. The colour scheme is of a red, yellow, and orange gradient that gives connotations of blood, fie and danger to the audience. The word “Amityville” is more prominent than “House” on this trailer to give emphasis to the name. Also, the use of pointed letters such as “a”, “m”, “y”, and “v” give a devilish look to the title that links with the colour scheme. The title anchors the image by linking the man and the house to “horror”, suggesting to the audience that the movie will be very scary.

There is no obvious tagline for this poster, however it does feature the phrase “Based on the true story.” Simply by using “the” in this sentence, the film has much more credibility and is believable. Most films use “based on true events” or “based on a true story”, and both of these are ambiguous as the films pick and choose from supernatural tales. This film is based on one single true story and tells the tale. This in itself has a bigger impact than a tagline could have. Also, by featuring the name “Michael Bay The Producer Of The Texas Chainsaw Massacre” more authority is given to the story, and more people want to see it.

The use of white on black makes the institutional information rather prominent, as does the slightly larger than usual type. The effect of white on black makes the black of the rest of the poster seem even darker, and the feature of the “R Rating” makes the film seem even scarier due to the high rating.

The image itself has 4 parts. The first is the house itself. A low angle shot is used to make the house seem intimidating, and the low angle light combined with the shape of the windows makes it seem as if the house is actually a face. The building looks slightly dilapidated giving the audience the sense that it has a history. Perhaps it is cursed? The use of backlighting adds to this creepy effect by creating an eerie mist, as does the use of complete wood to build the house.

The man in the image is facing away from the camera, and hunched slightly with his head partially turned as if he is prepared for a fight. His entire stance tells that he is prepared to do so with his left hand in a loose grasp, a gun in his right, and his feet shoulder width apart. The backlighting and low angle lighting and camera angle make the man seem even more intimidating, telling the audience that even if he doesn’t win the fight he seems to be prepared for, it’s going to be a battle. The white shirt and trousers reflect a light and darkness within each person, and the shadowing around his feet and across his shirt suggests that the darkness is creeping up on him. The image portrays the man in two lights depending on interpretation; he is either a protector, fighting against the house, or the antagonist, hunting down who ever is in the house, linking to “Katch‘em & kill ‘em”.

The image of “Katch ‘em & kill ‘em” looks as if it is a scene from the film layered on top of the black background to tease the audience as to what is in the movie as well as intrigue them through the unusual spelling. The writing looks as if it has been written in blood with it dripping down, lines from fingers at the end of letters and hand prints around it. Similarly, the “she says she was possessed” article on the right seems to hint at the narrative of the film and makes the audience wonder how the whole image ties together I the narrative and also tells them that it is a supernatural movie.

The effect of a brush stroke removing the darkness to reveal the man and the house gives the effect that darkness covers the house or the house emits it. Also, the black is slightly faded and there is a look like the image has been folded which gives the impression of age, and from there a questionable history. The black can also be interpreted as brush strokes, as if someone is brushing over the house, covering it up, as the house has a dark secret that is kept hidden until a new resident is unfortunate enough to enter it.

The title of this movie create intrigue in the audience at the get go. There is a finality in the title that makes the audience wonder; why is it the last? Does the last refer to death? Also, if it is the last, how many were there before? Did they fail? If so, why? The implication of failed exorcisms indicates a more evil and stubborn spirit and adds another layers of sinister to the narrative. The exorcism in the title creates a strong religious connotation to the film and adds fear. Exorcism are serious rituals, and are very dangerous. The font gets progressively bigger as the title goes on with exorcism being the most emphasised. The font is also distorted, black and disjointed, and combined with the emphasis of the final word, it suggests that it is the soul of perhaps the girl in the image. As is conventional ,the title is in complete uppercase and a serif font giving a bold and olden look to it

The words “Coming Soon” are featured in the same black font as the title giving a link between the two, and whilst it is in a small font, the colour makes it stand out against the background. By not giving a date, the film seems much more scary and mysterious and creates an intrigue and anticipation that wouldn’t be there with an actual date.

The institutional information is in grey text that seems small and insubstantial against the grey background, and blends in to give greater focus to the image and the text. “Eli Roth & Strike present”, “Written by…” and “Directed by…” are in a red font connoting danger and blood, possibly at the hands of the person being exorcised. The font also makes the words stand out to catch the audience’s eye in a subtle way.

“Believe In Him” is written in a black serif, similar to that of the film title, in order to be bold against the background and differ from the text above it. There is a capitalisation on “Him” that suggests either God or the Devil, both scary prospects and as it is above a crucifix, it re-enforces the religious imagery. The tagline is short, but powerful as it is the only text in that font and ends in a full stop, emphasising the importance of the statement.

The image is in greyscale and is similar to a scene in the film. The lack of colour makes the blood on her dress seem much more horrific, and means that most of her facial features are indistinguishable. The image seems to be blurred slightly with movement, and her hair is all tangled and scraggly suggesting that she is still possessed and writhing with the demon inside her. Her old style of dress suggests innocence through the color, and the blood splattered over it shows the destruction of that innocence and purity by the evil spirit. Blood is also on her hands showing that she has murdered someone or some thing due to this possession, adding to the scariness of the image. Her contorted body and limp limbs make it seem as if she has no life in her, it has been sucked out by the devil. The background matches her style of dress in that it is the same colour, and both are simple but dilapidated and dirty. The high angle lighting is supposed to show innocence and vulnerability, but highlights the blood and creates a dark shadow beneath her, representing the evil within her.

The title “The Devil Inside” has obvious connotations to religion, and the Christian one specifically. The “inside” informs that this movie is most likely about a possession and the revered “d” emphasises this by suggesting that something is out of place within the characters. A small “the” shows how insignificant the word is in comparison to the rest of the title as it isn’t the most eye-catching part of the title and the sheer power and dominance of the devil and the satanic possession. The serif font and the worn type makes the title seem older and therefore creepy as older things tend to have curses tied to them. The worn look may also reflect the status of the possessed soul; worn and lifeless. White also connotes purity as well as death and fear, but the virtuous nature of white is destroyed by the word “devil” and the eroded style.

The decision to use the 6th of January as a release date connects the “devil” as 6 is known as the number for the devil and therefore re-enforces that theme. The release date is in the same worn serif font as the title and tagline, however it is in red, connoting danger, possibly danger in going to see it.

The tagline “No soul is safe” is very specific in comparison to the conventional ambiguous taglines normally used in the horror genre. It adds to the theme of possession and by referencing safety, the audience feel as if the do not have any. The audience would fear that their soul isn’t safe either as even a Nun, a person known for devotion to religion and is pure, has been possessed. The use of white font makes the text stand out against the black of the background and links to the Nun’s habit in the image.The repetitive “s” sound, sibilance, give a hissing sound to the tagline that bring to mind a snake, a common representative of the devil.

There is no institutional information featured on this poster apart from 3 small logos from the producing companies. Instead, they features the film’s website in a font very similar to that of the title. This font is repeated to give a sense of continuity and simplicity to the poster, and by featuring a website, it makes the audience want to go online and look further into the move.By using the sentence “Inspired by true events”, the film has some credibility that may convince a person to watch it. It adds a realistic nature to the movie that in turn makes it scarier for the audience. Whilst it says it was inspired, however, that could mean that the creators picked and chose parts they liked from supernatural stories and put the scariest bits together, so whilst it adds credibility for the audience, it may not be entirely credible in actuality.

The image itself has a red, black and white colour scheme that reflects the font and is conventionally masculine. There is a worn and scratched effect layered on top of the image that makes the imaged look damaged, possibly like the soul that has been possessed. Also, there is a red glow to the right side of the page that connotes danger, death, and blood giving a foreboding feel to the poster.

The use of a Nun utilizes religious imagery to scare the audience and make the poster seem more ominous. Nuns are known as pure and virtuous humans , however even that could not stop her from being possessed, and she is placed in the centre of the frame, drawing focus to her possessed nature. The presentation of the nun suggests that she has been possessed, from the white eyes to the blank expressionless face that is broken by a small sinister smile, the woman looks soul-less and creates fear in the audience.