Short Medium LongTwitterFacebookImage sharingText messaging

• Use sharable images

• Share resources/links

• Promote your other content

• Make it snappy

Examples:

Posted new pics

of snails on flickr.

Check them out!

WebsitesHandoutsNewslettersNews releasesEmail

• Update websites often

• Keep handout and newsletter

design simple and topics focused

• Write interesting news releases

and don’t duplicate content

• Get to the point in email

Examples:

BlogsSocial media seriesVideosPublications

• Respond to blog and social

media comments

• Know your audience

• Make professional-quality

publications and videos

Examples:

A good communication strategy should use all three forms.

Kansas State University Agricultural Experiment Station and Cooperative Extension ServiceK-State Research and Extension is an equal opportunity provider and employer. Issued in furtherance of Cooperative Extension Work, Acts of May 8 and June 30, 1914,as amended. Kansas State University, County Extension Councils, Extension districts, and United States Department of Agriculture Cooperating, John D. Floros, Director. Department of Communications and Agricultural Education