～Post-Show Report～～Post-Show Report～The 60th InternationalPremium Incentive Show Autumn 2019

Date:

October 16th - 18th, 2019Venue:

Sunshine City Convention Center

Organized by:

BUSINESS GUIDE-SHA,INC.2-6-2 Kaminarimon, Taito-ku, Tokyo 111-0034Tel +81-3-3847-9155 Fax +81-3-3847-9436E-mail:premium@giftshow.co.jp

Organized by:

BUSINESS GUIDE-SHA,INC.2-6-2 Kaminarimon, Taito-ku, Tokyo 111-0034Tel +81-3-3847-9155 Fax +81-3-3847-9436E-mail:premium@giftshow.co.jp

https://www.premiumshow.jp

SHOW OUTLINE 1

NAME The 60th International Premium Incentive Show Autumn 2019

ORGANIZER BUSINESS GUIDE-SHA, INC. 2-6-2 Kaminarimon, Taito-ku, TOKYO 111-0034 JAPAN TEL: 03-3847-9155 FAX:03-3847-9436

OFFICIAL SUPPORT BY Digital Signage Consortium / Japan Chain Stores Association / Japan Promotional Marketing Institute Inc. / Japan Retailers Association / Japan Web Association / Manufactured Imports and Investment Promotion Organization / Mobile Content Forum / Tokyo Display Association

SPECIAL EVENTS Special Seminar (Special Stage at 4F) The 5th Retail Promotion Award Sales Promotion Tools Contest Prime Gift Contest Premium Incentives by Generation for Ladies Contest Sustainable Novelty Corner Questionaries for Visitors

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SHOW OUTLINE 2

DATE & TIME October 16th(wed) / 17th(thu) / 18th(fri) , 2019 【16th - 17th, 10am - 6pm , 18th, 10am - 5pm】

PLACE Sunshine City Convention Center 【TOKYO, JAPAN】

NUMBER OF EXHIBITORS IPIS : 195 companies

NUMBER OF VISITORS October 16th 14,471 October 17th 15,958 October 18th 19,603 Total 50,032visitors

OPENING CEREMONY With an opening ceremony held Entrance of 4F on October 16th, 2019, the curtain went up on the 60th IPIS.

Guest of Honors Mr. Tsutomu Higuchi, President, Manufactured Imports and Investment Promotion Organization. Mr. Tetsumi Miyahisa, Executive Director, Japan Promotional Marketing Institute Inc. Mr. Takeshi Akagi, Executive Director, Japan Retailers Association. Mr. Masahiko Kishira, Executive Director, Japan Web Association. Mr. Toshiki Ohata, Chairman of Consumer Commission, Japan Advertisers Assosiation Inc. Mr. Seiya Ishiyama, Executive Director, Japan Event Produce Congress Association Mr. Seijiro Kawashima, President, Sunshine City Co., Ltd. Mr. Ichiro Kanbe, President, Kanbe Co., Ltd. Ms. Hisae Haga, Chairman, Business Guide-Sha Inc. Opening Declaration by the Organizer Nobuyuki Haga, President, Business Guide-Sha Inc.

Japanese Traditional Opening Ceremony The opening ceremony is performed with all the attending guests and president of the Organizer, Business Guide-Sha, Inc.

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VISITORS

29.8%2.8%

23.7%3.3%1.1%0.5%0.5%

13.7%6.4%3.1%0.5%0.5%

7.5%3.2%1.2%

0.10.1%0.1%

1.6%0.3%

Corporate End - User　　32.6% vs. Total Corporate End-User / Clientele Government Official

Sales Promotion Agency / Dealer　　29.1% SP Agency Event Planning Department Store / Bulk-Sales Outlet Marketing Media

Supplier / Maker　　24.2% Printing House Manufacture Gift Premium Dealer Wholesaler Importer / Exporter

Retailer　　12.2% Retail Shop Mail Order Hotel / Restaurant Bridal House CO-OP Funeral Parlor

Other　　1.9% Press Other

Total number of visitors 50,032

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TOTAL50,032

CorporateEnd-User

32.6%

Corporate End-User/Clientele

29.8%

Department-store/Bulk-sales outlets 1.1%

Mail Order 3.2%

Government Official 2.8%

SP Agency23.7%Media0.5%

EventPlanning 3.3%

Marketing 0.5%

Gift Premium Dealer3.1%

Printing House13.7%

Manufacturer6.4%

Wholesaler 0.5%Importer/Exporter 0.5% Retail Shop

7.5%

Sales PromotionAgency/Dealer

29.1%

Supplier/Maker24.2%

Retailer12.2%

Other1.9%

Hotel/Restaurant 1.2%Bridal House 0.1%

Funeral Parlor 0.1%CO-OP 0.1%

Other 0.3%Press 1.6%

EXHIBITORS LIST

The 60th International Premium Incentive Show2 smiles novelty (SISAM.INC)

ADO CORPORATION

AISHIN CO.,LTD.

ALFA UMBRELLA WORKS CORP.

ALIVE CO.,LTD.

AMASAKI CO.,LTD.

AOBA PRINTING CO.,LTD.

ARIDA ORANGE CONFERENCE

ARROW CO.,LTD.

ART WATANABE CO.,LTD.

ARTE CO.,LTD.

ASAHI & CO.,LTD.

ASAHI KASEI HOME PRODUCTS CORPORATION

ASAHI KIKAKU CO.,LTD.

ASAOH CO.,LTD.

ASUKA CO.,LTD.

Award Style CO.,LTD.

BALLOON'S PRO CO.,LTD.

BELLBE CO.,LTD.

Bisign Co.,LTD.

burn-up CO.,LTD.

Button badge professional factory CREAm

CARDINAL CO.,LTD.

Central Nippon Exis Company Limited

CFC CO.,LTD.

CLEAR FILE SUPPORT SHOP

COQOOZO CORPORATION

CP JAPAN TRADING CO.,LTD.

CROSS

CSE CO.,LTD. Love of Zelkova Co.,LTD.

DAIDO SHIKO PRINTING CO.,LTD.

DAIICHI SHIRYO PRINTING CO.,LTD.

DAIKO SANGYO CO.,LTD.

DAITOKU CORPORATION

Display Japan (DAZE NOUVEL CO.,LTD.)

DM KOKOKUSHA CO.,LTD.

EIKOH CO.,LTD.

FACIL CO.,LTD.

Fermenstation

FRONTIER JAPAN CO.,LTD.

FUJI PRIZE CO.,LTD.

FUJITAKA CO.,LTD.

FUKUBUKURO MAJIMEDO HONPO

FULL COLORED NON-WOVEN BAGS

GIFT PAD CO.,LTD.

GLORY INTERNATIONAL CO.,LTD.

Goods Garage

Gosen no Tanakashisyu

GRAPAC JAPAN CO.,INC.

Greenfield Project Inc.

HANSOKU

HASEGAWA SATO STORE Inc.

HASHIMOTO SHITSUGEI

HOKURIKU SUNRISE CO.,LTD.

HONDA TOWEL CO.,LTD.

HT CORP.

INTER COMMERCE INCORPORATED

ITANO SHIKOU INC.

JAPAN CAPSULE PRODUCTS INC.

JAPAN HOBBY TOOL

JAPAN PLUS CO.,LTD.

JINGUKAN

JONISHI SANGYO CO.,LTD.

JYOHOKU SHIKI KONPO

KAISEN

KAKUSEE CO.,LTD.

KAMBE CO.,LTD.

KANEI SANGYO CO.,LTD.

KANESE CO.,LTD.

KANSAI ART PRINTING INC.

KAYO PRINTING CO.,LTD.

KEIO-INC

KIKAWA CO.,LTD.

KIREYA

KITAMURA SAMPLE CO.,LTD.

KLEEN-TEX, JAPAN, INC.

KOA-SANGYO CO.,LTD.

KOHSHIN SHOJI CO.,LTD.

KORE IIWA BEST NOVELTY /

CAREER CONSULTING CO.,LTD.

KOREA TMT CO.,LTD.

KOSHIOKA IND. CO.,LTD.

KOYU BUSINESS CO.,LTD.

KUREHA CORPORATION

Kyara innovate.Inc.

KYOTO DAIWA CO.,LTD.

KYOTO TANIGUCHI SHOYUDO CO.,LTD.

LINE Pay Corporation

Lion Corporation

MAE SHOJI CO.,LTD.

MARUJYU CO.,LTD.

MARUM POP CO.,LTD.

MARUSHO CO.,LTD.

MARUTOMISANGYO CORPORATION

MASSPACK CO.,LTD.

MATSUI CORPORATION LTD.

MATSUKAWA SANGYO CO.,LTD.

MATSUURA-SHIKI CO.,LTD.

MATSUYOSHI CO.,LTD.

MEIHO CHEMICAL INDUSTRY CO.,LTD.

MIMAKI ENGINEERING CO.,LTD.

MIND CO.,LTD.

MIZUNO CO.,LTD.

MONO FACTORY CO.,LTD.

MRPOLY CO.,LTD.

MURAI PRINT CO.,LTD.

MUSASHI TRADING OFFICE INC.

MY PRECIOUS

NAGAI SHIGYO CORPORATION LTD.

NAKAMOTO SEISAKUSHO CO.,LTD.

NAKANI

NANASAI CO.,LTD.

NIIDA BUSSAN CO.,LTD.

NIKKO INTERNATIONAL CO.,LTD.

NISSEN SHOKO CO.,LTD.

NIYODO-PRESS CO.,LTD.

niyuu CO.,LTD.

NOB COMPANY, LTD.

OBUN PRINTING CO.,INC

PALDIA CO.,LTD.

PAN-AREA CORPORATION

PARAPARA MEMO TubeR

PHOTOTHERA

PILOT CORPORATION

PLATEC CO.,LTD.

PROTERAS CO.,LTD.

RAINBOW OFFICE SUPPORT CO.,LTD.

REALIZE CO.,LTD.

retrobank

RIGEN TRADING CO.,LTD.

RIKISHO CO.,LTD.

RODEO Inc.

ROKUMUSUBI

ROTARY HERO INC.

Rovert Akiyama produced "Body

monomane T-Shirt BOTY"

ROXY GmbH.

SAKURA Embroidery

SAN･O CO.,LTD.

SANARIS,LTD.

SANEI CHEMISTRY PRINTING CO.,LTD.

Sanwa Sogo Printing CO.,LTD.

SANYO PAPER CO.,LTD.

SANYODO CO.,LTD.

Scenes Co.,Ltd.

SEIBUNDO

SEISAN NIPPONSHA, LTD.

SHIBATA PRINTING

SHIGEMITSU SHOJI CO.,LTD.

SHIKISHIMA SANGYO CO.,LTD.

SHINEI PROCESS

SILKY・ACT

SOUGO Co.,Ltd.

ST-ONE CO.,LTD.

SUN BRAIN CO.,LTD.

SUZUKI COFFEE CO.,LTD.

SUZUKI-TOMMY CO.,LTD.

TAISEI CO.,LTD.

TAIYO CO.,LTD.

TANGO INC.

TAOKA SEIKAN CO.,LTD.

TATSUMI ELECTRONICS CO.,LTD.

TECHNOA INC.

TODAI CO.,LTD.

TOKORO CO.,LTD.

TOKYO SEIKI CO.,LTD.

TOKYO WAZARASHI CO.,LTD.

TOKYO YUHOEN

TOP STAR JAPAN CO.,LTD.

towel-shop jp

TOY CARD CO.,LTD.

Toyupack Co.,Ltd.

TRADE WORKS CO.,LTD.

TRIPOD CO.,LTD.

T's Factory CO.,LTD.

USHIO CO.,LTD.

WENZHOU QIANGSHENG TRADE CO.,LTD.

yamaju

YAMANOKUJIRASHA CO.,LTD.

YAMASE KYOEI SHOUTEN CO.,LTD.

YAMATO CO.,LTD.

YAMAYOSHI PLASTIC INDUSTRY

YKC JAPAN CO.,LTD.

YOTSUBA PRINTING COMPANY/ME-Q

ZEBRA CO.,LTD.

ZENRIN CO.,LTD.

ZiZi Inc.

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■■■■■■■■■ CONTEST RESULTS ■■■■■■■■■

NEW PRODUCTS CONTESTJUDGING CRITERIA1. Outstanding design and production technology, and originality.2. Functions in terms of the end-purpose of the product or excellence in ideas.3. High quality standards.4. Sufficiency of thought given to safety aspects.5. New products not having been put on the market for more than 6 months.

JUDGESA final judgment was made on the basis of the judgment criteria above, taking into account the results of votes made by visiting professional buyers. Mr. Goro Nitta Dentsu Tec Inc. Mr. Osamu Suzuki Dentsu Tec Inc. Ms. Hisae Haga Business Guide-Sha, Inc. Mr. Nobuyuki Haga Business Guide-Sha, Inc.

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WINNER

RUNNER-UP

RUNNER-UP

RUNNER-UP

Sales Promotion Tool Contest

Product name: “GREEN - TOY ”Reference price: 770 JPY Company name: HASEGAWA SATO STORE Inc.

Product name: “Puromaido GAPLAS Technology ”Reference price: 500 JPY Company name: GRAPAC JAPAN CO.,INC.

Product name: “COROCORO COIN ”Reference price: 540 JPY Company name: SHIBATA PRINTING

Product name: “Frixion Stamp ”Reference price: 132 JPY Company name: PILOT CORPORATION

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NEW PRODUCTS CONTEST

Premium Incentives by generation for Ladies Contest

WINNER

RUNNER-UP

RUNNER-UP

Prime - Gift Contest

Product name: “Multifunctional Backpack”Reference price: 15,000 JPY Company name: ALIVE CO.,LTD.

Product name: “nu board A4 size”Reference price: 2,860 JPY Company name: OBUN PRINTING CO.,INC.

Product name: “Makie-Glass Clock”Reference price: 11,000 JPY Company name: HASHIMOTO SHITSUGEI

Product name: “cococafe Duplex Mug 250ml”Reference price: 1,000 JPY Company name: KAKUSEE CO.,LTD.

Product name: “Bushu Sho Aizome Coin Case”Reference price: 3,300 JPY Company name: CAREER CONSULTING CO.,LTD

Product name: “AD Seeds”Reference price: 150 JPY Company name: TOKYO YUHOEN

WINNER

RUNNER-UP

RUNNER-UP

【PHOTOー①】

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【PHOTOー②】

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SURVEY (VISITORS)Date : October 16th - 18th, 2019

Place : The 60th International Premium Incentive Show at Sunshine City Convention Center

Q1:Your department? Q2:Your position?

Q3:Your aim in visiting the show? Q4:Any exhibitors or merchandises at the show with whom you are considering doing business or buying?

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Selection of new product

To attend seminars

Entering the industry,gatheringinformation for product

developmentTo negotiate business with the

exhibiting company from whichinvitation was sent

Selection of salespromotion tools

find new business partner

Other1.1%Design, Development,

Production 2.5% Financial affairs, Accounting 0.6%

Surveys, Marketing9.7%

Stock procurement, purchasing 4.7%

Management, Company

work in general 13.6%

Sales promotion, Planning36.9%

General affairs, PR7.5%

Business, Sales22.2%

Off-premises sales 1.2%

Other4.1%

Manager/Director/Execs28.5%

Departmental manager20.2%

Section manager

10.9%

General companyemployee, white-collaremployee

21.2%

Chief clerk/group-chief

15.1%

（％）0 5 10 15 20 25 30 35 40

Yes 27.5%

Will consider43.9%

No28.6%

SURVEY (VISITORS)Q5:In sales campaigns conducted by your company or your company's clients, how many different genres of the premiums are most commonly used per campaign?

Q6:How your company's or your company's clients budget the SP for this year (2019) compare to the last year (2018)?

Q7:In sales promotions conducted by your company or by your company's clients, which premiums among the ones used before were highly popular?

Q8:Which of the benefits below is the clincher when you purchase the premiums?

Q10:Among your hopes for your future sales promotions, which of the tactics below are most important to you?Q9:How many times have you visited this trade show?

SafetyNew materials, new technologyTopicality, fashionableness

EcologySuperiority (special orders, originals)

Healing effectFunctionDesignIdeas

OtherPrice

domestic production

10

6 ~9

3 ~5

2

1

Down 20% or more

Down 1 ~ 20%

Same as the last financial year

Up 20% or more

Up 1 ~ 20%

Writing-related itemsEveryday items, household itemsGift coupons, goods coupons, pre-paid cards

Foods, foodstuffsTrips, events

Leisure/sports items, toys and gamesClothing, clothing-related itemsGame machines, game softwareAV equipment, electrical appliances, clocksPC-related merchandiseExpensive merchandise, carsMobile phone accessories

Cash, moneyOther

First time (both as a company and as an individual)

First time (other coworkers have visited before, but my first time)

2 times

3 ~ 5 times

6 ~ 9 times

10 times or more

Rapid and concrete results

Complementarity withbrand development

Topicality, impact

Periodic motivating of consumers

Approach to new customers

Retaining of existing customers

10

(%)0 10 20 30 40 50 (%)0 10 20 30 40 50 60

（％）0 5 10 15 20 25 30 35（％）0 3 6 9 12 15

(%)0 5 10 15 20 25 30(%)0 5 10 15 20 25 30 35

INFORMATION

Information on the Coming Show

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We would like booth(s) at the forthcoming 61st International PremiumIncentive Show April 7 - 9, 2020.

We would like booth(s) at the forthcoming 62nd International PremiumIncentive Show September 9 - 11, 2020.

We cannot attend the 61st & 62nd International Premium Incentive Show. Please send information about the 63rd International Premium Incentive Show to be held on April, 2021.

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Contact Name

Please return by mail or fax to :

Visit our web site at : <URL> https://www.premiumshow.jp

BUSINESS GUIDE-SHA, INC. International Premium Incentive Show Division2-6-2 Kaminarimon, Taito-ku, Tokyo 111-0034 Japan<Phone> +81-3-3847-9155 <Fax> +81-3-3847-9436<e-mail> premium@giftshow.co.jp

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