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POST SHOW REPORT

16th Central Asian International Food & Drink Exhibition

5 – 8 November 2013

Almaty, Kazakhstan

EXHIBITION STATISTICS

WorldFood Kazakhstan is the country’s leading food and drink event and hosts a wide range of food and drink suppliers, who demonstrate their latest products to the market. The event took place on 5 - 8 November 2013, at the Atakent IEC in Almaty, Kazakhstan.

Exhibitors: 436 companies

Unique visitors: 4,254 attendees – 25% increase from 2012 edition

Exhibition area: 6,768 sqm (gross)

Participating countries: 30 countries (Austria, Azerbaijan, Belgium, Bulgaria, China, Czech Republic, Denmark, Greece, Germany, France, Hungary, Iran, Italy, Kyrgyzstan, Kazakhstan, Lithuania, Malaysia, Latvia, Poland, Republic of Korea, Republic of Belarus, Russia, Slovakia, Thailand, Taiwan, The Netherlands, Turkey , Uzbekistan, Ukraine and USA.)

National Groups Czech Republic, Germany,

Hungary, Italy, Korea, Latvia and Poland

2013 POST SHOW REPORT ● WWW.WORLDFOOD.KZ/EN

http://www.worldfood.kz/EN

2013 POST SHOW REPORT ● WWW.WORLDFOOD.COM.KZ/EN

EXHIBITION SECTORS

WorldFood Kazakhstan encompasses specialised industry exhibitions. The co-located events allowed for inter-industry promotion.

The following events also ran alongside the exhibition: •AgroWorld - Agriculture •Horex - Everything for hotels, restaurants and supermarkets •CleanExpo – Cleaning industry •Franchexpo – Franchising forum

WorldFood Kazakhstan exhibiting products included: Meat & poultry, fish & seafood, diary products & ice cream, fat & oil products, confectionery & bakery, grocery, vegetables & fruit, canned products, frozen products, finished products, baby & dietary products, tea & coffee, alcoholic & non-alcoholic beverages, additives, flavourings, extracts, spices, dyes/emulsifiers, yeast products, proteins, preservatives, starch, vitamins, minerals and many more.


http://www.worldfood.com.kz/EN



EVENTS and ACTIVITIES

The Opening Ceremony - the following officials opened the exhibition:

• Nelly Salikhanova – Kazakhstan Union of Farmers, Representative • Ruslan Sharipov – Kazakhstan Union of Poultry, President • Wlodzimierz Kurowski - First Secretary of Trade and Investment

Promotion Section of Poland Embassy in Kazakhstan

Testament to the exhibitions importance, the event is supported by leading food industry associations.

Official Support:

KAZAGRO National Managing Holding Kazakhstan Union of Farmers Kazakhstan Union of Poultry Meat & Dairy Union of Kazakhstan Almaty City Administration






A programme of events were held within the exhibition, allowing both exhibitors and visitors to expand their market knowledge and network.

The Best Product 131 different food and drink products entered this year’s professional tasting competition. 38 producers submitted their products and food industry specialists judged the entries, with winners able to promote their medals on product packaging and promotion.

The panel awarded: • 2 Grand prize awards • 35 Gold medals

Awards Ceremony The WorldFood Kazakhstan 2013 Awards Ceremony took place at the InternContinental Almaty Hotel and awarded exhibitors for their contribution to the event and stand designs. Guests networked with industry colleagues and enjoyed the entertainment

Best Stand Winners

1. MJF TEAS (Private) Ltd. - Dilmah Teas 2. aT (Korea Agro-Fisheries Trade Corp.) 3. Hungarian Tourism Plc., General Directorate for Agricultural Marketing 4. Miroslada 5. Miratorg 6. Radamir 7. Demi 8. Sultan Marketing 9. Matimex






The Retail Centre took place at the exhibition on the 6th of November 2013. New to 2013, the event was a forum for exhibitors to meet representatives of food retailers and distributors.

Participating supermarkets / distribution chains: Magnum InterFood Metro Cash & Carry Green Mart Tea Coffee Garden AAS-Trade Kurmysh Trade Timirbaev Individual Entrepreneur

232 meetings took place during the one day

“The exhibition for us was very successful, we got a lot of perspective contacts. At the moment a client from Kazakhstan is visiting our office and we are holding negotiations about launching and supplying a new meat plant.” Kimak Company, Ukraine, Alexandr Yarmoluk




Деловая программа

2013 POST SHOW REPORT ● WWW.WORLDFOOD.COM.UA/EN

EXHIBITOR FEEDBACK

436 companies exhibited from 30 countries. 39% of exhibitors were foreign companies.

The following graph shows their reasons for participation:

Exhibitor by reason for participating*

Exhibitor Results

62.5% of exhibitors signed or plan to sign a contract as a result of exhibition

50% of exhibitors rated the quantity of visitors as above average

Find new customers /partners

Meet existing clients

Assess the competition

37,50%

75%

100%

62.5% of exhibitors rated the quality of visitors as good or above average

75% of exhibitors state the event met or exceeded their expectations

Brand recognition

Market research

12,50%

12,50%

Statistics from 2013 international exhibitor survey * multiple choice question

75% of exhibitors would recommend the exhibition to a colleague


http://www.worldfood.com.ua/EN


VISITOR STATISTICS

4,254 visitors attended the exhibition over three days. 8% of visitors came from overseas.

Visitor by company type

Agriculture Sector

Food Industry

HoReca / Cleaning

Other/No Answer

Service Provider 5%

Packaging / Labelling 5%

Construction / Engineering 4%

Government Body 3%

Mass Media 2%

Transport / Logistics 2%

Financial Services / Consulting 2%

Supermarket / Convenience Store 2%

Food Equipment / Technology 2%

13% 12%

22%

25%

34% of visitors were a CEO/director

33% of visitors were a manager or entrepreneur

82% of visitors influenced or were responsible for purchasing decisions

Academic Institution Statistics from 2013 visitor survey

1%



Отзывы участников EXHIBITOR TESTIMONIALS

Marcin Troczynski, Rene, Poland “Rene is tea and coffee company situated in Poland. We specialize on tea and coffee production in various types. Fruits tea is made from natural dried fruits. Also we have in our range coffee capsules that is unique and compatible with espresso machines. We are in the world market for 20 years and now we are interested in being in Kazakhstan market. As for exhibition is quite interesting and we hope to have some business here. In exhibition we are looking for distributors in very clean country.”

Vista Kz Company, Kazakhstan-Kyrgyzstan, Evgeny Kryvut “Vista has been operating at Kazakhstan market for 8 years and we have been participating in this exhibition for seven years. (..) We think that it is a good idea to combine together several exhibitions in one.”

KazMelt, Kazakhstan, Mulladjanova Anar “We are happy that the show exceeded our expectations. It gave us opportunity to demonstrate our product and meet important people in one place.”

Kazakhstan Kagazy, Kazakhstan “Our company is the biggest paper, pack and corrugated cardboard producer in Kazakstan and Central Asia (…) We have been participating in this exhibition for many times, since first year of KazUpack, and we can see increasing number of foreign participants, especially from China and Russia. Here we always find new clients and partners, as well at all other exhibitions.”



[email protected]

We look forward to seeing you at

WorldFood Kazakhstan 2014

5 – 7 November Pavilions 9 – 11, Atakent IEC, Almaty, Kazakhstan

NEW to WorldFood Kazakhstan 2014

• The event will only last three days • The event will occupy one more pavilion • HOREX (everything for hotels, restaurants, supermarkets)

and FRANCHEXPO (franchising) exhibitions will be incorporated within the event.

Stand Bookings

For more information on exhibiting or sponsoring WorldFood Kazakhstan 2014

Contact: Simone Schoch E-mail: [email protected]

Tel: +49 (0) 40 235 24-333

Join us

ITE Food Events

The Organisers: ITE_Food

ITE creates marketplaces for business by organising leading trade exhibitions and conferences in growing and developing markets. The group organises over 260 trade exhibitions and conferences each year in 16 countries and employs over 1000 staff in 30 offices worldwide. For more information, please go to: www.gima.de


mailto:[email protected]

mailto:[email protected]

http://www.gima.de/


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