post show report - horti asia
TRANSCRIPT
22-24 August 2018, EH 98, BITEC, BANGKOKREVIEW
TOP 10 EXHIBITOR COUNTRIES
GROWTH EXHIBITORS
EXHIBITOR CREDENTIALS
INDUSTRY EXPERTISE : 10,677 BUYER DEMAND
1. Thailand
2. South Korea
3. China
4. Malaysia
5. Taiwan
6. Germany
7. Netherlands
8. Singapore
9. Italy
10. Vietnam
2017 2018
0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 %
Satisfactory Level
Re-exhibiting in 2020
Visitor Rewarding of “Excellence”
Satisfactory Hosting Buyers
Industry Referrals
Achieved ROI via platform
95%
92%
89%
89%
89%
81%
300
29Exhibitors
Countries
INDUSTRY LEADERS
Climate Controlled Production(Greenhouse Technology, Plastic Film Tunnels)
Soil, Substrates, Fertilizers
14%
9%10% 9% 9%6% 6%
5%
Water Management, Irrigation
Seed Breeding, Vegetables Seeds
Crop Protection and Disease management
Fruit Processing, Vegetable Processing, Crop Milling, Processing Equipment
Horticulture Equipment+input
Planting and Cultivating Equipment
25%
25+
Industry drivers:1. Food safety2. AgTech3. IoT
4. BigData5. Coldchain
TOP 10 VISITOR COUNTRIES
Horti ASIA FACTS
22-24 August 2018, EH 98, BITEC, BANGKOKREVIEW
17%
33 % International
15% 14%7% 6% 5% 4% 4% 4% 4%
21%
Thailand
India
China
Malaysia
Vietnam
Japan
Myanm
ar
Philippines
Indonesia
South Kore
a
SingaporeOth
er
67%
10,677
69Trade Professionals
Countries
91% of visitors had positive feedback
90%of visitors would recommend Horti ASIA to their industry colleagues
85%of visitors are directly involved in purchasing and procurement decisions
80%of visitors intend to visit Horti ASIA 2020 (May 7-9, Bangkok)
Grower
Importer / Trader
Exporter / Manufacturer
Dealer / Distributor
Retail Business
Wholesale Business and Distribution
Food Processors
Agricultural Cooperatives
Propagators, Breeder
Trade / Farmer Organization
Agricultural Government Agency
0% 5% 10% 15% 20% 30%
27%
11%
11%
9%
9%
9%
6%
6%
5%
4%
3%
Vegetables
Fruits
Others
Plants / Trees / Shrubs
Flowers
0% 5% 10% 15% 20% 30% 35%
34%
28%
19%
11%
8%
BUYING INTEREST
CROPS OF INTEREST
Greenhouse Technology /Plastic Film / Tunnels
Planting / Cultivating andHarvesting Equipment
Genetics / Breeding / Seed Improvement
Irrigation & Drainage / Water Management
Fruits and Vegetables Processing Technology
Crop Protection and Disease Management
Others
Postharvest Technology (Monitoring / Sorting / Storage / Packaging / Transport)
0% 5% 10% 15% 20%
15%
16%
13%
13%
12%
11%
10%
10%
Senior Management
Sales & Marketing
Farm, Plant, Project Manager
Research & Development / Engineering
Purchasing Department
37%
23%
20%
13%
7%
10,677 trade professionals from 69 countries attended the show during three days, 33% of these were international visitors.
22-24 August 2018, EH 98, BITEC, BANGKOKREVIEW
The next edition of Horti ASIA will be held from May 27-29, 2021 at BITEC, Bangkok
CREDENTIALS & REFERENCES
1,500Business Meetings
Over
Hosted Top-decision Makers 300
30Growers from
Countries
The quality of this exhibition is really high because it brings techniques and innovations together from all around the world and adapts them to the situation here in Bangkok. Asia is the kitchen of the world, and has so much potential in terms of food production. In my opinion, this is the right place to be.Mr. Willem Schoustra, Agricultural Counselor, The Embassy of the Kingdom of the Netherlands in Thailand and Vietnam
Horti ASIA exceeded all my expectations when I visited. It was very valuable and integrated. I have found a lot of interesting and innovative products there and seriously consider to introduce them to our farm. Also it was an eye-opener for me to know about the horticulture in other countries. Obviously it is recommendable for other growers who is looking for success!Mr. Sangsik Yang / B&U Farm, Founder & Director (Korea)
Horti ASIA exceeded our expectations. The profile of the visitors was high quality, with a truly international Asian flavor. For urban farming stakeholders, it was a first to host a round table about our urban farming in Singapore and the ambitions of the Dutch consortium, and the interest was overwhelming. Thank you for organizing, we’re looking forward to the next one!Nienke Gelderloos, Agricultural Policy Advisor & Liaison Manager Urban Farming (Singapore)
For VinEco, Horti ASIA is a very informative platform that not only us updated with innovative technologies but also various solutions for our current operation. We consider this is a chance to explore possibilities of optimization toward our business, and
more importantly to be basis for our future business strategy. Of couse we hope to be visiting Horti in 2020 again.Vu Tuyet Hang, CEO, VinEco (Vietnam)
We joined Horti ASIA since the first edition. So, we notice changes happening each year. Today, exhibitors are more serious and that’s because you have been able to change the exhibition from a small show with many Thai visitors to an international show that is now attracting serious players in the industry who are expanding and starting on professional scale. The amount of interested buyers this year increased triple compared to last year and from many different countries. We are happy to announce
we confirm for your next expo and look forward to a 2 yearly event! Menno Keppel, CEO, Agri Solutions Asia Co., Ltd. (Thailand)
This year’s Horti ASIA was a great event where we could truly sense the excitement around agriculture in Southeast Asia. We met with many amazing growers from all over the world and the focus on utilizing technology to improve growing conditions was very clear.
JP Papaioannou, Director - SEA & China, 330MHz B.V. (Hong Kong)
DLG International GmbHEschborner Landstr. 12260489 Frankfurt/Main, Germany
Tel. +49 69 24788-0www.DLG-International.org
88 The PARQ, 4th FL, Ratchadaphisek Rd., Khlong Toei,Khlong Toei, Bangkok 10110, Thailand
Tel. +662 111 6611www.vnuasiapacific.com