post show report · raise company profile 4.35% others. 100% of visitors plan on attending the next...
TRANSCRIPT
www.ife-ad.com
Organized by
2018 17 - 16 16 - 17
INVESTMENTOPPORTUNITIESAND EXCLUSIVE
BRANDS
POST SHOW REPORT
FACT SHEETEVENT: International Franchise Exhibition 2018
EDITION: 6
SUPPORTERS AND SPONSORS: 1. Bin Hamoodah Auto2. World Franchise Council3. American Chamber in Abu Dhabi4. British Business Group5. Emtiyz6. Canadian Business Council7. Abu Dhabi Businesswomen Council8. The Franchizery9. Philippine Business Council10. Benelux Business Council11. Kuwait Business Council12. US Embassy13. Australian Business Group14. Kizad- AD Ports
DATE: October 16-17, 2018
LOCATION: Abu Dhabi National Exhibition Centre
HALL: 8
OPENING HOURS:Tuesday 16th October 10:00 – 19:00Wednesday 17th October 10:00 – 19:00
GROSS SPACE:3400 SQM
TOTAL ATTENDEES: 4,921
NUMBER OF PARTICIPATING COMPANIES: 142
WEBSITE: www.ife-ad.com
ABOUT IFE 2018Organised by Abu Dhabi Chamber of Commerce and Industry, in strategic partnership with Emirates Association for Franchise Development and supported by the World Franchise Council. The sixth edition of the exhibition featured numerous major international brands, companies, and renowned experts with hundreds of exhibitors from ten different sectors attended the event, alongside more than 4,900 investors.
ABOUT THE FAIR About IFE 2018: More than 500 brands from 142 companies were participated in the show. The slogan and concept of the show was: "Investment Opportunities and Exclusive Brands".
The event took place at the Abu Dhabi National Exhibition Center (ADNEC) from October 16-17, 2018. The two days exhibition drew the participation of:
16 OCTOBER 2018 - VIP OPENING DAY The opening ceremony of the International Franchise Exhibition, held in Abu Dhabi National Exhibition Centre, took place with the participation of H.E Ibrahim Al Mahmoud, first Deputy Chairman of Abu Dhabi Chamber of Commerce and Industry, accompanied by H.E Mohamed Helal Almheiri, Director General of AD Chamber, Saeed Eisa Mohammed Al Khyeli, Director General of Zonescorp, as well as a host businessmen and VIPs.
Participating companiesfrom 11countries
142Attendees from30 countries
4,921
WHAT DID IFE DELIVER IN 2018
4921ATTENDEES
64%+Visitors
500+Exhibiting
Brands
3,400 sqmGross Space
Area
10 SupportingBusiness Councils
142ExhibitingCompanies
11ExhibitingCountries
EXHIBITORS AT IFE 2018
2% Franchise Associations
6% Health & Beauty
9% Consultancy
4% Education & Training
34% Food & Beverage
11% Government
2% IT & Telecom
4% Tourism/ Hospitality/Leisure
13% Trade & Retail
1% Transportation/Logistics
2% Interior Design
99%of the exhibitors are planning to participate next
year
92%of exhibitors rated attendees quality Excellent or Good
91%of exhibitors are
satisfied with the quantity of
visitors
96%of exhibitors are satisfied with overall
performance of the event
96%of exhibitors
were successful in meeting their
objectives
PRIMARY REASONS FOR EXHIBITING
“Very happy that we were part of IFE 2018, it was truly great experience and a big plus for our companyGordana Aleksic, Event Manager, Leopold's of London
“Good platform to meet high networth customersVishal Nair, Marketing Support Manager, Bin Hamoodah Group
“Excellent standard of attendees, good footfall, consistent through out the dayChris Daniels, COO, Freedom Pizza.
“The exhibition was our first so our openion is not attested against previous experiences. We enjoyed being at the exhibition and seeing other businesses alongside us as well as meeting possible investors and people interested in franchising.Miral Bushnaq, Marketing Strategist, Gravity Calisthenics Gym
“It was a successful event for us and we were able to meet many potential investors and also franchisors who would like to use our services, overall it was a good event.Kauser, Marketing Director, Kayzed Consultants
“Massive promotions, print and social media. Great leads for business development and networking.Sheena Viado, Operation Coordinator, Canadian Business Council
HEAR ABOUT THE SUCCESS OF IFE 2018 FROM OUR EXHIBITORS:
43.48% Sell Franchise
21.74% Meet Investors
21.74% Promote Product/ Service
8.70% Raise company profile
4.35% Others
100%of visitors plan on attending the next edition of
the International Franchise Exhibition
89%of visitors rated their visit to the show as
successful
PRIMARY REASONS FOR VISITING
VISITOR SUCCESS
VISITORS AT IFE 2018
22.22% Source investment opportunities
16.67% Buy a franchise
11.11% Identify new suppliers
50% Gather general market
FLOOR PLAN
C118
B20
B4012
E5E20
E15
1212 24
E25E40
E30E35
9912 12
F209
Workshop
Area
E859
E1009 E909
E959
F459
F609
F659
F809
F859
F1009
E1059E1209 E1109E1159
24F120
B19
B3
18B14
54
AD Chamber
C1518
D5D20
D10D1599
9 12D25
D40
D359912
D459D609 D509D559
D659D809 D709D759
D859D1009 D909D959
D1059D1209 D1109D1159
100
B12
54B25
54
Emirates Business
Wom
en Council
National Programm
e for SM
E – M
inistry of Economy
Zuhour G
roupKabab Fusion
Centre for U.S. Im
migration
Services42
9
D1509
C379
C409C279
9 C309C32 9
7 ELEVEN
Soulfull
British Business
Group
Canadian Business Council
American
Chamber
Oxford
BusinessUAE
Guide
Fast Signs
MAA Al
Thahab
Brava Casa
B29
Rolling W
heel
Freedom
Pizza Steakanji
Danube Hom
e
SQAC
CafeM
iniboss Business School
Kaak Al M
anaraUnder
500
Ajman Cham
ber
Gulf Line
Trading
Blinkie City
EMTIYZ
Smart
HorizonDonil
Design
Big Tasty
AK
B309
B349
B319
B329
Forest Coffee
B3518
C169
C179C18
C209C239 C219C229
Bedashing
Legends of
Punjab
Copper Branch
Bounce Fitness
Dolani
UAEt10
Life Balance
3D Exhibitions
Sultan sweets
Café Arabica
18
Total Concepts
Franchise Association
of India
Groom
ing Com
pany
Le Soie
Empire
Group
Churros Land
Multy Fit
Glee
Hospitality
C8Saud Bin
Saqer
48
Skinny G
enie
F59
Franchise Association
of India
F409 F25
9Franchise
Association of India
Saudi Pavilion
C6
96
B6
36
Bin Ham
oodah
Leopolds of
London
Reset Fitness
Al Nawras
ITI
Spider Style
Knights & W
alker
Ice Cream
Lab
Kayzed Consultants
C129Tasheel
C139Uncle Fluffy
D3012
Gam
e VanThe Crave
Franchizery
RTS
Desert Chill
Philippians Business Council
D1 D299
Savage Coffee
Laberry for Fabrics
Mr Trailers
LIWA Dates
Ybalah Burger
Chicking
Shawerma
King
Low Calories
Gourm
et Lab
Crispy M
eal
Gravity
Advocates and Legal
consultancy
B22
The Egg Stop
Exotic Color
54
Khalifa Fund
C9
36
Abu Dhabi PortsKizad
C29
American
Embassy
Speranza Fashion
F29
FAI
B449RED
SHRIMPS
ENTRANCE
D145
E19
C35
E29
MIO
Shell Scheme
Space
International Franchise Exhibition 2018Venue: ADNEC
Hall: 8Drawing Issue: 33
3 DIMENSIONS EVENTS AND EXHIBITION
7 ELEVEN
ABDUL KARIM
RABEAA ADVOCATES AND LEGAL CONSULTANCY
ABU DHABI BUSINESSWOMEN COUNCIL
ADBWC- DABDOOBEE
ADBWC- FARNI
ADBWC- LIN YAS CREATIONS
ADBWC- NEUCHATEL FLOWERS & CHOCOLATE
ADBWC- OROSA
ADBWC- THERAFI JEWELS
AJMAN CHAMBER
AJMAN CHAMBER- TREODZ CAFE
AJMAN CHAMBER- HAVANA SALON
AJMAN CHAMBER- EMIRATES VISION
AJMAN CHAMBER- WACUP COFFEE
AJMAN CHAMBER- KOSHARI STATION
AJMAN CHAMBER- MARHABA SAA
AJMAN CHAMBER- GOURMET BOX
AJMAN CHAMBER- DINAPOLI
AJMAN CHAMBER- LAVILLA
AJMAN CHAMBER- JEON RESTAURANTS & CAFE
AJMAN CHAMBER- SAGO
AJMAN CHAMBER- THE SEVEN
AJMAN CHAMBER-DANA
AJMAN CHAMBER-CAFE MODENA
AJMAN CHAMBER- BUSINESS PRESENTATION
AJMAN CHAMBER- THE BOX
AJMAN CHAMBER- ALMALKI OUD
AL AMAAL BUSINESS SERVICES - TASHEEL
AL SULTAN SWEETS
AL NAWRAS DIGITAL SOLUTIONS
AMERICAN CHAMBER
AMERICAN EMBASSY
ATTOINFOTECH LLP
B31
D85
C15
D45
B12
B12
B12
B12
B12
B12
B12
B14
B14
B14
B14
B14
B14
B14
B14
B14
B14
B14
B14
B14
B14
B14
B14
B14
B14
C12
D15
E100
E115
C2
F2
BEDASHING BEAUTY LOUNGE LLC
BIN HAMOODAH AUTO
BIG TASTY- EIGHT MARKETING MANAGEMENT
BLINKEE CITY
BRAVACASA INTERIOR LLC
BRITISH BUSINESS GROUP
CENTER FOR U.S. IMMIGRATION SERVICES
CHICKING
CHURROS LAND
CRAVE AGENCY
CRISPY MEAL- JUST LACASA
COPPER BRANCH
DANUBE HOME
DESERT CHILL
DONIL DESIGN- ALAWAEL INVESTMENT GROUP
DULANI
EMPIRE GROUP
EXOTIC COLORS LEATHER PRODUCTS
EMTIYZ
FROSTY ICE CREAM
FAST SIGNS
FOREST COFFEE-MY EUREKA
FREEDOM PIZZA
FRESH PLUS- CAFE ARABICCA
FRANCHISING ASSOCIATION OF INDIA
THE FRANCHIZERY
GAMEVAN PARTIES & ENTERTAINMENT SERVICES
GLEE HOSPITALITY SOLUTIONS
GRAVITY CALISTHENICS GYM
GOURMET LAB
ICE CREAM LAB
INTERNATIONAL TALENTS INSTITUTE
KHALIFA FUND
KHALIFA FUND- WANASA LAND LLC
KHALIFA FUND- CREMOLATA
D70
B6
C37
D10
D20
D35
D40
F80
D55
C30
B32
E90
D75
C22
C40
B35
D90
D150
C32
B1
B30
E5
C23
F25
E40
F120
D105
D30
D5
D110
D120
B22
B22
B22
COMPANY NAME STAND NO. COMPANY NAME STAND NO.
EXHIBITORS LIST
KHALIFA FUND- FOUR BUNS BURGER
KHALIFA FUND- SUSHINA RESTAURANT
KABAB FUSION
KAAK AL MANARA
KAYZED CONSULTANTS
KNIGHTS & WALKER
KIZAD- AD PORTS
LABERRY FOR FABRICS AND TEXTILES
LEOPOLDS OF LONDON
LEGENDS OF PUNJAB
LE SOIE COSMETICS
LIFE BALANCE
LIWA DATES FOR DATES PACKING
LOW CALORIES
MAA AL THAHAB
MAISON SAMIRA MAATOUK
MINIBOSS BUSINESS SCHOOL
MIO
MR. TRAILERS
MULTI FIT WELLNESS LLC
NEW LIFE PLACEMENTS
NPSME- MINISTRY OF ECONOMY
THE GROOMING COMPANY
THE EGG STOP
TOTAL CONCEPTS
MY UAE GUIDE
OXFORD BUSINESS GROUP
PHILIPPINES BUSNESS COUNCIL
RESET FITNESS
RED SHRIMP RESTAURANT LLC
RTS GLOBAL PARTNERS
ROLLING WHEELS
B22
B22
D80
D25
F40
E120
C9
D2
C6
C18
F65
E110
E35
E20
C1
B3
F60
E2
E15
D60
F20
B25
C20
D145
C17
F45
F85
B40
C21
C36
E95
D50
SAVAGE COFFEE
RAK SME- SAUD BIN SAQER
RAK SME- MUSE CAFE
RAK SME- Q CAFE
RAK SME- VOLTAGE BURGER
RAK SME- LALUKA CAFE
RAK SME- IROLL CAFE
RAK SME- TEA TIME HOSPITALITY
SKINNY GENIE
SOULFULL RESTAURANT
SMART HORIZON BUSINESS CENTER LLC
SPIDER STYLE
SPERANZA FASHION
STEAKANJI
SQAC CERTIFICATION
UAETOP10
UNCLE FLUFFY
UNDER 500
WORLD OF WAFFLES
YABALAH BURGER
ZUHOUR GROUP
JUICE TIME
SHAWARMA KING
COFFEEBRANDS
DEVELOPMENT BANK - SAUDI
TYRE PLUS
800 PIZZA
MEDITERRANEO ITALIAN LOUNGE
PANADERIA BAKERY
OHANNES RESTAURANT
NOON & KABAB
GULFLINE FOOD SERVICES LLC
D1
C8
C8
C8
C8
C8
C8
C8
F100
C27
C35
D115
E30
E25
E85
C16
C13
D100
F5
E105
D65
B34
B22
B35
B3
COMPANY NAME STAND NO. COMPANY NAME STAND NO.
EXHIBITORS LIST CTD...
SOME OF THE EXHIBITORS AT IFE 2018
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SOME OF THE EXHIBITORS AT IFE 2018
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2
MARKETING AND PROMOTIONAL CAMPAIGN
A comprehensive marketing campaign was conducted to ensure maximum exposure before, during and after event. These included:
61 12
2 775K
95 200
1.8M 5.2M
2.5M 2000
Faces of lamp posts in key locations in Abu Dhabi and Jebel Ali
email campaigns sent to more than 500,000 contacts world-
ide
SMS campaigns inviting visi-tors to come and visit
AVE total PR coverage value
spots of Radio advertisements throughout Abu Dhabi
VIP invitations sent to 200 to top industry contacts
Social Media impressions Other Digital marketing im-pressions such as: youtube advert, GDN and Google search
Digital media impressions via programatic and web banners campaign
More than 2000 people were called and registered prior to the show
LOCATIONS OF LAMPPOSTS INCLUDES:CORNICHE ABU DHABI
OFF ISLAND
JEBEL ALI
SPONSORS, SUPPORTERS AND MEDIA PARTNERS
With each sponsor, supporter and partner, an integrated marketing campaign was put in place to include on- and off-line advertising, feature previews and direct access to subscribers including a personalised e-invitation.
RADIOAdvertising comprised 2 campaigns of 95 spots on Emarat FM and Star FM one week before the event.
STUDENT CAMPAIGNThe Deans and/or Professors of Business programmes were targeted in institutions and universities across the UAE. An initial introduction was done by phone then follow-ups with an information pack via email inviting students to attend IFE.
PRINT CAMPAIGNDedicated newspaper and magazine adverts were placed in leading publications across UAE
• 1 HPC adverts in Al Ittihad Newspaper • 1 full page advert in Entrepreneur ME English magazine • 1 full page advert in Entrepreneur ME Arabic magazine • 3 full page adverts in Abu Dhabi World Arabic magazine• 3 full page adverts in Abu Dhabi World English • 1 full page in ME Business Magazine• 1 full page in Global Franchise magazine
EMAIL CAMPAIGNS A total of 14 email campaigns were sent to a database of more than 500,000 contacts. These HTMLs covered the following titles:
1. Be part of the leading Franchise show in the region2. Exclusive exhibitor participation package book before 9th October 20183. Invitation to a workshop hosted by AD Chamber4. Invitation to International Franchise Exhibition 2018, Abu dhabi5. Meet over 100 franchise brands, looking to meet people like you!6. Invitation to IFE on behalf of AD Chamber7. Have you registered for your pass to IFE yet8. Dont miss out on the 6th Edition of IFE9. More than 100 business opportunities at the International Franchise Exhibition10. The International Franchise Exhibition opens its doors tomorrow 11. Visit IFE today for a chance to win 2 economy tickets on Etihad airlines12. Visit IFE today for a chance to win 2 business class tickets on Eithad airlines13. VIP e – invitation14. E – invitation
The following media partners helped in sending the HTMLs to their database too:American Chamber in Abu Dhabi: 2 E-mailer to their databaseCanadian Business Council: 2 E-mailers to their databaseMy UAE Guide: 3 E-mailers to their databaseOxford Business Group: 1 E-mailers to their databaseME Business Magazine 3 E-mailer to their databaseBritish Business Group 2 E-mailers to their databaseGlobal Franchise Magazine 3 E-mailer to their databaseEntrepreneur ME: 2 E-mailer to their databaseADNEC: 1 E-mailer to their database
ONLINE BANNERSOnline banners were present on the following websites:• ADNEC• ME Business Magazine• My UAE Guide • Ittihad.ae
SOCIAL MEDIA CAMPAIGN
Facebook (News Feed)
Facebook (News Feed)
Instagram (News Feed)
Instagram (Story)
Snapchat (Story)
TOTAL
Engagement
Clicks
Engagement
Views
Impressions
416,548
554,322
107,034
411,661
328,916
1,818,481
117,216
38,463
55,779
20,006
34,100
265,564
PLATFORM UNITS IMPRESSIONS VIDEO VIEWS
Pre-event social media activities included 372 social media posts (instagram 93, Twittwr 186, Facebook 93)
76 social media posts were shared during the event. in addition to 22 Instagram stories
ADVERTS ON UAE BARQ & NET AD
Promoted posts
Promoted posts
Promoted posts
Promoted posts
289,096
76,837
29,087
149,892
2,844
1,229
508
6,809
PLATFORM UNITS IMPRESSIONS INTERACTION/CLICKS
SOCIAL MEDIA BREAKDOWN
TOP LOCATIONS
AGE RANGE GENDER
SOCIAL MEDIA MOST VIEWED POSTS
5,154 VIEWS
69K VIEWS
DIGITAL MEDIA CAMPAIGN
Programmatic
Programatic GEO
YouTube
Google Search
GDN
GSP (Gmail)
TOTAL
InMail
Multiple Banners
Multiple Banners
Multiple Banners
Text Ad
Multiple Banners
Text Ad
921
3,180,009
780,909
1,502,315
175,185
3,517,021
91,057
9,247,417
723
39,701
12,800
14,639
9,729
57,591
11,714
146,897
PLATFORM UNITS IMPRESSIONS CLICKS
PR CAMPAIGN
Media coverage of the International Franchise Exhibition2018 in Abu Dhabi was extensive, particularly in Arabic, with almost every major news outlet and online portal covering the event and highlighting its significance.
Pre-event interviews were conducted with Sabah Al Dar and Fujairah TV in the days leading up the exhibition
During the Event:
-20+ interviews were conducted with various spokespeople
-Key outlets who covered the exhibition included: CNBC, Al Ittihad, Khaleej Times, Al Bayan, WAM, Emarat Al Youm, Emirates Buisness, Al Khaleej, Al Roeya, 24.ae, Abu Dhabi TV, and mote
CONTACT USQaboos M. Khalid
Event directorPhone: +971 2 234 8414
Email: [email protected]
www.ife-ad.com
SEE YOU NEXT YEAR!October 2019
Abu Dhabi National Exhibition Centre