Positioning the business idea

Good morning AS

Student tasks• It’s time to really get to know a

market• How?• By market mapping that’s how!!• I want you to plot a market map

for a market (product/service) you decide, I will check with you that this is ok.

Student tasks• Write the short questions

and answer them in your work book on page 58

• Then answer the higher mark questions based on the case study on page 59