positioning roulette - what's your brand story?
TRANSCRIPT
![Page 1: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/1.jpg)
www.Positioning-Roulette.com
26 proven ways to stimulate your thinking when creating
your brand story
Ulli Appelbaum
![Page 2: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/2.jpg)
“Our heads are round so our thoughts can change
direction.”
Francis Picabia
Ulli Appelbaum
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www.Positioning-Roulette.com
Stimulate the Senses
Ulli Appelbaum
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www.Positioning-Roulette.com
Brand Archeology – Dig into Your Brand’s Past
Ulli Appelbaum
![Page 5: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/5.jpg)
www.Positioning-Roulette.com
Identify your Band’s Archetype
Ulli Appelbaum
![Page 6: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/6.jpg)
www.Positioning-Roulette.com
Identify your Brand’s Defining Attributes
Ulli Appelbaum
![Page 7: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/7.jpg)
www.Positioning-Roulette.com
Dramatize the Brand’s Reward
Ulli Appelbaum
![Page 8: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/8.jpg)
www.Positioning-Roulette.com
Create a Brand Ritual
Ulli Appelbaum
![Page 9: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/9.jpg)
www.Positioning-Roulette.com
Disrupt the Category Conventions
Ulli Appelbaum
![Page 10: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/10.jpg)
www.Positioning-Roulette.com
Share Your Creation Story
Ulli Appelbaum
![Page 11: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/11.jpg)
www.Positioning-Roulette.com
Be part of Culture
Ulli Appelbaum
![Page 12: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/12.jpg)
www.Positioning-Roulette.com
Identify an Enemy
Ulli Appelbaum
![Page 13: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/13.jpg)
www.Positioning-Roulette.com
Create a Sense of Scarcity & Exclusivity
Ulli Appelbaum
![Page 14: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/14.jpg)
www.Positioning-Roulette.com
Let Experts Tell Your Story
Ulli Appelbaum
![Page 15: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/15.jpg)
www.Positioning-Roulette.com
Claim the Gold Standard
Ulli Appelbaum
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www.Positioning-Roulette.com
Romance The Way The Product Work
Ulli Appelbaum
![Page 17: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/17.jpg)
www.Positioning-Roulette.com
Celebrate the Ingredients
Ulli Appelbaum
![Page 18: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/18.jpg)
www.Positioning-Roulette.com
Romance Your Brand’s Origin
Ulli Appelbaum
![Page 19: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/19.jpg)
www.Positioning-Roulette.com
Overcome Consumption Barriers
Ulli Appelbaum
![Page 20: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/20.jpg)
www.Positioning-Roulette.com
Give Meaning to the Brand’s Weakness
Ulli Appelbaum
![Page 21: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/21.jpg)
www.Positioning-Roulette.com
Identify your Purpose
Ulli Appelbaum
![Page 22: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/22.jpg)
www.Positioning-Roulette.com
Emphasize the Brand’s Benefit
Ulli Appelbaum
![Page 23: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/23.jpg)
www.Positioning-Roulette.com
Tap into Consumer Rituals
Ulli Appelbaum
![Page 24: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/24.jpg)
www.Positioning-Roulette.com
Submit Your Brand to a Torture Test
Ulli Appelbaum
![Page 25: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/25.jpg)
www.Positioning-Roulette.com
Resolve a Category Problem or Paradox
Ulli Appelbaum
![Page 26: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/26.jpg)
www.Positioning-Roulette.com
Identify Shared Values
Ulli Appelbaum
![Page 27: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/27.jpg)
www.Positioning-Roulette.com
Re-define Your Business
Ulli Appelbaum
![Page 28: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/28.jpg)
www.Positioning-Roulette.com
Leverage The Brand’s Usage Context
Ulli Appelbaum
![Page 29: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/29.jpg)
What is Your Brand Story?
![Page 30: Positioning roulette - What's your brand story?](https://reader033.vdocuments.site/reader033/viewer/2022050914/58a9b5631a28ab1f1a8b470f/html5/thumbnails/30.jpg)
We Create Positioning Platforms & Brand Stories That Build Businesses
www.Positioning-Roulette.com
Positioning Platform Development & Brand Story Creation Positioning-Roulette Training
Messaging Strategy Development& Quantitative Testing
Contact: [email protected]
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All Illustrations by Helmut Kruse
www.HelmutK.com
Positioning Platform Development & Brand Story Creation Positioning-Roulette Training
Messaging Strategy Development& Testing