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e.tv positioning itself as a

Broadcaster For All Devices

November 2013

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Contents

1. Introduction

2. e.tv multi-channel offering

3. e On Demand

4. e.tv’s OTT plans

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Introduction

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Introduction

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South Africa’s only privately-owned free-to-air broadcaster with a national broadcast license

Launched the e.tv channel in October 1998 Largest English-medium station in the country and the second

largest channel overall

Market share of approx. 20% - all adults

Terrestrial signal reaches 80.5% of the SA population

Well-known brand within SA and across continent

e.tv multi-channel offering

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e.tv’s multi-channel

In order to stay relevant and sustain its revenues, e.tv has launched

a free-to-air/view multichannel bouquet with four (4) brand new

channels, some in HD

e.tv multi-channel bouquet is now available on OpenView HD and

will be put on any platform able to reach significant audiences

All channels will be FTA/V

BBC has done this successfully in the UK

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BBC multi-platform strategy

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Multi-platform approach

What platforms are available to SA FTA broadcasters to allow for

multichannel bouquets?

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Pay Tv • Offers

universal coverage

• Content fragmentation for FTA channels

• Capacity for HD not available for FTA

DTT • Yet to be

launched

• DTT can be a strong platform but there is no capacity for HD

Mobile TV • Low consumer

penetration and limited support from device manufacturers but spectrum is available

FTA/V DTH • Offers

universal coverage at low transmission rates

• No spectrum constraints – route to HD

OTT

• Low consumer penetration within FTA market

• Limited access to affordable broadband

Consumer proposition

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Free multi-channel TV

Reasonable cost, Subsidised STB, plug and play

HD for free Coverage

everywhere

Convenience – TV on the

go

STBs widely available

DTT

Mobile

DTH

All

platforms

Consumer

selling

points of

the

various

FTA

platforms

e On Demand

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e On Demand

In 2013, e.tv launched e On Demand offering, along with the

channel’s new website

e On Demand launched with a ‘for the shows you missed’ campaign,

featuring superstar soaps, Rhythm City and Scandal and other older

episodes of core shows

e On Demand also offers catch-up service for reality shows such as

Step Up or Step Out. The full episode was available to the e.tv

audience for free the day after it aired.

This is a huge success and we consistently see high downloads.

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e.tv’s OTT plans

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TV Evolution

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Why OTT?

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OTT Usage

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Challenges of OTT Services

Deployment

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Business Model – creating new business model to monetize content

for free-to-air broadcasters

Devices – explosive number of new devices coupled with

complexities of displaying high quality video on multiple screens

Back End – complexities of content management for OTT services,

particularly Catch-Up & VoD services, integrated with traditional TV

content management

Front End – applications and security are critical to successful OTT

deployment

CDN – CDN environments, number of players, opacity of pricing,

quality of experience will vary from one area to another

Modular Approach

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OTT VoD – On demand and catch-up services

OTT Live – streaming of existing channels

Options

Players and Apps

Advertising

Thank you!

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