“Marketing Strategy for High Tech Products”Practical Application Exercise

Example: Fuel

Value of the offering :

For a vehicle owner who wants performance and health of his vehicle’s engine, our Power Petrol is blended fuel that one can use confidently.

Positioning of the Value:

Unlike normal unbranded fuels, our product is more safe, clean and efficient.

This is because of our unique combination of additives formulated by our R & D, keeping in mind the performance and health of the engine.

Design the Value Proposition for any IT Brand of your choice.