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Position Description Marketing & Digital Officer Sport, Leisure & Facilities Community Services

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ABOUT SPORT LEISURE &

FACILITIES

The Sport, Leisure & Facilities Branch provides Supporting

community wellbeing through the provision of entertainment,

arts, sport, community facilities and associated services.

These services are provided through five programs,

namely:

Branch Management Program

To provide overall management to the branch in respect to

the areas of financial direction, customer service,

leadership, culture and service delivery.

Leisure Centres Program

To be nationally recognised for providing professionally

managed venues delivering the highest quality, innovative

aquatic, health, sport and event experiences that also

engage the Logan community in an active, fun, healthy and

safe environment.

Community Infrastructure Program

To construct and maintain Community Infrastructure and

facilities, to provide safe and operable buildings and

sporting facilities, provide technical advice, project

management and strategic asset management.

Logan Entertainment Centre & Community Venues

Program

Manage venues to deliver and develop events of a Civic,

Corporate, and Community, Entertainment or Artistic nature

in a safe, sustainable and engaging manner.

Sport & Recreation Program

Plan, develop, and connect to achieve a healthy Logan

through sport & recreation.

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POSITION NUMBER(S):

15598, 15370

CLASSIFICATION LEVEL:

Level 5

AWARD:

Queensland Local Government Industry (Stream A) Award – State 2017

REPORTS TO:

Promotions and Campaign Coordinator

JOB PURPOSE 1. To provide expertise in the development and implementation of marketing activities relevant to the business operations of

Council’s Sport and Leisure Facilities. Additionally, the provision of strategic advice and assistance in the development of internal and external marketing programs for SLF as directed.

2. Deliver promotional programs and activities that align to the Sport, Leisure & Facilities Branch Business Plans and Project Plans, including all aspects of marketing the required programs and activities.

3. Provide marketing advice and support for tasks associated with the promotion of products and services across the Logan

Entertainment Centre & Community Venues and Leisure Centre Programs.

4. Implement and manage SLF digital marketing strategy with the aim of growing digital communities and enhancing community engagement to meet marketing objectives.

DECISION MAKING AUTHORITY

This position works autonomously, under limited supervision working with from the Coordinator, SLF program leaders and staff

as required

POSITION DIMENSIONS

Nil reports

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MARKETING & STRATEGIC DIRECTION

Develop and implement marketing and communication campaigns and strategies in support of Council's Sport Leisure and

Facilities Branch, including promotional schedules.

Consult with the Promotions and Campaign Coordinator and Program Leaders when devising strategies to ensure the venues

brand, vision and reputation are communicated effectively.

Provide strategic marketing advice and direction to Council’s SLF Branch on best practice marketing.

Identify opportunities to promote SLF businesses through digital marketing, events, community engagement and other activities

Positively influence change management with the marketing program and Council

Liaise with a range of internal and external clients. Collect and collate marketing collateral from promoters and hirers for use in

print and digital campaigns and manage external agencies where applicable.

Share knowledge, expertise and ideas to enhance the reach and engagement of SLF marketing initiatives.

Ensure ongoing improvement through suitable evaluation processes, creative thinking and actively seeking emerging trends and

opportunities.

Attend key events as required to capture and promote the program and venue.

Social Media Platform Management: In consultation with the SLF and Promotions and Campaign Coordinator, plan and implement social digital strategies over SLF platforms and profiles to support the branch’s objectives.

Expand the size, reach and engagement of each of SLF’s social media communities through targeted campaigns and strategic partnerships.

Create, edit, source and curate valuable and engaging content for each SLF social media platform. This will include building and maintaining relationships with key internal and external stakeholders in the community.

Report on performance and analytics of each platform.

Define and develop social media personas that align with the individual voice and tone of each social media community.

Digital Campaign Management: Collaborate with SLF clients to plan, execute, manage and evaluate digital campaigns.

Community Moderation: Monitor and respond to SLF social media platforms to stimulate conversation with new and existing audiences. Moderate communication and engagement on Council’s social media platforms according to Council’s social media policy and moderation guidelines.

Identify and flag possible emerging social media risks.

Content Creation & Delivery: Digital -

Create, manage, optimise and evaluate digital advertising campaigns, using platforms such as Facebook, Business Manager, Google AdWords and Instagram.

Monitor and manage conversations, discover relevant and engaging content, schedule posts and identify new digital marketing opportunities to support the branch’s objectives.

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Produce analytics reporting and recommendations on campaign effectiveness, social media engagement and growth with recommendations. Work with external digital agencies to boost reach and enhance analytics.

Monitor social media platforms for brand and topic-related conversation and actively engage in posts to promote SLF marketing objectives.

Print -

Coordinate the production and distribution of various print materials

Create, format and resize graphic and creative content for various types of print distribution

Prepare seasonal and adhoc print materials for the business development of the SLF Branch Programs

Innovation:

Report on trending and effective social media activity and find innovative ways increase LEC, CV & LC social media footprint, improve engagement and integrate with other marketing and service delivery activities.

Share knowledge and insight into new social media applications, channels and tools for review and assist in further investigation, recommendation and implementation of any agreed initiatives by the Promotions and Campaign Coordinator.

Performance Criteria

Effective delivery of the branch marketing strategies

Projects are managed effectively and delivered on time

Stakeholder relationship management and feedback

Campaign Results and ability to effectively report on learnings

Print and digital materials are delivered on time and to a high standard

Effective, professional and timely management of social media campaigns and enquires

Level of attention to detail

Business writing skills

ADMINISTRATION & CUSTOMER SERVICE

Produce monthly analytics reports on social media engagement resulting in increased sales for the business.

Participate as an active member of the administrative team including providing prompt customer service to internal and external

stakeholders.

Performance Criteria

Provision of prompt and professional customer service

Ability to report on learnings for future campaigns

Stakeholder feedback

OTHER

Council’s Leadership and Performance Capability Framework will be used for performance management and development

purposes

Undertake any other duties as are reasonably within the limits of the employee's skills, competence and training.

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KNOWLEDGE, SKILLS AND QUALIFICATIONS

Demonstrated experience in developing and implementing best practice marketing and social media campaigns.

Demonstrated effective writing skills including experience in creating and editing content for traditional and digital platforms.

Demonstrated Intermediate graphic design skills with the ability to reformat, resize and enhance images with a high level of attention to detail.

Thorough knowledge of current and emerging digital media trends and digital technologies.

Demonstrated ability in the project management of marketing initiatives.

Demonstrated ability to work as an effective team member.

Demonstrated ability to communicate and deal with people at all levels, make prompt reliable decisions within the bounds of responsibilities and demonstrated effective networking skills.

Be self-motivated and creative with the ability to work independently to achieve quality work outcomes.

SUCCESS PROFILE

Ability to Influence best practice marketing campaigns to achieve successful outcomes aligned to business objectives

Utilizes knowledge of current & emerging social media trends to improve campaign effectiveness

Demonstrates ability to work productively as part of a high performing team to ensure achievement of outcomes including

building, maintaining and fostering good relationships with colleagues and clients and team members.

Communicates effectively and deals with people at all levels to make prompt reliable decisions within the allocated

responsibilities.

Production of high quality print & digital content supporting program initiatives

REQUIREMENTS & POSITION SPECIFIC CONDITIONS

A degree in Marketing, Communication or similar from a recognized tertiary institution would be advantageous

DATE REVIEWED:

December 2019

REVIEW

This Position Description may be reviewed from time to time as Logan City’s organisation may be developed or restructured.

Any such re-organisation of duties shall be the subject of discussion with the position incumbent.