portugal the right place to invest - miguel guedes de sousa
TRANSCRIPT
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PORTUGALThe beauty of simplicity
Source: http://vimeo.com/33294024
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Why international high end brands choose Portugal as a place to be?
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Beach
MountainCountryside
HistoryCityMuseums
Gastronomy
Adventure
DIVERSITY
People
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Hospitality is part of the Portuguese DNA
• More than 14 million tourists Portugal current population – 10 million
• Visitors increase of 8% in 2013 Resilient sector in Portugal
• 10% of population employment
• 10% of total GDP
• 14% of total exports
• Average of 220 days of sun per year “Sunniest country in Europe”
Source: www.ine.pt; www.turismodeportugal.pt; www.visitportugal.com
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Portugal’s worldwide awareness is increasing
• 20% increase of the American market share in 2013 resulting in a 29% revenue increase
• 24% increase of the Russian market share
• 22% international press awareness increase
• Second largest increase of Google search in the worldSource: www.ine.pt; www.turismodeportugal.pt; www.visitportugal.com
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Portugal was voted by the international media
• THE BEST EUROPEAN GOLF DESTINATION 2013
• THE BEST EUROPEAN BEACH DESTINATION 2013
Source: www.worldtravelawards.com
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Algarve, the main tourism region in Portugal, received the
following awards by the international media
• EUROPE’S LEADING BOUTIQUE RESORT (Vila Joya)
• EUROPE'S LEADING GOLF RESORT (Quinta do Lago)
• EUROPE'S LEADING LUXURY RESORT (Conrad Algarve)
• EUROPE'S LEADING VILLA RESORT (Martinhal Beach Resort & Hotel)
Source: www.worldtravelawards.com (2013 awards)
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High end Tourism in Portugal is big and is getting bigger
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High end hotel & resorts brands in Portugal
10 16 6
7
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High Street Retail in Portugal
Due to the increase of high end tourists in Portugal (mainly from the BRIC and Africa’s Emerging countries) the main luxury brands are investing in Lisbon as a luxury destination
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Hospitality high end brands are investing more than EUR 3.000m in the next decade
in Portugal
Comporta exampleSource: http://alcacergolf.com/Location/StrategicContext/
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COMPORTACase study
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A world class project: Amanduna
Construction already started
Source: www.herdadedacomporta.pt
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Is Portugal the right place to invest?
Source: http://viewpure.com/YK_PwoDWnKA