JOHN’S

STAND

Despite being sold by homeless, THE BIG ISSUE is a magazine with great

editorial quality

The Big Issue helps the homeless by providing

them a job, and treating them as investors of

their own destiny

Like all press, THE BIG ISSUE is being affected by the shift to the online consumption of

information

The online format will not work for

their concept

The focus must be on the

paper edition

2007

2011-25% Circulation

Give a purpose and identity to

the vendors Empower them

Increase sales Continuous

efforts to improve editorial content

Promote a genuine hand up instead of a

cheap hand-out

Ultimately reducing the number of

Homeless people

The Homeless live on the Streets.

And people avoid eye contacting with them

Major metropolis are dirty, and the

Homelesses makes them “dirtier”

The Homeless represents everything that a regular

person don’t want in their life

Failure

Degradation

Misery

Let’s Improve Society by Cleaning the City

“Professionalize” the activity of THE BIG

ISSUE vendors

Increase the loyal customer base of the

Magazine

By Showing to everyone where they work …

in the Streets!

We’ll take advantage of the dirty city walls, full of graffitis, pollution stains

and garbage…. And CLEAN THEM

With the Help of Volunteers, Vendors, and some artistic know-how

(Moose, Banksy…)

Lets Paint all over the streets of UK…

The “New Big Issue Kiosks”

USING ONLY WATER AND SOAP

Aka Reverse Painting Aka reverse graffiti

JOHN’S

STAND

“John” will have his own Stand, so that everyone can know

where he usually sells the THE BIG ISSUE

He will have a name on it, so that everyone can know and

gain TRUST and RESPECT on this vendor, and relate to THE BIG

ISSUE

Social Awareness to the cause by utilizing an unique art form of

communication (using soap and water)

JOHN’S

STAND

Setting a goal for John,

Lets say… 10k Copies sold Afterwards we’ll finally clean the rest of the wall, leaving no marks

of the previews stand.

Therefore Cleaning the City, something that will be always noticeable to the public eyes. Everyone will also know that

John, by leaving this site, is on the right track of abandoning a

homeless condition.

This will Represent that this cause is a WORK IN PROGRESS

and that there is still much more to be done!!

Share the accomplishments of every vendor, while sharing

unique art forms of street art.

Maintaining a touch point for new volunteers

Engaging the social experience by allowing users with a simple Facebook app to draw they own

“Clean Stand Style” to be adopted by a real Vendor

“Stand App”

A free awareness and social media Campaign

Status improvement for ALL THE BIG ISSUE Vendors Resulting in bigger circulation of the Magazine

Social engagement and interaction with the Cause

Overall Free Branded Content (earned media) around the Homeless Cause.