portfolio sheena darby
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portfolio fashion northumbriaTRANSCRIPT
SHEENA DARBY
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Top: Urban OutfittersJacket: Carhartt
Jackwt: Vintage AdidasJeans: Cheap Monday
Trainers:: Nike Air Max 1’s
Hat: HufTop: Vintage Diadora
Top: Vintage Mets baseball jersey
“People say that I’m arsey, Northern and confrontational. That’s because I am arsey, Northern and
confrontational”Ridley Browell, 2012
Hat: HufJacket: Carhartt
Jeans: Cheap MondayTrainers: Nike FlynetBike: Vintage BMX
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Top: Vintage Mets baseball jerseyJeans: Cheap MondayTrainers: Nike FlynetJacket: END hunting
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Photography + styling by Shee-
na DarbyModel Olivia
Reeves
Jacket: Topshop Bra: Topshop Skirt: Zara
Cardigan: VintageSkirt: Acne Shoes: Zara
Hat: Asos Crop Top: American ApparelSkirt: Zara
Bra: Topshop FOTO
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photographed/styled by Sheena Darbymodels Olivia Reeves and Russell Wilshire
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w(ater)
W(ater), A new brand of water packaged in a recyclable foil bag. The idea of quick and easy drinking without being overwhelmed with branding and false claims. Its just water.
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Fashion show concept development
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Supreme is a clothing and skater brand founded in New York City in 1994. Supreme is a lifestyle brand along the sames lines of stussy, A.P.C and Nike.The brand supreme is a ex-clusive brand that ca-ters to the skateboarding, hiphop and punk rock cul-tures. A vast and diverse selection. What makes su-preme successful is there exclusive and cool element. James Jabbia, its founder didn’t know much about the skateboarding crowd but was intrigued and creative and that’s why he came up with the idea of Supreme. His audience was the tough and skeptical. He wanted to make his clothes the clothes you could only get if you were in the know. If someone sees you wear-ing supreme and they know what supreme is its deemed instant street cred. Com-pared to there competitors for example Stussy or even Nike. Supreme is seen as a much more exclusive niche cool and specialist mar-ket. The devotion and as some would call snobbery of the Supreme consumer compares with that of the high-end fashion consumer. Even vogue have been quick to point out the resem-blance been the Supreme and Chanel consumers in a arti-cle called ‘the tale of two boutiques’.
BRAND X EXPERIENCE
The reason for this?? Its there exclusively. But not only that, Supreme’s consistency and qual-ity of the higher-end pieces is
what James Jebbia the founder of Supreme thinks have helped the brand survive in this competi-
tive business. Jebbia’s market-ing ethos is to focus on the pick
core customer. Who he says is more demanding and harder to im-press than the former customer. Jebbia has been quoted saying,
“We’re not trying to make stuff for the masses.” He says they’re making the product for “the few
who know what’s up.” Supreme the marginal outsiders to the elite
fashion world this rare occasion have managed to match the elites
by matching their exclusivity.
Written by Sheena Darby
The reason for this?? Its there exclu-sively. But not only that, Supreme’s consistency and quality of the high-
er-end pieces is what James Jebbia the founder of Supreme thinks have helped the brand survive in this competitive business. Jebbia’s marketing ethos is
to focus on the pick core customer. Who he says is more demanding and harder to impress than the former customer. Jeb-bia has been quoted saying, “We’re not
trying to make stuff for the masses.” He says they’re making the product for “the
few who know what’s up.” Supreme the marginal outsiders to the elite fashion
world this rare occasion have managed to match the elites by matching their ex-
clusivity.
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Fanny
Fanny + Y TEEN STREET FASHION
CULTURE ZINE FOCUSING ON STYLE RATHER THAN
TRENDS
(PUBLICATION + CHAMELEON SPACE)
:PUBLICATION
(CURATORED BY SHEENA DARBY)
(PHOTOGRAPHED BY SHEENA DARBY)
(PHOTOGRAPHED BY SHEENA DARBY)
(WRITTEN BY SHEENA DARBY)
(PHOTOGRAPHED BY SHEENA DARBY)
(PHOTOGRAPHED AND WRITTEN BY SHEENA DARBY)
:CHAMELEON SPACE
Fanny
+ Y (chameleon space )
STRATEGIC IMPLEMENTATION DOCUMENT
128 Kingsland High
StreetLondonE8 2NS
STRATEGIC IMPLEMENTATION DOCUMENT
TREN
DP
RED
ICTI
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SUPREMACY
YOU’D THINK WITH ALL THE SCIENCE AND NEW TE-CHONOGLY IN THE WORLD IT WOULD HAVE INFLU-
ENCED FASHION IN SOME WAY THAT MADE THE CYCLE JUST AS NEW AND FRESH? OBVIOUSLY NOT. THIS IS
WHERE I CAME UP WITH MY IDEA FOR MY TRENDS. I DIDN’T KNOW WHAT THEY WERE GOING TO BE. BUT I KNEW THAT WHAT EVER THEY WERE THE WOULD BE COMPLETELY ORIGINAL NOT RECYCLED OR VINTAGE OR CLASHED TOGETHER TO MAKE SOME SUPPOSED
NEW TREND THAT NOBODY HAD EVER SEEN BEFORE.
Website created by Sheena Darby
TIE DYE
FOR.TIE DYE FOR DYLON COLOURS IBIZA
CULTURE HIPHOP 18 – 24 JUMPERS SHORTS TEAM MANAGER BOXER SHORTS CROP TOPS
BUSINESS COLLABORATIONS TEAMWORK MADE BY GAYLE MACHINE
FINANCING DEVELOPMENT E - COMMERCE SOCIAL MEDIA RETAIL IBIZA STORE
TEAMWORKNETWORKING BIG CARTEL LABELS
NEWCASTLE STORE ACCOUNTS LOOK BOOK PERSEVERANCE
INDEPENDENT FASHION SPACE INSTAGRAM PHOTOSHOOTS CAMPAIGNS ROLES
COMMITMENTTWITTER FILM PHOTOGRAPHY INSTITUTION
FACEBOOK CREATIVE DIRECTOR SALES MANAGER
DEEPHOUSE CULTURE LONDON STREETWEAR DEDICATION PACKAGING COMMUNICATION
PROBLEM SOLVING
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Photography by SHEENA DARBYGarments made by SHEENA DARBY
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