portfolio sam whitehead-rice
TRANSCRIPT
Contents
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DABRe-deSIGnRe-deSIGn
A re-design of the traditional DAB radio, following a future-organic form direction.
WIDGET DESIGN
Injection mould and mould inserts design for mass-produced Marmite branded widget and manufacture of mould design for mass produced Colgate branded widget.
PORTABLE SPEAKER
Philips branded portable speaker, including three main buttons on the front: a power button, volume control and pause/resume. Other features, such as an aux input and Bluetooth, are located at the back.
RSAUCE
3
Student Starpack design compeition bronze award
winner 2015
Children’s self-branded sauce bottle with a removable flying saucer toy and an alternative dispensing mechanism to generic sqeezable sauce bottles.
ZONECOMMUNITY IN CONTROL
A design for a local crowdfunding app to assist small communities in gaining funding for small scale projects.
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A re-design of an existing hair volumising styler, targeted at young athletic and appearance conscious men.
WIDGET MANUFACTURE
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The widget parts are removed from the packaging and the scraper is clipped to the thread piece inside. Once assem-bled, the widget is screwed into the internal thread of the Marmite jar lid.
The widget is now fully assembled and ready to be used.
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The widget can be used to access Marmite in all edges of the jar. As shown in the image above, the scraper is designed with both sides to be flush with the surfaces of the jar so all marmite can be retrieved.
WIDGET DESIGN
Widget design
Marmite is a nationally popular and patriotic food brand owned by the global brand Unilever; it’s popularity driven by the famous slogan ‘you either love it or hate it’.
My widget design addresses the problem, which committed marmite users will be familar with. This is struggling to get the last Marmite out of the top of the jar with a regular knife, due to the shape of the jar.
The widget screws into the Marmite lid, which acts as the widget handle. This contributes to the positive user experience associated with Marmite. While holding on to the lid, the widget is used to achive the last amount of marmite on all sides of the jar.
Product overview and use
The widget will be distributed by Unilever (owners of Marmite) and intended to be given away as a free gift with popular food magazines or with special marmite multi-packs. It will be distributed in the way shown in the image to the left.
Distribution
WIDGET DESIGN
Initial designs, Modelling and Iteration Mould and Insert Development CAD Development and Flow Simulation Final Widget and Mould Design
WIDGET MANUFACTUREWIDGET MANUFACTURE
Mould design
The widget mould design we decided to manufacture as a team was a promotional Col-gate toothbrush holder and toothpaste despenser. The widget will be packaged with special Colgate toothpaste multi-packs.
Manufacture
The mould tool has been designed to mould the product from 25.11g of polymer. We chose to use LDPE with a fill time of 3.52 seconds (excluding manual work).
Sustainability
As part of our sustainability plan, we aim to use a melt reprocessing technique for any waste LDPE, such as spew gates etc and use them for future injections.
WIDGET MANUFACTUREWIDGET MANUFACTURE
3D printed widget concept before manufacture. Mould halves and cavity inserts CNC manufactured. Line up pins formed on a centre lathe. Inserts faced off and formed on milling machine. Mould and insert holes accurately drilled and reamed.
Using the grinder, insert surfaces faced off with atolerence of 0.02mm. tolerence of 0.02mm.
Assembling inserts with the mould halves to be injection moulded.
Assembled mould positioned in the injection mould clamp.
Presentation board with injection moulded widgets and mould tool design displayed.
In a group of six, we had to select one of our widget mould tool designs to manufacture. Due to good time economy and insert designs, which offered flexible manufacturing capabilities, we decided to go with the promotional Colgate toothpaste holder and dispenser.
Because the design was dual shot, we had to overcome a few challenges. Because the second shot required inserts in the mould cavity to be replaced, we had to balance our time effectively to manufacture a high quantity of inserts in a relatively short amount of time. The mould design comprised of two CNC manufactured mould halves with fourteen cavity inserts, two of which were manually formed on the milling machines and centre lathes.
Group Manufacture
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Philips branded portable speaker, including three main buttons on the front: a power
button, volume control and pause/resume. Other features, such as an aux input and
Bluetooth, are located at the back.
PORTABLE SPEAKER
PORTABLE SPEAKER
Ideation
PORTABLE SPEAKER
Final design
ir ibe
A re-design of an existing hair volumising styler, targeted at young
athletic and appearance conscious men
Smell fresh, look good
Ergonomics Product analysisThe product
The product to be re-designed is a Mark Hill Salonprofessional air volumising styler.
It’s targeted between the ages of approximately 16-35 years and is aimed at a modern, glamour lifestyle , specifically designed to improve one;s looks.
Below, I have visually recorded a user interacting with the Mark Hill product and noted down areas,which may be causing difficulty or inconvenience.
The product to be re-designed is a Mark Hill Salon
It’s targeted between the ages of approximately
Below, I have visually recorded a user interacting with the Mark Hill product and noted down areas,which may be causing difficulty or inconvenience.
AirVibe
The Air Vibe is a much more practical and efficient way of both drying and styling one’s hair and can be carried out in one process, rather than being in seperate stages using various hair products and various actions.
The unique function of the Air Vibe is that a scent is produced when a circular button is pressed.
This comes from a replacable disc, which can filled with a masculine odour, which easily slides in the slot of the device. The hot air from the device then diffuses the scent evenly through the individuals hair.diffuses the scent evenly through the individuals hair.
A re-design of the traditional DAB radio, following a future-organic form
direction.
DABRe-deSIGnRe-deSIGn
The brief
A major manufacturer of electronic goods is looking to launch a new brand, initially through
the manufacture of DAB radios. Their aim is to sell products at the higher end of the market and no association is to be made to their previous range
of products or brand identity.
Design a DAB radio that provides a more interesting and original aesthetic than current
DAB offerings. The image portrayed by the product should be congruent with the higher end of the home audio market, however you need to
break new ground and create something innovative.
The materials and surface treatments employed should reflect the future organic form direction.
DABRe-deSIGnRe-deSIGn
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DAB RADIO RE-DESIGNPHOTOSHOP RENDER
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The vents ensure heat produced by internal electronic components can escape, preventing the external casing over-heating.
The vents have been designed with a future organic element on a protruding external surface, enhancing aesthetic features of the product casing.
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The circular DAB on the side of the radio features a touch sensor, which allows the user to vary the volume output by simply pinching their finger and thumb inwards to reduce the volume or pushing their finger and thumb outwards to increase the volume.
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The dashboard features an on/off and select button, a pause and resume button (on the right side) and a centre scrolling wheel to change radio station.
RSAUCE
3
Student Starpack design compeition bronze award winner 2015
Children’s self-branded sauce bottle with a removable flying saucer toy and an alternative dispensing mechanism to
generic sqeezable sauce bottles.
Worldstar international design competition certificate of recognition
RSAUCE
The alien sticker gives the impression they are inside the UFO toy. The same sticker is applied to the opposite side of the saucer.
The logo displays the brand name and graphics, as well as the type of sauce. The sticker on the opposite side of the bottle has the same silhouette but displays the list of ingredients inside the sauce.
The body of the bottle has been sculptured to look like a UFO, projecting a beam of light downwards.
RSAUCE
1 2 3 4Air tight seals (to keep the sauce fresh) are removed before use.
The sauce can be dispensed two ways. By either pushing the UFO down to pump the sauce out or squeezing the container
After all the sauce has been used, the sauce bottle is washed out and all plastic components are dissambled and recycled.
The UFO cap can be given to a child as a toy, therefore prolong-ing the use of part of the bottle.
Fixed Servings
By pushing down on the UFO part at the top of the bottle, a plunger screwed on to the UFO is pushed down, which traps sauce inside the plunger head. Pressure builds up, which forces sauce out of the cap at the bottom.
The bottle will be promoted as ‘one pump equalling one serve’, meaning one full pump on the UFO is equivalent to a recommended serving of sauce for a childs meal. This is to prevent children sqeezing an unhealthy quantity of sauce on to their meal. The idea of pushing the UFO to dispense sauce also provides a fun experience for children during meal time.
Alternatively, the bottle can be squeezed to dispense sauce like a generic sauce bottle.
Storyboard
The images below display the sequence of events, which are followed when using the product. This includes events both from its use as a sauce container and dispenser and from its use as a child’s toy, once empty.
RSAUCE
When pushed down, the plunger traps sauce inside. The trapped sauce provides enough pressure to force a fixed amount of sauce out the cap at the bottom.
The flip top cap is screwed on to the bottom of the bottle. The silicon valve is secure in the cap, held by another plastic component fitted in the cap.
Internal ribs support the structure of the cap and reduce the quantity of plastic.
Silicon material, held between the bottom of the UFO part and the top of the PET bottle, prevents the sauce entering the inside of the UFO.
The plunger is attached to the UFO by simply pushing it on and pulling it off after use. Because of the low tolerence between the parts, the plunger stays well
The plastic components that form the UFO cap are injection moulded Polypropylene, 1mm thick. The tubing on the spring is 0.5mm thick.
No adhesives are required for any parts of the bottle or cap. Parts on the cap are slotted together and, due to the low tolerence between the parts,
Blow moulded 1.5mm thick PET bottle.
The plunger is 1mm thick Polypropylene. The plunger tubing is 0.3mm thick.
Injection moulded 1mm thick ABS ensures the bottle remains stable.
Exploded UFO cap showing the internals of the base. It includes a cylindrical rib structure pro-viding additional strength to the base and a thread to screw on to the bottle
The sectioned view splits the bottle directly in half and shows how all the parts are connected to each other.In addition, it displays the internal partsand gives a better understanding of how the prod-uct operates.
As shown clearly in the sectional view, when the user pushes down on the UFO cap at the top of the bottle, the internal spring compresses, allowing the UFO cap with the attached plunger to move downwards. When the plunger moves down, sauce gets trapped in the plunger head, which provides enough pressure to force a fixed amount of sauce out the cap at the bottom.
A
A
3A design for a local crowdfunding app to assist small communities in gaining
funding for small scale projects.
ZONECOMMUNITY IN CONTROL
ZONECOMMUNITY IN CONTROL
Research Persona
ProblemCommunity projects are generally elongated affairs, with council agreement to fund projects often difficult to obtain, which is not seen as benefitting everyone under their jurisdiction. Even if funding is agreed, the predicted start-date may be far into the future.
ZONECOMMUNITY IN CONTROL
Research Persona
Technology use
Name
Age
Occupation
Martin himself owns a laptop and a iPhone 5s. He has installed many apps on his phone, constantly keeping up with the news via a news app.
Charity workHe donates to national charities if he can directly see the good consequences of his donation. So, for example, he occasionally donates to “telethon” charities.
Martin sponsors a child’s education in India, but otherwise doesn’t donate to international charities.
Martin would like to feel in control of the funding of local projects in his community, instead of relying on the council
Experience goals
Martin Taylor
34
Teacher
Martin lives with his wife Angela and two children, Peter and Amy (aged 7 and 8 respectively). They live in a suburb of Nottingham, which is a relatively poor area, with a fairly high crime rate.
Scenario
As shown in a few photos below, using a card mockup of an iPhone 6, I produced my wireframe sketches on card and cut them out to fit on to the phone model. By sliding each wireframe onto the screen in turn, my user (Liz) acted out the app journey, while I explained the interface and controls.
ZONECOMMUNITY IN CONTROL
Welcome back, Martin.
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fund your local projects with our quick andeasy-to-use app. From small repairs to building projects, Zone gives you the powerto help your own community.
Youth Centre RenovationMapperly, Nottingham
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fund your local projects with our quick andeasy-to-use app. From small repairs to building projects, Zone gives you the powerto help your own community. to help your own community.
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Screen design
The screen design fits an iPhone 6 model so I’ve tried to ensure consistency-with Apple’s clean and simple interface. The varying blue gradients reflect 02’s appearance and the touch of green helps to promote the app as a new identity.
Wireframing and final design
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Welcome back, Martin.
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Projects near you.
Youth Centre RenovationMapperly, Nottingham
Get started
58%
Power to the community!
fund your local projects with our quick andeasy-to-use app. From small repairs to building projects, Zone gives you the powerto help your own community.
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About Me
Education
A-levels:Product Design (A*)
Physics (B)Maths (B)
Art AS - level (B)
I am currently in the second year of my Industrial Design and Technology degree at Loughborough University and am looking to undertake an industrial placementtowards the end of this year.
I consider myself to have the qualities necessary to contribute effectively in the workplace. I am enthusiastic, diligent and keen to learn; I am a good team-player, communicating well and structuring my own time within the project timescale.
My enthusiasm and commitment is demonstrated by my entering and winning the Bronze award in the Starpack national packaging design competition;furthermore, I have recently been commended in the international WorldStar design competition.
SoftwaRE TOOLSET
PTC Creo ParametricSolidworks
Adobe Photoshop Adobe Illustrator
Luxion Keyshot Autodesk Sketchbook Pro
Axure RPMicrosoft Office Suite
skills
Sketching – paper and tabletErgonomic and consumer product awareness
Visual prototyping – physical modellingGood awareness of visual communication
User experience design Manufacturing technological knowledge
Industrial Design and TechnologyLoughborough University
QuaLifications and achiEvEmEnts
Commended in Worldstar international design competition.Starpack national packaging competition Student Award winner 2015. NPLQ (National Pool Lifeguard Qualification) and AED training.Driving licence.
voluntary work
2012 – 2013 - Volunteered at My Sight Nottinghamshire, formally Nottinghamshire Royal Society for the Blind (NRSB).
‘A fantastic addition to our sports volunteering team’.
‘A confident, polite and supportive young man that is using his love of sports to help others’.
Interests
Martial arts Skiing Biking
