LinkedIn Feature Enhancement Kickoff

Morris Bankston - @mobanks10

Morris BankstonProduct School Final ProjectMay 2016

We Have a Problem!!!

The LinkedIn Networking

User Experience

Morris Bankston - @mobanks10

The User Says We Have a Problem

Morris Bankston - @mobanks10

The Data Says We Have a Problem

• LinkedIn Success Metrics– Number of registered members: 414 Million

–Unique member visits: 98 Million– Sales channel mix: $1.8 Billion offline / $1.1 Billion online

Year-Over-Year Unique Member Growth Trend 38% (FY13) >>> 13%(FY15)

Morris Bankston - @mobanks10

Let’s focus on user retention

And The Growing Competition Says We Have a Problem

• Competitor Growth Examples– Glassdoor

•111% year-over-year user growth (2015)– Hired

•75% month-over-month candidate signups (2015)

Morris Bankston - @mobanks10

The LinkedIn Networking UX Has Become a NOTworking UX

How am I supposed to engage my network with this?

Connection + More Connections = More Connections User Value

Morris Bankston - @mobanks10

Network Connections Need to Move the User’s Needle

Morris Bankston - @mobanks10

So What is the Product Feature Solution?

• The solution is to help the LinkedIn user achieve…– Goals– Quality network engagement– Personalized network experiences

Morris Bankston - @mobanks10

Here is the User Story to Develop Our Solution

Morris Bankston - @mobanks10

As a LinkedIn individual user

in order to promote my experience across diverse sectors

I want to map my network connections to a goal of my choice.

Introducing!

LinkedIn Network MapHelping You Travel to Your Goals

Morris Bankston - @mobanks10

How Network Map Works - Step 1: Create a Goal

Click “Create Goal” Button

Button click creates a user

input to create a goal and deadline

dateA timeline calendar

also launches

when a goal is created

Morris Bankston - @mobanks10

Step 2: Map the Resources You Need to Achieve Your Goal

Drag and drop

resource from network

table to Network Map

Resource Options• LinkedIn Connection• Followed Company• Group• Recommended Connection

Morris Bankston - @mobanks10

Step 3: Plan Your Engagement Activities to Achieve Your Goal

Click your desired

resource

Morris Bankston - @mobanks10

Step 3: Plan Your Engagement Activities to Achieve Your Goal (Detail Drill-Down)

Morris Bankston - @mobanks10

A text box opens to serve as a user input to facilitate the planning

of networking activities

Start the Journey to Your Goal!

Product Backlog:Integrate a streamlined

recommendations feature

Morris Bankston - @mobanks10

This is Our Mission

• LinkedIn Network Map– Product Problem: LinkedIn Network Connections– The Solution: LinkedIn Network + Interactive Planner– The Message: LinkedIn is a vehicle for user goals

–The goal: return Unique Member Visit annual trend to 38% Year-over-Year growth

Morris Bankston - @mobanks10

Morris Bankston - @mobanks10