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Dylan Wert

Portfolio

Dylan Wert

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Dylan Wert

Type Specimen

aHistoryAdrian Frutiger was the Type designer of Avenir. He gained

an apprenticeship at a print house in Interlaken. He lived

in Paris most of his professional life passing away in 2015

at the age of 87. He is most known for His three big Type-

faces Univers, Frutiger and Avenir. Univers is used on Lon-

don street signs which are recognised all over the world.

Frutiger sans serif font is used by the Dutch railway sys-

tem and road signs in Switzerland. Finally, Avenir is used

by the likes of snapchat but also the popular I am Amster-

dam sign. He received 15 awards and prizes from 1950-

2013 for his type faces. He also founded the Adrian et Si-

mone Frutiger to fund money into mental health support.

TypefaceThe classification of the typeface is geom

etric and category is

sans-serif. Originally three w

eights including a roman and oblique

version and later expanded to six weights. Som

e small details

like the a and t with a curl at the bottom

and letters like o are

not perfect circles but optically corrected. Frutiger said that the

change from three w

eights to six was a response to how

peo-

ple perceive colour for example bolder designs on w

hite-on-

black text looking the same to the view

er then on black-on-

white. Frutiger rew

orked the Avenir Family w

ith Akira Kobayashi

extending the Font Family to a total of 32 Fonts by 2007.

UsageThe typeface is used for a range of ways however recently has

been used a lot in media and by large corporations. The likes

of Snapchat, Apple, Samsung, Best Buy and Linked In have

used this font as it is a minimalist geometric font which is very

popular at the moment for multimedia platforms and adver-

tisement. However, it is also used for Uno bus company, Wake

Forest University and the city of Amsterdam for their corporate

identity. This shows that the Font is very versatile and modern

which can be used for a range of different companies and areas.

Aven

ir

Aa

Bb

Cc

Dd

Ee F

f G

g H

h Ii

Jj K

k Ll

Mm

N

n O

o Pp

Qq

Rr S

s Tt

Uu

Vv W

w X

x Yy

Zz

1 2

3 4

5 6

7 8

9 0

! @

£ $

% ^

& *

# ?

Avenir 35 LightAvenir 35 Light ObliqueAvenir 45 BookAvenir 45 Book ObliqueAvenir 55 RomanAvenir 55 ObliqueAvenir 65 MediumAvenir 65 Medium ObliqueAvenir 85 HeavyAvenir 85 Heavy ObliqueAvenir 95 BlackAvenir 95 Black Oblique

Futu

re

1988

L4 Graphic Communication Dylan Wert

aLinked in

I amsterdam

.

Adrian Frutiger

Type Specimen for Avenir which brings to life and celebrate the typeface. This allowed me to appreciate typography further and understand the form and function of visual language.

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Dylan WertImage Zine

For Image we create zines in groups of 3 students combining our work thinking of narrative, colour and pace within the zine. This was our final outcome which looks at the topic of Hope.

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This zine project used indivudual pieces from each member of the group to create a collection that would flow as a story. We had all created pieces that worked well together when we brought our pieces together for the zine.

The word our group was given was Hope. This was represented using nature and hopeful colours. Using the flower which represents new life and the sun which represents the giver of energy and warmth.

The start uses black and white symbolising a lack of hope and the end is full of colour symbolising the fullness of Hope. The order was important to get right so that the

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Design as ActivismAnimation created for the Design for Activism campaign on Gun Suicide Awareness for America. This is a problem i felt could be best addressed through an animated infographic for the generation of people that watch and listen to everything on social media.

https://www.youtube.com/watch?v=5Wv3AcyGTRk

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Design as Activismgroup work that was done

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MovementA movement highlighting the difference in wholebean coffee compared to instant coffee and the fight for more people to throw away instant and only drink the good stuff.

https://www.youtube.com/watch?v=GcHUJf6mD6E

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collaboration fieldwork

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Changing FacesChanging Faces allowed me to redesign an article sheding light on the issue of oil pollution from a different perspective of family life using imagery. The Valve Turners and impact this had on their families rather than the impact they had on the corrupt system they tried to exploit.

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This project was the first chance of doing editorial work on the course and a real test of our knowledge thus far of how to use layouts and grid systems within our work. I chose to pick an article that was about an issue we all face in climate change but scew the attention off of the ac-tivists and onto the families that those events impacted and take a closer look at whether the activists benifitted aty all and how much they were willing to sacrifice to try and help save the planet.

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Open / CloseThe Final project of the year and also my favorite one. To Design a classic book using expressive typography as an underpinning theme throughout. Using Text and only Text to express the book in a more graphical mannor.

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The open/close project allowed me to improve and show my skills that i have learned throughout this year using type, layout, grid systems and colour. A collection of all of the years work and learning in one piece which shows the improvement within my work compared to before this year of university.

Using Type Expression to convey the fight scene with the bear in the last chapter. I felt it was important to show the reader perspective representing the trees but also allow to still be easily read and with heiracrhy in mind.

Using the colour scheme of blue, black and white throughout to highlight changes in the story and to allow the type to express more the themes in the story of fear, adventure and risk taking.

Each page shows a different style of type that often sits behind the main story. This highlights the theme but also the information on that double page spread. This also represents the risk taking theme but also of how sporadic Robinson Crusoe’s emotions are and the range that this brings.