portfolio of shi chaoran

πPORTFOLIOTHIS IS MYThrough this book you will understand me

2011-2015

ChaoRan Shi

πDATE OF BIRTH : May.29 1991EMAIL : [email protected] : 86 - 15810442570ADDRESS : Art Design Institute, Beijing University of Technology, No.8, East Huixin Street, Chaoyang District, Beijing, P.R. ChinaPOSTCODE : 075000CURRENT DEGREE : Bachelor of Arts, Beijing University of Technology

My undergraduate major is Art and Design and the major research direction is Display Design. But through the undergraduate studies, I found that I like Visual Communication Design very much. So I want to pursue a master degree of Visual Communication. Due that my undergraduate major is Display Design, the portfolio contains some works of Exhibition Design which I think are related to the Visual Communication. Since I believe that art is interlinked, there must have something in common among these design majors. Meanwhile, it is a truth that Display Design itself belongs to the field of Visual Communication Design. So I believe that I have capacity to learn this major well. This portfolio may not be very perfect and professional, but I would try my best to present myself. I hope that I could get the opportunity to finish my postgraduate courses and continue to study major I loved in your university which I have desired for a long time.

Shi Chaoran

00ABOUT

ME

πCONTENTS

NO.2

NO.3

NO.1

DEVICE DESIGN装置设计

I use Pi as the elements of my portfolio cover and contents. The purpose is to remind myself that no one is perfect and I am still have many insufficiencies. In other words, dream has not been implemented, learning is endless.

TRADITIONAL CULTURE RESERCH AND DESIGN 传统文化研究与设计

GRAPHIC DESIGN平面设计

01 Pattern

01 Cloth Tiger

01 Peeping 02 Face model

02 Peking Opera

02 Layout 03 VI 04 Advertisement 05 Illustration

This is a packaging design. It was shortlisted for the Red Dot Design Award in 2014. It was my first

time to participate in international design competition. This is definitely a valuable

experience. Although I didn’t get award, the knowledge and skill I learned would help me a lot

in my study.

I have many interests, and I am willing to participate in various activities.

Design Competition

It has five parts, including pattern, layout, VI, advertisment, and illustration. I arrange them from basis to complex. I think this arrangement can exhibit my progress in the study, idea, feeling and skill. Meanwhile this part is also the main part in the whole portfolio.

GRAPHIC DESIGNNO.1

This part includes four contents. They are the combination of point, line and plane, graphic repeat, graphic evolution, and the design of

positive - negative shapes.

+

+ + +

+

Point, Line and Plane

PlaneComposition

01PATTERNDESIGN

Graphic Evolution

positive shape - leaf

negative shape - dovenegative shape - dove

This work is an evolution process of Chinese character "horse", including pattern, oracle, Dazhuan, Xiaozhuan and regular script.

Graphic Repeat

Positive And Negative Shapes

This section includes two contents, the colour mood and the practice of hue.From the practice I realized how colour affect individuals’ life. Meanwhile, I

believed that my feeling and skills of colour application would be improved.

clam happy

This part required us to use color composition to represent two different moods. I used cold color, purple and blue to show cool and calm, while used the bright light color and warm color to represent happy. For the composition, to be specific, I used the group of the sharp shape and the group of the smooth shape respectively.

Color Mood

ColorComposition

01PATTERNDESIGN

middle-shortlow-long high-long

graymiddlebright

contrastcomplementary similar

Practice of Hue

Quentin Tarantino was an important young director in the American independent films revolution in the 1990s.He is

famous for his unique personality and art films. He is one of my favorite directors, and his masterpiece "Pulp Fiction" is also my

favorite movie. His is good at nonlinear storytelling, withmemorable dialogues and bloody scenes. He is good at leading the audiences into the mood by mobilizing the

atmosphere with the method of editing music, photography and so on. Although the action scene in the movie is bloody,

due to the extremely gorgeous frame, it does not feel terror but let the audiences feel very cool, even a bit funny.

He often break up the story, then restructure it. The movie with the tempo-spatial crisscross structure, but it is not contradictory

at all. I tried to use this way to restructure the object, and to create a new space.

QuentinTarantino

DjangoDjangoUnchainedUnchained

InglouriousInglouriousBasterdsBasterds

Pulp Fiction

SpaceRestructure

01PATTERNDESIGN

Material texture -Miniature sculpture

01PATTERNDESIGN

inspiration and sketch sculpture

The purpose of this work is to try to change the intrinsic property of the material itself, and to explore the new possibilities. So I chose to use hard wire

which has no life to represent animals, overcoming hardness with softness, couple rigid with soft. On the one hand, I needed to twist wire bit by bit,

breaking the hard and cold property of it, and made it seem like animal’s fur. On the other hand, I needed to ensure the solid of it. The whole process took

2 weeks, and 30 meters wire were exhausted.

This section is about the exploration and the research of the layout form. It must be a basic skill of graphic design. I had ten different attempts for the layout form, to be specific, they are balance, center, the force field, contrast, symmetry, direction, blank, unity, rhythm and

point-line-plane respectively. Maybe there are other possibilities.

Point-Line-Plane

Rhythm

LAYOUTDESIGN

02

Direction Symmetry

Balance

Contrast

Force Field

Blank

Unity

Contrast

The logo graphic is composed of "leaf" and "1". The inspiration originates from the name "one leaf". The "1" in the graphic is the vein of the leaf. It reflects the theme of "one leaf” vividly.The main color of the logo is green, green is the symbol of youth and vigor, which can reflect the essence of pure nature of this product better. The combination of green and red is bright and contrasts clearly. I think the logo would make people feel happy.

This visual identity design is for a company named

"one leaf".

one leaf一叶子

Logo Interpretation

Standard Font and Highlighting

one leaf一叶子

Logo Standard Sample

one leaf一叶子

one leaf一叶子

one leaf一叶子

one leaf一叶子

VIDESIGN

03

Color Specification

The Specification Of The Combination Of The Logo With Standard Color

The Specification Of The Monogram Of The Standard Chinese-English letters

The Specification Of The Combination Of The Logo With Assistant Color

standard color

Chinese-English axial monogram

Chinese-English horizontal monogram

Chinese-English vertical monogram

English letters axial combination

English letters horizontal combination

English letters vertical combination

assistant color

C25 Y100

M80 Y100

M81 Y40

C72 Y30

Y49

C32 M39 Y59

K0 K100

one leaf一叶子

one leaf一叶子

one leaf一叶子

one leaf一叶子

one leaf一叶子

one leaf一叶子

one leaf一叶子

one leaf一叶子

one leaf一叶子

one leaf一叶子

one leaf一叶子

one leaf一叶子

one leaf一叶子

one leaf一叶子

one leaf一叶子

one leaf一叶子

one leaf一叶子

one leaf

one leaf一叶子

one leaf

one

leaf

一叶子

one

leaf

Auxiliary Graphic

Cover Of Manual

auxiliary graphics combine with standard color

auxiliary graphics combine with assistant color

K100

The Specification Of The Combination Of The Auxiliary Graphics With Standard Color and Assistant Color

Beautiful in the eyes of youth will not go away

视觉识别系统管理手册VIS

一叶子化妆品有限公司

Writing Paper

Business Card

Envelope



————ONE LEAF————

地址：北京市朝阳区惠新东街8号

网址：http://www.oneleaf.com

联系电话：15810442570

邮箱：[email protected]

签名处




联系电话：15810442570


签名处




联系电话：15810442570


签名处




联系电话：15810442570


签名处

one leafBeautiful in the eyes of youth

will not go away

one leaf一叶子

one leaf一叶子


one leaf

one leaf

贴邮票处



联系电话：15810442570


邮政编编：100176

one leaf

贴邮票处



联系电话：15810442570


邮政编编：100176

one leaf


网址：http://www.gongyexi.com

联系电话：15810442570

邮箱：[email protected] one leaf


网址：http://www.gongyexi.com

联系电话：15810442570


one leaf

Paper-Cup

one leaf一叶子

one leaf一叶子

one leaf一叶子

Paper Bag

Transport

Cloth

Free and easy beauty

Enjoy spending pet drownedexperience natural essenceBetween leaf flower overflow as you

Natural beauty

Simple beautyFree and easy beauty

Enjoy spending pet drownedexperience natural essenceBetween leaf flower overflow as you

Natural beauty

Simple beauty

www.oneleaf.com

www.oneleaf.com

www.oneleaf.com

www.oneleaf.com

one leaf one leafEnjoy spending pet drowned experience natural essence

Enjoy spending pet drowned experience natural essence

one

leaf

一叶子

one leaf

This series of graphic design is about a temporary exhibition of African

woodcarving in the national museum of China. Including tickets design, poster

design, folding design, and etc.

Visual Application Design For Exhibition

04ADVERTISMENT

DESIGN

In this manual design, I added the small labels about the exhibits, with specific

location and introduction. It would make visitors find the exhibits they want to visit

more easily.

All the elements of the design originated from the exhibition and the culture of wood carving.

The works in this part are some posters I designed during my internship. This is my first time to contact commercial design officially. During this time I obtained a lot of valuable

knowledge and experience that I could not get in the school.

InMusic Festival

PosterDesign

04ADVERTISMENT

DESIGN

This motor show was hold in an ancient city which has long history and rich cultures. The local specialty is paper-cut art. So I embodied this element in the poster.

Motor Show

The orientation is nature and a healthy lifestyle.

Cosmetics

The Painting Of Digital Panel

Sketch

In the spare time, I like to try to use different tools to draw. Such as digital panel, marker pen,

watercolor and so on. ILLUSTRATION05

Watercolour

Once upon a time, I liked to draw the bottles after I had drank up the beverage. I thought it funny.

The Painting Of Colored Pencil

Character Setting

Decorative Painting

NO.2TRADITIONAL CULTURE RESERCHAND DESIGN传统文化研究与设计 —以布老虎和京剧脸谱为例

This design is about the revival of the traditional culture. In the face of the westernization of the China society and the gradually loss of the traditional culture. I hope to revive traditional culture through our design. Not only to restore the Chinese love for it, but also promote it to the world. I hope that Chinese culture could also have influence in the world someday. Of course it is difficult to achieve this aim just by our these negligible creativities and actions. So I hope that our actions can inspire and arouse more designers who can attach importance to it, and take action.In this section, I chose the Cloth Tiger and Peking Opera Facial Makeup as an example to design. To be honest, through these two design, I have a deeper understanding of Chinese traditional culture, especially of cloth tiger and Peking Opera.

12 4

3

5

Cloth tiger is a traditional folk toy in China. It is also a kind of mascot which has symbolic significance. Cloth tiger is close related to China Dragon Boat Festival. However with the development of era and the

transformation of human ideas, more and more traditional toys which are similar to cloth tiger have been gradually replaced by high-tech

new modern toys. Meanwhile more and more traditional handicrafts are also under the loss. So I would like to take a way which is beloved, and

be integrated with the modern life, meanwhile take a way of combination of Chinese and western culture to design and decorate. I

hope to draw the attention of the general publics to protect Chinese precious traditional culture and traditional handicrafts.

Cultural Background

The blessing from elders.

The sustenance best wishes.

Forgottenby modern

society.

Keeping in good health.

Inheritance of handicraft.

WindowDesign

01CLOTHTIGER

＋

＋

Final Scheme

As the result of the discussion. The picture of final solution showed that a little girl is blowing bubbles in the snow in the moonlight. The Cloth tigers were settled in the bubbles. The scene just like a dream.

childhood

wish

peaceful

The Production Process

We built a snow scene by using toilet-paper to wrap around the frame of the window, then covered it with cotton. At the same time we put the cloth tiger into the bubbles. Then we adjusted the floating position of the bubbles well-proportioned.

We first made a sky color backboard with the blue and KT boards. Then we made two after snowing branches with toilet-paper and extra KT boards. At the same time, in order to build the feeling of bubbles floating in the air, we installed a wire mesh at the top. Then we used fishing line to lift the bubbles hanging in the air.

step 1

step 2

We put the white branches into the window, and fixed them with fishing line.

We placed the girl and the clouds into the frame, and adjusted the position.

I think in the whole process, the effect of lighting is the most important part. We installed LED spot lights, and adjusted the position of the lightingconstantly. After adjustment,according to the needs, we fixed a LED SMD in the top, and covered it with cotton, just like night sky.

step 3 step 4

step 5

Final Effect

In this part of the store design，I drew on the experience of marketing and design method from some successful foreign chain brand. After the work, I obtained many precious experience in the

way of scheme, marketing, design method and skills.

Investigate and Analyze

Lok Tong from Japan

I finally drew on the experience from the growth pattern of the Lok Tong. Its production is Lucky The Cat Family. It is a symbol that represents the traditional culture. The company produced many creative cultural products, and gave them a lot of good moral. The style of store is Japanese, and the decoration is very well. They promoted the culture very successful through these ways, and made it famous in the world.

By drawing on the experience of the Lok Tong. The cloth tiger was analyzed, positioned and schemed.

officialcareerhappy

treasure

TargetCrowd

Production

Product Strategy

moral

foreign tourists/petty bourgeoisie/

literary youth

ProductPositioninghandicrafts

culturalandcreativeproducts

FiveBlessings

obedient

love

stabilizehouse

safe

StoreDesign

01CLOTHTIGER

＋

vintage Chinese elements

The theme of my store is "memories". I combined vintage elements with Chinese elements, because I would like to arouse customer’s memories about cloth tiger.

The main color of the store is red. I decorated the store with the Chinese old goods, such as uneven brick wall, wooden cabinets, old suitcases, old appliances and so on.

Hand-Drawn Renderings

The water table was made of a variety of Chinese folk old appliances and items. I painted them with the light color which made them looks like both nostalgic and fashion.

Visual Application

These design of the LOGO, price tag, and the creative

products were about the cloth tiger store.

As the quintessence of the Chinese culture, Beijing Opera is an indispensable part of the Chinese traditional culture.

However, due to the development of the era and the influence of cultural diversity, mainstream culture of today's

society has been occupied by catchy pop songs. Beijing Opera just become the hobby of the older generation. In

order to let more people, especially young people like the Beijing Opera, and be willing to understand the charm of it

actively. In order to promote this traditional culture to the world, we chose a way that combined it with street fashion

brand. We made a printing on the surface of shoes,because I believed that fashion was no border. I hope that I

could use this method to promote Beijing Opera anytime and anywhere.

The roles of Peking Opera are divided very meticulously. It was divided into 10 kinds of roles in the beginning. Later it was incorporated into 4 roles, they were male character, female character, painted face character, middle-aged male character and clown. According to the different temperament types and characters, roles have their fixed facial masks and costumes. The stage movement of various roles also has different standards.

Since almost every Beijing Opera facial mask corresponds to a historical figure, so they also correspond to different individuality too. The makeups with different color can represent different personality characters.

male character painted face character

middle-aged male character

female character clown

生净末

丑旦

Cultural Background

GraphicDesign

02PEKINGOPERA

Graphic Design

blue - stronger and brave

red - loyal and heroic

yellow - fierce and violent

green - tenacious and intrepid

According to the characteristics of the different roles in Beijing Opera, I made them into cartoon characters. According to the characteristics of

their costumes, I gave them different functions. Such as loudspeaker, fragrance lamp, small night-light and USB converter. They looked very cute.

ProductDesign

02PEKINGOPERA

fragrance lamp loudspeaker USB converter small night-light

It is a course in my senior year. It is also a tradition of our major. I took part in the design and production process of two devices. This part includes two contents: "peeping" and "we".Participating in this design and production process of the two devices, my best harvest is that I have more understanding for the materials. Futher more I guess I mastered the processing method and craft of the materials which were applied in the production process.

NO.3DEVICE DESIGN装置设计

Project and Draft

Every one of us came up with 20 sets of the solution. This section is about my plan and some drafts. Some of these schemes were about public benefits, such as the space of blind experience. Some called on to protect the environments, such as roof nets. Some concerned about thepublic safety, such as QR code. Some expressed the dream like paper planes, and so on. This was a teamwork project. Finally we chose two of these schemes to make, they were "Peeping" and "Face Model".

We used the resistance wire to cut every plastic foam along the edge of the cross-section which were sticked on the plastic foams. Then we assembled them together.

Everyone has their own secrets which may inspire intense curiosity of some of the people in the society and may give rise to some criminals. The device of "peeping"

would like to express one of the social phenomenon that some people take photos forwomen's skirts in the public. In this device, when a person walks through under the legs with strong curiosity, they will look up, and see their expression at the moment with the mirror on the top. We hope that people can see their own heart through a mirror, and

do self-examination.

step 1

step 2

step 2

We first cut the leg for several parts according to the proportion step 1 We first cut the leg for several parts according to the proportion step 1 by the software. Then drew the outline of each cross-section according to the actual size. Finally we printed it and sticked it on the corresponding plastic foams.

1

2

3

4

5


PEEPING01

In order to make it more solid, we connected it together with a long steel pipe. And then weadjusted the position, ratio, thickness and so on, in order to insure it more vivid.

We packaged the leg with latex and grey fabric. Then putty was brushed on the surface. As a consequence, the leg was more solid.

After the putty drying, we burnished it. Then we used a nail gun to beat the flesh-colored stockings on the model. It seemed like the legs own the skin.

step 3

We put the black leggings which were made of elastic fabric on the outside of the flesh-colored stockings, in order to have an indistinct effect. Then we accomplished the hip and dress.

step 4

At last we assembled the parts together.

Final EffectSlightly adjusted. It was done.

The reason of making this device was simple, just wanting to make a face model for each of the my classmates before graduation. We would like to see it as a

memorial of the good time we get together in the university.

In order to test feasibility of the method and ensure safety. We had an In order to test feasibility of the method and ensure safety. We had an In order to test feasibility of the method and ensure safety. We had an In order to test feasibility of the method and ensure safety. We had an In order to test feasibility of the method and ensure safety. We had an experiment with one hand at first. experiment with one hand at first. experiment with one hand at first.

We used plastic wrap to We used plastic wrap to cover the hair first. Then we cover the hair first. Then we used vaseline to smear bare used vaseline to smear bare hair in order to avoid sticking hair in order to avoid sticking it down.

After ensuring test is feasible. The formal production was started.


step 1

step 2

FACE MODEL02

The nostrils were blocked with the straw. In order to avoid alginate into the nose.The nostrils were blocked with the straw. In order to avoid alginate into the nose.The nostrils were blocked with the straw. In order to avoid alginate into the nose.

We smeared alginate on the We smeared alginate on the face quickly.face quickly.

Before the alginate drying, Before the alginate drying, we must cover the whole we must cover the whole face as thick as possible.face as thick as possible.

Then we poured the warm water into the alginate slowly. At the same time, we Then we poured the warm water into the alginate slowly. At the same time, we Then we poured the warm water into the alginate slowly. At the same time, we stirred it rapidly with the hand at a constant speed.stirred it rapidly with the hand at a constant speed.

step 3

step 4

After the color of alginate completely changing and drying.

We cut the plaster bandage into strips. Then sticked on the outside of the alginate evenly. Due to the function of the We cut the plaster bandage into strips. Then sticked on the outside of the alginate evenly. Due to the function of the We cut the plaster bandage into strips. Then sticked on the outside of the alginate evenly. Due to the function of the We cut the plaster bandage into strips. Then sticked on the outside of the alginate evenly. Due to the function of the plaster bandage was to fix alginate model, it must be sticked as thick as possible.plaster bandage was to fix alginate model, it must be sticked as thick as possible.plaster bandage was to fix alginate model, it must be sticked as thick as possible.plaster bandage was to fix alginate model, it must be sticked as thick as possible.

After plaster bandage completely drying. We get the model from the face After plaster bandage completely drying. We get the model from the face After plaster bandage completely drying. We get the model from the face After plaster bandage completely drying. We get the model from the face carefully .

step 5

Final EffectPolished them slightly. It was done.

step 7

The plaster was poured into the model evenly. After the plaster drying, we took it out. The plaster was poured into the model evenly. After the plaster drying, we took it out.

THANK YOU

portfolio of shi chaoran

Documents