portfolio of fred online websites
DESCRIPTION
Op 26 juni organiseerde Fred Online het seminarie “Mijn eerste stappen op het internet” in het auditorium van De Persgroep Publishing.D. Catry (De Persgroep Publishing) over het Portfolio of Fred Online websites.TRANSCRIPT
my first steps on the
june 26th 2007HLN.be - 7sur7.be - demorgen.be - autozone.be - goedgevoel.be - joepie.be - zone02.be - zone03.be - zone09.be
PROGRAMME@ WELCOME
P. Van Waeyenberge - Fred @ INTERNET IN BELGIUM
J.M. Depasse – Mindshare@ WHY INTEGRATE INTERNET IN MY CAMPAIGN ?
J.M. Depasse – Mindshare@ HOW TO PLAN A CAMPAIGN
Isabelle Driege – Isobar@ CASE : THE RESULTS
J. Detavernier – Snow LG&F@ THE WEBSITES OF de Persgroep Publishing
D. Catry – de Persgroep Pubilshing@ CREATIVITY ON THE INTERNET
P. Bruneel – Fred online
Strong brands, performing sitespractical city guides
unique reach per day: 2.859Unique visitors per month : 77.885
Source : metriweb may ’07Sum of 3 sites
Strong brands, special interest siteshealth - psycho - relations
unique reach per day: 1.130unique reach per month: 29.806
Source : metriweb may ’07
RELAUNCH
REVAMP
gezondheidspartner bij uitstek
Strong brands, special interest sitestargeting teens
unique reach per day: 3.606unique reach per month: 65.262
Source : metriweb may ’07
THE site to interact with teensVery reactive audienceIdeal for producttestingA cooperative public forsurveys
Strong brands, special interest sitesthe most complete carsite
unique reach per day: 31.404unique reach per month: 667.193
Source : metriweb may ’07
Nieuwe zone : tuning zone !
the most complete carsitegeneral profil
@ 61% male
@ 66% 18-44 (index 112)
@ 68% social groups 1-4
70% with professional activity index (115)Workers (index 115)
Housewifes (163)Management (114)
Small merchants (125)
source: CIM METRIPROFIL
0
5.000
10.000
15.000
20.000
25.000
30.000
Strong brands, performing sitesthe news & cultural site
unique reach per day: 26.675unique reach per month: 443.276
Source : metriweb may ‘07
newsite
the news & cultural sitegeneral profile
@ 60% male – 40% female@ 77% 18-54
@ 54% SG 1-2 (index 123)
68% with professional activity (index 113)
14% management (index 159)
source: CIM METRIPROFIL
Strong brands, performing sitesthe newsportal
unique reach per day: 283.241
unique reach per month: 3.872.886
Bron: CIM METRIWEB – daily visitors
A growing number of daily visitors
Source : metriweb may ’07
0
25.000
50.000
75.000
100.000
125.000
150.000
175.000
200.000
225.000
250.000
275.000
300.000
aug/03 nov/03 feb/04 mei/04 aug/04 nov/04 feb/05 mei/05 aug/05 nov/05 feb/06 mei/06 aug/06 nov/06 feb/07 mei/07
Strong brands, performing sites
unique reach per day: 57.807
unique reach per month: 1.025.821
the newsportal
Monthly unique visitors
1.187.290
1.025.821
0
200
400
600
800
1.000
1.200
1.400
M ay2007
Apr2007
M ar2007
Feb2007
Jan2007
Dec2006
Nov2006
Oct2006
Sep2006
Aug2006
Jul2006
Jun2006
M ay2006
Apr2006
M ar2006
Feb2006
Jan2006
le so ir la libre 7sur7 dhnet
in .000Source : metriweb may ’07
Strong brands, performing sites
SOME FIGURESEvery 4 minutes a new article
Per day 300 new articlesPer week 1.700 articles
unique reach per day: 226.508
unique reach per month: 2.875.373
the newsportal
Source : metriweb may ’07
3.872.886
2.875.373
2.195.729
1.660.451 1.669.932
1.025.8211.187.290
736.251 654.003443.276
762.259
HLN-7S7 HLN NIEUWSBLAD DESTANDAARD
VRT NIEUWSNET
7SUR7 LESOIR ENLIGNE
TIJDNET DHNET DE M ORGEN LA LIBRE
TOTAL VISITORS PER MONTH
Strong brands
the nr1 newsportal in BelgiumOverall the nr 3 site in Belgium
editorial
Bron: CIM METRIWEB – MONTHLY VISITORS may 2007
‘the’ newsportal of Belgiumgeneral profile
@ 53% male – 47% female@ 77% 18-54
@ 71% social groups 1-4
64% with professional activity
source: CIM METRIPROFIL
channel newschannel sports
channel women
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
home
‘the’ newsportal of Belgiuma specific profile per channel
53% men – 47% women > 61% 25-54 years62% men > 18 years & olderwomen 18-44, main resp. purchase
81% men > 25 years & olderProfessional active people & studentsUpscale
64% men – 35 + yearsmothers & kids > 75% female
52% men – 48% women > 62% 25-54 years
source: Metriprofil channel showbizz
channel newschannel sports
channel women
channel weatherchannel cars
channel livingchannel travel
channel moneychannel fun
channel kids
home
source: METRIWEB may 06
96.66847.56716.954
23.5246.7462.8974.199
13.314 8.3871.340
177.0351.256.216629.390299.187
357.916125.00363.070
104.569231.731147.58234.499
1.844.741
‘the’ newsportal of Belgiumreach per day & month
cunique visitorsper day
total visitorsper month
29.8567.1853.365
6.648
24.558596.693125.31168.572
101.489
245.139
cunique visitorsper day
total visitorsper month
1.370 26.113
channel showbizz 52.604 736.724 11.334 231.161
2.185 45.178
Approx. 70% enters the website via the homepage
= Strong brand!!
channel newschannel sports
channel women
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
home
‘the’ newsportal of Belgiumeditorial
channel showbizz
channel newschannel sports
channel women
home
‘the’ newsportal of Belgiumeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
‘the’ newsportal of Belgium
channel newschannel sports
channel women
homeeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
‘the’ newsportal of Belgium
channel newschannel sports
channel women
homeeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
‘the’ newsportal of Belgium
channel newschannel sports
channel women
homeeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
‘the’ newsportal of Belgium
channel newschannel sports
channel women
homeeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
‘the’ newsportal of Belgium
channel newschannel sports
channel women
homeeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
‘the’ newsportal of Belgium
channel newschannel sports
channel women
homeeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
‘the’ newsportal of Belgium
channel newschannel sports
channel women
homeeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
‘the’ newsportal of Belgium
channel newschannel sports
channel women
homeeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
‘the’ newsportal of Belgium
channel newschannel sports
channel women
homeeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
‘the’ newsportal of Belgium
channel newschannel sports
channel women
homeeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
‘the’ newsportal of Belgium
channel newschannel sports
channel women
homeeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
Weekly newsletters
- hln.be: 580.000- 7sur7.be: 145.000- demorgen.be: 75.000- joepie.be: 12.000
Possibility to advertise
june 26th 2007HLN.be - 7sur7.be - demorgen.be - autozone.be - goedgevoel.be - joepie.be - zone02.be - zone03.be - zone09.be