THE CONCEPT&COVER

OUR STAFF

Hi everyone, Mark here. As the Art Director I wanted

to push my concept of the future and the influence

that technology, specifically augmented reality, will

play in the fields of design, media arts, fashion, and

culinary. This technology allows us to be even more

creative, giving us the freedom to influence design in

both a 2D and 3D world. The cover sets the tone with

a night scene of the Renee and Henry Segerstrom

Concert Hall in Costa Mesa, CA. The scene shows an

augmented reality interface over the picture, as if you

were looking through your cell phone or tablet at the

building getting information and interacting with it.

Creative Director Tricia Cook Herb Proske

Design & Editorial Mark Edwards Charles Pebenito Betty Ko Jessica Meng

Photograghy Matt Kruger Thao dai Nguyen

Web Allen de la Rama Michael Raymond Christian Segura Daniel Soto Aaron Alonzo

We want you to interact with our magazine! Get the FREE app at http://gettag.mobi or search for the app in your app store by entering “tag reader/Microsoft tag” in the search field.Look for the AR symbol and snap the tag with your cell throughout this magazine to view extra content and videos.

Video Dann Chen Michael Arrevalo

contents

1 2 3 4The future of apps5 6 7gretchen jones 8new portfolio app

9 10 11creative reality 12scher inspiration 13featured galleries 14 15 16 17 18what does mean?

view more at aiocfolio.com

the future of apps

gretchen jones: advice every design can live by

new facebook portfolio app

above the statu5 quo

creative reality in augmented reality

scher inspiration

“the elvis”

featured galleries

what does _ mean?

portfolio extras cd

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THE FUTURE OF APPS

IS THERE EVEN A FUTURE IN THIS STUFF?

by Betty Ko

The Future of Apps

The answer is yes. Yes there is.

Though mobile apps are relatively new to us, it’s

difficult to imagine a world without them. The real

question is–how will they evolve? The new wave

of applications will further blend the line between

physical and digital worlds. We’re already beginning

to see it happen with the development of location-

aware dating platforms and physical social networks.

Apps like FourSquare allow you to “check in” at your

current location and see where your friends have

checked in. A dating app in Japan allows shy singles

to meet other singles with similar interests on the

spot. The app compares dating profiles and alerts you

if there’s another person at the same location you

may want to talk to (and vice versa).

As technology continues to evolve, apps will further

change the way we live our lives and interact with

one another. Here are eight things you might want to

look out for in the near future.

1. GEO-TAGGING

You’ll be able to take a picture of a

landmark with your phone, which

will automatically geo-tag it, and send

it to a photo sharing service on the

Web. People will be able to find the

photo by searching those tags or by

geo-location.

2. REALITY RECOGNITION

Through advanced image recognition,

you’ll be able to photograph objects

or landmarks and be taken directly to

a link with more information about

it. For example, if you take a picture

of Mann’s Chinese Theater in LA,

you’ll automatically be taken to their

Wikipedia page.

3. PHYSICAL SOCIAL NETWORKS

You’ll be able to walk into a bar

and see which of your friends

have been there recently, what

they thought of the place, or even

which drinks they recommend.

4. CREDIT CARDS AS SOFTWARE

Soon you’ll have the option of

paying at a store by selecting a credit

card button. Your phone will then

communicate with the in-store

cash register, and the security of the

transaction will be ensured through

biometrics (i.e. a fingerprint verification

process using your iPhone screen).

5. PAPERLESS RECEIPTS

Apple has already switched over to

email receipts, but soon enough it will

be possible to keep ALL your receipts

in digital format on your phone via

Bluetooth. This will make returns/

exchanges much easier to conduct.

6. DIGITAL BUSINESS CARDS

Business cards can be transferred

from phone to phone using Bluetooth

or Wifi. Once the digital card is

received, it will be added into your

contacts list and both parties will be

connected on LinkedIn.

7. PERSONALIZED TRAVEL GUIDES

Wherever you go in the world, you’ll

be able to access information about

your current location in the form of

a personal travel guide. It will be

custom tailored to you, since the

software will know your tastes and

travel preferences.

8. PHYSICAL BROWSING AND DIGITAL SHOPPING

The next level of shopping will

allow you to browse in person and

instantly purchase items online.

For example, you’ll be able to take

a picture of a product and have it

appear immediately in your Amazon

shopping cart.

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The new wave of applications will further blend the line between

physical and digital worlds.

Despite the sometimes unflattering depiction on the show, Gretchen Jones has a strong understanding of herself and is confident and comfortable with who she is. To read more of Gretchen’s advice and responses visit: aiocfolio.com. or snap the tag below.

Gretchen Jones: Advice Every Design Can Live By

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GRETCHEN JONES:

ADVICE EVERY DESIGNER CAN

L IVE BYby Jessica Meng

New Facebook Portfolio App

The Art Institute of California –

Orange County Facebook Portfolio

Project is a social networking based

portfolio platform for graduating

students that launched this quarter.

It will include multiple disciplines

including design, media arts, fashion

and culinary. The custom gallery is

hosted through Facebook’s tab/app

system on the school’s fan page and

will provide an efficient platform for

students to show their work to top

agencies, fans, peers and recruiters.

KURO Interactive Agency, the

company that created of this app says,

“The application will function much

like the rest of facebook. Fans of the

page can share, comment and ‘like’

pieces in the gallery.” To check it out

go to: facebook.com/aiorangecounty

Features

•  Gallery showcase

•  Student submissions artwork

•  Custom gallery display and categories

•  Student details automatically attached      to the image

•  Custom uploading features 

•  Mobile compatibility

•  Custom image viewer with full Facebook      like and comment functions

•  User portfolio link

•  Social network share tools

•  Application tracking and stats

•  Rotating banner system for display ads

PORTFOLIO APPNEW

How did you guys come together and form Statu5?

Statu5 came together after

we had all had a few classes

together. We used to help each

other with school projects

and take breaks during class

together. One day we started

talking about doing client work

and how we would be able to

create a small little web firm

out of our team. And there you

have it. STATU5 was born. 

Can you explain how you get started on a new project or assignment?

It’s pretty straightforward. One

of us will meet with the client

first. After discussing with the

client a little more about the

needs for their project, we’ll

send the client a Request for

Proposal. If the client wants

to get started, they’ll cut us a

check, and we’ll begin work.

As a group, we’ve already done

a good number of projects

together so hashing out the

who-needs-to-do-what

goes really fast. After a little

discussion about what the

clients want’s are, we make

some wireframes and design

some comps–pretty much

everything that students learn

in all their fundamental classes.

So if you thought that you

were going to get away from

thumbnails and wireframes in

the real world, think again. 

What motivates your group?

We motivate each other. In

web design, it’s easy to get

lost. There are so many

aspects about creating a

website, from the design to

the code, to mashing it all

together and making it work

just as you want it to. By

teaching each other whenever

we hit design blocks or run

into programming errors,

we are always able to work

things out. In the end, we

know that by working together

we can go further and become

more successful. 

What advice can you give other students?

Learn to work with others

and learn everything that

you don’t know about. Oh,

and don’t be afraid to pick

your teacher’s brain. That

information is priceless. 

Where do you see web design going in the next 5 years?

We don’t think the web goes

anywhere anymore. It just IS.

It’s kind of like the ocean. We

are all just fish in the sea. And

just like any fish in the sea,

the better you know how the

currents work the better you

find your food.

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Who make up Statu5?(order from left to right)Allen de la Rama Aaron AlonzoMichael Raymond Christian Segura Daniel Soto

TRY IT OUT ON YOUR MAC OR PC!

GO TO ESQUIRE.COM/AR

Creative Reality in Augmented Reality

Augmented Reality (AR) is a

term for a live direct or indirect

view of a physical real-world

environment whose elements

are augmented by virtual

computer-generated sensory

input such as sound or graphics.

December 2009 saw the launch

of Esquire Magazine’s much

anticipated augmented reality

issue. The creative brainchild

of New York based agencies

The Barbarian Group, PSYOP

Animation Studio, and the

Esquire creative team, the

issue was a step forward in

integrating traditional print with

new technology. In interviewing

the two companies, we take

a look behind the scenes of

the Esquire AR issue and get

some perspective as to where

augmented reality is going.

“If the client wasn’t half as open

minded and willing to take on

this challenge, this wouldn’t

have been accomplished.

You have to give kudos to

Esquire for always wanting to

see where they can take their

magazine,” says Erika Kung,

Senior Producer, The Barbarian

Group. Although it might sound

intimidating to most, Erika’s

favorite part of the project was

testing the applications before

they went live. “We had all these

different machines running

at once to make sure the

application was compatible with

as many systems as possible,”

she says. “Kind of geeky, but

totally awesome.” Successfully

bringing animation and coding

together, both companies had

to make some adjustments for

things to run smoothly. The

Barbarian Group confesses,

however, that they provided

more restrictions to PSYOP than

the other way around. Being

on the more technical side of

things, they had to ensure that

the animation reacted well with

the user’s movements. Despite

the challenges they faced, both

agencies were very pleased with

the end result.

While it is yet to be seen whether

other magazines will jump on

the augmented reality train,

PSYOP believes the trend isn’t

simply about AR, but more

about the transition from print

to digital. PSYOP’s favorite part

of the project? “Seeing the result

of taking traditional magazine

content and translating it into

this interactive experience.”

And while the user enjoys a

completely amazing experience,

PSYOP reveals that they still

see little things here and there

that could have been further

perfected. It seems as designers

we will always be our own

worst critic.

Interested in seeing the awesome

work that these agencies have

done? Check out: ge.com/

thegeshow/index.html to see

what The Barbarian Group is

working on now. And to see

PSYOP’s work go to: psyop.tv.

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11CREATIVE REALITY IN AUGMENTED REALITYby Jessica Meng

THEIR FAVORITE PART OF THE PROJECT? ‘SEEING THE RESULT OF TAKING TRADITIONAL MAGAZINE CONTENT AND TRANSLATING IT

INTO THIS INTERACTIVE EXPERIENCE.’

1. What/who is your greatest influence and why?

I have two great influences.

My husband Seymour Chwast

who taught me how to see,

and my partner, Michael Bierut,

who taught me how to think.

2. When you take on a job that you may not have all the knowledge to complete, how do you approach the project?

I approach the project with a

leap of faith that allows me to

assume that I will gather the

knowledge to make it happen.

3. If you had one piece of your own to define you, which would it be and why?

It would have to be a different

piece for each decade. Say,

the Best of Jazz for the 70s,

Swatch for the 80s, The

Public Theater for the 00s,

NJPAC or another piece of

environmental design for

the 90s.

4. Where do you see design going in 5 years? What about 20 years?

Obviously, print will be a relic.

I genuinely wonder if text,

writing as we know it will

continue to exist. I think all

information will be conveyed

as a series of icons, movies

and comic books. All this is

already happening.

5. From one designer to another, when you look at another designer’s portfolio, what type of work impresses or “wows” you?

I am wowed by virtually

anything that I never

considered as a possibility.

SCHER INSPIRATION FIVE THINGS YOU DIDN'T KNOW ABOUT PAULA SCHER

BTW

This article was laid out in a manner

that specifically avoided Helvetica,

since Paula tries to avoid using the

typeface (haha).Scher Inspiration

“the elvis”by Ashley Guzman

see how.

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(serves 5 people)

The Ingredients

Sliced bananas

Rum

Cinnamon/sugar

Heavy cream

Fresh peanut butter

Egg yolks (2 for each person)

Sugar

Water

Vegetable oil

Buttered molds

Chocolate Fudge

Preparing the Recipe

Sprinkle bananas with enough cinnamon

sugar so that each piece is lightly coated.

Set aside.

For the mousse, whip heavy cream to soft

peaks. Set aside and refrigerate.

Mix peanut butter and vegetable oil.

Pour sugar and water in small saucepan.

Bring to a boil until it reaches 250°F.

Meanwhile in a stand mixer whip the egg

yolks on medium high until pale yellow and

light in color.

With the mixer going on high, pour the sugar

carefully down the side of the mixing bowl.

Allow to whip yolk/sugar mixture until the

bowl feels cool to the touch.

Carefully fold cream into yolk and

sugar mixture.

Fold in peanut butter.

Pour into molds and freeze for 2 hours.

Preparing the Bananas

Heat oil in sauté pan with a 1/2 tablespoon of

butter. When hot, add bananas.

Off heat add rum to the sauté pan.

Let alcohol boil out or using a long barbecue

lighter, carefully bring a flame to the surface

of the rum in the pan. Allow to burn off.

Be careful not to overcook. Once liquid has

evaporated remove from heat.

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2.

3.

4.

5.

6.

7.

8.

1.

2.

3.

3 - 5

1/4 cup

As needed

3/4 cup

1/4 cup

10

1/4 cup

2 tablespoons

1 teaspoon

5

As needed

CHELSEA AUTIO

This was originally a piece for

“Special Topics in Game Design,”

when we were redesigning the cast

of the Fifth Element. The character

is my re-interpritation of Leeloo

Dallas, heavily inspired by Metropolis.

I wanted a feminine, soft character in bulky masculine

clothing. I was really pleased with the final result.

Looking back on it, I’m probably going to redraw her

presentation pose to look less stiff and static.

EDDIE N

AVIA

RRO

For th

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THAO DAI NGUYEN

In the past year that I have been

at The Art Institute of California–

Orange County, I’ve learned more I

could imagine and I’m more than

enthusiastic about my photography.

Photography is my main outlet for

communicating to the rest of the world and I consider

myself lucky to even have something I’m passionate

about. Whether it’s a landscape, portrait, product shot, I

have the utmost confidence in myself to keep improving

on my techniques and produce quality work.

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DANIEL MAGANA

The dress (above)

was originally drawn

up in red (crimson)!

Unfortunately, the

fabric never arrived.

This black and white

print was my first print to ever be used

in any of my work both educationally

and professionally. It is now going to

be used in a marketing campaign as

part of L.A. fashion week and the New

Year’s Eve event, Rock Cinderella.

[To the left] is a concept drawing I

keep in my sketchbook. It’s for one

of my many collections I’m currently

working on.

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TRAVIS NAGLE

The objective of this project was

to pick any product and create it

in a sustainable manner. With a

strong influence from my Italian

grandparents the product brand

name Salvitti originates from their last

name. This package would be printed on 100% recycled

paper and use bio plastics and soy-based inks. I believe

sustainable packaging is very important and will be the

next big thing.

PMS Group Accuracy Level

How our victims (volunteers) did...

GD= GRAPHIC DESIGN VGP= VISUAL GAME PROGRAMMINGVEMG= VISUAL EFFECTS & MOTION GRAPHICS CUL= CULINARY

Meet our players

Find out more stats online @ aiocfolio.com

25%

25%

3%

29%

Rotoscoping

Jacquard

cure

HEATHER* SEAN* MICHAEL* ASHLEE*

ANSWER: Pantone Matching System

ANSWER: Animation technique in which images of live action are traced.

ANSWER: A fabric with a design woven into it.

*These graphs make no sense at all, especially since I don’t know how to use the graph tool in Illustrator. Pay no attention to this section. I just needed something that looked cool and thought graphs would be the solution... I couldn’t be more wrong!

ANSWER: To prepare by drying, salting, or chemical processing in order to preserve.

“A shoe design company.” / Sean

“A type of fabric like card stock.” / Heather

“A French haute designer.” / Ashlee

“Like Jafar from Aladdin?” / Michael

“Kinda like a jumpback...right?” / Heather

“When you’re gardening and you till the garden with a Rotoscoper.” / Ashlee

“When you’re in a submarine, you look through the rotoscope.” / Michael

“When I trace out images in film.” / Sean

“Paper Mache Specialist.” / Sean

“Please Make Sexy.” / Ashlee

“Pretty Much Show.” / Michael

“That’s easy! pantone matching system.” / Heather

“It’s a band.” / Sean

“Spontaneous meat healing.” / Heather

“To revive your food from the dead.” / Michael

“I know this one- I’m not even gonna answer it!” / Ashlee

HEATHERProgram: gD

SEANProgram: VEMG

MICHAELProgram: VGP

ASHLEEProgram: CUL

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RETRACTION:Fall 2010 Portfolio Magazine, Page 3: 10@10 listed Ron Peters as Patrick Westerfield. Sorry Ron!Ron PetersIndustrial Design

Portfolio Extras

PCinsert CD, it will auto-run or you can select the “Click Here to Start” file to run.

MACinsert CD, open main folder and select the “Click Here to Start” file to run.

NOTEThis CD was created using CS5 Flash Catalyst,

the file format you will be using is a .air file. You may need to install/update the program before

you can view its contents.

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We offer programs in the following areas:DESIGN MEDIA ARTS FASHION CULINARY

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