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THE MOST
TRENDS FACING SMALL BUSINESSES IN 2011
A comprehensive research study by acid test marketing
#1 Danger: The CLUTTER Factor
Average consumer faced with
The consumer is hit with an average of
commercial messages per day!
commercial messages per day!
60,000,000 people are on the “Do Not Call”
Registry!
56% resist buying from companies that advertise “too much!”
0%
20%
40%
60%
80%
Ad-Blockers Resenters Resisters
Unreachable Consumers
OK, here’s the secret . . .
Select a narrow, specific
“ideal” target market and
communicate continually.
Some disturbing facts . . .
Major corporations lose, and therefore must
replace, a good of their customers
every 5 years!
A typical company’s customers
leave at a rate of per year,
a figure that is increasing annually!
The good news is . . .
An average of of customers who
complain about an incident will do business
with you again you resolve their problem.
#3 Danger: Lagging Behind Web 2.0!
Now more than ever, it’s vital for companies to embrace not only the latest technologies, but crucial social networks, as well!
#4 Danger: Increasing Marketing Costs Decreasing Effectiveness
Cost
Effect
The law of Diminishing Returns!
In 2011 it costs more than as much as it did
in 1992 to reach prospective Customers.
In 2011 it takes to reach your buyer
where it only took 4 in 1992.
Therefore , in 2011 it costs
achieved in 1992.
#5 Danger: Increasing Competition Increasing Failures!
Over new businesses start every year!
More than within the first 2 years!
Lack of sufficient capital
Poor management skills
Lack of sales
To Increase Your Odds of Success . . .
Don’t waste another dollar guessing at what works best.
Call today for a Business Assessment to identify your key leverage areas.
The Team of experts at will determine your Lowest Cost/Highest Returns
Sales and Marketing Strategies.
What is the local
housing market doing?
8/24/2012 4
LET’S TAKE A LOOK AT
THESE KEY AREAS
Down Payment
8/24/2012 8
Saving Up?
Being gifted?
9
Other Debt
Anything can happen!
Job Stability
8/24/2012 10
Happy workers! Secure jobs!
Family Considerations
11
We’ve only just begun …
2006 Atlanta Housing Market
8/24/2012 14
Examining Trends
8/24/2012
Case-Shiller Stats
8/24/2012
Metro Atlanta Projection
8/24/2012 18
Source: CNN Money
Market fundamentals
Median Family Income (First quarter 2012)
Median Home Price (First quarter 2012)
Change in Home Prices (From first quarter 2011 thru first quarter 2012)
Worst 1-Year Home Price Change (1980-2012) (2012:Q1)
Atlanta-Sandy Springs-Marietta, GA
Metropolitan Statistical Area
Forecast change: first quarter, 2012 – first quarter, 2013
Forecast change: first quarter, 2013 – first quarter, 2014
-1.4%
+8.2%
$65,000
$104,000
-17.4%
-17.4%
Now or Later?
8/24/2012 21
8/24/2012 23
Mortgage rates are at “sea level”!
In other words, they’re at an all time LOW!!
Increase your website conversions by between 50% - 300%!
Increase your website conversions by between 50% - 300%!
What Do We Do?
We provide a full in-house
service. We don’t bother
our clients with the usual
hurdles that come with
making quality video
testimonials.
We arrange:
Locations
Times and dates
Film and lighting crews
We make
quality video
testimonials
for your
business
website –
using
professional
actors.
Increase your website conversions by between 50% - 300%!
0%
20%
40%
60%
80%
100%
Read Text
Watch Video
Because according to recent studies 92% of respondents say they
would prefer to watch a short video to gather more information
regarding a product or service they were interested in compared to
only 8% who would actually read an article.
Why Use Video Testimonials?
The Way People Get Information
Increase your website conversions by between 50% - 300%!
Why Use Video Testimonials?
Because the power of audio and video engages a person
by up to 30 times more than a standard website.
Increase your website conversions by between 50% - 300%! Increase your website conversions by between 50% - 300%!
Affordable Prices:
Our prices are brilliant.
We offer three basic packages:
3 video testimonials - £1500
6 video testimonials - £2500
10 video testimonials - £3900
Quick Turnaround:
We complete your
testimonial within 4
weeks of you sanctioning
the job to us.
Simplex Digital Productions • 1 Furzeground Way • Lakeside House • Stockley Park East • Heathrow, UB11 1AA
TEL: 0800 849 3029 (Ask for Consultation & Scheduling ) • [email protected] • www.simplexvideos.com
Who Is Deaf?
Deaf individuals are in every country, every race, every profession. We are as unique, talented, educated, dedicated, and driven as the hearing community.
Given the opportunity, we work together as equals.
2
National Association of the Deaf
6
The National Association of the Deaf (NAD)
NAD advocates for deaf human rights
TSSF PROGRAMS
7 2012
Program: Business Partnerships
Deaf CEOs and Executives work together with business leaders to find solutions and integrate deaf
professionals into the workforce.
8 2012
Deaf Business Executives
Key topic: Establishing how to help hearing professionals feel comfortable working with co-workers or employers
who are deaf, oralists, or hard of hearing (HH).
9
Unique monthly networking opportunities to bring deaf CEOs and Executives together for mutual benefit.
2012
Technology Initiatives
11 2012
www.sethshannon.org
Twitter: @sethshannonTSSF
2012
Thank You!
Interior and Exterior Design
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Flooring is
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The plush warmth of carpeting The glorious gleam of hardwood The dazzling glint of tile
Patios