portfolio cordova
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DOMINIC CORDOVABRAND PORTFOLIO
Rojas
PART 2
Opening Ceremony
PART 1
DemographicsLifestyle
AGE: 22-35 GENDER: Female
MARITAL STATUS: Single or Married
INCOME: $60,000-90,000 EDUCATION: Assosicates or higher
OCCUPATION: High-profile event coordinator or buyer. coordinator or buyer.
-PREFERRED ACTIVITIES: Exercising, clubbing, music events, fashion events, shopping, traveling, working. -INTERESTS: Art Galleries, Astrology, Film Festivals, Photography. -LIFE STAGE:She has settled into a new -LIFE STAGE:She has settled into a new & higher position in her career, her professional & social lives thriving.-REFERENCE GROUPS: Adidas, W Magazine, Maison Martin Margiela, Pharrell
TARGET CUSTOMEROPENING CEREMONY-SUMMER 2016
Brand PhilosophyOPENING CEREMONY-SUMMER 2016
Opening Ceremony appropriates the mission statement of the modern day Olympics, creatively merging sports, business, and global participation. Opening Ceremony takes from this
foundation and applies these elements towards fashion.
Mission Statement
Observations
The key items for this brand would be their basic t-shirt line and series of letterman jackets. They were available both online and in store. What caught my eye upon visiting the store was the gar-ments’ colors and shapes, both strategically and well chosen. The strategically and well chosen. The visual aesthetic of the photos online caught my eye immediately.
-COLORS: Mainly pastels, bright pinks, deep blues, mint, calm yel-lows, deep green, burgandy, purple, white, back, grey-FABRICATIONS: Sweat, scuba, pique, tweed,poplin, jersey, jac-quard-TRIMS: Gromets, bulky zippers, large snaps-ORIGINS: New York, Kenya-PRICE POINT: Few in $100 range, most $300 to 1000-FIT: Boxy, fitted, and voluminous-SIZE RANGE: S-XXL -QUALITY: Best
This brand is defined by very minimal, bold, and crisp design elements; focusing on shapes, sharpness, bright colors, texture, and a very mod mood. The combination of such elements can
easily be very visually appealing.
/’kiCH/
. . .becoming /’kiCH/as easy as 1 - 2 - 3. . .
step 3: pop of culture. . .
step 2: art. . .
step 1: fashion. . .
VersaceS/S 2015
Kenzo x Toilet Paper
JumpFromPaper Moschino
Simon Falk Arvida Bystrom Clare Nicolson Iacoli &McAllister
Europe Art Cafe Shade London FKA Twigs Solange
Knowles1957 film
“Funny Face”
/’kiC
H/
Color PaletteOPENING CEREMONY-SUMMER 2016
C O R E
F A S H I O N
A C C E N T
PRINTS / GRAPHICS
PRISM PINK14-1911 TCX
CALM BLUE13-4308 TCX
CRISP WHITE11-0601 TPX
SERENE GRAY14-4102 TCX
POP PINK16-1731 TCX
TRANQUIL TEAL17-5024 TPX
ULTRA BLUE19-4052 TCX
OPTIC ORANGE17-1464 TCX
BOLD BLACK426 C
LUSH LAVENDER16-3931 TPX
RADIANT RED18-1763 TPX
GRID BOX LOGO
FabricsOPENING CEREMONY-SUMMER 2016
FLEECE80% COTTON20% POLYESTER
SCUBA100% POLYESTER
LINING100% RAYON
POWER MESH82% NYLON18% SPANDEX
WONDER MESH100% POLYESTER
DIAMOND KNIT100% POLYESTERWICK’N DRY FINISH
SPECIALTY MESH100% NYLON
MIRROR ORGANZA100% POLYESTER
LEXINTON POPLIN65% POLYESTER35% COTTON
PONTE DI ROMA100% POLYESTER
SPORTS KNIT SOLID82% NYLON18% SPANDEX
VELOUR80% COTTON20% RAYON
Trims & DetailsOPENING CEREMONY-SUMMER 2016
Metal SnapsSilver
20-12.4 mm24-14.8 mm
MetalZippers5 & 14 in.Silver
Invisible Zipper14 inchesNylon
Drawstring Cords100% Polyester3/8’ in.
Metal Grommets3/8’ in.Silver
1x1 Logo Rib95% Cotton 5%Spandex3 inches
2x2 Logo Rib95% Cotton 5%Spandex3 inches
Varsity LettersChenille3 inches
Varsity NumbersChenille8 inches
Boyfriend-Fit Polo ShirtStyle #S1601T $295
OPENING CEREMONY-SUMMER 2016
Details and Trims. . .
Fabrics. . .
Colorways and Prints. . .Wht/Blk
BBlue/Gry
Teal/BPink BACK
VELOUR80% COTTON20% RAYON
Metal SnapsSilver
20-12.4 mm
1x1 Logo Rib95% Cotton 5%Spandex3 inches
Layered Polo Mini-SkirtStyle #S1602B $295
OPENING CEREMONY-SUMMER 2016
Details and Trims. . .
Fabrics. . .
Colorways and Prints. . .
Wht/Blk
BBlue/Gry
Teal/BPink BACK
VELOUR80% COTTON20% RAYON
1x1 Logo Rib95% Cotton 5%Spandex3 inches
Metal Grommets3/8’ in.Silver
Drawstring Cords100% Polyester3/8’ in.
Contrast Crop TankStyle #S1605T $110
OPENING CEREMONY-SUMMER 2016
Details and Trims. . .
Fabrics. . .
Colorways and Prints. . .
Wht/Blk
Wht/BBlue
Grid Print
BACK
SPORTS KNIT SOLID82% NYLON18% SPANDEX
Wide-Leg Track PantStyle #S1603B $415
OPENING CEREMONY-SUMMER 2016
Details and Trims. . .
Fabrics. . .
Colorways and Prints. . .
BACKGrid PrintWht/BBlueWht/Black
LINING100% RAYON
PONTE DI ROMA100% POLYESTER
Metal SnapsSilver
24-14.8 mm
Short-Sleeve Sweatshirt Style #S1602T $225
OPENING CEREMONY-SUMMER 2016
Details and Trims. . .
Fabrics. . .
Colorways and Prints. . .
Grid Print
Wht/Pnk
Grid Print
Pnk/Wht
Grid Print
Wht/Blk
BACK
FLEECE80% COTTON20% POLYESTER
2x2 Logo Rib95% Cotton 5%Spandex3 inches
Piped Sheer Box TopStyle #S1603T $250
OPENING CEREMONY-SUMMER 2016
Details and Trims. . .
Fabrics. . .
Colorways and Prints. . .
DBlue/Blk
Wht/Red
Blk/Wht
BACK
MIRROR ORGANZA100% POLYESTER
MetalZipper5 in.Silver
Mock-Neck Snapover DressStyle #S1602D $395
OPENING CEREMONY-SUMMER 2016
Details and Trims. . .
Fabrics. . .
Colorways and Prints. . .
Wht/Blk
Lvndr/Wht
Grid Print BACK
LINING100% RAYON
SCUBA100% POLYESTER
MetalZipper5 in.Silver
Metal SnapsSilver
24-14.8 mm
Double Layer Curvy DressStyle #S1601D $425
OPENING CEREMONY-SUMMER 2016
BBlue/Orng
BPink/Wht
Wht/Red BACK
Details and Trims. . .
Fabrics. . .
Colorways and Prints. . .
POWER MESH82% NYLON18% SPANDEX
SCUBA100% POLYESTER
Metal Zipper 14 in.Silver
Sports Jersey RomperStyle #S1601J $515
OPENING CEREMONY-SUMMER 2016
Details and Trims. . .
Fabrics. . .
Colorways and Prints. . .
Wht/Blk
Rd/Blue
BBlue/Wht
BPink/Wht
BACK
DIAMOND KNIT100% POLYESTERWICK’N DRY FINISH
Metal Grommets3/8’ in.Silver
Varsity LettersChenille3 inches
Varsity NumbersChenille8 inches
Drawstring Cords100% Polyester3/8’ in.
Button-Up Paneled RomperStyle #S1602J $595
OPENING CEREMONY-SUMMER 2016
Details and Trims. . .
Fabrics. . .
Colorways and Prints. . .
LEXINTON POPLIN65% POLYESTER35% COTTON
LINING100% RAYON
SPECIALTY MESH100% NYLON
Metal SnapsSilver
24-14.8 mm
BPnk/Wht
Wht/Wht BACK
High-Waist Snap CulottesStyle #S1601B $375
OPENING CEREMONY-SUMMER 2016
Details and Trims. . .
Fabrics. . .
Colorways and Prints. . .
Wht/Blk
BPink/Blk
BBlue/Wht BACK
LINING100% RAYON
WONDER MESH100% POLYESTER
SCUBA100% POLYESTER
MetalZipper5 in.Silver
Metal SnapsSilver
24-14.8 mm
Elongated Blazer VestStyle #S1601O $575
OPENING CEREMONY-SUMMER 2016
Details and Trims. . .
Fabrics. . .
Colorways and Prints. . .
Wht/BBlue
BPink/Wht
Teal/DPnk
BACK
LINING100% RAYON
WONDER MESH100% POLYESTER
SCUBA100% POLYESTER
Metal SnapsSilver
24-14.8 mm
OPENING CEREMONY-SUMMER 2016
Presenting. . .
WHAT WOULD
Y O ULIKE TO
WEAR
TODAY?
/’kiCH/
OPENING CEREMONY-SUMMER 2016
Presenting. . ./’kiCH/
OPENING CEREMONY-SUMMER 2016
Presenting. . ./’kiCH/
OPENING CEREMONY-SUMMER 2016
Presenting. . ./’kiCH/
2901MF - $29UNILATERAL FRENCH TERRY TEE
2901MM - $29UNILATERAL MESH TEE
2900MF - $29TAIL FRENCH TERRY TANK
2902M -$21ELONGATED MESH TEE
2902M - $21ELONGATED MESH TEE
2900MM - $21TAIL MESH TANK
2906M - $55MYLAR JACKET
2907M - $69MYLAR ANARACK
2108T - $21DIGITAL REFLECTIVE TEE
2109T - $39DIGITAL REFLECTIVESWEAT HOODY
2105T - $28REFLECTIVE SWEAT PULLOVER
2104T - $20REFLECTIVE STRIP TEE
2107T - $36REFLECTIVE SWEAT TRACK PANT
2122S - $44S/SLV KING SHIRT
2122S - $44S/SLV GANSTER STRIPE SHIRT
2507P - $39GANGSTER STRIPE JOGGERS
2122S - $45S/SLV NEO PRINT KING SHIRT
2506P - $39NEO PRINT SHORT
2122S - $44S/SLV KING SHIRT2106T - $24
REFLECTIVE SWEAT SHORTS
2123S - $49L/SLV KING SHIRT
2121S - $39MUSCLE LONG SHIRT
2820V - $21PERFORATED VELVET TANK
2823V - $39PERFORATED VELVET JERSEY
2824V - $36PERFORATED VELVET HOODY
2823V - $39PERFORATED VELVET JERSEY
2126S - $29PRINCE TEE
2126S - $29NOBLEMAN HOODY SWEATSHIRT
ROJAS MENS
VELVET PERFORATION
2820V VELVET TANK BLK, ARMY, BLUE S,M,L,XL $21 2821V VELVET MUSCLE BLK, ARMY, BLUE S,M,L,XL $29 2822V VELVET BLOCK L/S BLK,ARMY,BLUE S,M,L,XL $34 2823V VELVET JERSEY BLK, ARMY, BLUE S,M,L,XL $39 2824V VELVET HOODY BLK, ARMY, BLUE S,M,L,XL $36 2825V VELVET PERF SHORTS BLK,ARMY, BLUE S,M,L,XL $26 2826V VELVET PERF TRACKPANT BLK,,ARMY,BLUE S,M,L,XL $44 2827V VELVET PERF DROP PANT BLK,ARMY,BLUE S,M,LXL $44
MESH AND RELFECTIVE
2900M TAIL TANK WHITE SILVER, BLACK S,M,L,XL MESH $21 F$24 2901M UNILATERAL TEE WHITE SIVLER BLACK S,M,L,XL MESH $25 F$29 2902M LONG TEE MESH BTM WHITE, SILVER , BLACK S,M,L,XL $21 2903M NOBLEMAN HOODY WHITE AND BLACK S,M,L,XL $34 2904M SHORTS MESH STRIPENG WHITE,GREY,BLACK S,M,L,XL $24
MYLAY NYON RIPSTOP
2906M MYLAR JACKET SILVER S,M,LXL $55
2907M ANARACK JACKET SILVER, PINSTRIPE, BLACK SHERPA S,M,L,XL $69
SHIRTINGS AND TEES
2121S MUSCLE LONG SHIRT WHITE,PINK, BLACK,NEO S,M,L,XL $39 2122S S/SLV SHIRT LONG SHIRT WHITE,PINK, BLACK,NEO S,M,L,XL $44 2123S KING SHIRT L/S WHITE,PINK, BLACK,NEO S,M,L,XL $49 2124S PRINCE TANK WHITE,GREY,BLACK S,M,L,XL $22 2125S PRINCE TEE WHITE,GREY,BLACK S,M,L,XL $25 2126S PRINCE TUNIC WHITE,GREY,BLACK S,M,L,XL $29
PANTS
2500P DROP PANTS BLK/GREY/WHITE S,M,L,XL $35 2501P DENIM SWEAT JOGGER DENIM AND BLACK S,M,L,XL $35 2503P MESH TRACK PANT WHITE,GREY,,BLACK S,M,L,XL $44 2504P TRACK PANTS DENIM BLOCK light,dark,black S,M,L,XL $44 2505P SHORTS DROP WHITE, GREY, BLACK S,M,L,XL $29 2506P NEO PRINT SILVER S,M,L,XL $39 2507P GANGSTA STRIPE PANT BLACK S,M,L,XL $39 2509P PRINT FLAT FRONT SHORT BAHAMAS OR GATE S,M,L,XL $29 2510P PRINT FLAT FRONT SHORT CACTUS, DESSERT, S,M,L,XL $29
TEES AND REFLECTIVE
2101T UNILATERAL PKT WHITE,GREY, BLACK ,VELVET S,M,L,XL $29 2102T MUSCLE ANGULAR PKT WHITE . GREY,BLACK,VELVET S,M.,L.XL $27
2104T REFLECTIVE STRIPE TEE BLACK AND GREY S,M,L,XL $20 2105T REFLECTIVE SWEAT BLACK AND GREY S,M,L,XL $28 2106T PEFLECTIVE SHORTS BLACK AND GREY S,M,L,XL $24 2107T REFLECTIVE TRACKPANT WHITE AND GREY S,M,L,XL $36 2108T TEE DIGITAL REFLECT WHITE,GREY,BLACK S,M,L,XL $21 2109T SWEATHOODY DIGITAL GREY AND BLACK S,M,L,XL $39 2110T DIGITAL REFLECITVE SHORTS GREY ONLY S,M,L,XL $29
ACCESSORIES 1091A COLLAR SUSPENDER BLACK AND PLAIDS $25 1092A REFLECTIVE HARNESS BLACK $19. 1093A TIE COLLAR SUSPENDER BURG, NVY/GRN, MULTI $29 1094A HARNESS SUSPENDER BLACK ,IVORY/BLK,IVORY/MULTI $14 1095A HOODIE SUSPENDER BLACK $25 1096A LOOP HOODY STRAP BLACK $34 1097A HARNESS SHOULDER QUILT AND SCUBA $24 1098A COLLAR HOLSTER SIDE POCKETS $39 1099A HOLSTER SUSPENDER $34 $39LEATHERETTE 1100A HOODIE HOLSTER SIDE PKTS $36 $39LEATHERETTE
1900M - $69 MYLAR JACKET
1870R - $24 CROP HOODY TOP
1871R - $24 BOXER SHORTS
1880S - $29 CROP SHIRT
1877R - $34 SATIN BOXER
1820V - $25 DOLL HALTER
1817V - $19 VELVET SHORTS
1818V - $19 TIE HALTER
1817V - $19 VELVET SHORTS
1813V - $49 TRACK JACKET
1883S - $44
KING SHIRT DRESS
1880S - $29 CROP SHIRT
1885S - $39 NEO SKIRT 1884S - $34 NEO CROP SHIRT
1885S - $39 NEO SKIRT
1815V - $20 VELVET HALTER
1816V - $22 VELVET SKIRT
1815V - $20 VELVET HALTER
1821V - $22 VELVETCLOUD SHORT
1814V - $69 LONG TRACK JACKET
ROJAS 2015 WOMENS
CACTUS OR DESERT 1100C CROP SHIRT CACTUS OR DESERT ONESIZE $29
1101C BUSTIER BRA CACTUS OR DESERT S,M,L $161103C SHORTS CACTUS OR DESERT S,M,L $191104C SKORT CACTUS OR DESERT S,M,L $34
SHIRTINGS AND TEES 1880S PRINCESS CROP WHITE, BLACK, PINK XS/S ANKD M/L $29
1881S PRINCE SHIRT UNILATERAL WHITE ,BLACK,PINK XS.S AND M/L $361882S QUEEN SPLIT BACK SHIRT WHITE ,BLACK ,PINK XS/S AND M/L $391883S KING LONG SHIRT WHITE ,BLACK,PINK XS/S AND M/L $441884S NEO PRINT SHIRT SILVER XS/.S AND M/L $341885S NEO FLIRT SKIRT SILVER XS/S AND M/L $39
SWEATSHERPA FLEECE 1870R CROP HOODY TOP WHITE,PINK,BLACK XS/S AND M/L $24
1871R HI BOXER SHORTS WHITE,PINK,BLACK S,M,L $241872R HOODY TUNIC WHITE,PINK,BLACK UNISEX S,M,L,XL $341874R HOODY MESH BACK UNI WHITE,PINK,BLACK X/S/S AND M/L $231875R CROP MESH HOODY TOP PINK,WHITE,BLACK X/S/S AND M/L $241876R HI WAISTED VELVET SHORTS BLACK/PINK & BLACK/WHITE S,M,L $341877R HIGH WAISTED SATN BOXERS WHITE,PINK, BLACK S,M,L $341931R OVERALL TOP XS/S AND M/L FABRIC $22 DENIM $231932R OVERALL DRESS XS/S AND M/L FABRIC $29 DENIM $34
VELVET PERFORATION1810V TANK BLK/BURGANDY/BLUE/PINK XS/S AND M/L $191811V TRACK PANT BLK/BURGANDY/BLUE/PINK S,M,L,XL $391812V DRESS JUMPER BLK/BURGANDY/BLUE/PINK XS/S AND M/L $361813V HOODY JACKET BLK/BURGANDY/BLUE/PINK S,M,L,XL $491814V TRACK LONG JACKET BLK/BURGANDY/BLUE/PINK S,M,L $691815V HATLTER BLK/BURGANDY/BLUE/PINK ONESIZE $191816V FLIRTY SKIRT BLK/BURGANDY/BLUE/PINK XS/S AND M/L $221817V SHORTS BLK/BURGANDY/BLUE/PINK S,M,L $191818V HALTER TIE BLK/BURGANDY/BLUE/PINK XS/S AND M/L $191819V JERSEY DRESS BLK/BURGANDY/BLUE/PINK XS/S AND M/L $391820V BIB HALTER BLK/BURGANDY/BLUE/PINK XS /S AND M/L $25
WOMENS SIZES X/S AND M/L OR S,M,L BOTTOMS 2,4 6 AND 8 MENS S-XL BOTTOMS 30/32/34/36ROJAS 8250 SANTA MONICA BLVD. WEST HOLLYWOOD, CA. 90046 LOS ANGELES T/F 323-252-6170WWW.ROJASONLINE.COM [email protected] WWW.FACEBOOK.COM/ROJASBOUTIQUE