AMY HUNTER

CV AND PORTFOLIO

contents creative digital CV

GROUP PHOTOGRAPHY

marmite Website development

Brand then and now

Curriculum vitae

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Amy Hunter16.05.1992

ahunter1@live.co.uk

07907584555

Termtime address:

Brunel Court flat g10

ladywell street

preston lancashire

pr1 2yf

CV:

Project three:

Project four:

Project one:

home address:

20 Pennington road

leigh lancashire

wn7 3hs

Project two:

Project three:

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Personal StatementI am a reliable, outgoing, and enthusiastic person currently studying Fashion Brand Management, at The University of Central Lancashire. I have a huge interest in fashion and retail, taking part in group seminars and presentations has given me great interpersonal skills, and required me to meet challenging deadlines under pressure. Project 1:

Brand then

and now

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Comparison of Marks and Spencer and its customers now to how it was 10 years ago, looking at the background of the brand as well as

the adverts and promotion used in both decades.

Market research enabled me to put the first two boards together;comparing the brand and its promotion in two different decades.

While conducting surveys and doing some online research allowed me to build up the two customer profile boards.

EDUCATIONCurrently Studying (2010-2013):BA (Hons) Fashion Brand Management

Wigan and Leigh College (2008-2010):National Diploma in Fashion and Clothing (Merit, Merit, Pass)

work experienceCasual Sales Assistant- Sports Direct (October 2011-Present)

• Interacting with customers on the shop floor; helping with any problems and us-ing the radio to conduct shoe checks.

• Unpacking delivery, hanging, and tagging items, then merchandising them.

• Making sure the store looks tidy and presentable at all times.

• Working on tills, serving customers and handling cash and card payments.

• Participating in stock takes and closing down the store.

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Project 2:

Marmite website

development

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Developing a mini-site for Marmite using Adobe illustrator that embod-ied the current brand ID, and had a level of interactivity. My website

was playful, colourful and fun- just like Marmite!

The market research board required me to do background research and find out some information about the brand and its values, which helped with the website design. The customer profile was then put together- looking at the target consumer who would use this site.

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Project 3:

RESPECT

TSHIRT DESIGN

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Group Photography project for Debenhams Preston, filming on Aven-ham park in Preston with two models. The brand was Matthew Wil-liamson, and we went for a boho vibe; with soft fabrics, pale colours

and a summery location.

My favourite 3 images, and the ones that best fit the theme, are each placed with fabric swatches and information. The brand research

board shows the garments that inspired us.

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AMY HUNTER

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