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Ichigo Kurosaki is an ordinary 15-year-old boy who happens to be able to see ghosts. His fate takes an extraordinary turn when he meets Rukia Kuchiki, a Soul Reaper who shows up at Ichigo's house on the trail of a Hollow, a malevolent lost soul. Drawn to Ichigo's high level of spiritual energy, the Hollow attacks Ichigo and his family, and Rukia steps in to help, but is injured and unable to fight. As a last resort Rukia decides to transfer a part of her Soul Reaper powers to Ichigo...

Ichigo, now a full-fledged Soul Reaper, and Rukia, minus her powers, join together to face the challenges that lie ahead.

Wednesday, November 26 : 00 pm

Michael Gabellini, a graduate of the Rhode Island School of Design, worked for Kohn Pedersen FoxAssociates before Founding his Own practice in 1991. Recent projects include exhibitions for the Guggenheim Museum, the Marian Goodman Gallery, and the council of Fashion Designers of America.signers of America.

Michael Gabellini | Gabellini Associates

Thursday, september 126 :00 pm

Graphic Designer Erik Adigard founded McShane Adigard Design (M.A.D.) in 1989. the �rn has since designed web sites, multimedia installations, and print publications for global clients, including wired magazine.ine.

Erik Adigard | M.A.D

Tuesday, october 97 :30 pm

Julie Bargmann founded D.I.R.T Studio, a landscape consultancy, in 1992. Recent projects include the landscaping of the massachusetts museum of Contemporary Art in North Adams, and Riverside ParkSouth and the Hudson River Park in NewYork City.

Julie Bargmann | D.I.R.T. Studio

Thursday, December 46 : 30 pm

Rebeca Mendez, born and raised in Mexico City and trained at the art Center College of Design in Pasadena, has designed publications for the Getty Center, the Los Angeles Country Museum of Art, and the Whitney Museum of American Art.

Rebeca Mendez | Mendez Communications

For Registration please call 09137168512 www.designculturenow.org

bookcover

do it yourself!

We asked our spandex loving bunch to glam themselves up so we could introduce you to the creative geniuses behind this crazy “The October issue”.

Building right

A good image and reputation are vital assets for a com-pany like “ek”. Customers will base their perception of “ek” on what they see, hear and read about the brand. This means we can positively influence their perception by a careful choice of the subjects and style we use in our communications. To succeed in business, we need to maximize the visibility and recogniz-ability of the ek Brand by bringing it to life. This is where our Brand proposition “ek” comes in. “ek” reflects very well who we are, what we stand for, and the ambitions we have as a corporation. It demonstrates the dynamics, the energy, the creativity, the constant drive for improving our products, our services, and our passion for unique style. Shortly, that is us! That’s why there are basic rules for the way in which the “ek” Brand is presented and used. Anyone at “ek” who is involved in the development of communication materials must

Bleach is a Japanese manga series written and illustrated by Noriaki “Tite” Kubo. Bleach follows the adventures of Ichigo Kurosaki after he obtains the powers of a Soul Reaper ( Shinigami, literally, “Death God”) —a death personification similar to the Grim Reaper—from another Soul Reaper, Rukia Kuchiki. His newfound powers force him to take on the duties of defending humans from evil spirits and guiding departed souls to the afterlife.

Taking bleach as my topic I have illustrated and designed a book cover for the manga novel. Manga’s are read back to front.

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Ichigo Kurosaki is an ordinary 15-year-old boy who happens to be able to see ghosts. His fate takes an extraordinary turn when he meets Rukia Kuchiki, a Soul Reaper who shows up at Ichigo's house on the trail of a Hollow, a malevolent lost soul. Drawn to Ichigo's high level of spiritual energy, the Hollow attacks Ichigo and his family, and Rukia steps in to help, but is injured and unable to fight. As a last resort Rukia decides to transfer a part of her Soul Reaper powers to Ichigo...

Ichigo, now a full-fledged Soul Reaper, and Rukia, minus her powers, join together to face the challenges that lie ahead.

A series of poster designed for “Design Culture Now” (event to promote design).

Wednesday, November 26 : 00 pm

Michael Gabellini, a graduate of the Rhode Island School of Design, worked for Kohn Pedersen FoxAssociates before Founding his Own practice in 1991. Recent projects include exhibitions for the Guggenheim Museum, the Marian Goodman Gallery, and the council of Fashion Designers of America.signers of America.

Michael Gabellini | Gabellini Associates

Thursday, september 126 :00 pm

Graphic Designer Erik Adigard founded McShane Adigard Design (M.A.D.) in 1989. the �rn has since designed web sites, multimedia installations, and print publications for global clients, including wired magazine.ine.

Erik Adigard | M.A.D

Tuesday, october 97 :30 pm

Julie Bargmann founded D.I.R.T Studio, a landscape consultancy, in 1992. Recent projects include the landscaping of the massachusetts museum of Contemporary Art in North Adams, and Riverside ParkSouth and the Hudson River Park in NewYork City.

Julie Bargmann | D.I.R.T. Studio

Thursday, December 46 : 30 pm

Rebeca Mendez, born and raised in Mexico City and trained at the art Center College of Design in Pasadena, has designed publications for the Getty Center, the Los Angeles Country Museum of Art, and the Whitney Museum of American Art.

Rebeca Mendez | Mendez Communications

For Registration please call 09137168512 www.designculturenow.org

Cooper-Hewitt, National Design Museum2 east 91st streetNew York City

Design Culture Now

Thursday, September 126:00 pm

Graphic Designer Erik Adigard founded McShane Adigard Design (M.A.D.) in 1989. the firn has since designed web sites, multimedia installations, and print publications for global clients, including wired magazine.

Speakers

Erik Adigard | M.A.D.

Tuesday, October 97:30 pm

Julie Bargmann founded D.I.R.T Studio, a landscape consultancy, in 1992. Recent projects include the landscaping of the massachusetts museum of Contemporary Art in North Adams, and Riverside Park South and the Hudson River Park in New York City.

Julie Bargmann |D.I.R.T. Studio

Wednesday, November 26:00 pm

Michael Gabellini, a graduate of the Rhode Island School of Design, worked for Kohn Pedersen FoxAssociates before Founding his Own practice in 1991.Recent projects include exhibitions for the Guggenheim Museum, the Marian Goodman Gallery, and the council of Fashion Designers of America.

Michael Gabellini |Gabellini Associates

Thursday, December 46:30 pm

Rebeca Mendez, born and raised in Mexico Cityand trained at the art Center College of Design in Pasadena, has designed publications for the Getty Center, the Los Angeles Country Museum of Art, andthe Whitney Museum of American Art.

Rebeca Mendez | Mendez Communications

For Registration :Please call 09137168512

www.designculturenow.org

The October Issue is a yearly magazine designed by all FC III yr students as a member of the graphics my job was to design the layout of the magazine.

SHADOWBOX

Photography by Hansraj Dochaniya and Abhishek SharmaMake-up by Tanushree SinghModels : Karan Berry, Nivedita Dravid, Sagarikaa Pillai, Desiree Fernandes

Street style blogs are the new age fashion bible for the cool kids! The person putting indian street style on the map is Manou Tyagi. He is a Nift graduate trained in Graphic Design. Tired of working as an art director, copywriter, Manou decided to persue his passion for taking pictures of interesting people. Thus,his style blog wearabouts.wordpress.com was born. Currently sipping on a shot of espresso he took the time out from the World Film Festival at Juhu, Mumbai to chat to the “The October Issue” team about fashion, style, street shopping and his life as an Indian style blogger.

MANOU’SWEARABOUTS

“ I once clicked a picture of a man who was half naked, just wearing a ”yaqxh

90 The Octber IssueFeature by Nivedita DravidImage Courtesy: Manou Tyagi

do it yourself!

We asked our spandex loving bunch to glam themselves up so we could introduce you to the creative geniuses behind this crazy “The October issue”.

kefcon

Paws and Claws are a pet care and grooming centre focusing to pamper your pets.The logo had to have a fun loving element and colours depicting commitment towards service.Henceforth taking Paws of a dog and Claws of a cat the logo has been designed.

Tropicana Swirl one of the exclusive juices, which is not for the mass market the juice is only available in executive lounges and hotels. The effect hence has been given with the use of the font Speed ball NO3 too.

Kefocn Furniture’s a Kerala based furniture company, using some of the common furniture’s and grouping them with the name in bauhaus93 type the logo has been designed the colours here has been used thinking CMYK values which gives it an exclusivity.

Lifearth is an NGO which mainly aim to create environmental awareness in the communities, conduct widespread environmental education and training programmes through a very vast network. The logo designed over here explains the same where the life amalgamates with the earth to make it a better place to live in.

Timeless De’Tour is an annual fashion event, inspired by the Indian culture, and conducted by the third year students, where the Fashion design students display their garment and the Fashion Communication students promote it.The event is about the Indian craft and culture, hence the logo is very ethnic, with a mix of Indian elements(motifs)

Klieo Cafe a Chennai based cafe and patisserie the chocolate effect was one of the most important thing to be focused upon. The type here used is a custom designed and then formed into shapes of dripping chocolates.

26 Watts a group of 26 individuals who make events, they wanted the enthusiasm with simplicity with a different approach as a designer and member I provided them with the yellow burst and charge and cerellium blue for the individuality and the fonts experimented in a different form giving them what they need.

Final

A one time use cosmetic and accessory brand with the Indian touch and the uniqueness the logo has been created.

Our brand strongly represents what our company “ek” stands for. To our costumers we are a visible assurance of quality products with our motto “raat gayie baat gayie”.This Brand Book will help you to observe our Brand identity in all kinds of communications.

One brand, One style.

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Building right image.

A good image and reputation are vital assets for a com-pany like “ek”. Customers will base their perception of “ek” on what they see, hear and read about the brand. This means we can positively influence their perception by a careful choice of the subjects and style we use in our communications. To succeed in business, we need to maximize the visibility and recogniz-ability of the ek Brand by bringing it to life. This is where our Brand proposition “ek” comes in. “ek” reflects very well who we are, what we stand for, and the ambitions we have as a corporation. It demonstrates the dynamics, the energy, the creativity, the constant drive for improving our products, our services, and our passion for unique style. Shortly, that is us! That’s why there are basic rules for the way in which the “ek” Brand is presented and used. Anyone at “ek” who is involved in the development of communication materials must com-ply with these rules. This is the only way to ensure that we achieve the necessary clarity and consistency across all our communication media, messages and materials, all over the world.

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Snapshots from the brand book of “ek”.

What makes us “ek” ?

This total dedication, and the success that it brings, are due to many factors, not least our three core Brand values:

Out - of - the - boxAmbitionThe Ability to Change

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Bringing brand to life

Ek’s mission is to provide the young generation and the office going people a touch up cosmetic product and out-of-the-box accessories, which is use and throw. Our brand here plays a very innovative way to provide cus-tomers their lifestyle needs. To convey one of the most striking elements of our company culture - the fact that people want to be unique and don’t accept any limits to be one - we have chosen the name as “ek”.This concept is intended to make our brand recognizable, to give it a human dimension, and even more important, to bring it to life.

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Our brand’s“promise” ..

Our promise as a brandis to thrive upon creating new ways to help our customers with their last minute make-up and touch up, with dedicated service by 24x7 open shop concept.

Thats why we are “ek” ..

Out - of - the - box

Out - of - the - box stands for providing unique cosmetics and accessories, by creating ever better products and providing ever better answers to our customer’s needs. But it has to be wacky not tacky.

Ambition One of the most important factors resposible for our brand’s success, is its ambition in spreading its idea of “raat gayie baaat gayie”.Our strategy is not only to build ourselves further, but also to strengthen our principles in acheiving the goal; capturing our target market and making brand loyal customers.

The Ability to Change This core brand value refers to our ability to respond fast andeffectively to the ever-changing business environment: to be alert about our markets and customers, to mobilize our knowl-edge and resources, and to take the required action.

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The logo and the typeface ..

The “identity”

“ek” wants to be recognized around the world as a company with a positive and clear image. Achieving that demands a distinctive and recognizable presentation of our company across the wide diversity of communication media. The image that we project is, to a large part, determined by our corporate identity. This part of the Brand Book contains the basic elements we have developed, and a set of rules and guidelines to ensure that this corporate identity is used consistently.On the internet toolbox www.ek/identity.co.in and on theCD-ROM that is included with this Brand Book, you can find several templates for letters, envelopes, and business cards, all in Adobe Illustrator format. Designers and printers should use these templates to ensure consistent application of our corporate identity.

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Hire me

kunalchaudharywww.kunalchaudhary.com

09899201038thinkinoutof thebox@gmail.com

AdvertisingBrand IdentityBranded EntertainmentCrisis and Issues ManagementCustomer AnalysisCreative DesignCCause-related MarketingDigital Media & Search MarketingDigital ProductionDigital MarketingCRMDirect MarketingExperiential MarketingIInternal/Employee CommunicationsLoyalty MarketingMobile Marketing

Media RelationsPublic RelationsPublic affairsPromotional MarketingRelationship MarketingRetail DesignSustainabiliSustainabilityShopper MarketingStrategic PlanningSales Accelerationsales promotionSocial Media & MarketingTrade MarketingVViral MarketingStartup Ideas

For solutions to these problems

Self- branding to sell youself

Race agains time

80 packets of condoms and some man hours is all you need to do a concept shoot.Here taking protection against AIDS as my topic I made an umbrella stuck with condoms to show the protection of a self from such deadly HIV as condom in Hindi is also known as “chatri”(thanks to the viral marketing).

Help we are nearly out of space

De-Construction of a normal plain white shirt

“Mummies are back”