Print:

SERVICE: Gym Membership/ Tough Love

Target: Out of shape people

Holographic/ Digital Billboard/ Two images:

Overweight man sucking in his gut. “Stop sucking it in and suck it up.”

Alternative Gym Spots (Brainstorm):

1.)

Average looking man goes to the gym. Everybody is younger, fitter and sexier than him. He is distraught. Just then, everybody reveals that they have a huge gut that they have been sucking in. He is actually the fittest person at the gym.

Announcer: “This will never happen. You have to work at it. ______ Gym. Come here when you are ready to work.”

2.)

Pudgy man wakes up every morning and goes to the mirror. He has a routine. He rubs his face, yawns, and itches his arm. Finally, he fully extends his gut and holds it in his hand. This happens three times. On the fourth time, the routine is the same, except the mirror version of him doesn’t have a fat stomach. He is fitter now. The man looks confused, then the mirror man hands him a business card for ________ gym.

3.)

Join now and get a free hole-puncher. Image: Hole-puncher and added notches for a slimmer waistline.

Join now for a free profile pic upgrade! /

Want your profile pic to be from this year? _____ Gym.

4.)

PSA: “For stares, use the stairs.” Image: Woman looking at fit man.

PSA: “Workout, not takeout.” Image: Man lifting weights/ man holding up a pizza box and handing out money.”

SLOGANS/ TAGLINES:

Organic Clothing/ Product:

“Man Made With Mother Nature.”

Airline with low fares:

“Go And Make The World A Smaller Place.”

Groupon:

“Sample Your City.”

Jean Company:

(Why do we: Fight? Fall in love? Run away? Change? etc. Because…)

“Life lives life.”

Mike’s Hard Lemonade:

(charming, understated, mature and ironic)

“Let’s go hard tonight. Mike’s Hard.”

Supply Company:

“We are the superior supplier.”

Tie Society

(mail tie service for young professionals):

“Dress for the job you hunt.”

AUTOMOTIVE:

Chrysler: Print Ad (Potential for other media)

Image:

A tough, smart looking Chrysler crossover SUV, sitting proudly atop of faintly glowing rubble.

Copy:

“The Phoenix bird rises from the ashes of its past self, returning once again to its legendary strength. “

Bottom:

“Sound familiar? Chrysler: Here to stay.”

PRODUCT:

Chapstick: Outdoor/ Out of the box Ad

Take a chewed up, pot hole ridden section of road, and smooth it over. Repave it, if necessary, making it a remarkably smooth surface and driving experience.

Directly apply an all-weather adhesive film to the road. (Option: Billboard)

Big, simple, eye-catching and Chapstick Pink. The message that will be relayed:

“Chaptstick… The wonders of smooth.” / “Chapstick smooth.”

RADIO:

PRODUCT:

Columbia Outerwear

GIRL:I really can’t stay!

GUY: But baby it’s cold outside!

GIRL: It’s fine. I brought my Columbia Coat.

GUY: It’s up to your knees out there!

GIRL: And my Columbia pants.

GUY: But baby-

GIRL: And boots.

GUY: Well, actually I was hoping we could sing and make out.

GIRL: I know. Everybody knows.

FINANCIAL/ INSURANCE:

Life Insurance- Radio Spot

Voices slowly get older throughout radio spot

“Can you believe that we go to high school next week?”

“Can you believe that my older brother can drive?”

“It’s just so weird that I have my license.”

“Can you believe that college is almost over?”

“That movie is NOT a decade old already! Really?”

“Can you believe I’m getting married?”

“Two kids. I know. I can’t believe it either.”

“Suddenly, I’m the old guy at the office.”

“I don’t want to say they grow up so fast, but… they grow up so fast.”

“Can you believe it’s been twenty years, sweetheart?”

“55. I know. Don’t remind me.”

“Her graduation seemed like yesterday.”

“Can you believe I’m getting ready to retire?”

“Can you believe…”

Yes, we can. __________ Life Insurance.

TELEVISION

PRODUCT:

Coca Cola: Superbowl TV

An alien hand shakes the hand of an astronaut.

A spaceship journeys through space. Earth is up ahead.

News screen reads: “Astronaut returns from advanced Alien planet”

The astronaut steps out. A massive crowd excitedly cheers for him.

The astronaut is on talk shows, but you can see through his smile that he is sad.

The astronaut is with a few friends at the Grand Canyon. They all look down while he looks up to the stars.

He dozes off at a fancy Italian restaurant, making stars and planets with his food.

He falls asleep at the orchestra.

Everybody expects him to be happy, but he is always sad. Always longing.

He looks to the stars and sighs.

Scores of important looking people walk grand, Washington DC style steps.

A poster of the astronaut is behind an empty podium. People look at their watches.

The astronaut is sitting at the bottom of the steps. He is distraught. He looks longingly up at the stars.

A little girl sits next to him. He barely notices her. She slides him a Coca Cola in a glass. He takes a sip and smiles big.

He nods to the little girl and runs up the steps.

“Coke: A product of Earth.”

PRODUCT:

Running Shoe: Sub-Campaign

TV Spot:

A young woman is walking down the street.

She wears running shoes.

She carefully avoids cracks in the pavement and steps in each block exactly once.

Sometimes this is more difficult and she has to athletically maneuver the sidewalk.

The blocks on the sidewalk become bigger.

She takes a deep breath and goes into a full-on run so that she steps in every square once.

Tagline: “Whatever it takes will take you there.”

PRODUCT:

Dave’s Gourmet Hot Sauce – TV Spots

Anti-Joke/Climax Campaign:

Very cinematic.

A young man sits on a throne.

At his feet are spicy peppers, bottles of hot sauce, burning charcoal, etc.

“Nothing is too spicy for me!” he declares.

Just then, another young man walks in wearing a cowboy hat.

In his holster is a bottle of Dave’s Gourmet Hot Sauce.

“I wouldn’t be so sure,” says the challenger.

The screen widens. Western showdown music plays.

The challenger hands him a bottle of Dave’s.

The man tries it.

Silence.

“You know what? That was very spicy. And delicious! Thanks. I’ll have to pick up a bottle of this sometime,” says the young man on the throne.”

“Anytime says the challenger.”

Announcer: “Dave’s Gourmet is very tasty and hot. You should try it.”