portfolio
TRANSCRIPT
Cassandra Courtwright Interior Design Portfolio
I believe design should be efficient and purposeful. Moving across the Midwest has made me more conscious about what a person truly needs. My philosophy is to be clutterless, and I believe it is through good design that a space can positively affect the mood of a per-son. My inspiration comes from items of the past, whether artwork or design. It is through learning art and design history that I discovered the ideas that best suit my philosophy are the revival of the craftsman style through the Arts and Crafts movement and the furniture design of midcentury modern movement, specifically through designers like Charles and Ray Eames. The thought process and ingenuity that went into designing Eames furniture, I feel parallels my thought process of how design should be. Through embracing my true artistic feelings, Charles Eames couldn’t be more eloquent in expressing his ideals and my personal philosophy that “the role of a designer is that of a very good, thoughtful host an-ticipating the needs of his guests.”
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Table of Contents
Kitchen RemodelResidential
2014
The MillCommercial + Branding
2014
Assisted LivingCommercial
2013
GreenerstockCommercial + Remerchandising
2014
ArtworkPast + Present
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Kitchen RemodelResidential2014
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Kitchen RemodelResidential
Opportunity
Solution
Programs UsedRevit + Photoshop
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The Newcomer’s are remodeling their kitchen, and are seeking design help to carry the feeling of their home aesthetic into a social kitchen where their teenage son and all of the neighborhood kids can hang out. Mrs. Newcomer is an avid chef that likes to interact with her guests at a kitchen island while she cooks, as a result the family spends a lot of time socializing and interacting in the kitchen.
The Newcomer kitchen will complement the existing home design, carrying the honey wood commercial grade floor and neutral hues and blue green accents into the kitchen remodel. To provide contrast and interest in the space the cabinets will be a medium dark walnut stain, with dark granite countertops. The kitchen will maximize seating by incorpo-rating a kitchen island to accommodate four, and a corner seating nook with a large com-fy chair to provide a secondary seating arrangement. The kitchen keeps in mind the need for the Newcomers to age in place with three feet or more clearance around the island all areas in the kitchen.
Samples of actual existing flooring. (pictured above left)
Image of actual mistletoe hanging in their kitchen. (pictured above right)
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Avid cookers, bakers, and entertainers the Newcomers are a quirky bunch with fun family traditions, specifically the mistletoe that they hang year round in their kitchen. This re-model expands their entertaining possbilities by allowing for additional seating for potential guests. The kitchen selections, to the left, provide a cohesive extension of the extisting aesthetic of the home. (rendered above)
Newcomer Kitchen Remodel
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The MillCommercial + Branding2014
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The MillCommercial + Branding
Opportunity
Solution
Programs UsedRevit + Photoshop
The Mill is a historic building located in Bellevue, Kentucky that will be a collabora-tive team renovation to feature three businesses on the ground level that will cater to the local community along with luxury condominiums on the upper two floors.
This historic building will be rehabilitated to include “The Mill Catering Company,” “The Mill Cooking Classes,” “The Mill Trading Post,” and the “Lofts at the Mill.” All three businesses and upper lofts will provide a cohesive look focusing on an industrial design aesthetic to complement the exposed brick, bringing in the warmth of a variety of wood finishes and floors will create a warm, inviting space that embraces a sense of community.
Branding and marketing was a key component to the success of the businesses and residences available at the Mill. Throughout the space, in order to increase brand awareness consumers and residents will have a coehsive experience asethetically as well as through marketing. The brand-ing of the business will be found throughout the building on all floors via names of the designated areas, signage, and products offered at the Mill.
The Mill Branding
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“The Mill Catering Company” will service the local commu-nity by catering weddings, parties and community events as well as lunches for local businesses. A menu of freshly made selections will be available to order along with elegant, cus-tom made wedding cakes.
“The Mill Trading Post” is a gift shop that ties the whole space together. A wide se-lection of cookbooks, aprons and unique kitchen accessories will be available for purchase along with gift cards for cater-ing and cooking classes.
“Lofts at the Mill” are luxury condominiums located on the second and third floors will also celebrate the historic elements of this beautiful building. Exposed brick, wood floors and the orig-inal metal railings will be complimented with clean lines and smooth finish-es. Expansive windows allow sunlight to flood the spaces and each condo will feature its own balco-ny, private bedroom and views of the city.
“The Mill Cooking Classes” will offer a variety of cooking lessons to the com-munity in its state of the art facility. Individual cooking stations will include all that is required to learn a new skill, or expand on your cooking talents. A professional chef and his team will be on hand to teach a variety of cooking techniques from rolling sushi to home-made baby food.
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Assisted LivingCommercial + Branding2013
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Assisted LivingCommercial
Opportunity
Solution
Programs UsedAutoCAD, Revit, + Photoshop
Summerside Assisted Living facility will accommodate elderly residents making the transition to assisted living. Summerside Assisted Living will be welcoming and home-like, using residential and hotel inspired amenities. The design will promote a sense of community by providing spaces that encourage social interaction through various activities, like chair volleyball, art classes, playing music, and enjoying coffee. All of these concepts will be achieved through the use of natural light and the flavors of the 1970s. The use of dark woods and contrasting warm earth tones specifically, greens, yellows, and blues, will create a harmonious environment and will inspire happiness and well-ness.
The purpose of this project is to create an assisted living facility in Southwest Ohio. This facility is for seniors making the adjustment from independent living to assisted living.
Second Floor(pic-tured upper right)
First Floor(pictured lower right)
Coffee Shop and Lounge (pictured middle)
Library and Lounge (pictured left)
Floor Plans
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To provide continued physical fitness and promote a healthy lifestyle Summerside Assisted Living Facility provides group exercise and a small fitness floor.(rendered above)
Residents rooms will be a modeled after small apartments encouraging independent living though universal design. There are small modifications, those being in the kitchen and bathroom, allowing nurses to provide little or extensive asistance to the residents.(rendered to the right)
Eye of the Tiger Gym
Resident Room
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GreenerstockCommercial + Remerchandising2014
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Greener StockCommercial + Remerchandising
Opportunity
Solution
Programs UsedRevit + Photoshop
The purpose of this project is to remerchandise Greener Stock. Greener Stock is a retail store that offers eco-friendly building options, with a design center atmosphere. The ob-jective is to enhance the layout of the store in a way that it increases designer and poten-tial consumer participation. The project will attempt to attain the client’s aspirations for the Greener Stock store, presently and in the future.
The purpose is to remerchandise Greener Stock to be a user friendly and engaging facility for designers as well as consumers. Rectilinear elements will be repeated throughout the space to create a sense of rhythm. To execute the flexibility of the space displays will be moveable vignettes to showcase the top products. The merchandise will be located on the showroom floor with remaining stock in storage. The materials used in the space will be a lighter value with dark accents. The color scheme will be greens, whites and browns. White LED track lighting will create a harmonious environment that highlights Greener Stock’s core values.
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Greener Stock is located on Columbia Parkway in Cincinnati, Ohio. The store has a prime location as Columbia Parkway gets considerable traffic, most people drive past the store because of its lack of signage. In order to increase curb appeal and traffic to Greener Stock, for our client we sug-gested a signage solution, all remaing within the signage codes for the area.The solution is to add decals to the tinted windows as a means to draw viewers in from the street by stating items that can be found in the store. This was solution was derived from extensive research on green and sustainable home building stores, specifically The Green Depot.
Greener Stock Storefront
To provide the best solution for the cash wrap design as a team we decided create a more design center feel, allowing cli-ents and designers to use the cash wrap a collaborative space to review samples, design books, and complete the sale with a sales associate. (rendered above)
As customers approach the cash wrap they will see an recy-cled window partition. This partition provides visual appear, mean while providing slight privacy to the cash wrap, all awhile letting natural light to reach the back of the store. (pictured to the right)
Throughout the space, we also increased brand aware-ness. Greener Stock is a unique up and coming business, therefore needs to have no disconnect between the exteri-or and interior as far a branding is concerned.
Greener Stock Branding
Greener Stock Cash Wrap
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Greener Stock’s paint sales provide the largest reve-nue for the store. Currently, the store lacks a central-ized paint center, causing the sales associates to go from one side of the store and to the other just to get paint, mix the paint, and clean the can. As a result, our team determined the best solution for the client was to make one zone for the paint. Here in this zone, they can assist clients in picking a paint color, mix the paint, sale paint accessories, and clean the can in the sink is located in the hallway directly behind the paint station.
(rendered to the left, elevation below)
Greener Stock Paint Station
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Greener Stock’s is a LEED platinum store that sales an extensive amount of green products. Currently the store is in desperate need of clear organization to provide the a shopping experience that accomplishes the needs of the store. In order to provide product flexibility, we suggested the use of slat wall to hang flooring and hard surface samples as well as mov-able displays.
A component that the store needed to include was practical application of some of its home improve-ment and building products. In order to explain these products without signage we created small vignettes to display its blue jean insulation, rain barrels, and shingles. (rendered to the right elevation below)
Greener Stock Merchandise
Displays
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Artwork Visual expression through a multitude of media.
Wedding Flowers [2014]Acrylic on Canvas5 by 7
(top) Sharp Objects [2010] Pencil on Paper 5 by 7
Hercules[2011]Magazine on Cardstock8.5 by 11
(bottom) Bronze Rendering [2012] Marker and Colored Pencil on Paper 4 by 621
King of Cowboys [2014]Newspaper + Magazine on Cardboard24 by 36
Perspective of Pillow [2012]Pencill on Paper8 by 10
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