Portfolio Highlights

Rosemary Ampuero-Jacobs Updated 2016

WavHello & VoiceShare

Overview: Re-launch of WavHello.com on Shopify Role: Product & Project Manager and Vendor management Project Tasks: Wrote RFP, vetted outsourced designers and development, corrdiniated efforts with creation of assets and content and testing prior to launch.

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WavHello.com re-launch of ecommerce site, VoiceShare mobile app for iOS and Android releases 1.3 -1.4.5 VoiceShare 2.0 app prototype and Digital Platform Roadmap

WavHello & VoiceShare

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VoiceShare mobile app for iOS and Android releases 1.3 -1.4.5 VoiceShare 2.0 app prototype and UX/UI and content for new platform

Overview: VoiceShare App for iOS & Android releases and 2.0 Roadmap Role: Product Strategy, Management, Project Manager, Managed Technology Vendors and Partner relationship development with Apple & Spotify. Hired and managed team of UX/UI designers, outsourced developers and QA resources Projects: Managed sprints for new releases and maintenance, Led UI/UX team through ideation, development and oversaw creative content production and marketing initiatives for the app. Created a strategy plan for a digital platform, content (books and games) for future apps in several languages for international users and distribution Highlight: The VoiceShare app was featured on the Today Show as a companion to the SoundBub blue-tooth speaker that parents can use to read, sing and record memories with their child and share content directly with family through the app or via social media channels.

Walt Disney Studios

Overview: Re-platform of the dubbing auditions application used as an audition tool for international casting, preview of auditions, approvals and tracking of studios and talent wanting to release Disney related content to streaming services, in theaters, VOD and broadcast distribution •  Product Strategy: Provide a roadmap for optimizing Channel D to meet the

overall objective of the DCVI business to provide a secure application across all studios worldwide, one tool that can effectively implement user role security, reduce the number of systems used by DCVI to gather auditions, VO scripts, reporting etc. and create new revenue models

•  Project Goals: Optimization of the application in phases to improve security, provide a new streaming video player solution, UI/UX changes and additional tools to include Marvel Studios live action content and Lucas Films releases

•  Role: Strategist, Product & Project Manager •  Proposed Product Roadmap Milestones: - Phase I: Targeted for September 2016. To develop and implement new

organization role security, database architecture restructure and implement Security Audit results.

- Phase II: Targeted for August, 2017 (pre- Episode VIII release) to include new tools for previews of auditions, approvals per regions and voice-over script and UI/UX changes

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Channel D is a web based application redesigned for Disney Character Voices International used globally by over 280 users in 36 countries and 14 regional offices for the purposes of casting character voices worldwide for Disney related products (films, long-form and short-form video, television episodes and more)http://channeldcvi.disney.com.

Application tools for search, set-up review etc. *Available to users depending on their roles

Walt Disney Studios

Overview: The Secure Depot project was a multi-faceted initiative to audit and inform the implementation of security provisions including validations, encryption and storage of studio content and data. Both global physical and digital asset transmissions were accounted for in this global enterprise wide effort to ensure that studio assets are safeguarded from unauthorized usage. Product Strategy: Create new security validations and software enhancements to protect the flow of incoming and outbound assets beginning with the in-home release date for the first tier 0 asset “Episode VII” (draft of new workflow below) Project Goals: Ongoing security enhancements for the next high-security titles including testing and capturing metrics on encryption and transfers of different types of assets e.g. DPX-V and PRO-HQ’s etc. Role: Product/Project Manager and Business Analyst

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Content Security: New Pre & Post theatrical workflows Optimization of Pre & Post Production Asset Management Tools

Overview: Create micro-services and enhancements to the current transfer protocols, develop interfaces and improve transfer of assets throughout Disney globally with enhancement of existing applications and new workflows in Transfer Manager, Internet TM and creation of interface (API) for the UK’s app, R2D2 (aggregator of data points) Product Goal: Facilitate and improve transmission of assets securely and increase communication among global teams about how to leverage services via the internet securely and creation of additional micro-services. Role: Product / Project manager interfacing with each of the key leads in the territories spearheading these initiatives in the UK, Germany and Asia.

NBC Entertainment iHeart Radio Awards 2014

•  Goal: Provide fans an exclusive experience across devices throughout the live show with fan interaction via original content, chat and timely updates.

•  Content Strategy: Push live content in sync with the show and social promotions to entice fans to participate in the experience.

•  Marketing Strategy: Engagement via social channels and Re-tweets from the NBC handle in Beamly’s TV Room, pre and post awards for photos, videos and chances to buy music or merchandise from iTunes and artists’ sites.

•  Role: Producer, strategist, project manager and content writer for live event working with NBC, Beamly and the ATV (on-air production) teams.

•  Results: Over 8,000 minutes of dwell time on content and 6,000 users reaching out socially (users sharing or tweeting content from Beamly).

•  The live event was the first of its kind. Combining input from radio listeners’ social voting via Facebook & Twitter and the iHeart Radio charts. Fans used hashtags to cast more than13.2 M votes to select the finalists.

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NBC Entertainment The 71st Golden Globes Awards

•  Goal: Engage viewers/users through a single platform, zeebox, support, promote and compliment the show content on NBC.com .

•  Content Strategy: Create instant and shareable custom content (live zeetags, polls, trivia, historical factoids widgets, video snippets and images or gifs) to engage users and increase traffic.

•  Marketing Strategy: Drive social exposure through content exclusives prior to the show, during the broadcast and after the show with “missed moments” (video recaps and image mosaics). Used TV Room participation to connect and create viral growth.

•  Role: Strategist, Producer, Project Manager & Editor for content experience, development of assets, marketing and planning (working with the NBC, the ATV (on-air production), and Beamly teams prior to and during the live event.

•  Results: Single largest event experience on zeebox of all time ( in the U.S) with 52,000 unique users, 425,000 minutes of dwell time, over 6,000 TV Room members joining the conversation and 2,650 social actions around content created for the experience.

•  The excitement of the live red carpet special and awards ceremony was uniquely enhanced for viewers through the second screen experience on zeebox (now Beamly).

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NBC Entertainment The Biggest Loser

Goal: Create gaming challenges to incite users /viewers week-to-week to return to play and win (in app and site). Content Strategy: Learn, Play & Predict. Focusing on the show’s contestants journey to fitness, we created weekly Fit Fact widgets and a weigh-in prediction game with leaderboard. Marketing Strategy: Content and social push in sync with broadcast and commercial breaks. Promotions were pushed prior to a break via Tweets, Tweets for top leaderboard users and TV Room call to actions.

Role: Producer & Project Manager for experience working with Beamly, NBC Digital team and ATV team. Results: A 10% lift in week-to-week participation and traffic.

The Blacklist Goal: Attract fans to a new edgy drama with a complex plot and unchartered digital and social waters. Content Strategy: Create content roadmap to engage fans week-to-week revealing clues through trivia games, polls and episodic recalls (Intelligence Files) and encourage TV Room participation. Marketing Strategy: Drive viewership and traffic to NBC.com to an atypical fan based, split 50/50 male and female and above 35 years-old.

Role: Strategist for gaming ideas and project manager for development & QA working with NBC Digital Beamly and ATV. Results: Growth of 20% week-to-week engagement of fans being tested on their knowledge of the show through trivia and polls.

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TELEMUNDO La Voz Kids

Goal: Raising awareness of the show and the value of using zeebox as a companion second screen app for users to get in depth information on the contestants and the coaches. •  Content Strategy: Focus on the younger Hispanic audience with

exclusive content in Spanish and English, TV Rooms, trivia and image mosaics all promoted by Telemundo on-air and on Telemundo.com.

•  Marketing Strategy: Bring an audience to this new show on every platform. Reaching the traditional Spanish speaking only viewers and the younger bilingual and multi-device users/viewers.

•  Sponsorships: Season 1 was sponsored by AT&T and content was created specifically to fulfill ad team’s commitments

•  Role: Strategist, Project Manager and Writer (in Spanish) for editorial zeetags and week-by-week analyst on the show and its promotions.

•  Results: Over 30,000 unique visitors and over 500 TV Room members from the middle of the season when the TV Rooms launched. This was the highest ranking zeebox experience for 2013.

•  Season I was the premiere of the Spanish language “voice” competition focused on contestants from the ages 7-15 years-old. The show takes NBC’s “The Voice” format with Spanish-language artists as the coaches, guests coaches and hosts. The first season’s artists were Paulina Rubio, Roberto Tapia and Prince Royce. The hosts were Daisy Funtes and Jorge Bernal.

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TELEMUNDO La Voz Kids

Goal: Continue the growth of the audience and reward loyal fans with more exclusive content online and the Beamly app. •  Content Strategy: Promote the

competition exclusive content in Spanish, TV Rooms, trivia and image mosaics all promoted by Telemundo on-air and on Telemundo.com.

•  Sponsorships: Sponsored by AT&T, using spot sync ads (ads running in sync with online and on-air commercials), as well as sponsored content •  Marketing Strategy: Building the audience from the last season via social

channels, on-air call to action snipes and custom widgets e.g. Mosaics created via Twitter submissions and the Buzz Bubbler (measurement of who is trending on Twitter displayed graphically via a widget).

•  Role: Producer & PM working with Telemundo, Beamly and ATV. •  Results: TV Room member growth, building from the 7,000 members in

season I to more than 12K memberships

•  Season II returned in March, 2014 with the momentum of high ratings from the previous season, a new coach. Natalia Jiménez and Paola Pedroza, as the digital

reporter.

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TELEMUNDO Mexican Billboard Awards

•  Goal: Drive viewership and traffic to the 3rd annual awards. •  Content Strategy: Provide insights on the nominees regional

Mexican background and musical influences. •  Marketing Strategy: Capitalizing on the regional aspect of the

awards and broadcast in the U.S. and Central America, the focus was on CTA’s on-air, contests and dedicated Twitter handles.

•  Role: Producer and content writer for experience working with Telemundo, Beamly and ATV.

•  Results: Impressive broadcast views for the awards (4M), good zeebox response on editorial content and 1,000 TV Room members.

Miss Universo 2013

•  Goal: Since the awards were live in Russia, the emphasis was to give users a historical and cultural view of the awards through original content.

•  Content Strategy: Content exclusives e.g. a timeline Mosaic created via Tweets, a social trending sentiment meter historical trivia and videos.

•  Marketing Strategy: Due to the time delay, the effort was on social promotion and on-air CTA’s from the hosts to learn more on zeebox.

•  Role: Producer and writer working with Telemundo, Beamly and ATV. •  Results: On-air CTA’s drove traffic to the TV Rooms and re-tweets, a 40%

increase in engagement from the 2012 Miss Universo.

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BRAVO Top Chef: Season 11

•  Goal: Support for the show and sponsorship and drive to social (Facebook). •  Sponsor: Toyota (spot sync ads) in sync with broadcast and content •  Content Strategy: Engagement of loyal and new fans of the show to learn, share and to drive participation in the TV Rooms. Polls and zeetags were sponsored content. •  Marketing Strategy: Socially driven with daily posts on Twitter &

Facebook. Tweets were used as CTA’s five minutes into each episode. •  Role: Producer & PM working with Bravo, Beamly and ATV teams. •  Results: 1,792 unquies and 273 TV Room members .

The Real Housewives of New Jersey

•  Goal: Connect and attract the loyal fan-base of the show to zeebox to participate in the TV Rooms and share content.

•  Content Strategy: Build a buzz prior to the premiere and promote new features like the Buzz Bubbler and sentiment meter during the season.

•  Marketing Strategy: Drive social traffic to the devoted fans and bring in new viewers in via share widgets of video recaps and images.

•  Role: Producer and Project Manager working with Bravo, Beamly, Telescope (sentiment meter) and ATV.

•  Results: New features ranked the best e.g. the Buzz Bubbler and Sentiment Meter . Overall time spent on the experience 115, 566 minutes with 7,458 uniques.

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OXYGEN BAD GIRLS CLUB: Season 11 & 12

•  Goal: For the 11th and 12th season of the highly rated show, fan

engagement was key via games, interactive trivia and polls. •  Content Strategy: Content gamification e.g. Bingo play-along game

with letters revealed on-air via a snipe, polls and trivia to keep fans entertained and up to date with the girls antics.

•  Marketing Strategy: On-air play along Bingo, social promotion to encourage game play and video recaps.

•  Role: Producer and QA manager for all game testing working with Oxygen, Beamly and ATV.

•  Results: More than 9,000 TV Room members, the biggest fan base of any Oxygen show.

Preacher’s of LA •  Goal: Develop an audience for the 1st and 2nd screen for the new show. •  Content Strategy: Introduce the preacher’s, their stories via a Meet the

Cast custom widget, gallery of images and videos of their sermons. •  Marketing Strategy: Drive viewership and traffic via social. The show

picked up quickly and gained traction via the Preacher’s TV Room chats and Tweets from the Preachers with words of wisdom to share.

•  Role: Producer working with Oxygen, Beamly and ATV. •  Results: High engagement with over 500 TV Room Members.

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Super Bowl Integrated Campaign •  Marketing Campaign Strategy: “Wish Granted” and

“Get in the Big Game?”/ Coach T campaign concepts to be featured across all media.

•  Role: Digital strategy and integrated marketing campaign producer to ensure alignment of messaging across social marketing, digital, mobile and on-air spots. Project manager for assets and deliveries to meet Saatchi’s (agency of record) media buy deadlines.

Toyota

•  RAV4 “Wish Granted” on Toyota.com homepage had the most starts with a completion rate of 63%.

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March Sales Event •  Strategy: March Sales Event digital campaign. Toyota split media

traffic and search media marketing for the first time by driving consumers to bothToyota.com and BuyAToyota.com as part of a new focus to test consumer reaction and acquisition leads.

•  Marketing Strategy: A/B testing. Three Consumer content tests of users who were searching for a specific model vehicle, an unknown model or directly from paid media banner or natural search.

•  Content Strategy: Event content and campaign execution across platforms to tie with Media buy to reach all consumer touch points e.g. desktop, mobile, tablet, iPad and TV (e.g. Jan campaign).

•  Role: Digital marketing producer for content and planning working with Saattchi.

Toyota

Note: “Jan campaign” hit all touch points with a special feature for Mobile with an emphasis on geo-location and giving consumers local specials. In a second phase the campaign was launched in Spanish running through a national media buy.

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Toyota.com in Español •  Marketing Strategy: Focus on the Hispanic consumer and brand

messaging for the target market. •  Content: The newly launched Spanish version of Toyota.com with

translations fromToyota.com and model pages reflective of sales for the Hispanic market.

•  Role: Content Producer and project management of launch of new site including digital marketing content translations, search optimization, managed answers, FAQ’s and Mobile messaging (smart phone and iPad) working with the Conill (Hispanic Marketing Agency).

Toyota Toyota Mobile Products •  Strategy: Launch upgrade of Mobile app for consumers with added

FAQ’s and search to coincide with the Stagecoach sweeps promotion for Toyota’s affiliation with the music festival.

•  Role: Digital marketing producer

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Proactiv •  Goal: Members site redesign, adding content and video testimonials from

doctors and dermatology experts. This concept was brought further to life with the Facial recognition Mobile App *

•  Strategy: Consistent marketing and extension of the campaign to reply to customers / members questions and needs across platforms. Leveraged content from Proactiv’s YouTube channel (created by customers) and Facebook 30 Day app for new members/ users and for upsells.

•  Role: Digital Executive Producer and Product Strategy

Guthy Renker

* Facial Recognition Strategy for Proactiv •  Mobile Application: The i-SkinAdvisor technology used in

the creation of a best-in-class facial recognition iPhone app to be used as a diagnostic and acquisition tool for users. For a video explanation of the technology, visit: http://youtu.be/Qd5HRejEFa0

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Meaningful Beauty •  Strategy: Revive Cindy Crawford’s Brand. Product and overall

digital redesign of her brand online. •  Marketing Strategy: Re-brand Cindy’s social presence. Launch

ambassador program for Cindy or experts on her team to choose young women to mentor and evanglize the brand and healthy habits.

•  Content Elements: Site redesign, content including video snippets on site and YouTube, Mobile and Facebook app to push her image and social presence.

•  Role: Digital strategy and product planning for site redesign, video content, mobile app and social media.

Guthy Renker

•  Content Strategy: 60 second tips from Cindy with snippets including:

•  Fitness videos with personal trainer Radu on the proper way to perform exercises. •  At home videos of Cindy’s healthy recipes, in her kitchen. •  At home video’s/blog of Cindy’s interior decorating/style

ideas with her Home/Style collection. •  Cindy as Mom: content encouraging life and work balance •  Cindy showing how to use/apply the makeup brushes tie in

with Sonia Kashuk brushes (who is Cindy’s make-up artist).

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Hinder: Direct to consumer store •  Marketing Strategy: Create store around upcoming U.S. tour

with ultimate fan experiences sold exclusively at the artist store. •  Products: VIP package with tour of studio or venue, second and

third tier packages with digital and physical album exclusively for D2C store.

•  Role: Strategy, negotiation of merchandise deal, management of operations/ execution of store and warehouse distribution, working with label and artist management to create fan experiences.

Universal Music Group Lady Gaga: Global Direct to consumer store •  Marketing Strategy: Create customized packaged products for fans for

a limited time prior to album release to be sold only on the artist ecommerce site. Added additional merchandise packages per country release. Participating countries under the Universal label included: U.S., England, Australia, Spain, France and Japan. Products: Custom USB with exclusive content videos and single downloads, vinyl packaged box set specifically made for this store.

•  Role: Strategy, negotiation of merchandise deal, management of operations of store and warehouse distribution working with ecommerce shopping cart provider and regional product managers.

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Kid Cudi: Direct to consumer store •  Marketing Strategy: Created a store promotional offer

around a key national broadcast and optimized store awareness using Facebook. Timed with Kid Cudi’s appearance on CONAN on November 29, offered consumers $5 off purchase instant discount when the code CONAN was entered at checkout.

•  Role: Digital Strategy and eCommerce development and execution.

Universal Music Group

•  Store live from Oct 22 – Dec 2, 2012   •  Sales - $52,327.18 •  Average Order - $25.98 •  Orders - 2014 •  Units - 2566

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Universal Music Group

Various D2C Store and Fan Experiences •  Brian Wilson – offer of autograph LP sold-out in 3 hours. All three

packages sold-out quickly yielding over $33K in revenue. •  10 Years – “Ultimate Roadie for A Day” package sold for a $1,000

within minutes of launch. Other bundles priced between $250 - $399, sold out in 5 days.

•  Anberlin – Pre-sale ticket purchases include a deluxe digital version of the album featuring a documentary and music videos and the fans name on a limited addition tour poster with revenue of over $49K and 1359 units.

•  Selena Gomez – Pre-order and back to school offer including an autographed booklet sold-out in two weeks resulting in revenue of over $54K in partnership with Disney.

•  Justin Bieber – Pre-order that allowed fans to be included in a mosaic poster generated over $300K.

•  Tron- Disney’s Tron movie and soundtrack. D2C store had 1719 pre-orders sold in a month. The campaign lasted 18 months, 8 weeks prior to movie release and through DVD Blu-Ray release with added content sold exclusively on the site.

•  Role: Strategy, negotiation of merchandise deal, management of operations/ execution of store and warehouse distribution, working with label and artist management to create fan experiences.

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Application Function •  Setup their own products, assets and packages for e-

releases with an easy to use Web application •  Upload Cover Art, audio and video for release to iTunes

and all other e-retail and mobile partners •  Schedule release dates for e-products •  Set digital rights for e-products •  Set-up any special instructions regarding e-releases

domestically and internationally. •  Global users: U.S., Canada, U.K. France, Germany and

Australia.

Universal Music Group

Music Portal Application •  Goal: Facilitate asset (music , video and cover art) management and

distribution for independent labels. •  Purpose: The eP&D Music Portal is a web based application which

enables UMG/UMGI to initiate eP&D deals, by allowing 3rd Party labels without access to UMG internal systems.

•  Role: Product strategy, planning, implementation of development and roll-out and training of users (creation of user guidelines and web based demos).

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BCBG MAX AZRIA

BCBG.com Digital Product Strategy •  Goal: Redesign site to improve user experience and reach through

features like shopping recommendations before check-out, save “my wish lists” feature, social media icons and sign-up through Facebook to increase traffic and sales.

•  eCommerce Strategy: Give customers more ways and reasons to shop on the site via access to sign-up for a mobile web version, personal shopping app for direct shopping from an iphone or Android app with a stylist, more customer incentives e.g. loyalty programs for re-occurring customers and exclusive online only sales or web only product launches.

•  New Content Feature: Runway in Real Time (video stream from the collection shows). Users could then buy the look off the Runway.

•  Role: Executive Producer and strategic management of the overall eCommerce roadmap and roll-out plan.

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C2 Creative Agency C2 Creative: Digital Products •  Concept: AXE and Entourage (HBO show) game and application to include extra footage from the show and interact with “celebrity” guests on the show

who the main character, Vince is dating or could date. The game would also live on site as a teaser for an upcoming episode or season. •  Marketing Strategy: Sony Intel Partnership providing access to additional marketing and advertising revenue by creating a microsite with unlocking

content feature and sweeps promotion for the product launch for the game site or app. •  Role: Digital product strategy ideation, client pitch and implementation of proof of concept.

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Sony Music Sony Music: Label redesigns •  Goal: Redesign of UI for ease of use of content and interaction with the CMS for Sony Music. •  Strategy: Create a cohesive design and functional template for all label sites under the Sony Music umbrella domestically and internationally. •  Role: Executive Producer of redesigns and strategy, overseeing team of web designers, developers and producers for the overall project.

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Code and Theory Code and Theory •  Code and Theory worked with Atari, Inc. and Ecko Untld to create website and game interface, content and design.

http://www.codeandtheory.com/#/work/2006/atari-getting-up/ •  Role: Producer and business consultant for client pitch and execution of project.

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