portfolio 1998 - 2006

Feridoon Malekzadeh | Portfolio 2007

page 1

April 13, 2023Feridoon Malekzadeh mobile: +1 (206) 832 6296 | [email protected]

Portfolio PresentationCovering 1998 - 2006

Portfolio PresentationCovering 1998 - 2006

Defining the User Experience “Sweet Spot:”

Combining user needs with business needs in a harmonious interplay with technology in order to design solutions which not only deliver against business objectives, but users also enjoy using.

BusinessNeeds

Technology

UserNeeds

mailto:[email protected]


page 2

April 13, 2023

10+ years of experience in the design, specification and implementation of interactive products and services

Experienced in designing and managing the delivery of global designs and specifications for local-market service implementations

Strong as an individual contributor and experienced as a manager Goal-oriented individual with demonstrated leadership skills Organized, highly motivated, and detail-directed problem solver Ability to innovate and improvise with limited resources in new situations Proven ability to work with multi-disciplinary teams in all phases of projects to develop

functional and brand-led user interfaces Confident communicator with strong people-skills Most recent work is in areas of cross-channel mobile and PC-based entertainment

services

Professional ProfileProfessional Profile

Contents:Contents:

è Project & Team ManagementProject & Team Management

è Information & Interaction Design

Information & Interaction Design

è Visual Design & Art DirectionVisual Design & Art Direction

Key SkillsKey Skills

Interface and interaction design/information architecture

Business requirements gathering and functionality definition

Project management, estimation and planning

Cross-platform multimedia development

Visual / graphic designUser research and usability testingRapid-prototypingFluent in four languages:

English, German, Spanish & Persian (Farsi)

Interface and interaction design/information architecture

Business requirements gathering and functionality definition

Project management, estimation and planning

Cross-platform multimedia development

Visual / graphic designUser research and usability testingRapid-prototypingFluent in four languages:

English, German, Spanish & Persian (Farsi)

è Areas of Expertise and SkillsAreas of Expertise and Skills

è Client ListClient List

è Download Full ResumeDownload Full Resume

è Download Letter of Recommendation

Download Letter of Recommendation

è Concept & Product DefinitionConcept & Product Definition

http://www.malekzadeh.net/doon/fmalekzadeh_resume-2009_en.pdf

http://www.malekzadeh.net/doon/fmalekzadeh_resume-2009_en.pdf

http://www.malekzadeh.net/doon/malekzadeh-recommendation_050306.pdf

http://www.malekzadeh.net/doon/malekzadeh-recommendation_050306.pdf


page 3

April 13, 2023

Concept and Product DefinitionConcept and Product Definition

ç Back to main menu


page 4

April 13, 2023

Feridoon Malekzadeh | Concept & Product Definition FMC Concept Evaluation (Vodafone, 2006)


Programme | Fixed Mobile Convergence

Programme manage six tracks of work covering current

and future FMC initiatives in order to define and shape

the UE landscape for Vodafone.

Tasks: Management of the 3rd party UX team Provided creative oversight during research,

design and specification phases Served as Windows subject matter expert

during design process

Value: shaped the new user experience for the

Home Client, vCom and ComBar.

vCom: Application for Text and Voice/Video communication

- concept and high-level specificationsDSL box Home Client: Application for the aggregation of Vodafone Services

- concept and high-level specificationsComBar: A browser plugin for quickly sending of SMS and MMS

- design collaboration, UE Quality assessment and UE consultingConverged Portal: Ultra-personalized content storefront

- expert review and UE consultingMobile Connect Card Dashboard: Business version connectivity application

- concept and high-level specifications, design collaboration, - expert review and UE consultingMini-Box Dashboard: Consumer version of the Mobile Connect Card Dashboard

- UE Quality assessment of vendor implementation and

recommendations for UE improvement

X-XInitiate live text-basedcommunication (chat)

XXX

Send an SMS Message to a mobile contact

XXXAdding a new contact / organize contact list

IMComBarvComUse Case


page 5

April 13, 2023

Feridoon Malekzadeh | Concept & Product Definition Home Client (Vodafone, 2006)


Project | Home Client

Design and specify the concept of connection software

to be more in-line with user needs.





client. Introduced the Sidebar and Widgets as new touchpoints on the PC. Early testing indicates positive resonance.

Personalized area with access to OpCo portal, self-care, and applicationconfiguration settings

Integration of OpCo websites search. Results in browser window.

Plug-in: aggregator of notifications from communication services (e.g. vCom)with one-click access to relevant service (web or pc based)

Plug-in: remote access to personalized spaces (e.g. bookmarks), networked personal storage or networked devices (e.g. via MeinPC)

Plug-in: Radio DJ as persistent desktop experience. Allows for a lessintrusive, background listening experience while providing quick access toOpCo content stores (e.g. Web Music Store)

Other media services (e.g. MobileTV) or supporting services (i.e. mobile TVreminders, EPG listings, remote programming, etc) could also be realized.

One-click access to self-care and personalized services (e.g. My Vodafone, Billing statement, subscription information, etc)

User-targeted advertisingA

pp

lica

tion

wra

pp

er

Plu

g-I

ns s

pa

ceA

ds

My Bookmar ks


page 6

April 13, 2023

Feridoon Malekzadeh | Concept & Product Definition Messenger (Vodafone, 2006)


Project | Vodafone Messenger

Create the overall user experience for new messaging

client which integrates web, pc and mobile.


design and specification phases for local market launch

Served as Windows subject matter expert during design process

Value: shaped the new user experience to be more user-led rather than feature led. Proposed idea of group-specific presence settings (patent pending) to bridge the work/personal aspect of the client.

26/7/2006

vCom Applicationj UI Design | Discover6 Vodafone Confidential

Contact: [email protected]

vCom | launch points

vCom

Comms Client- communication verbs

Windows Start Menu- launch application- desktop icon

System Tray- Background process- Context menu

Incoming Call Notification- Notification- Ring tone

“Callto:” protocol links- Call protocol url’s in web pages- preferred client in registry

Desktop widget / gadget- Konfabulator, Mac dashboard, Widgets

Browser toolbar


page 8

April 13, 2023

Project and TeamManagementProject and TeamManagement



page 9

April 13, 2023

Feridoon Malekzadeh | Project & Team Management Vodafone Music (Vodafone, 2005-2006)


Project | Vodafone Music

18-month programe to design of end-to-end,

mutli-channel music experience

Tasks: Defined scope for supporting research and

benchmarking initiatives Collaborated on scope definition and

requirement gathering with product management and technology

Management of Vodafone UX resources, 3rd party agencies and freelance resources

Provided creative oversight (visual and interaction)

Value: shaped the development of Vodafone's music

ecosystem and successfully delivered global music

service to Vodafone operating companies


page 10

April 13, 2023

Feridoon Malekzadeh | Project & Team Management Mobile Connect Card Dashboard Redesign (Vodafone, 2005-2006)


Project | MCC Dashboard Redesign

Evolving the connection software to be more in-line

with user needs and their mental model and updating

the visual layer to be more contemporary.





dashboard. Early testing indicates positive resonance.


page 11

April 13, 2023

ProductsVodafonelive!

Plans &Services

MediaCustomerService

Vodafonesimply

Packages

My Vodafone Business Personal

Home[change location]

About Vodafone | Contact Us | Vodafone International

Copyright © 2001 - 2005 Vodafone Group | Privacy Policy | Terms & Conditions

View Cart (0 items) Sitemap | Contact Us |

LogoSearch »

Welcome to Vodafone UK

Login |

New CustomersSed ut perspiciatis unde omnis iste natus error sit voluptatem.

Existing CustomersSed ut perspiciatis unde omnis iste natus error sit voluptatem.

This should create easy access for users to:» Select a plan, phone or service» Understand Vodafone's service offering» Clearly differentiate Vodafone from its competitors

This space could be used for, but not limited to:» Upgrading my service» Upgrading my phone» Information on using My Vodafone

My Vodafone Log In

Password

Mobile Number

Login »

Forgot your password?

Promotional Space forPhones

Promotional Space

Vodafone live!Promotional SpacePromotional Space

Promotional Space for

Accessories

Promotional Space for

Plans

Promotional Space forServices

Feridoon Malekzadeh | Project & Team Management Web Guidelines 2.0 (Vodafone, 2005-2006)


Project | Web Guidelines 2.0

Group UE initiative to create revised global web

guidelines for all Vodafone operating companies.

Tasks: Responsible for defining approach around gaining

user input (competitive benchmarking, user surveys, etc)

Management of 3rd party vendors and agencies Definition of scope for all supporting projects Facilitating workshops with local market

representatives in order to gather local requirements

Responsible for UE quality assurance

Value: successfully scoped and kicked off overall project

and provided oversight through to completion.


page 12

April 13, 2023

Project | Vodafone dot-com Refresh

Redesign of global corporate site in order to enable

integration of new content management system

Tasks: Management of the creative team Planning and facilitation of participatory design

workshops Development of visual and functional design

specification and templates Stakeholder engagement and management Negotiated UE/Tech trade-offs when necessary Visual design of new modules and pages Style guide development and production

Value: designed and specified a system of configurable

modules which ensured visual and informational

consistency which enabled an easier migration to

selected CMS (Vignette).

Feridoon Malekzadeh | Project & Team Management Vodafone (Sapient, 2002)



page 13

April 13, 2023

Project | www.staples.de

Definition and implementation of a Pan-European

Web retail site.

Tasks: Management of globally distributed (Boston,

Brussels and Munich) UX design team for German roll-out of staples.com

Stakeholder engagement and management Development of early visual design concepts Negotiated UE/Tech trade-offs when necessary Provided creative oversight (visual and

interaction)

Value: successfully managed the delivery of all UE

specifications required for launch of German pilot site.

Feridoon Malekzadeh | Project & Team Management Staples German Roll-Out (Sapient, 2001)



page 14

April 13, 2023

Information and Interaction DesignInformation and Interaction Design



page 15

April 13, 2023

Feridoon Malekzadeh | Information & Interaction Design Mobile TV (Vodafone, 2005-2006)

Project | Mobile TVDefinition and specification of a 3G-based mobile

TVoffering

Tasks: Defined scope for supporting research and

benchmarking initiatives Collaborated on scope definition and

requirement gathering with product management and technology

Management of Vodafone UX resources, 3rd party agencies and freelance resources

Provided creative oversight (visual and interaction)

Value: designed and specified first platform agnostic global mobile TV solution which paved the way for moving away from inferior browser-based solutions.



page 16

April 13, 2023

Project | T-Online MCE migration

Migration of existing iTV/VoD solution to Windows Media

Centre platform.

Tasks: Definition of information design of ported solution Specification of process flows Collaboration on front-end integration solution Visual design including development of service

icon Creation of service installer executable Liaison between client and Microsoft UX team

Value: successfully migrated existing service offering to

new platform for pilot launch in Germany.

Feridoon Malekzadeh | Information & Interaction Design T-Online (Sapient, 2004)



page 17

April 13, 2023

Feridoon Malekzadeh | Information & Interaction Design Bluewin (Sapient, 2003)


Project | BluewinDefinition of new set-top box iTV solution.Tasks: Interaction design and process flow definition Development of application interface concepts provided visual input to visual design teamValue: successfully delivered specifications forimplementation of new service. Provided innovativesolution for sensibly dealing with latency period

incurredwhile zapping between channels (mini EPG).


page 18

April 13, 2023

Project | American HondaBusiness and user requirement gathering for an online asset management system

Tasks: Conducting of participatory design workshops Interaction design and process flow definition Development of application interface concepts

1.0 Honda Accessories Web | Status Quo

Feridoon Malekzadeh | Information & Interaction Design American Honda (Sapient, 2003)



page 19

April 13, 2023

Project | Vodafone MML Photo AlbumRedesign of existing web-based multimedia

messagingApplication to better address user needs and usability.

Tasks: Participation in usability testing, findings

documentation and recommendation development Analysis of competitive products (audits) Development of application interface specifications

including wireframes

Feridoon Malekzadeh | Information & Interaction Design Vodafone MML Photo Album (Sapient, 2003)



page 20

April 13, 2023

Project | Star AllianceConcept and visualisation of passenger and luggage journeys as

input tosoftware interface design.

Tasks: Business and user requirement gathering for an online luggage

tracking tool Interaction design and process flow definition Development of application interface concepts

Feridoon Malekzadeh | Information & Interaction Design Star Alliance (Sapient, 2003)



page 21

April 13, 2023

Visual Design andArt DirectionVisual Design andArt Direction



page 22

April 13, 2023

Feridoon Malekzadeh | Visual Design & Art Direction T-Online Vision (Sapient, 2004)


Project | T-Online VisionRevisit existing interface and make improvements

tothe interaction paradigm and visual layer in orderto make design more contemporary and easier to

portto other platforms. Tasks: Introduction of new navigation paradigm and

interaction concept Creation of new visual design directions Development of branded icon for specialised

program guideValue:Provided stimulus for change and set new

direction


page 23

April 13, 2023

Feridoon Malekzadeh | Visual Design & Art Direction Audi (Sapient, 2004)

Project | Audi iTV MicrositeDevelopment of visual design specifications for an

iTVproduct showcase for IFA 2003

Tasks: Project management throughout implementation Stakeholder engagement and management Definition of microsite (pages and IA) Visual designs and asset creation



page 24

April 13, 2023

Feridoon Malekzadeh | Visual Design & Art Direction WDR2 (Sapient, 2002)


Project | WDR2 RadioCreation of a companion website for a

promotionalradio broadcast.

Tasks: Management of the creative team Wireframes Visual design HTML coding


page 25

April 13, 2023

Feridoon Malekzadeh | Visual Design & Art Direction www.mein-hof.de (Sapient, 2001)


Project | WDR2 Radio campaign companion site

Creation of a companion website for a promotional

radio broadcast.

Tasks: Visual design Prototype build & HTML coding


page 28

April 13, 2023

design selected for inclusion in the

2001 Web Design Index

Feridoon Malekzadeh | Visual Design & Art Direction www.bowlingdigital.com (Kabel New Media, 2000)


Project | Bowling Digital website launch

Launch of news and community portal.

Tasks: Logo creation Visual design


page 29

April 13, 2023

Feridoon Malekzadeh | Visual Design & Art Direction MSN Hotmail / Kellogg (Kabel New Media, 1999)


Project | MSN / Kellogg promotional microsite

Creation of a companion site for a national campaign.

Tasks: Management of the creative team Stakeholder engagement and management Visual design & art direction HTML coding


page 30

April 13, 2023

Feridoon Malekzadeh | Visual Design & Art Direction MSN Easysurfer / Search (Kabel New Media, 1999)



page 31

April 13, 2023

Feridoon Malekzadeh | Visual Design & Art Direction SIEMENS (Kabel New Media, 1999)


Project | SIEMENS career site redesign (pitch)Complete redesign of international career site.

Tasks: Visual design Information architecture


page 32

April 13, 2023

Feridoon Malekzadeh | Visual Design & Art Direction www.ambientedirect.com (Red Ant Media, 1999)


Project | ambiente direct site launchLaunch of e-commerce shop for a German retailer

of high-end designer furnishings.

Tasks: Visual concepts & design HTML coding


page 33

April 13, 2023

Areas of Expertiseand SkillsAreas of Expertiseand Skills



page 34

April 13, 2023

Design tools: Photoshop, Fireworks, Visio, Illustrator, Flash, PowerPoint and others.

Development tools: HomeSite and Dreamweaver. Experience using source control systems such as Visual Source Safe.

General tools and knowledge: Microsoft Office applications including Visio, Excel, PowerPoint and Word. Well familiar with both hardware and software installation and configuration for PCs. Knowledgeable in Windows 3.11 and NT4; skilled in Windows 95/98/ME, Win2K and XP, familiar

with Macs. Experienced with the Internet, search engines and browsers including Netscape 3.0x, 4.0x, 6.0x

and Microsoft Internet Explorer 3.0x, 4.0x, 5.x and 6.x.


Providing creative direction and stimulus for problem solving.

Negotiating and agreeing work contents with agencies and other external resources where needed.

Negotiating the best balance of user and business needs within given project constraints (e.g. technical feasibility) to deliver on time and on budget.

Screen-Design, HTML & multimedia development & programming.

Managing the interface between UE, product management and technical teams.

Ability to innovate and improvise with limited resources in new situations.

Proven ability to work with multi-disciplinary teams in all phases of projects to develop functional and brand-led user interfaces.

Confident communicator with strong people-skills.

Providing creative direction and stimulus for problem solving.

Negotiating and agreeing work contents with agencies and other external resources where needed.

Negotiating the best balance of user and business needs within given project constraints (e.g. technical feasibility) to deliver on time and on budget.

Screen-Design, HTML & multimedia development & programming.

Managing the interface between UE, product management and technical teams.

Ability to innovate and improvise with limited resources in new situations.

Proven ability to work with multi-disciplinary teams in all phases of projects to develop functional and brand-led user interfaces.

Confident communicator with strong people-skills.

Areas of Expertise:Areas of Expertise:

Other Skills


page 35

April 13, 2023

Full list of clients and client work on request

ambientedirect.com

Amercan HondaAudiBabcock-Borsigbmx.debowlingdigital.co

mCastilloexpedia.deflife.deGlobusHM1

ambientedirect.com

Amercan HondaAudiBabcock-Borsigbmx.debowlingdigital.co

mCastilloexpedia.deflife.deGlobusHM1

karstadtsport.demein-hof.de MSN EasysurferMSN Hotmailoffshoredigital.c

omStaplesSiemensstarwap.deT-OnlineVodafone

karstadtsport.demein-hof.de MSN EasysurferMSN Hotmailoffshoredigital.c

omStaplesSiemensstarwap.deT-OnlineVodafone

Excerpted client list:Excerpted client list:


Client ListClient List

Global clients


page 36

April 13, 2023

Questions & FeedbackQuestions & Feedback

I am convinced that with my drive, experience, ingenuity and pragmatic design approach I would be a definite asset to your projects at Microsoft.

If you have any questions, please feel free to contact me at:

Feridoon Malekzadeh9052 Burke Ave NSeattle, WA 98103USA

tel: +1 (206) 832 6296eMail: [email protected]: www.malekzadeh.net/doon


Thank you!

portfolio 1998 - 2006

Documents