More than anything, my passion for design is driven by my passion for problem solving.

I believe in extensive research, strong typography, and deliberate design decisions.

Enclosed are 9 pieces of my design work spread across 22 pages.

Please enjoy

Walking City Watch Co. is a mens wrist-watch company hypothetically located in Boston’s historic North End. The company’s name is derrived from Boston’s lesser known nickname, “America’s Walking City.” The brand’s identity aims to set itself apart from the typical consistencies of the mens wrist-watch market and claim its own territory. WCW Co. achieves this through retro forms, expressive photography, and an unconventional color scheme.

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Walking City Watch Co.Branding

The goal here was to create a five item package for Barefoot wines. Barefoot’s existing brand aesthetic was altered slightly to reiterate the variety within the package. The end result is a minimalist, eye-catching package design that helps the consumer learn to distinguish wines and pair them with foods.

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Barefoot WineryPackaging

Enemies of the People by Kati Marton is a story of a family that was under surveillance in Budapest during the cold war. This cover design uses repetition and video camera sillouettes to illustrate this plot.

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Enemies of the PeopleBook Cover

Originally called the “State University of New York Upstate Medical University,” this rebranding shortens the center’s title to University Hospital.

The hospital’s new identity was designed to convey a feeling of reliability and productiv-ity through its calming colorscheme and motion-inspired mark.

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University HospitalRebranding

University Hospital

ZONE Custom Drum Enhancements is an up and coming company that focuses on snare drum alterations. This 10 page booklet was designed to showcase their products and provide important information regard-ing their technology and pricing. Clear and concise typography makes for easy naviga-tion for ZONE customers.

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ZONEBranding / Promotional Booklet

Cover

Inside Page Inside Page

This Starbucks gift card holder promotes a new recycling initiative through the imagery of a reconstructed gift card.

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Starbucks CardExperimental Reconstruction

This piece contrasts the words “Anarchy” and “Order” soley through the use of typography.

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Anarchy / OrderTypographic Book Covers

This two page spread exemplifies artist M Sawyer’s use of traditional crafts and practices in his career and life.

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GQ SpreadArtist Exposé

There were two predominant goals in this rebranding process. The first was to replace the original Tops logo with a contemporary solution while still maintaining nuances of the original aesthetic. The second was to create a refined grocery shopping experience for consumers through the use of blunt communication from the packaging and signage.

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Tops marketsRebranding

Initial Concepts

Original Logo

simplytops

tops®

tops®

simply quality

tops

tops

Education

Employment

Skills

Organizations

Volunteer

2008-2012

2009-2012

2011

2011

2010

2010

2009

2009

2011-2012

2009-2012

2009

2004-2009

2007

BFA, Visual Communications, Cazenovia College

Cazenovia College, Resident Advisor

Franchise Studios Inc, Designer

Franchise Studios Inc, Intern

Boynton Insurance, Administrative Assistant

Journeys Shoes, Sales

Island Alpaca Company, Information Greeter

Elizabeth Whelan, Illustrator: Internship

•art direction

•photography

•illustration

•drawing

•layout

•conceptualization

•organization

•all mac/pc graphics platforms

Cazenovia Outdoor Recreation Club

Cazenovia College Visual Communications Club

Cazenovia College Mac Users Group

Habitat for Humanity

The Cathedral Church of St. Paul, Soup Kitchen

Education

Employment

Skills

Organizations

Volunteer

2008-2012

2009-2012

2011

2011

2010

2010

2009

2009

2011-2012

2009-2012

2009

2004-2009

2007

BFA, Visual Communications, Cazenovia College

Cazenovia College, Resident Advisor

Franchise Studios Inc, Designer

Franchise Studios Inc, Intern

Boynton Insurance, Administrative Assistant

Journeys Shoes, Sales

Island Alpaca Company, Information Greeter

Elizabeth Whelan, Illustrator: Internship

•art direction

•photography

•illustration

•drawing

•layout

•conceptualization

•organization

•all mac/pc graphics platforms

Cazenovia Outdoor Recreation Club

Cazenovia College Visual Communications Club

Cazenovia College Mac Users Group

Habitat for Humanity

The Cathedral Church of St. Paul, Soup Kitchen

M i c h a e l R o h r 5 4 N o r f o l k S t r e e t N e e d h a m , M A 0 2 4 9 2 ( 7 8 1 ) 6 9 0 - 1 8 4 5 m i k e _ r o h r 1 7 @ y a h o o . c o m

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Thank you