H E L L OWith the respectful greeting

concluded, we can now proceed.

DIEGO OLAYAGRAPHIC

DESIGNER

P O R T F O L I O

Broad and thin strokes con-trast in such way that percep-tion can be cheated with the il-lusion of detail.

This technique is based upon impressionism’s theory of form and colour.

S W A T C H

Colour and form are the attributes that enable humans to connect emotions with objects. As such the brand needed to create a bond of movement, style and youth.

This piece allowed me to develop a better understanding of brushes, contrast and precise use of colour and form.

Each silhouette has a different level of detail. Some have an obsession for hiperrealism while others barely suggest form through the use of raw brushstrokes creating a completely different sensation.

C H E R N O B Y L

Every aspect of existence has at least a drop of beauty and charm, even that of chaos and oblivion.

This study is intended to understand the nature of chaos and solitude.

The use of light and dark creates a depth illusion and immersion. While filled with details it sets an overall mood and allows the viewer to concentrate on the feeling.

Colour is low on saturation and vibrance in order to help the image blend better.

Measured strokes combined with big areas of colour easily create detail.

Irregularity adds personality and strength to the scenario by taking further the dark mood.

G A R B A N Z O S

Design is a powerful tool. With it you are able to give a product new attributes.

I was asked to create a new interpretation of a product that is normally considered low priced, and communicate premium quality.

That meant careful consideration in the placement of elements in the package as well as colour and form.

Brand’s development and col-our palette were defined so that the product’s attributes were reflected upon every detail.

Z O M B I E

Horror is in our very nature. As humans we are inclined to that which we don’t know.

Zombies have been a recurrent topic in fantasies. It has inspired many things including products, which acquire a new feeling added by the subject’s graphic style.

The nature of the topic asked for a very specific colour palette. Desaturated and yellowish tones are abundant while creating atmosphere and depth.

The blood hand is a graph-ic element that identifies the brand. 2 Tags with the logo serve as enclosure seals.

The whole package (made with a single die) works as a spring, allowing better safety for the light bulb without the use of glue or adhesive.

E S C Ú C H A M E

ADHD is a profound disorder that can compromise the very core of social interaction. The biggest issue presented for people suffering from this condition is being ignored.

The graphic language had to be representative of the subject’s feeling which meant seamless continuity and predominance of white space.

Emotions are extraordinarily powerful. That is the reason the gestures in the face became such an important character in the design.

Big, clean and light typography was essential to transmit an in-timate yet universal feeling of closeness and understanding.

# Y O E L I J O

Choose to start and the power to choose are by inheritance a necessity for human interaction. Motorola understood that, which is why they decided to change the brand communication into that of celebrating a person’s ability to choose.

This meant that this was going to be the biggest campaign in motorola’s recent history. The challenge was creating a new simple way of graphic communication which even though brand new was close and profound.

The web page consisted of an interface of lineal narra-tive where people were slow-ly introduced to the concept (which in its earliest face was not signed by motorola).

At first a video was meant to serve as an introduction, and from then on you could see the different features associated with characters and devices.

A S I F E B

Education is imperative for a true understanding of social, political, and economical interaction it is not only a right but also a necessity.

Asifeb is a company that takes this commitment for education and bilingualism and translates it into a series of agreements with different educational institutions around the world, so that students have the opportunity to experience first hand other cultures and languages. Empathy and unity are the

main attributes presented in the brand by using bright and inviting colours. Intersections were thought to represent consolidation. That’s why when overlapped they transform into white (purity and peace).

B I L I N G U A L

Comprehension is the base of any social interaction and it’s the main pillar of human condition.

Bilingual Teachers understood that professors who learn foreign languages would be the start of a movement, which was necessary for people to be able to be truly bilingual (It could make communication much easier and effective).

The main activity of this company is creating links between teachers and institutions all over the world, so they can learn and experience a different language.

This logo has the colour of every American flag, which combined create a “B” silhou-ette. A curved line completes the image suggesting a turn around the world (it represents community and globalization).

FACELESS

F A C E L E S S

Faceless is a DTP book that explores gestures by the means of removing that which is more familiar to us, the face.

Binding in this book is unique, I developed it with the purpose of creating different feeling and reading dynamics. It is based upon Japanese binding but crossed and more complex with two anchor points.

A middle barrier of 4 poems with different page width divides the publication in 2. A horizontal Reversal of the pages accentuate even further the line between the two themes.

Graphic division is notorious between the two parts, by changing the quantity close-ness and behaviour of the characters.

Activities represented inside the book are daily based which allows the reader to identify better and at the same time feel a different emotion than that felt if they had faces.

The 4 poems have a nihilistic nature and create a rupture of the reading flow.

B E K S I Ń S K I

Beksiński is a brochure born to describe the artist not only with images but also in distribution and layout.

“ł” becomes the graphic reference for the book, given its uniqueness and the fact that it is only used in the artist’s language.

Each picture is described and dated respecting the layout of two columns and big enclosing margins. This graphic style permits the reader to focus easier in the painting as well as creating a beautiful contrast with the dark saturated colours presented in the images. The use of a vertical format adds drama and interest to the publication.

Binding is hand crafted with raw thread in order to add an adequate texture to the design so that it contrasted with the pure strong white of the pag-es, chosen for its capabilities for colour fidelity.

The contrast between the wide and thin strokes of the Bodoni allow a sober and yet bold and versatile form.

# Y O E L I J O

To choose is to create. To expand. To go beyond what is expected.

#YoElijo takes such raw power and celebrates it, embraces it, accepts it and amplifies it. As such, motorola creates a new communication dialogue with not only its consumer, but with everyone with the ability to choose.

This campaign has 2 faces, 1st face: create expectation by launching a web page with a very distinct graphic language, celebrating the power to choose with a video and connecting to an anonymous twitter account, without releasing the motorola brand and collecting every post with #YoElijo.

At the same time a series of mupi celebrated the idea of choosing by simulating a hand made drawing over a character of which there was 4: a judge, a photographer, a native and a mummy.

2nd face: A national release of the concept and the # as motorola’s campaign, first by changing the advertising, now revealing each character to represent a device and to have a second role (like a magician judge or a fashionist mummy), including releases on newspappers and by signing the web page with motorola and the power to choose by the means of a video linked in the previous page, where you can see each character and the device they represent.

When #YoElijo is launched as a motorola campaign, a con-test where people can cel-ebrate the power to choose is announced, and the web page transforms into a plat-form where people can upload a video of themselves, telling why they choose motorola for a chance to win a device.

M O T O Z O N E

Experiences are intense moments where circumstances are different from usual.

Motorola saw that there was no better way to deepen the understanding of its devices than to create experiences for people to live rather than being told (which subsequently created an unique and far more personal opinion of such devices.

This made possible to design an experience zone located in a mall, made of different modules, each one devoted to an specific device.

This was the stage to create a club for motorola lifestyle, it allows people to acquire different benefits, and is regulated with a card. Moto Club ID.

They key visual had to repre-sent the industrial and raw look of moto zone but at the same time be colourful and desira-ble and an unified graphic lan-guage through the every art.

The ID card had a picture (tak-en at the entrance) and com-puter generated elements al-lowed people to represent one of the characters of the cam-paign (mummy, photographer, judge or native).

Por medio de la aceptación de este carnet y de conformidad con lo dispuesto en la ley 1581 de 2012 y el decreto 1377 del 2013, declaro y garantizo que entrego d e forma libre y voluntaria mis datos personales a la empresa Motorola Mobility LLC para que haga uso de la misma y me contacte con nes informativos sobre; productos, promociones, descuen-tos, y convocatorias,conforme la Politica de Privacidad de Motorola.

EsEste carnet no constituye un instrumento nanciero, de crédito o débito. Su uso está limi-tado a la identicación del propietario y deberá ser entregada cuando se requiera.

motorola.com.co

There were a total of 4 experi-ences, which meant 4 devices: moto x : voice command, moto e #ChooseToStart, moto g vir-tual reality and moto 360 ma-terials, texture and design.

1 moto x: people were asked to enter one of the cubes, where they could find the interior of a car with a giant screen on front. Then they were asked to drive while using only their voices to control moto x, while a driving simulator allowed them to ex-perience as if it was real life.

2 moto g: the key feature of moto g is its incredible screen and price, so a virtual reali-ty cardboard glasses were at-tached to the phone and al-lowed the people to immerse in the screen while a move-ment based app allowed to deepen their experience.

3 moto e: a phone module had an augmented reality ex-perience allowing the user to identify the key points of the phone at their own pace, final-ly ending with a low light usa-ble camera that they could ex-perience themselves.

4 moto 360: the smart watch-es were on top of a unique ta-ble made of the materials the watch had and designed in premium quality, a rightful way to present such impeccable design.

A D I E UA french snob way to say goodbye

so I sound more refined.