portal analytics for the sap netweaver portal
DESCRIPTION
* Track users in real time and analyze overall user behavior, e.g. return frequency, duration of visits, recent top pages* Analyze conversion and discontinuation rates, goal achievement and cancellations in detail* Investigate user interests, click paths and portal usage times* Analyze top and flop search terms, as well as searches with no results* Collect data on users’ technical environment, e.g. plug-ins, operating systems, screen resolutions* Flexible segmentation by organizational attributes (UME based)* Intuitive user interfaceTRANSCRIPT
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Collaborative, Attractive and with Great Usability:
The Enhanced SAP NetWeaver Portal
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HLP’s Portfolio of Software and Services
SOFTWARE
SOLUTIONS
HLP Idea ManagementHLP Idea Management
Business Package FirstSpiritBusiness Package FirstSpirit
Business Package Confluence WikiBusiness Package Confluence Wiki
Business Package Portal Analytics Business Package Portal Analytics
HLP DVS Link ConnectorHLP DVS Link Connector
Idea ManagementIdea Management
KVP / KAIZENKVP / KAIZEN
Innovation ManagementInnovation Management
Business Process ManagementBusiness Process Management
TECHNOLOGIES
SAP NetWeaverSAP NetWeaver
Java EE / XMLJava EE / XML
Confluence WikiConfluence Wiki
WCMS FirstSpiritWCMS FirstSpirit
Knowledge ManagementKnowledge Management
Portals / Enterprise 2.0Portals / Enterprise 2.0
SOA / Web ServicesSOA / Web Services
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Layout Tuning for SAP NetWeaver Portal
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Standard Framework of SAPTypical Challenges: Cross-Browser / Web-Standards Performance Corporate Design
„Sexy“ SAP Portal Supports Cross-Browser Lightweight HTML/CSS
Performance Features like hover-menu, type-
ahead Search can be integrated Integration of SAP/3rd party
applications fully supported
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Business Package FirstSpirit
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High-End Content Management
Technical paradigms: strict separation of content, layout
and structure flexible output channels easy interfacing with existing
databases revision-based repository
Benefits for portal projects: Control of complete portal
navigation by the departments Reuse of content even outside
portals mixture of content and portal
applications on a single page
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Business Package Confluence Wiki
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Foster Collaboration and Knowledge Management in your Portal!
Seamless integration into SAP NetWeaver Portal
Powered by Atlassian Confluence, the leader in enterprise Wikis
Powerful online authoring capabilities, deep Office integration and an extensive plugin catalog
Ready-to-run business package can be installed within hours
Leverages your investment in SAP NetWeaver Portal
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Portal AppStore
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Next-generation portal personalization
AppStore for enterprise widgets Users can drag and drop widgets
from catalogue Grid layout, similar to iGoogle Creation of several dashboards
supported Uses portal services for
personalization and persistence
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Business Package Portal Analytics
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Stop flying blind - know what users are doing in your portal!
Integrates with your existing solution, e.g. etracker, Webtrends, Google Analytics/Urchin and more…
Enriches analytic reports with portal specifics, e.g. roles, navigation and search terms
Endless filtering options for roles, sites, countries, departments, browsers, screen resolutions…
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Business Package for Portal Analytics
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Business Package for Portal Analytics
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Example: Navigation Path Analysis
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Example: Navigation Path Analysis
57,14% of all users access the page directly from the homepage (direct link)
28,57% use the (longer) navigation (e.g. TLN)
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Example: Usage Analysis of Pages
As page title the "Bread Crumb" is used to allow easy identification of pages.
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Example: Search Analysis
What is the most used search term?
How many results were found for the particular keywords?
Which term did not match any content?
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Example: Filtering by UME Properties
Filtering by UME properties is possible to analyze behavior of groups or roles.
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Solution Architecture
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SAP Por talserver
Page rendering incl. T racking code
Client-PC
(Browser)
Web Analytics Server (Storage)
Couting Impulse
SAP Business Package for Portal Ana lytics by HLP
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Configuration of Javascript
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Configuration of Parameters
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Configuration of Framework
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Configuration of Search Tracking
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Contact us for more information
HLP Informationsmanagement GmbH
Hauptstraße 12965760 Eschborn, Germany
Phone: +49 (0)6196 / 95 99-0 Fax: +49 (0)6196 / 95 99-200 E-Mail: [email protected]: www.hlp.de
Christoph SchulzDirector International Sales
Phone: +49 (0)6196 / 95 99 208Fax: +49 (0)6196 / 95 99 200Mobile: +49 (0)151 / 5 3838 208Mail: [email protected]