Popularity of German Football In Asia

Germany In The World Cup (1982 – 2014)

WINNERS

RUNNERSUP

THIRD PLACE

QUARTER FINAL

1990 2014

1982 1986 2002

2006 2010

1994 1998

0

20000

40000

60000

80000

100000

120000

140000

Social Media Statistics German National Football

Team Fans in Asia

No. of Facebook Fans

Although China is not represented in

the Facebook statistics (Facebook is

banned in China), they are reportedly

obsessed with Germany’s National

Team*. There are over 80,000 fans on

Weibo (China’s version of Twitter &

Facebook) currently.

Indonesian fans watch

Germany play against

Portugal at the recent World

Cup at a coffee shop

Photo from Guardian UK

0

200000

400000

600000

800000

1000000

1200000

1400000

1600000

BayernMunich

DortmundBorussia

FC Schalke04

Bayer 04Leverkusen

No. of Facebook fans

South Korea

Malaysia

Vietnam

India

Indonesia

Thailand

Countries in Asia that broadcast the

Bundesliga Afghanistan, Bahrain, Bangladesh, Bhutan,

Brunei Darussalam, Cambodia, China,

Hong Kong, India, Indonesia, Iran, Iraq, Japan,

Jordan, Kuwait, Laos, Lebanon, Macau,

Malaysia, Maldives, Mongolia, Myanmar, Nepal,

Oman, Pakistan, Palestine, Philippines, Qatar,

Republic of Korea, Saudi Arabia, Singapore, Sri

Lanka, Syria, Taiwan, Thailand, United Arab

Emirates, Vietnam, Yemen

Indonesian Fans of Bayern Munich

Top German Football Clubs

in Asia

Social Media Statistics

Club Name Social Medium Likes/Followers

Borussia Dortmund Indonesia Facebook Group 12444

Borussia Dortmund Thailand Fan Club Facebook Group 12135

Borussia Dortmund Vietnam Fanpage Facebook Group 11012

Borussia Dortmund

Vietnam Fan Club

11,012 likes

Fans In Asia:

Borussia Dortmund

Borussia Dortmund

Thailand Fan Club

12,135 Likes

Bayern Munich

Vietnam Fan Club

88,256 Likes

Bayern Munich

Indonesia Fan Club

18,903 Likes

Club Name Social Medium Likes/Followers

FC Bayern Fan Indonesia Twitter 17800

Bayern Munchen Fans Club Indonesia Facebook Group 18903

Bayern Munich Fan Club in Vietnam Facebook Group 88256

My-FCBayern (Malaysia) Facebook Group 1337

FC Bayern Thailand Twitter 1949

Fans In Asia:

Bayern Munich

0

500000

1000000

1500000

2000000

2500000

3000000

Indonesia

India

Thailand

Vietnam

Malaysia

Bangladesh

* Only top 5 Asian

countries represented for

each player

Top German Football Players in Asia

Social Media Statistics

Comparing merchandising between Bundesliga & English Premier League

Example: Bayern Munich vs Manchester United

SIMILARITIES Both Bayern Munich and Manchester United have a vast array of merchandise with categories ranging from apparel to equipment

to games to home/office/pet products and as well as gifts/souvenirs.

DIFFERENCES Bayern Munich have a good selection of food products for their fans, from wine to coffee and food condiments. However, their

merchandise selection did not include signed personalised products such as framed prints and posters.

Merchandising

DANKE!!