Popular Night<it will be a logo here, in a near future/>

Pitch

Popular Night is the mobile app for discovering the night that preserve your intimacy by providing the number of men and women per venue when you are trying to decide where to go out and shows who is in the same place where you are. By checking in you can decide to show up available to talk, happy to add friends for talking latter or just don´t showing up. Let's go back to an anonymous Internet for as long as you want. Find the hottest parties and spots, meet new people on-place and get discounts to make your night unique!

Testing the idea...

For testing the value of our idea, we've proceeded on this way:

1. Focus group & user stories2. On paper MVP prototype3. Interview script4. Context of use interview (w/ redesign after the first interview)5. Redesign user stories6. Redesign on paper MVP prototype7. Prioritize functionalities development8. Roadmap: Agile + Redmine9. Could this be a profitable business? -target market-

Focus group & user stories

There are three basic stories that users would like to perform in Popular Night:

1. The users wants to know where is the most crowded place and knowing the percentage women/men would be a plus.2. At the bar/party, the user wants to know who is available to meet new people and he wants to control his privacy (sometimes he wants to show up, others he doesn't), having the possibility of add a contact.3. The user wants to take advantage of discounts and promotions

On paper MVP prototype

Survey Results

Survey Results

Context of use interview

We've asked our friend, and the friends of our friends: "how would you use this?" and we gave them the on-paper prototype....

Redesign user stories

After some test we realized that:

1. The users really, really, wants to know where is the most crowded place and knowing the percentage women/men would be a plus.2. At the bar/party, the user wants to know who is available to meet new people and who's there!3. They want to control their privacy at any time... What if my girlfriend is at home follow my night trip???3. The user wants to know some show and party agenda

Redesign on paper MVP prototype

Prioritize functionalities development

We've prioritized functionalities, following the most important queries from users. That would be...

1. API on maps: showing twitter, facebook, google and foursquare check-ins at a determined -near- venue, showing them in a map. If possible showing how many of them are girls and guys.2. Backend: possibility to manage agenda and promotions.3. Social Network functionalities: privacy options, add a friend, inbox, etc.4. Integration. Facebook, twitter and google connect.

Roadmap: Agile + Redmine

Target market

We will start our beta test in La Plata, Buenos Aires, Argentina.La Plata have 100,000 people between 18 and 35 years old.They expend $100 on every night they go out.They go out 2 days a week on average.

So every month bars and discos get:100,000 x $100 x 2 days x 4 weeks = $80MFrom that $80M they invest 15% on marketing ($12M per month)Online marketing represents 20% of total mkt budget ($2.4M per month)They spent only 5% on mobile ads. $120.000 per month

OUR TARGET MARKET IS: $1.4M (US$310k) per year in La Plata

If we consider that 30% of the target uses smartphone, that is...30,000 people, i.e. $45 (US$10) per person per year

Target market

Bar income per month

Mkt invest per month

Online mkt per month

Mobile ads. per month

Mobile ads. per person per month

$80M

$12M

$2.4M

$0.12M

$3,75

Thanks for your time!

Augusto Hasselaugusto.hassel@gmail.com@augustohasselar.linkedin.com/in/augustohassel

Sebastian Nadernadersebastian@gmail.com@nadersebastianlinkedin.com/in/nadersebastian