popi: the end of e-mail marketing? by bettina horvath
DESCRIPTION
http://www.XtraordinaryWomen.co.za 06 March: Xtraordinary Women Somerset West TOPIC: POPI: The End of E-Mail Marketing? with Bettina Horvath The Protection of Personal Information (POPI) Act is applicable to any business storing any person's details and in which way this information is used. Many small businesses currently use a form of E-Mail Marketing that is going to be contravening the act. In this presentation Bettina Horvath will explain the most important aspects for small business owners to know in relation to this new act and particularly how to do legal E-Mail Marketing going forward. E-Mail Marketing is the most powerful way of communicating with your audience, make sure yours is not only effective but also legal. About our Guest Speaker: Bettina Horvath is a digital marketing and small business consultant and an advocate for efficient, wanted and legal email marketing communication. She has well over 25 years experience in building businesses and particularly loves helping small to medium businesses achieve their goals. www.MyBizPerforms.comTRANSCRIPT
POPIProtection of Personal Information
in South Africa
Is it the end of email marketing?
@bettinahorvath #XWPOPI
Thursday 06 March 14
Disclaimer
I am not a lawyer and all information given in this presentation is meant as a guideline only. Please seek individual professional advise from your lawyer for specifics relevant to your business. Bettina Horvath
Thursday 06 March 14
What is POPI
Thursday 06 March 14
Privacy vs. Secrecy
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Thursday 06 March 14
POPI = Protection of Personal Information Act No. 4 of 2013
Thursday 06 March 14
POPI = Protection of Personal Information Act No. 4 of 2013
Any organisation or individual who gathers personal information = everyone
Thursday 06 March 14
POPI = Protection of Personal Information Act No. 4 of 2013
Any organisation or individual who gathers personal information = everyone
Waiting to be enacted this year, then 12 months to comply before fines
Thursday 06 March 14
Key points of POPI data
Thursday 06 March 14
CONSENT to obtain
Key points of POPI data
Thursday 06 March 14
CONSENT to obtain
Not in excess
Key points of POPI data
Thursday 06 March 14
CONSENT to obtain
Not in excess
PURPOSE clearly stated
Key points of POPI data
Thursday 06 March 14
CONSENT to obtain
Not in excess
PURPOSE clearly stated
Kept UP TO DATE, else deleted
Key points of POPI data
Thursday 06 March 14
CONSENT to obtain
Not in excess
PURPOSE clearly stated
Kept UP TO DATE, else deleted
SECURED data
Key points of POPI data
Thursday 06 March 14
CONSENT to obtain
Not in excess
PURPOSE clearly stated
Kept UP TO DATE, else deleted
SECURED data
Regulating body
Key points of POPI data
Thursday 06 March 14
How does POPI affect you, the SB owner?
Thursday 06 March 14
What is personal information?
Thursday 06 March 14
What is personal information? contact details
Thursday 06 March 14
What is personal information? contact details
demographic info (race, gender, etc.)
Thursday 06 March 14
What is personal information? contact details
demographic info (race, gender, etc.)
medical information
Thursday 06 March 14
What is personal information? contact details
demographic info (race, gender, etc.)
medical information
personal preferences (sexual orientation, religion, beliefs, etc.)
Thursday 06 March 14
What is personal information? contact details
demographic info (race, gender, etc.)
medical information
personal preferences (sexual orientation, religion, beliefs, etc.)
anything relating to a person
Thursday 06 March 14
How do you process information?
Thursday 06 March 14
How do you process information? Receiving a business card
Thursday 06 March 14
How do you process information? Receiving a business card
Potential client details
Thursday 06 March 14
How do you process information? Receiving a business card
Potential client details
Client details
Thursday 06 March 14
How do you process information? Receiving a business card
Potential client details
Client details
Marketing
Thursday 06 March 14
How do you process information? Receiving a business card
Potential client details
Client details
Marketing
Invoicing
Thursday 06 March 14
Direct Marketing
No longer without consent - OPT IN
No selling of data
Thursday 06 March 14
Solution for Small Bizor how to make sure
you comply
Thursday 06 March 14
Solution for Small Bizor how to make sure
you complyBE attractive to do business with:
Thursday 06 March 14
Solution for Small Bizor how to make sure
you complyBE attractive to do business with:
BE a person of integrity
Thursday 06 March 14
Solution for Small Bizor how to make sure
you complyBE attractive to do business with:
BE a person of integrity
BE of service
Thursday 06 March 14
Solution for Small Bizor how to make sure
you complyBE attractive to do business with:
BE a person of integrity
BE of service
BE responsible
Thursday 06 March 14
Solution for Small Biz
Thursday 06 March 14
Solution for Small Biz
Protect data with password
Thursday 06 March 14
Solution for Small Biz
Protect data with password
Online CRM
Thursday 06 March 14
Solution for Small Biz
Protect data with password
Online CRM
Social media (opt-in via follow, beware of purpose)
Thursday 06 March 14
Solution for Small Biz
Protect data with password
Online CRM
Social media (opt-in via follow, beware of purpose)
Opt-in email nurturing (Mailchimp)
Thursday 06 March 14
Thursday 06 March 14
A KISS to close...
Thursday 06 March 14
A KISS to close...
Keep it simple:
Thursday 06 March 14
A KISS to close...
Keep it simple:•Collect the minimum personal information required to achieve your objective.
Thursday 06 March 14
A KISS to close...
Keep it simple:•Collect the minimum personal information required to achieve your objective.•Hold it for the shortest time possible.
Thursday 06 March 14
A KISS to close...
Keep it simple:•Collect the minimum personal information required to achieve your objective.•Hold it for the shortest time possible.•Give access to as few people as necessary.
Thursday 06 March 14
A KISS to close...
Keep it simple:•Collect the minimum personal information required to achieve your objective.•Hold it for the shortest time possible.•Give access to as few people as necessary... and develop a Privacy Policy / Statement that lets individuals know that you take their information security seriously.
Thursday 06 March 14
A KISS to close...
Keep it simple:•Collect the minimum personal information required to achieve your objective.•Hold it for the shortest time possible.•Give access to as few people as necessary... and develop a Privacy Policy / Statement that lets individuals know that you take their information security seriously.
From: Your database butt-kick for 2014 Source
Thursday 06 March 14
Resources
Thursday 06 March 14
www.mybizperforms.com
Resources
Thursday 06 March 14