Shopper marketing & communicatie

03-05-2023 Stap mee in de wereld van je klant ! 1

Leo van de Polder• 35 year national and international retail experience

• Retail marketing,business administration and design management

• 22 years at retail

> Specialty stores ,family company’s , chains and department store

> Marketing, sales , trade , concept developement and design.

• 13 years at agencies

> Identity, brand, formula, concepting,communication and design.> Shopper insights & instore excellence

• Co author ; Book Instore ABC and Shopper insights

• General manager at Popai Benelux .

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Popai Benelux

Popai is de enige internationale shopper marketing at Retail organisatie

die zich zonder winstoogmerk,actief beweegt in het totale speelveld van de

“consumer & shopper journey”,

van smart Phone tot en met de display.

In food en in non-food.

303-05-2023 Experience in Retail ?

Popai is actief in 44 landen

403-05-2023 Experience in Retail ?

De missie van POPAI Benelux

“Understanding how one's target consumers , think and behave as shoppers,

in retail environments in “different channels, formats and at several moments”,

and leveraging this intelligence to the benefit of all stakeholders, defined as brands, consumers, retailers and shoppers.“

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Moment, context,mindset & behavior

Big data

Merchandising & service activities

Message & Touchpoints

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Beïnvloeding inspiratie & verleiding

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Traffic

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Sales !

Behavior > Pre store

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Shopper mindset & behavior > pre store

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To store

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Shopper mindset & behavior > to store

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In store

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Shopper mindset & behavior > in store

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Post store

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To influence > shopper mindset & behavior > post store

Samenvatting

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Moment, context,mindset & behavior

Big data

Merchandising & service activities

Message & Touchpoints

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Beïnvloeding inspiratie & verleiding

The future of retail ?

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Online expectations, Offline experience

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Online !

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Offline !

Conclusie

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So, the best way to predict the future is to CREATE it !

Abraham Lincoln