pomidor
TRANSCRIPT
ADDS AND INTERNET
Advertising Agency «TO-Pomidor»
WAR OF FAKES
ABOUT US
Adds agency “TO-Pomidor” is a little bit
more, than just business. It’s a team of
young and creative people, who want to
make this world a little bit better.
We are open for everyone as we try to
engage in our projects as many people,
as possible.
WHAT DO WE DO
We are in constant search of new,
creative ways of promotion. Everything
we do is closely connected with
phycology and engagement.
We want to engage young people in
different projects, that’s why we often
do non- commercial things.
OUR FIRST WORK
Our first project was video-protest for young
people. When you are young it is difficult to
find a job and make other people listen to you.
That’s why the one wants to throw tomato to
the employee’s face sometimes. That what we
did! We threw tomato to all our problems.
WAR OF FAKES
Advertisement on the Internet is better call War of Fakes. Because traditional banners don’t work anymore (at least they are not as good, as were some years before). Personally I have about 10 followers like Mary Nails, Minsk Techno, Dresses Dresses, etc.FAKES!
WIN THE WAR?
Fakes are around us, and not all of
them are so obvious. And you know
what…It’s impossible to win this war. I
mean, we all are not protected from
communication with fakes.
But is that so bad? It’s not always
annoying, in can be useful!
OUR STRATEGY
If you can’t win the war, than head it! That is our
strategy. We created our own fake – John D. He’s from
Australia, he likes to draw (he’s a designer), travel and
party!
We wanted our fake to be useful and we hope he is.
Under his name we tell people about different
interesting places in Minsk (and sometimes in some
other cities).
THEY WANT TO SPEAK
People do want to communicate with John, they
ask him about interesting places, streets, pubs ,
they are interested, where he was yesterday, etc.
The thing is, that some of them know, that John
is a fake, but still they are active in
communicating with him.
GO!
Start of John’s project was in December and since
then more that 2500 people want to communicate
with him in different social network.
And it’s such a pleasure to hear “Thank you”,
when people discover something new with our
help.
THANK YOU!
Contacts:Lohich Nikita, Project manager
Tel: +375 29 640 60 87E-mail: [email protected]
Twitter: https://twitter.com/chanyby