political communications and propaganda
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TRANSCRIPT
Political Communications
"A good idea does not win simply because it is good. It must be
presented properly if it is to win." -Joseph Goebbels
Goals in Political Communication
Communicate
Persuade Defend Consolidate
Communicate
You
WhatWho
Why
Political Propaganda
“Propaganda is aimed at the broad masses. It speaks the language of the people because it wants to be understood by the people.”
–Joseph Goebbels
Political Propaganda
Masses Message Medium
Masses
SexSocio-Economic
Class
Population
Know your audience.
Message
Program
and Policies
Stance on Issues
Events
Message
Presence
Position
ActionPeople
Credibility
Message
“Out of sight is out of mind.”
Message
Populist
Consistency
Good
Political
Positionin
g
Political Organizations need to widen its base by appealing to the most number of people , but at the same time it must remain consistent with its branding to sustain credibility and its core base.
Medium
• Talking heads• Channels• Network
“Medium is the message.”
Talking Heads
Talking Heads
The best person to deliver the message
Channels
Newspaper Radio Social Media
Network
Network
Officers of Allied Organizations College-based Newspapers Fraternities Influential People Organization Members
Tap on Rumor and Gossip Mongers
Always Court Attention.
Some Propaganda Techniques
Bandwagon
Bandwagon
Everybody wants to belong in a group. People naturally gravitate toward a
group of people. Bandwagon technique cashes in on this need.
Nobody wants to be FOREVER ALONE.
Beautiful People
Beautiful People
People readily identify with people with beautiful qualities. No one wants to be associated with undesirable qualities.
Transfer
Transfer aims to project positive qualities of a
person/object to another by association.
Transfer
Political Propaganda
“ A good propaganda need not lie.” –Joseph Goebbels
Prepared by Lawrence Villamar
Bachelor of Laws (Continuing)Bachelor in Public Administration and
Governance