political and social awareness on water environmental ...d5.2 project communication strategy and...
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D5.2ProjectCommunicationstrategyandroadmap POWERFirstsubmission:01.04.2016,Re-submission:25.09.2017 687809
PoliticalandsOcialawarenessonWaterEnviRonmentalchallenges
GAN.687809DeliverableTitle D5.2Projectcommunicationstrategyandroadmap
DeliverableLead: CUBIT
RelatedWorkPackage: WP5:Disseminationandoutreachoftheresults
RelatedTask: Task5.3Communicationactivitiesandpublicengagement
MainAuthors AlmaSerica,MonicaPianosi(CUBIT)
OtherAuthors: Allpartners
DisseminationLevel: Public
DueSubmissionDate: 01.04.2016
ActualSubmission:
Re-submissiondate:
01.04.2016
25.09.2017
ProjectNumber 687809
Instrument: H2020-ICT10-2015
StartDateofProject: 01.12.2015
Duration: 48months
Abstract Thisdocumentprovidestheroadmapofthecommunicationactivitiesoftheprojectandoftheactionsforpublicengagement.
ProjectfundedbytheEuropeanUnionundertheH2020Programme,CallICT10-2015‘CollectiveAwarenessPlatformsforSustainabilityandSocialInnovation’-Topicc)DigitalSocialPlatforms(DSP).
Ref. Ares(2018)837074 - 13/02/2018
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VersioningandContributionHistoryVersion Date Modifiedby Modificationreasonv.01 05/02/2016 AlmaSerica Firstdraftprepared.v.02 04/03/2016 AlmaSerica Seconddraftprepared.v.03 AlmaSerica Integratedinputsgatheredfrompartners
relatedtothe‘Pressandmediachannels’section.
v.04 11/03/2016 AlmaSerica Draftfinalversionsentforpeer-review.v.05 04/07/2017 AlmaSerica Documentrevisedaddressingthemid-term
reviewreportcommentsv.06 30/07/2017 AlmaSerica Suggestionsandcontributionsfrompartners
added.v.07 07/08/2017 AlmaSerica,MonicaPianosi ECreviewerssuggestionsaccommodatedand
documentsenttoPowerEBmembersassignedforthepeer-review.
v.08 25/08/2017 MonicaPianosi SuggestionsfromPowerEBreviewersfromEIPCMandDMUaccommodated.
v.09 05/09/2017 MonicaPianosi SuggestionsfromPowerEBreviewerfromUUaccommodated.
v.10 19/09/2017 MonicaPianosi EngagementplansformtheKDCsfinalizedandaccommodated.OthersuggestionsfromPowerEBreviewersaccommodated.
v.11 22/09/2017 AlmaSerica,MonicaPianosi Finalrevisionsdone.v.12
25/09/2017
AlmaSerica,MonicaPianosi
Finalversionreadyforre-submission.
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TableofContentsExecutiveSummary...........................................................................................................................................41 Introduction................................................................................................................................................5
1.1 ThePOWERproject.............................................................................................................................51.2 Communicationandpublicengagementstrategy...............................................................................51.3 POWERengagementmodel.................................................................................................................61.4 TargetusersoftheDSPandPOWERactivities....................................................................................81.5 Ethicaldatamanagementandprocedures..........................................................................................9
2 POWERcommunicationandengagementobjectivesandroadmap........................................................102.1 POWERwebsite.................................................................................................................................132.2 POWERSocialMedia.........................................................................................................................14
2.2.1 POWERonTwitter......................................................................................................................152.2.2 POWERonLinkedIn....................................................................................................................162.2.3 POWERonFacebook..................................................................................................................17
2.3 POWERBestPracticeRepository.......................................................................................................182.4 MediaandPressreleases..................................................................................................................202.5 Newsletters........................................................................................................................................212.6 POWERcommunicationcampaigntoengagethepublictotakepartinDSP....................................22
3 POWERengagementactionplan..............................................................................................................233.1 Digital&PhysicalEngagementPlanforKDCcities............................................................................253.2 Knowledgemobilizationworkshopsortrainings...............................................................................253.3 Industrypanels(conferences,panelsandroundtables)...................................................................263.4 Engagementplanforfollowercities..................................................................................................27
4 EngagementactivitiesinKDCsandDSPscommunication........................................................................324.1 Citizenscienceengagementprojects................................................................................................324.2 Leicester.............................................................................................................................................324.3 MiltonKeynes....................................................................................................................................354.4 Jerusalem...........................................................................................................................................384.5 Sabadell.............................................................................................................................................40
5 Communicationthroughthepartners’channels......................................................................................426 Conclusions...............................................................................................................................................43Annex1–ScreenshotofthePOWERwebsite.................................................................................................44Annex2–POWERwebsitemap......................................................................................................................45Annex3–EventsandconferencesusedforPOWERdisseminationandcommunicationstrategy................46Annex4–ScreenshotofPOWERonTwitter...................................................................................................50Annex5–TargetedhashtagsbyPOWERonTwitter.......................................................................................50Annex6–ScreenshotofPOWERonFacebook...............................................................................................51Annex7–ScreenshotofPOWERonLinkedIn.................................................................................................51Annex8–MassMedia,Pressrelease.............................................................................................................52Annex9–DSPCommunication&engagementplansinKDCs.......................................................................55
LeicesterRoadmapforcommunicationandengagement..........................................................................55MiltonKeynesRoadmapforcommunicationandengagement..................................................................57JerusalemRoadmapforcommunicationandengagement........................................................................59SabadellRoadmapforcommunicationandengagement...........................................................................61
Annex10–Partners’channels.......................................................................................................................62References.......................................................................................................................................................65
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ExecutiveSummary
POWERprojectoverallobjectivesare:- To set up a direct participatory process by combining evidence gathered from stakeholderswith
realenvironmentmonitoringdata- To facilitate the sharing of progress, knowledge, opinions and best practices in an open
consultationviaanewDigitalSocialPlatformimplementation- Tomobilisesocialactionstorespondtoclimatechangewithlocalstrategies.
Considering the objectives and expected impact of the POWER project, the Project communicationbecomes an essential element to their realisation. It will be a continuous process lasting for the wholeprojectlifecycleandgoingbeyondit.Therefore,POWERcommunicationstrategyisbasedonthefollowingkeyelements:
- Establish specific objectives and timelines from the start-up phase, to be updated during theprojectimplementationaccordingtotheeffectiveresults.
- Establishthetargetaudienceforeachobjective.- Monitor and control the adoption of the communication roadmap in order to achieve the
objectives.
This document, as foreseen in Task 5.3 Communication activities and public engagement, provides acomprehensive and creative communication strategy, which includes as subsets communication to thegeneral public, to the scientific community, and to the targeted stakeholders. POWER communicationactivitieswill focusoncampaign-basedactivities targetingabroadrangeofstakeholdersandthegeneralpublic.Instrumentstodothisincludetheprojectandpartners’websites,socialnetworks,media,researchinstitutionsandcommunityoutreacheventsinwhichpartnersparticipatein.KeyelementsofthisPOWERcommunicationroadmapinclude:
- Website–launchedinM6andupdatedthroughouttheprojectwithnews,updatedinformationonthepriorityissuetheprojectfaces,publicresultsanddeliverablesproducedbytheproject.
- SocialMedia–aPOWERpresenceonLinkedIn,TwitterandFacebookforregularlypostingPOWERprogressandengagementwiththewidercommunity.
- MediaandPressreleases–aimedatmaximizingthevisibilityofthePOWERprojectandactivitiesacrossawiderangeofrelevantmediachannelsandpromoteengagementofdifferentstakeholderswithPOWER.Articlesinnewspapers,onlinejournals,andforumswillbepublished,relatedtotheengagementactivities,whereasoutcomeandresultsoftheprojectarediscussedinD5.1.
- ‘Linkandscaleupapproach’forpublicengagement-onthebasesoftheproject,thisapproachwillbeimplementedbythemeansofasetofactionstoraiseextendedawareness.
- Knowledgemobilizationworkshoportraining-1peryear,startingfromyear2.- Socialhubactivities-continuous,bythemeansoftheDSP.- Industrypanels-1peryear,startingfromyear2.
ThepresentdocumentstartsbyillustratingthecommunicationoverviewofthePOWERproject, includingtheoverallvisionsandthestrategyforimplementation.Itcontinuesbyexplainingthecommunicationandpublic engagement channels of the project, including the project’s website, Social Media, the partners’channels and the media collaboration. The second section of the document is dedicated to the publicengagement strategy, it illustrates the digital engagement functionalities of the Digital Social Platformwebsites and the plan of engagement for each of the Key Demonstrator City, but also the plan forcommunicationandengagementforthefollowercities.
Cubit is the lead partner for this task. The strategy has been developed in close consultation with thecoordinator.Allpartnershavetocontributetothedisseminationstrategyandplanthrough:
− Inputinthediscussionsinthekick-offmeetings− Comments on the draft documents and as well as information on planned events for
communicationforeachcountry.ThiscommunicationstrategyiscomplementedbythePOWERDisseminationplan(D5.1)andelaboratedinconcertwithit.
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1 Introduction
1.1 ThePOWERprojectPOWERisaResearchandInnovationAction,supportingtheEIPWaterActionGroup,NetwercH2OandCityBlueprints.POWERisfocusingonfouroftheeightprioritiesoftheEIPWATERActionGroupandwillsharebestpracticeonurbanwatercycleservices(UCWS).ItwillalsosharetheoutcomesoftheBlueSustainableCitiesproject.TheDigitalSocialPlatforms(DSPs)willcontributetotheEurope2020socialpolicyobjectivestoenablelarge-scaleinnovationinordertotacklespecificsocialchallengesandsupporttheupdateoftheHorizon2020programmeresults.The POWER project’s goal is to achieve action onwater challenges throughwidespread involvement atpolitical,professionalandcommunity levels.Becauseourambition ismaximumreach, thechosenmeansforachievingthisgoal isbothphysicalanddigital,viatheproject’sDSPsandotherdigitaltools, i.e.socialmediaplatforms.
Figure1.KeyelementsoftheextendedDigitalSocialPlatformofPOWER
ThePOWERapproachgoesfarbeyondthedevelopmentofyetanotherinteractivewebsiteonwater.Itisadecentralized connected platform for cities with water-related challenges integrating a mix of technical(online)modules,on-sitemeasures,governanceguidelinesandbestpracticesdrivingcollectiveawareness,collaborative knowledge sharing through the extended community of experts and stakeholders. Thearchitectureof the extendedPOWERDigital Social Platform reflects theholistic approachof thePOWEREnvironment,aspresentedinFigure1.
1.2 CommunicationandpublicengagementstrategyThePOWERcommunicationandpublicengagementstrategysetsupthefollowingspecificobjectives,andmaps their expected impacts, the expected reactions from the identified target audiences, and the keyperformance indicators.Raising interest andawarenessof theproject activities is extremely relevant forthePOWERprojectduringitswholelifecycle.
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ThespecificobjectivesofthePOWERcommunicationandpublicengagementstrategyareto:1. Raise awareness not only about the POWER project, but also about water issues in general
throughthemeansofthePOWERwebsite,socialmedia,andthePOWERbestpracticerepositoryinordertoletothersknowwhatwedoandtoensuremaximumvisibilityofprojectactivities,keyfacts,objectives,andprogresses.
2. Engagea largeaudience throughtheproject’sDSPs,knowledgemobilizationworkshops,socialmediavirtualmeetings,andgeneralsocialmediaconversationstogetinputandfeedbackfromthecommunity
3. Communicateprogressthroughsocialmedia,pressreleases,andmediaoutlets4. Facilitateunrestrictedcommunicationandcommunityinvolvement.
Considering theobjectives andexpected impactof thePOWERproject, theProject communication is anessential element to their realization. The continuous communication process will last for the wholelifecycle of the project and will be going beyond it. The communication strategy will consist of aparticipatory process, involving all consortium partners and many members of the POWER existingnetworks inorder to reachabroad rangeof stakeholders and thegeneral public and toensure the realsocial,politicalandenvironmentalimpactsexpected.
1.3 POWERengagementmodelThe POWER DSP connects a top-down and bottom-up interaction, to enable interaction and flows ofinformation and knowledge between the different types of actors and stakeholders. On one hand, itprovides water-issues information and advice on known best-practice of relevance to the citizens’ localcommunities,thatisotherwiseunavailableordifficulttofind,inaneasilyaccessible,timelymanner.Ontheotherhand,itprovideschannelsofinteractionandknowledgesharingofthecitizensandlocalcommunitieswith the municipality and between each other. To support awareness and stimulate engagement, theinformation provision, user interaction and knowledge sharing channels and functionalities integrateinformationandknowledgevisualisationandgamificationtechniques.Environmentalproblemsarecomplex,uncertainandaffectmultipleactorsona rangeof scales.As such,the fair management of environmental issues demands transparent decision-making processes that areflexibletothechangingcircumstancesandembracedifferentknowledgeandvalues,i.e.notonlytheoneofexpertsandpolicymakes,butalsothoseofthegeneralpublic(Webleretal.1995;Webleretal.2001;Petts&Brooks2006).AchievingtheengagementofthewiderpubliciskeytothesuccessofthePOWERproject.Thebi-directionalandinteractivecommunicationisconsideredimportantforaseriesofdifferentreasons:
- The establishment of a new relationship between expert and lay comprehending about waterissues.
- Makingspecialisedknowledgeaboutwaterwidelyunderstandable.- Translatingconcreteandeverydayproblemsandconcernsofthepublicintoanexpertdialogue.- Theexperienceoflaypeopleisincrediblyvaluable,especiallyinthecontextoflocalissues.- Involvingthedifferentstakeholdermakestheprocessofhigherdurabilityandquality.
Forthesereasons,apublicengagementstrategyisconsideredkeytotheprocessandwillbeimplementedthroughthefollowingmainactions:
- Knowledge mobilization workshops or trainings (e.g. demonstration of prototypes in the keydemonstrationcities).
- DSPsocialhubactivities(dialoguesandgroupdiscussions,largedebates).- SocialMediaparticipation(nurturingofthedialogueaboutwaterissuesonSocialMediachannels)- Industrypanels(conferences,panelsandroundtables)
Thesecommunicationactionsarelikelytobemoreintensepost-keyprojectdeliverablesandmilestones.
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Figure2.POWERpublicengagementapproach
POWER public engagement will be realised through two engagement models and related actions (seeFigure2andFigure3).TheDigitalandPhysicalengagementmodel,althoughhererepresentedasseparateactions, are in realitypartof the sameprocessas input from thedigital engagementwill beused in thephysicalmodelandlikewiseintheoppositedirection.Thisapproachissupportedbyevidencegatheredinarecent survey of digital social innovation initiatives across the EuropeanUnion (Stokes et al. 2017). Thesurveyors observed that the ‘build it, and they will come’ mind-set is prevalent, but rarely true. Theystressed the need for accompanying engagement and communication effort to ensure uptake of digitalproducts.Primarytargetaudiencesfortheseactionsincludethefollowinggroups:
- Localcommunityparticipants:NGOsareimportantforreachingouttoindividualswhoareengagedinthewaterrelatedissues.
- InternationalandNationalpolicymakers/LocalRegionalPoliticians:policymakerssuchasEUandnationalgovernmentauthoritiesproduceimportantpolicydocumentsonwaterrelatedissuesandhaveastrongpoliticalandeconomicincentive.
- OfficersandExperts(municipal,academic,business):theyproducemandatesandpolicies.- ResearchandInnovationcommunity:researchinstitutesorganisedonEUorinternationallevelare
oftenbothmajorusersandcreatorsofdataanddatapolicies.
Figure3.POWERpublicengagementmodels
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1.4 TargetusersoftheDSPandPOWERactivitiesThePOWERprojectconsidersdigitalandphysicalengagementaspartofthesameprocesswithauniqueaim.DigitalengagementthroughSocialMediaisaimedatdirectingthecommunitytotheDSP.ThewebsitealsoprovidesaroleindirectingpeopletotheDSP,butwillalsopresenttheplatforms’functionalitiesandsomeoftheoutcomesofthediscussions(partofdisseminationstrategyandoutlinedinD5.1).Thephysicalengagementwill not only be aimed at enhancing the DSP engagement activities, i.e. directing potentialusers/beneficiaries to the DSP, but also to be directly collecting insights and best practices from theinvolved stakeholders, that will subsequently be uploaded on the DSPs and POWER website. Physicalengagement also helps to build up relationships as a step to involving cities in a greater level ofcommitment.ItiskeytothePOWERcommunicationandengagementstrategytounderstandthetargetusersforaseriesofdifferentreasons:
1. Demographics likeage,educationalbackground,socio-economicbackground,etc.definethewaycontentispresentedtothetargetgroupandassuchtheoutputofcommunication.
2. Digital skillsandattitude towards technologyare important tounderstandwhat tools touse tosupportthemessageandtokeepthetargetgroupengaged.
3. Anestimationofawarenessandexpertisewithrespecttoanissuehelpstotargetthemessageattheright(psychological)factorstoraiseawareness.
4. Themotivationof thetargetgroupdefineshowtoreachthem,howtobringthemontotheDSPwebsitesandhowtomotivatethemtocomebacktothem.
5. Knowingtheirpotentialcontributionsallowstodefinewaysofinteractionwithyourusers.6. Thetargetedchangesinthetargetgroupswillbepartoftheobjectivesoftheimpactassessment
(WP4).Knowingthechangeswillallowtosetconcretegoalsthatareachievableandmeasurable.Ourtargetuserscomefromdifferenttiers:
1. Politicians(Top-down).Ourmainfocusisinpoliticiansatalocallevel(mayorsandcounsellors),wewill also be targeting politicians at national and international (EU) level, identifying thosewith aparticularresponsibilityfortheenvironment.
2. Professionals (Middle-out). In targeting our activities, we distinguish between the municipalityprofessional officers,water company employees,water academics, scientists, teachers, etc.whorepresent all relevant stakeholders. A special case of these is the set of DSP HUB ‘owners’ i.e.CASSA,Hagihon,LCC,MKC.
3. Citizens (Bottom-up). The general public whose knowledge on the topics is formed mainly bypersonalexperience,educationandmediarepresentationofthetopic.
4. Anyothertierthatemergesasourworkprogresses,suchascitizenswithdetailedknowledgeandprovencommitmenttothesubjectareabutwithoutprofessionalqualification.
ThetargetusersareadditionallyclassifiedaccordingtocontextfromwhichtheyapproachtheDSP:1. KeyDemonstrationCity(KDC).UserhasdirectpointofreferencewiththeKDCe.g.livesin,works
for,providesservicefor,providespoliticaladministrationfortheKDC.2. Followercity–replicator.ThistypeofcitywouldwanttohavetheirownDSPPUB,replicatingwhat
hasbeendonebytheKDCs intheirowncity.TheywouldchoosewhichofthefoursubjectareastheywanttoaligntoandtheirHUBwouldlinkintothatalongsidetheKDC’sPUB.Thiscouldbeledbyamunicipalityorawatercompany.
3. Followercity–committed.HowwouldcommitmenttothePOWERapproachbeexpressed?Doweintend to have a declaration of intent, expression of common understanding? How will this bedeveloped,andwhatnaturewouldittake?Thiswouldneedtobesignedbypoliticians,butalltierscan play a part in making this happen and then achieving outcomes and benefits from such acommitment.
4. Follower individual– contributor/sharer of information. Users from this contextwill access theDSP to share their own experience and good practices. The aimwould be to draw them into agreaterlevelofcommitment,withaclearprocessdependentonthepointsofcontact(fourtargettiers).
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5. Follower individual – casual interest. Users from this context will access the DSP to gaininformationforownbenefit.Theymaybeverypassiveusers–theaimwouldbetodrawthemintocontribution.
1.5 EthicaldatamanagementandproceduresTheprojectseekstoabidebyrelevantlegislationandguidanceforethicalengagementwiththepublic.TheproceduresaredocumentedindeliverablesD6.1,6.2and6.3.Anycollectionofpersonaldataiscarriedoutonly with informed consent of the owner, and data aremanaged according to the plans set out in theethicaldeliverables.
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2 POWERcommunicationandengagementobjectivesandroadmap
POWERcommunicationandpublicengagementstrategysetsupthefollowingspecificobjectives,andmapstheir expected impacts, the expected reactions from the identified target audiences, and the keyperformanceindicators.ThespecificobjectivesofthePOWERcommunicationandpublicengagementstrategyare:
1. Toraiseawarenessonthespecificwater-relatedchallengesinthekeydemonstrationcities.2. TodirectuserstowardstheDSPandencourageparticipationbyalltargetedgroups.3. ToengagealargeaudiencebythemeansofSocialMedia:inparticularTwitter,LinkedIn,Facebook4. To make use of the media and press releases to communicate project progress to the target
audiences5. Tofacilitateunrestrictedcommunicationandcommunityinvolvementinwatertopics.
Table 1 shows the different elements of the communication strategy of the POWER project: it sets thetarget audience and the message to be communicated, it describes the channels that will be used forcommunicationandengagement,togetherwiththevaluetotargetduringthecommunication.
Table1.ElementsofthecommunicationstrategyofthePOWERprojectTargetaudience Message Channel ValuetotargetPoliticians PoliticaladvantagesandPRvalue
ofmoretransparent,inclusiveapproachtotheissueathand
POWERwebsiteSocialMediaPressReleasesKnowledgemobilizationworkshop
PoliticaladvantagesPRvalueAddedparticipationindexPoliticalcontinuity
Policymakers Practicalcapacitytoestablishapproachanddesignpoliciesandactionswhicharebasedonasocialconsensus
POWERwebsiteSocialMediaPressReleasesKnowledgemobilizationworkshop
AddedparticipationindexPoliticalcontinuityStablepolicyimplementationIncreaseddialogueatasocial,economicandenvironmentallevel
Scientificcommunity
Valueofmoretransparent,inclusiveapproachtotheissueathandandoftheexperienceandknowledgeofthecitizensinvolved
POWERwebsiteSocialMediaPressReleasesKnowledgemobilizationworkshop
AddedparticipationindexValueofcitizensknowledge
Professionals Practicalcapacitytoestablishapproachandcreateprojectswhicharebasedonasocialconsensus
POWERwebsiteSocialMediaPressReleasesKnowledgemobilizationworkshop
Addedparticipationindex
Activists/volunteers Enhancedcapacityofrealparticipationinthedesignandimplementationofstrategiesinordertoaddressspecificissues.CapacityofConCensustopermitamoreimportantimplementationrole
POWERwebsiteSocialMediaKnowledgemobilizationworkshop
ParticipationImplementationImproveddialoguewithlocalgovernmentandelectedrepresentatives
Citizens Enhancedcapacityofrealparticipationinthedesignandimplementationofstrategiesinordertoaddressspecificissues.CapacityofConCensustopermitamoreimportantimplementationrole
POWERwebsiteSocialMediaKnowledgemobilizationworkshop
ParticipationImplementationImproveddialoguewithlocalgovernmentandelectedrepresentatives
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Table2presentstheobjectives,activities,deliverablesandcheckpointsforthecommunicationstrategyofthePOWERproject.
Table2.PrimaryPOWERcommunicationobjectives,activities,deliverablesandcheckpoints
Phase Objective Activities Communicationdeliverables
Communicationcheckpoints
Phase1:Initialawarenessphase(m1-m20)
ReceivingfeedbackorengagingindialoguethroughSocialMediatoolsEnsureamaximumvisibilityofthewebsite
DevelopthewebsiteanditscommunicationtoolsMonitorPOWERwebsiteperformanceCreateTwitter,LinkedIn,andFacebookaccountsandlinkthemtothewebsite
POWERwebsitePOWERSocialMediaaccounts:Twitter,FacebookandLinkedIn
Numberoffollowersand‘likes’and‘sharing’ofthetweetsandpostsNumberofpeopleaskingformoreinformation
Phase2:DSPramp-upphase(m20-m36)
Ensureprojectactivities’progressandresultsarewidelycommunicatedandstakeholdersandpublicinvolvementhasoccurredWideparticipationandfeedbackRequestsformoreinformationMaximizevisibilityofPOWERachievementsinawiderangeofrelevantpressandmediachannelsReceivefeedbackandengageindialogueEnablepeopletomakedecisionsandtakeactions,Influenceintheattitudesofthedecision-makers
DevelopandimplementthematiccampaignsdirectlylinkedtothewebsiteDevelopaSocialMediastrategytoreachmaximumengagementaftertheDSPisrunningpublicLinktheDSPsforumstothewebsitePromotePOWERwithPressreleasecampaignsOrganise:-Knowledgemobilizationworkshopsortrainings,suchasthedemonstrationofprototypesinthekeydemonstrationcities;-Anyindustrypanels(conferences,roundtables);-Anycitizen/professionals/policyadvisorygroups/panels;-Anywaterhackathonsonlessonslearnt–bytheendoftheproject.
Articlesinnewspapers,onlinejournalsandforumsPresence of theproject in SocialMediacommunication
Numberofarticlesinnewspapers,onlinejournalsandforumsEvidenceofmediadebatesontheissuesraisedbytheProjectEvidenceoftransferoftheresearchandinnovationoutcomesoftheprojectintonewpractices,procedures,policiesNumberoffollowersand‘likes’and‘sharing’ofthetweetsandpostsNumberofpeopleaskingformoreinformation
Phase3:Scaleupphase(m30-m48)
Raiseextendedawarenessandpublicengagementbythemeansofa‘linkandscaleupapproach’:knowledgemobilizationworkshopsor
Organiseknowledgemobilizationworkshopsortrainings-1peryearDevelopandpopulatetheDSPsocialPUBandMOBCreateintheDSP
Articlesinnewspapers,onlinejournalsandforumsPresenceoftheprojectinSocialMediacommunicationWebinaraboutthe
Numberoffollowersand‘likes’and‘sharing’ofthetweetsandpostsNumberofpeopleaskingformoreinformationNumberofarticlesin
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trainings,DSPsocialhubactivities,anyindustrypanels
context:-StaticRepository:adatabaseofclimatechangeandwaterrelatedinformationandmultimediacontents-Cityblueprint:theBlueSCitiessoftwareontothePowerDSP.-Storytelling:aforum/chat-roomtoraiseawarenessthroughsharingexperienceamongthe4KDcities-Onlinecompetitions,campaigns-WebinaronthefunctionalitiesoftheDSP-Mobileapplicationsthatrelateuserbehaviourandfeedbackwithcontextdashboardofindicatorsaccordingtophysicallocation
functionalitiesoftheDSP
newspapers,onlinejournalsandforumsEvidenceofmediadebatesontheissuesraisedbytheProjectNumberofpeoplejoiningthewebinars
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Table 3 summarises the KPIs for the communication strategy of the POWER project, including onlineactivity,i.e.thewebsites,emails,socialmediaactions,DSPsforumscomments,andofflineactivities,suchasnetworkingevents,workshopsandconferences,printedmediaarticlesandscientificpublications.
Table3.POWERKPIsforcommunicationKPIsforcommunication Phase1
m1-m20Phase2m20-m36
Phase3m36-m48
Overall
POWERwebsitevisitors 20,000 30,000 50,000 100,000POWERwebsitevisits 80,000 180,000 340,000 500,000‘Getintouch’messagesreceived 20 30 50 100FollowersonTwitter 200 1,100 1,200 2,500Actions1onTwitter 400 800 1,200 2,400FansonFacebook n/a 1,000 1,500 2,500Nr.ofFacebookposts n/a 200 500 700ActionsonFacebook2 n/a 1,000 5,000 6,000FollowersonLinkedIn 100 300 600 1,000Nr.ofLinkedInposts n/a 200 500 700ActionsonLinkedIn3 100 300 600 1,000DSPs’visitors n/a 20,000 40,000 60,000Networkingeventsattended 21 20 20 61Workshopsattended 5 6 10 21Conferencesattended 17 15 15 47Printedmediaarticlespublished n/a 5 5 10Scientificpublications n/a 6 6 12OnlinelinksreferringtoPOWERproject 10 20 30 60NumberofPressreleases 6 12 12 30NumberofrecipientsofnewsletterswithPOWERnews4
5,000 7,000 9,000 9,000
NumberofPOWERnewsletterssentout
3 2 3 8
2.1 POWERwebsiteTheprojectwebsiteandthelinkedSocialMediaplayacentralroleinthePOWERcommunicationstrategy.POWERwillhaveitsownwebsitemakingprojectinformationavailableonline.Itwillbefurtherdevelopedduring year one and regularly up-dated throughout the project. The sitewill be interactive and containprojectandpartner’sdescriptionsandregularupdatesontheprogressoftheproject.Therewillbeanewssection,apublicdocuments’section,andaPressreleasesspace.Itwillbuildawarenessoftheprojectandlinktonetworksofrepresentativeassociationsandinstitutionalwebsites.Itwillbebuilt,runandregularlymaintained by the Communication Manager of CUBIT. It will be fed up by all partners of the projectconsortium.ThelookofthePOWERwebsiteispresentedinFigure4includedinAnnex1–ScreenshotofthePOWERwebsite.
Within its primary scope is the provision of an integral communication tool for stakeholders. This isconsideredimportantinordertopromotecommunicationandpossiblecollaborationswithotherprojectsandinitiatives.ThewebsiteisreachableattheURLhttp://www.power-h2020.euanditwasreleasedinMay2016.Statisticsregardingthetrendsofthevisitsinthewebsiteandfeedbackreceivedforeachtoolmade
1 With actions on Twitter it is intended any activity that followers do with the content published by the POWER project; i.e.Retweets,Likes,andMentions2With actionson Facebook it is intendedany activity that fansdowith the contentpublishedby thePOWERproject; i.e.Likes,Comments,andShares3With actions on LinkedIn it is intended any activity that fans dowith the content published by the POWER project; i.e.Likes,Comments,andShares4TargetnumberfornewslettertobesentaresetinD5.1andhereonlyreportedforclarity.
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availableforengagementfromthewebsite,canbeconsideredasindicatorstomeasurethesuccessofthispartofthecommunicationstrategy.
Figure4.ScreenshotofthePOWERSocialWallonthewebsite.Sources:Twitter,Facebook,LinkedIn,RSSfeedfromtheDSPswebsites
Creative Commons Licence is a good legal tool for providing open Access in its broadest sense. POWERwebsitematerialrelatedtocommunicationwillbepublishedunderaCreativeCommonsBYAttribution4.0InternationalLicense.Indoingso,wehopetofindmorefollowersforourprojectandtomakeresultsmorereusabletoothers.
‘WordPressStatistics’hasbeeninstalledtotrackstatisticsforPOWERsite.TheSmarterStatsstatisticserviceofArubahasalsobeenactivatedtomonitorwebsitetraffic.
Table4.PowerwebsiteKPIsTarget M20 M36 M48Numberofwebsitevisitorspermonth
2,700 5,000 10,000
2.2 POWERSocialMediaInaddition to theprojectwebsite,dedicatedSocialMediaaccounts for theprojecthavebeen setuponTwitter,LinkedIn,andFacebookandwillbeusedforprojectcommunicationanddissemination.Thegoalofthesesocialchannelsistofacilitatethecommunicationofprojectresultsandrelatedtopicsandactivitiestoaninternationalaudiencewithaprimaryfocusonscientists,professionals,institutionsandNGOsactiveorinterestedinthetopicalareasrelatedtotheproject.Furthermore,asthesesocialchannelsalsotendtobe used by a broader general and/or (semi-) professional audience, the secondary target group alsoincludes individuals and other stakeholders with a special interest in project-related topics, results andactivities.The social communications on Social Media channels will follow the so-called “multiplier strategy” tomaximize its effectiveness and reach: one of the primary goalswill be to attractmultipliers, i.e. Twitteraccounts with high numbers of followers in appropriate areas and target audiences as followers of theproject channels. This is a well-known strategy of successful Twitter communicators, especially wherecommunications channelsof special-interest topicsneed tobebuilt fromscratch (as is the case ineverynewEuropeanproject).
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Socialmediachannels:- Facebook:PowerH2020- Twitter:@PowerH2020- LinkedIn:PowerProject
TheTwitterhashtag#project_H2020andthecommentingfunctiononFacebookweremonitoredtogatherthepublic’s views. In addition to theproject’shashtag,otherpopularhashtagsweremonitored, suchas#WaterIsPrecious, #Water, #ClimateChange, #watermanagement, #WaterSecurity, #WaterReuse,#savewater, #ThinkWater, #Waterpedia, #drought, #WaterIsLife, #FloodAware, #flooding. Facebook andTwitterwillalsobeusedtoinvitethecommunitytoparticipateintheVirtualMeetings.POWERsocialmediamaterial related tocommunicationwillbepublishedunderaCreativeCommonsBYAttribution4.0InternationalLicense.
Table 5 illustrates the target definitions for activity on all SocialMedia channels for thePOWERproject.Detailsforeachchannelareoutlinedinthesubsequentsub-sections.
Table5.TargetdefinitionforallSocialMediachannelsTarget M18 M36 M48NumberofTwitterfollowers
205 1,100 1,200
NumberofTweets 312 1,000 2,500NumberofLinkedInfollowers
126 500 1,000
NumberofLinkedInposts n/a 200 500NumberofFacebookFans n/a 1,000 1,500NumberofFacebookPosts n/a 200 500OverallSocialMediareach5
2644 10,000 25,000
2.2.1 POWERonTwitter
ThePOWERprojectisontwitterathttps://twitter.com/powerh2020.Partnerswhohavetwitteraccountswillbeencouragedtotweetasoftenaspossible,butat leastonceamonth,abouttheprojectwiththerelevanthashtagssothatmessagescanreachabroaderandundefinedaudience.
TheTwitteraccount(@powerh2020)andthecorrespondinghashtag(#powerh2020)havebeenset-upforeasy, immediate communication of project results and activities, and for sharing news and informationrelatedtothebroaderareaof theproject topicsandtheprojectmission. Inadditiontothat thehashtag#WaterIsPrecious6 will also be extensively used in the tweets of the project, not only to show@powerh2020’sfollowersthatthisistheissuetheprojectistalkingabout,butmostlytosettheprojectasoneofthekeyplayerforwaterissuesonTwitterandtoattractpeoplethatareinterestedintheissue.
Tomaximizetheeffectivenessandimpactoftheprojects’SocialMediachannels,acommunicationplanonSocialMediahasbeencreatedandiscoordinatedandsupervisedbyCUBIT.Dailyposting
1. Sharingoneitemofdiscussionfromeachcityeachweekandnurtureconversationaboutit(defineadayperissuesopeopleknowwhattoexpectandcanparticipatemoreeasilytothediscussion)
- Monday:Waterconservation- Tuesday:Floodriskandextremeweatherevents- Wednesday:Freeagenda,askingpeopletosharetheirconcernsaboutwaterandwhatthey
wanttodiscussabout- Thursday:WaterQuality- Friday:Reductionofwaterconsumption
5Includingviralreachfromsharesofotheraccounts6https://twitter.com/hashtag/WaterIsPrecious?src=hash
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2. InvitepeopletovisitthewebsiteandtheDSPswebsites3. Sharingthenewsabouttheproject(progress,upcomingconferences,etc.)4. Sharingarticlesaboutwaterissuesandotherenvironmentalissuesfromreputablesources
Ad-hoctweets:- Engaginginconversationswithfollowers/otherwater-relatedaccounts- Replyingtofollowers’questions- Live-tweetingfromconferenceswherePOWERispresented
To attract followers, not only project-related news and activities, but also other thematically-relatedcontent that can generate value for theproject target groupswill be communicated. Topics thatwill becommunicated include, among others: water quality, flood risks, reduction of water consumption,environmental sustainability, multi-stakeholder dialogue for management of trans-boundary waterresources,droughts,etc.Actionstoincreasethenumberoffollowers:
- SharingtheaccountwithinthePOWERnetworkandinviteallpartnerstojoinandtosharewithintheircommunity
- Contactinfluentialfigurestoagloballevelforwaterissuesandsustainabilityandaskthemtosharetheaccountbytellingthemtheaimoftheproject
- Contactinfluentialfiguresatalocallevel(Leicester,MiltonKeynes,SabadellandJerusalem)andaskthemtosharetheaccountbytellingthemtheaimoftheproject
- Sendnewslettertoallpeopleregisteredandinvitethemtojoin,plusaskpartnerstodothesameLessons learned from previouswork and other projects show that communicating only news on projectactivities is not a successful strategy for attracting followers on Twitter. Rather, the published contentneeds to provide a value of its own for the target audience(s) in order for them to decide to join asfollowersandparticipateintheconversation.Furthermore, besides including the project tweet stream on the project website, an additional Twitteraggregator collecting tweets from related Europeanwater projects will also be provided on the projectwebsite.Thiswebpagewillautomaticallyaggregateanddisplayareal-timestreamoftweetscorrespondingto a setof predefined topical hashtags. This shall provideaneasyoverviewof Twitter activity andnewsfrom water-related European projects as a resource available to the project target groups. The projectcommunicationsteamwillalsousethispageforidentifyinginterestingtweetstobedisseminatedfurtheralsothroughtheprojectsocialchannels.Table 27 in Annex 5 – Targeted hashtags by POWER on Twitter describes a shortlist of the mainhashtagstargetedduringthecommunicationcampaign.Table6depictsthetargetnumberofTwitterfollowerstobereachedindifferentstagesoftheproject.Thetargetnumbers reflect themultiplier strategyofproject communicationson social channels thataimsatattractingindividualandinstitutionalfollowers,whichalreadyhavehighnumbersoffollowersthemselves-and thus allow us to effectively multiply the reach of the project account itself by several orders ofmagnitude.
Table6.TargetednumbersofTwitterfollowersandcommunicationsTARGET M18 M36 M48
Nr.ofTwitterfollowers(cumulative)
205 1,200 2,500
Nr.ofTweets 312 1,000 2,500Actions7onTwitter 400 800 1,200
2.2.2 POWERonLinkedIn
The POWER project is on LinkedIn at https://www.linkedin.com/company/11257601/ andhttps://www.linkedin.com/in/power-project-772b45116/.
7 With actions on Twitter it is intended any activity that followers do with the content published by the POWER project; i.e.Retweets,Likes,andMentions
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Relevant LinkedInwater network and other groups, such as theNetwercH2O and the EIP City BlueprintActiongroup,willbetargeted.Theprojectwillusethesegroupstodisseminatetheprojectresearchnews,results, potential exploitation opportunities and impact to a large community of professionals andscientists,etc.ALinkedIngrouphasbeensetupandwillbeusedtodisseminatetheproject results toaprofessionally-oriented audience as theybecomeavailable. The target audience includesprofessionals and researchersinterestedinthematicareasrelatedtotheproject:fromthewater-energy-foodnexusandintegratedwaterresourcesmanagement tomore general sustainability issues. The LinkedIn groupwill also linkmaterialsshared through Twitter further stimulating social interaction and propagation of project awareness andrelatedtopicsinthetargetaudiences.Weeklyposting–3postsperweek
1. InvitepeopletovisitthewebsiteandtheDSPswebsites2. Sharingthenewsabouttheproject(progress,upcomingconferences,etc.)3. Sharingonearticleaboutwaterissuesfromreputablesourcesorsharingupdatesfrompartners
Table7.TargetednumbersofLinkedIngroupmembersandcommunicationsTARGET M18 M36 M48
Nr.ofmembers(cumulative) 126 500 1,000
Nr.ofLinkedInposts n/a 200 500ActionsonLinkedIn8 100 300 600
2.2.3 POWERonFacebook
ThePOWERprojectisonFacebookathttps://www.facebook.com/Powerh2020-1938737746415576/.Facebook is by far to date the biggest Social Media network. Facebook has seen remarkable growth,increasingfrom5millionusers in2005tomorethan900million in2012and it reached1.23billiondailyactiveusersonaveragebyDecember2016 (Facebook2017). Instagram for 600millions, Twitter for 319millions,Google+for400million(Statista2017).Forthisreason,itwasimportantforthePOWERprojecttohaveapresenceandvisibilityonFacebook,tobeabletoreachalargeraudience,especiallycitizens.TheFacebookaccounthasbeenlaunchedinmonth18oftheprojectandwillbeusedasthemainchannelofcommunicationwiththelargeraudience.DifferentcommunicationtechniquesonSocialMediawillbeusedandtestedtomakesurethatthePagewillmaximizeitsvisibility:differentgroupsthattalkaboutwaterwillbejoinedandtheywillbeinvitedtojointheconversation,FacebookAdswillbetestedtopromotenotonlythecontent,butalsothenewsandactivitiesoftheprojects.Weeklyposting–5postsperweek
1. Sharingoneitemofdiscussionfromeachcityeachweekandnurtureconversationaboutit2. InvitepeopletovisitthewebsiteandtheDSPswebsites3. Sharingthenewsabouttheproject(progress,upcomingconferences,etc.)4. Sharingonearticleaboutwaterissuesfromreputablesources5. Sharingupdatesfrompartners
Ad-hocFacebookposts:- Explainingparticularissuesraisedbyparticipants- PostingaboutconferenceswherePOWERispresented
Actionstoincreasethenumberoffans:- SharingthePagewithinthePOWERnetworkandinviteallpartnerstojointhecommunity- AskingthepartnerstoinvitepeopletheyknowandthatcouldbeinterestedtolikethePage
8With actions on LinkedIn it is intended any activity that fans dowith the content published by the POWER project; i.e.Likes,Comments,andShares
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- FindgroupsofpeopleinterestedinwaterissuesandsustainabilityandaskthemtosharethePagebytellingthemtheaimoftheproject
- As organic reach is now only 1% on Facebook and it is now a marketing platform, invest inretargetingads(invitingpeoplethatvisitedthewebsitetojointheFacebookpage)andprospectingads(invitingnewpublictolikethepage)
Table8.TargetednumbersfortheFacebookcommunicationstrategyTARGET M18 M36 M48
Nr.offans n/a 1,000 1,500
Nr.ofposts n/a 200 500ActionsonFacebook9 n/a 1,000 5,000
2.3 POWERBestPracticeRepositoryThePOWERbestpracticerepository(depictedinFigure5)servesasanumbrellaprovidinganoverallviewtotheoutsideworldandacentralentrypointtothePOWERDSPwithitsinstancesinthepilotcities.Itisaccessible to all stakeholders beyond the Key Demonstration Cities and connects and disseminatesdiscussion,exchangeandsharingwithinKDCcommunitiestotheoutsideworld.
Figure5.POWERBestpracticerepositorytoengagewiththewiderPOWERcommunity
The best practice repository is an important pillar of the POWER strategy to connect the local sphereswithin the key demonstration cities with the outside world and to engage with a wide community offollowercities,experts,professionalsandotherstakeholders. Inordertostipulate involvementofa largenumber of cities in the repository, its entry page shows an interactivemap of all POWER cities (KDCs +follower cities) with a top-ten list of the most active cities (based on platform activity, i.e. number ofcontentcontributions)rankedalong4differentbadges(gold,silver,bronze,andgrey).
9With actionson Facebook it is intendedany activity that fansdowith the contentpublishedby thePOWERproject; i.e.Likes,Comments,andShares
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Figure6:Screenshotofthestartpageofthebestpracticerepository
Figure7.Screenshotofthefeaturedbestpracticesoverview
Inordertoconnecttheoutsideworldoffollowercitiesandexpertswiththelocalcommunitiesinthecities,it consists of two areas: featured best practices (top-down) and a community contribution (bottom-up)area.FeaturedbestpracticeswillbeselectedbythePOWERprojectandwillbeextendedwithaselectionfromcommunityexchanges,onlinediscussions, tip sharingandexamples in thekeydemonstrationcities(e.g. onwater conservation in community gardens, theuseofnon-potablewater etc.), selectedbyeachlocalcommunitymanager.Foreachcitya localcommunitymanager (oneof themostenthusiasticusers)will be selected. The community manager monitors and selects and edits the examples that are to be
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featured in thisarea (providesa summary inEnglish, selectsan imageandenters it into the repository).Eachbestpracticecanbecommentedanddiscussedbyallexternalusersbeyondthepilotcity.
In the community contribution area of the best practice repository, all external users and stakeholdersbeyondthekeydemonstrationcitiescancontributetheirownbestpracticesanddiscusscontributionsfromothers.HereunfilteredexamplesfromcommunitysharingintheKDCs(inoriginallanguageandform)willbeautomatically collectedanddisplayed (e.g.by selecting themost recentoneswithhighestnumberoflikes).Membersfromourexistingnetworks(likeNetwercH2O,EIPwater,etc.)willbeinvitedtocheckandcontributetothebestpracticerepository.
Furthermore,thebestpracticerepositoryalsosupportsthedisseminationbytransferringinsightsfromthelocaluseofthePOWERDSPstobroaderaudienceandstakeholders(andisthusalsomentionedinD5.1).
Table9.POWERBestpracticerepositoryKPIs10Target M20 M36 M48Numberofvisitors n/a 1,000 4,000Numberofcitiesthatsharetheirbestpractices
n/a 10 30
Numberofbestpracticesuploaded
n/a 30 100
2.4 MediaandPressreleasesIn order to ensure the effective demonstration of the POWERmodel and foster the political, social andenvironmentaluptakecontinuousmediaworkwillaccompanytheaction.Theuseofthistoolcouldreachalarge audience because of the credibility of the mass media. Number of articles in newspapers, onlinejournalsandforums,evidenceofmediadebatesontheissuesraisedbytheProject,etc.,canbeconsideredasindicatorstomeasurethesuccessofthispartofthecommunicationstrategy.OwnPressreleasesornewsaswellasthepublishingofarticlesinexpertjournalswillpromotetheprojectandtheservicesoffered.Also,theoffersthroughthenewsletterforeseenintheDisseminationplanwillbeofmainimportance.Thefollowingactivitiesareforeseen(appropriateoccasionswillbedefinedonthenationallevel):
- Articles and Press releases or news to promote the successful adoption of water-relatedgovernance systems in expert press or website news, online journals, forums aiming to attractadditionalstakeholderstomakeuseoftheknow-howelaboratedintheproject;internationalpressarticles(months6-46).
- Articlestopublishthemainresultsaspresentedinthefinalconferenceinordertoinitiatefurtheractivitiesandprojectsbyrelevantkeyactors(months29-48).
Pressreleaseswillbepublishedaccordingtoprojectprogress(at least6byallpartners).ClimateAlliancewilldraftthepressreleaseandpartnerswilladoptandtranslateaccordingtotheirrequirementsandtargetgroups.Topicswillincludeforexample:
- ProgressandresultsofPower- LaunchoftheDSPswebsites- Specialevents- Importantnewsonwaterissues(legalorpoliticalaspects,etc.)
Apressreviewwillbepreparedattheendoftheprojectbyallprojectpartners.PressreviewEN/DEbyCA;nationallanguagesbypartners:IT,SP,NL,PT,HE.AllpressreleaseswillbeavailableinthePOWERprojectwebsite,‘Pressrelease’page.Newsannouncingthelaunchoftheprojecthasbeenalreadyissuedinseveralcountries,aprojectsummaryhasbeenandwillbepublishedinallpartners’organizations’websites:
- http://baseform.com/np4/power.html- http://www.kwrwater.nl/page.aspx?id=11419- http://www.cubitlab.com/en/the-european-project-power-has-just-been-launched/
10ThepresentedKPIsareillustratedinD4.2andareherereportedforcompleteness.
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- https://www.hagihon.co.il/News/NewsItem.aspx?nodeId=227&id=180- http://www.netwerch2o.eu/projects/- http://www.uu.nl/en/news/kwr-and-utrecht-university-partners-in-horizon-2020-project-power- http://newsletter.klimabuendnis.org/index.php?id=238#c3153- http://www.klimabuendnis.org/593.0.html- http://www.klimabuendnis.org/824.0.html- http://www.klimabuendnis.org/824.0.html?&L=1- https://www.watershare.eu/power-project-kicks-off/
PartnerswillalsoactivelyusetheirnationalandlocalpressandmediachannelstoensurepublicitytotheProjectactivitiesandresults.ThelistofpressandmediachannelsthatwillbeusedareincludedinAnnex8– Mass Media, Press release. Whenever an important milestone in the project has been reached, thesubsequent Press release will be forwarded to the European Commission by the means of the ProjectOfficertohelpspreadtheword.Inaddition,relevantfreelyaccessibleEUtoolswillbeusedforthepurpose:
- HorizonMagazine–http://horizo-magazine.eu- Projectstories–http://ec.europa.eu/programmes/horizon2020/en/newsroom/551- Research*euresultsmagazine–www.cordis.europa.eu/research-eu/magazine_en.htm- Research*eufocus–www.cordis.europa.eu/research-eu/research-focus_en.htm- Newsletters–www.ec.europa.eu/research/index.cfm?pg=publications&lg=en- Online news: Headlines – www.ec.europa.eu/research/infocentre/all_headlines_en.cfm; Cordis
Wire–http://cordis.europa.eu/wire/POWERpressreleasesmaterialrelatedtocommunicationwillbepublishedunderaCreativeCommonsBYAttribution4.0InternationalLicense.
Table10.TargetdefinitionforPressreleases11
Target M18 M36 M48 OverallNumberofPressreleases 6 12 24 42
2.5 NewslettersAsexplainedindetailsinD5.1,aPOWERnewsletterwillbepublishedevery6monthsstartingwithM6bothtodisseminatetheresultsofthePOWERprojectandtoserveasacommunicationandengagementtool.ThenewslettercontentwillalsobepublishedonthePOWERwebsite.Inadditiontothegeneralnewsletterof the project, each partner will publish articles related to POWER progress and results in their ownnewsletters.Centralelementsfornewsletterforthecommunicationstrategywillbe:
− Bestpracticesincitywatermanagement− ThelaunchoftheDigitalSocialPlatforms(DSP)− TrendsandpressuresandCityBlueprintsofpartnercities− AnnouncementofSocialMediaplatformsandinvitationtojointhediscussion− Communicationofthepubliceventsinthepilotcities.
POWERnewslettermaterialrelatedtocommunicationanddisseminationwillbepublishedunderaCreativeCommonsBYAttribution4.0InternationalLicense.
Table11.POWERKPIsforthenewsletterDisseminationKPIs Phase1
m1-m20Phase2m20-m36
Phase3m36-m48
Overall
NumberofrecipientsofnewsletterswithPOWERnews
5,000 7,000 9,000 9,000
NumberofPOWERnewsletterssentout 3 2 3 8
11ThetargetforPressReleasesissetinD5.1areisherereportedforcompleteness.
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2.6 POWERcommunicationcampaigntoengagethepublictotakepartinDSPAcommunicationandengagementcampaignwiththespecificaimofencouraginguserstotakepartinthediscussionandtoprovidetheirinputintheDSPswillbeimplementedbythePOWERproject.Themessageof the campaignwill be unified, as to encourage all users to take part in the conversation, andwill becentralisedbythePOWERproject,butcollaborationfromKDCswillbesoughtandtheywillbeencouragedtoencouragetheirnetworkstotakepartintheDSPs.Thecampaignwillrunfrommid-October2017onavarietyofdigitalandphysicalresources:
- Pressreleasestobesenttothedifferentaudiencesatthelocalandnationallevel,followingwhatpresentedinSection2.3.
- POWERandKDCsNewslettertobesentoutaspresentedinSection2.5.- Links,articles,orbannerstobeaddedonthelocalpartners’websites.- ASocialMediaCampaigntargetedspecificallytoengagethecommunityintheKDCsandtargeting
specifichashtagsand locations (Someof thetargetedhashtagswillbe,amongothers:#Leicester,#Leicestercity, #Leicestershire, #MiltonKeynes, #MiltonKeynesCentral, #Jerusalm, #Sabadell). ThestrategywillfollowwhatpresentedinSection2.2.
- Flyerswillbeprintedandwillbehandedoutinpartners’organisationsandduringevents.- Peoplecontactedduringeventsandconferenceswillbe invited to join theDSPsandtakepart in
theconversation.- E-mailingthroughthePOWERnetworkandtothe localstakeholders’groups;e.g. thecommunity
gardenactivistsinJerusalemorthefloodwardensinLeicester.- E-mailingtotheFollowercitiesnetwork.
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3 POWERengagementactionplanInordertoensureeffectivepublicengagement,allpossiblecommunicationanddisseminationtoolswillbeexploited: project website, e-mail, internal conferences, journal publications, policy papers, mediacommunications and Press releases, workshops, external conference presentations, social networks andthetelephonetocontactindividualstakeholdersandaskthemtobeinvolvedinPOWER.Table 12 presents a summary of the main events and activities where the POWER project will becommunicated.Forthedetailedplan,pleaserefertotheroadmappresentedinD5.1,whichhasalsobeenincludedininthisdeliverableforreasonsofcompletenessinAnnex3.
Table12:MaincommunicationandengagementeventsandactivitiesofPOWERproject
2016 2017 2018 2019
Q1 -EIPwaterconferenceinLeeuwarden2016,-NetwercH20ConferenceandGeneralAssembly–Pisa,Italy
-DepartmentforDSIFair2017,aCAPSSievent–Rome,Italy-Business,EnergyandIndustrialStrategy-London,UK-EUWaterSectorCoordinationevent-Waterwise2017,anICT4WaterclusterEvent-London,UK-ResilienceWorkshopatOpenUniversity-Heerlen,TheNetherlands
-5CyclesofConferences“AiguaIMon”,Sabadell,Spain-KnowledgemobilizationworkshopinKDCs-WaterwiseWaterEfficiencyConference&WaterSavingWeek(date&placepending)-FloodandCoast2018(20-22March,Telford,UK)-CASSA-DSPdemonstrations,Sabadell,Spain
-CASSA-DSPdemonstrations,Sabadell,Spain-KnowledgemobilizationworkshopinKDCs-WaterwiseWaterEfficiencyConference&WaterSavingWeek(date&placepending)-FloodandCoast2019(20-22March,Telford,UK
Q2 -AdaptationFuturesConference2016,Netherlands-CAPSCommunitymeetingandworkshop,Germany-FirstInternationalECSAConference2016,Germany-WE&EUConference,Belgium-StrategieworkshopKlima-Bündnis,Germany-ICT4WaterClusterMeeting–Jerez,Spain-DSI4EU:ShapingtheFutureofDigitalSocialInnovation,Belgium
-EnergyCitiesAnnualConference,Germany-WaterNexusConference2017,Germany-SaveWaterSoutheastconference,UK-WaterConferencePoleD’eau,France-TheannualinternationalCongressoftheEnergyAgency,Germany-ICPP3–Singapore2017-EUSEW,Belgium-AWWA–AmericanWaterWorksAssociation-AnnualConference&Exposition2017,USA
-EnergyCitiesAnnualConference(date&placepending)-UKWaterSavingweek&Waterwiseannualconference,UK-CASSA-DSPdemonstrationsfortargetgroups,Spain-NationalClimateAllianceConference2018,(date&placepending),Germany-InternationalConferenceonICTforSustainability(ICT4S),Canada-AWWA–AmericanWaterWorksAssociation,AnnualConference&Exposition2018,USA-3rdEfficientWaterSystemsInternationalConference,Greece
-EnergyCitiesAnnualConference(date&placepending)-UKWaterSavingweek&Waterwiseannualconference(date&placepending)-CASSA-DSPdemonstrationsfortargetgroups,Spain-NationalClimateAllianceConference2019,(date&placepending),Germany
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Q3 -ICT4WaterClusterMeeting–Jerez,Spain-DSI4EU:ShapingtheFutureofDigitalSocialInnovation,Belgium-IntegrationvonKlimaschutzundKlimaanpassungaufkommunalerEbene,Germany-ESOFManchester,UK-WassersensibleStadtentwicklunginderwachsendenStadtFrankfurtamMain,Germany-USFConferenceTampa
-TheannualinternationalCongressoftheEnergyAgencyRhinelands-Palatinate,Germany-TheNextGenerationInternetForum,Spain-InternationalClimateAllianceConference2017,Germany-NEXTConference2017,Germany-WATEC2017,Israel-ICT4WateratEIPWaterconference2017,Portugal
-CASSA-DSPdemonstrationsfortargetgroups,Spain-AnnualCAPScommunityworkshoporganizedbyCAPSSI(date&placepending)-ESOF,France-13thInternationalConferenceonHydroinformatics,Italy-WorldWaterWeek(date&placepending)
-AWWA–AmericanWaterWorksAssociation,AnnualConference&Exposition2019,USA-CASSA-DSPdemonstrationsfortargetgroups,Spain-HCIInternational2019,Netherlands-WorldWaterWeek(date&placepending)-WATEC2019,Israel
Q4 -SustainableCitiesconference,UK-InternationalClimateAllianceConference,Austria-India-EUWaterForum.WorldSustainableDevelopmentSummit2016,India-IWAWorldWaterConference,Australia-SUSCOWaterandtheCityConference,Hungary-WebSummit2016Lisbon(AlphaExhibition),Portugal-CAPE-LowCarbonBritainconferenceandexhibition,UK-BluescitiesFinalConference
-NetwercH20meetings,Netherland-InternationalWaterWeek2017-IWAYWPinCapeTown
-USFConference,Tampa-InternationalClimateAllianceConference2018,Spain-EuropeanUtilityWeek(dateandplacepending)-i-KNOWInternationalConferenceonKnowledgeTechnologiesandData-drivenBusiness(dateandplacepending)-EarthSystemGovernanceConference,Sweden-CASSA-DSPdemonstrationsfortargetgroups,Spain-AmsterdamInternationalWaterWeek2018
-InternationalClimateAllianceConference2019,(dateandplacepending)-EuropeanUtilityWeek(dateandplacepending)-CASSA-DSPdemonstrationsfortargetgroups,Spain-AmsterdamInternationalWaterWeek2019
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3.1 Digital&PhysicalEngagementPlanforKDCcitiesIt iskeytothePOWERprojectthatthedigitalandphysicalengagementareconnectedand integratedaspartofthesameprocess,asitisdetailedinTable13.
Table13.Digital&PhysicalEngagementPlanforKDCcitiesStructurePOWERwebsiteProjectManagementDashboard(HUB)DSPPub
ApproachGamificationMulti-lingualcontentbroadcast
DeliveringinformationtousersStaticRepositoryDatastorageandmanagementmodulesDatavisualisationofcriticalvariablesBenchmarkscenariosKeyindicatorsUWCSperformancematrixFAQsVideos
GatheringInformationfromusersPollsandsurveysSocialactivitydashboard
FacilitatingdiscussionandinformationexchangeForumDiscussionboardsExperte-AdvisoryGroup
CollaborativecontentdevelopmentBestcasedatabaseCityBlueprints(inc.calculatingupdates)IntegratedwebGISHackathonoutput(software/data?)Wiki
LiveonlineinteractionChatroomWebinar
LinkstootherdigitalengagementactivitiesSocialMediaWikipedia
3.2 KnowledgemobilizationworkshopsortrainingsWorkshopsrelatedtoTask3.5(Engagementmodeldevelopmentand implementation),4.3(ImpactoftheDSP) and 4.4 (Trends and pressures and UWCS performance) are foreseen betweenM25 andM27 andbetweenM36andM39.Itisplannedthattheseworkshopswillbecombinedinordertoavoida“workshopoverkill”intheKDCs.
Themaincontentoftheseworkshopswouldbe:1) AnintroductiontothemethodologycreatedinT4.2(Methodologydesignforsocialimpactevaluation),
whichwouldalsopermitthedevelopmentofaninitialbaseline.2) PresentationoftheCityBlueprintandtheUWCSGovernanceFrameworkthatwillorhavebeenapplied
ineachKDCcombinedwithworkundertakenbytheMScstudentsrelatedtoTask4.5(UWCSgovernanceinthepartnercities).
ThefirstworkshopsineachoftheKDCsshouldtakeplacebetweenprojectsmonthsM25andM27(atthebeginningof2018),potentiallyasfollows:M25–December2017/January2018 LeicesterM26–January2018 MiltonKeynesM26/27–January/February2018 SabadellM27–February2018 Jerusalem
Approximately,ayear later, theexperienceshouldberepeated inordertoobservetheuseandeffectoftheDSPsasfollows:M36–November2018 LeicesterM38–January2019 MiltonKeynesM38–January2019 SabadellM39–February2019 Jerusalem
Target audiences for these workshops are: politicians, professionals in councils and utilities, local andregionalexpertsandacademics.
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3.3 Industrypanels(conferences,panelsandroundtables)Presentations tocreateawarenessof the importanceof thePOWERDSPmodelareacentralelementofPOWER communication activities.Networking eventswithqualifiedparticipants including follower cities,policymakers,industrialrepresentatives,researchers,SMEandhackathonswillbeattendedbythePOWERpartnersand links toexisting initiativesby implementingcross-projects collaborationwillbeexploitedasmuchaspossible.Themaincontentoftheindustrypanelswillbe:1) IntroductiontothePOWERprojectandofitsinnovativemethodologytoaddresswaterissues.2) Explorationoftheenergyandwaternexus.ThefirstindustrypanelwilltakeplacebetweenprojectsmonthsM23andM25(beforetheendof2017),anotherwillbeheldin2018andafinalonewillbeheldaspartofPOWERfinalconference:M25–December2017 FirstIndustryPanelM36–November2018 SecondIndustryPanelM48–November2019 FinalIndustryPanel
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3.4 EngagementplanforfollowercitiesThe engagement plan for follower cities is just as important as the engagement for the KDCs and isillustratedinTable14.
Table14.ElementsofthecommunicationstrategyofthePOWERprojectforfollowercitiesTargetaudience Message Channel ValuetotargetMunicipalElectedRepresentatives
Politicaladvantagesofmoretransparent,inclusiveapproachtotheissueathand
NETWERCH2OUrbanWaterAtlasforEuropeEIPWATERDeclarationofDubrovnikOECDWATERUNITDirectmailingviaregionalClustersDirectedtowebsiteviaTwitter,Facebook,andLinkedIn
PoliticaladvantagesPRvalueAddedparticipationindexPoliticalcontinuity
MunicipalCivilServants
Practicalcapacitytoestablishapproachanddesignpoliciesandactionswhicharebasedonasocialconsensus.
NETWERCH2OUrbanWaterAtlasforEuropeEIPWATERDeclarationofDubrovnikOECDWATERUNITDirectmailingviaregionalClustersWSSTPERRINDirectedtowebsiteviaTwitter,Facebook,andLinkedIn
AddedparticipationindexPoliticalcontinuityStablepolicyimplementationIncreaseddialogueatasocial,economicandenvironmentallevel
Localinterestgroups,ONGs,activists
Enhancedcapacityofrealparticipationinthedesignandimplementationofstrategiesinordertoaddressspecificissues.CapacityofConCensustopermitamoreimportantimplementationrole
ViaMunicipalGovernment–DirectedtowebsiteviaTwitter,Facebook,andLinkedInPOWERDSP
ParticipationImplementationImproveddialoguewithlocalgovernmentandelectedrepresentatives
Neighbourhoodcommunities,citizens
Enhancedcapacityofrealparticipationinthedesignandimplementationofstrategiesinordertoaddressspecificissues.CapacityofConCensustopermitamoreimportantimplementationrole
ViaMunicipalGovernment–DirectedtowebsiteviaTwitter,Facebook,andLinkedInPOWERDSP
ParticipationImplementationImproveddialoguewithlocalgovernmentandelectedrepresentatives
LocalSMEs Enhancedcapacityofrealparticipationinthedesignandimplementationofstrategiesinordertoaddressspecificissues.CapacityofConCensustopermitamoreimportantimplementationrole
ViaMunicipalGovernment–DirectedtowebsiteviaTwitter,Facebook,andLinkedInPOWERDSP
ParticipationImplementationImproveddialoguewithlocalgovernmentandelectedrepresentatives
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As reflected in theGrantAgreement, until the local POWERWATERCOMMUNITIES are fully operationalandtheBestPracticeRepositoryanddiscussionforumiseffectivelyestablishedwithinthePOWERwebsite,theTargetCities,i.e.thosemunicipalitiesidentifiedasbeingsuitableaspotentialFollowerCitieswillnotbedirectly approached although through diverse forms of communication they will have been previouslyadvised andmade aware of the POWERactivities. In the third quarter of 2017, theTarget Citieswill beformallyinvitedtoparticipateasFollowerCitiesandwillthencommenceaprocesswhichwillleadthemtohave by the conclusion of the project period: a) Established the water issue to be addressed by theimplementationof thePOWERmethodologyb)Approvedboth thepolicy tobe implementedaddressingthewaterissue,employingtheconceptofthePOWERWATERCOMMUNITYc)BecomeactiveparticipantsinthecentralPOWERWATERCOMMUNITYincludingtheDiscussionForumandBestPracticeRepository.D)Created(Inthecaseofatleast2municipalities)withthefullapprovaloftheCityCouncilinplenarysession,the creationof a supervisory roleof the citizenmembersofConCensus, involved in theaforementionedsteps.In preparation of D4.1 and to understand the current impact of DSP platforms in Europe, a specificquestionnairewasdesignedanddistributedtoover150 institutions.Duetothe initial lowresponserate,surveys were complemented with a further round of face-to-face and/or telephone interviews allowingcorroborationofdistinctiveopinions found in thedifferentsourcesconsultedandtodrawconclusionsofthis deliverable. The surveys, face-to-face and/or telephone interviewswill continue to be administeredamong European institutions to further understand the impact of DSP in cities (T4.3) and as acomplementarymethodofapproachingtargetcities.
In the context of the dissemination actions an External Advisory Board (EAB) is set up, comprised ofrepresentativesofrelevantinstitutions,toensureessentialcross-sectorbridge-buildingduringtheprojectand greatly enhance the communication and dissemination of the project’s activities, helping to lookbeyondthenaturallifeoftheaction.TheEABwillbeexpectedtoconveneinM24,M30,M36andM42aswellashavinganimportantroleduringtheFinalProjectConference.TheEABmemberslisttodateisthefollowing.EIPWaterSecretariat(EuropeanCommission) GuidoSchmidtLocalGovernmentExpert IanLindleyTheUnionfortheMediterranean AlmotazAbadiTheICT4WATERCluster LydiaVamvakeridou-LyroudiaUniversityofCalifornia(Irvine) DavidFeldmanUniversityofSouthFlorida RichardBermanEngineering,SpA FrancescoNucci
TheroadmapforengagingwiththePOWERfollowercitiesislaidoutinTable15.
Table15:RoadmapforcommunicationwithandengagementofthePOWERtargetandconfirmedfollowercities
2016 2017 2018 2019
Q1 PHASE1GeneralcommunicationofPOWERactivitiesinthePOWERKDCWaterCommunities.
GeneralcommunicationofPOWERactivitiesinthePOWERKDCWaterCommunities.
ThethirdgroupofTargetCitiesapproachedwillthosewhohavesignedtheDubrovnikDeclarationofDubrovnik.WhiletheprocessofconvertingmoreTargetCitiesintoFollowerCitieswillcontinue,POWERwilltogetherwiththe
PHASE3Disseminationandreplicationwillbesoughtinfurthercities,tobeimplementedbeyondthelifeofthePOWERprojectitself.
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FollowerCitiesimplementlocalworkshops/ScienceCafésorganisedwithmunicipalactors.Aspecificeffortwillbemadetoensureafluiddialoguewith1)MunicipalElectedRepresentatives2)MunicipalCivilServants3)Localinterestgroups,ONGs,activists4)Neighbourhoodcommunities,citizens5)LocalSMEs
Q2 GeneralcommunicationofPOWERactivitiesinthePOWERKDCWaterCommunities.
GeneralcommunicationofPOWERactivitiesinthePOWERKDCWaterCommunities.
ThefourthgroupofTargetCitiesapproachedwillbethosepertainingtoorganisationssuchasClimateAlliance,ICLEIandEnergyCities.WhiletheprocessofconvertingmoreTargetCitiesintoFollowerCitieswillcontinue,POWERwilltogetherwiththeFollowerCitiesimplementfurtherlocalworkshops/ScienceCafésorganisedwithmunicipalactors.TheconceptofthecentralPOWERWATERCOMMUNITYwillbefurtherreinforced.
FurtherparticipationandinvolvementofnewmunicipalWATERCOMMUNITIESwiththecentralPOWERmechanism.FollowerCitieswillbefurtherencouragedtocreaterelevantwaterpolicyand/orincorporatethePOWERmechanismswithinexistingpolicies.Inatleast1KDCand2FollowerCitiesthelegalapprovaloftheConCensusapproachbasedonthePOWERDSPand/orthewrittenintentiontodosoatagivendatewillbeexpected.
Q3 GeneralcommunicationofPOWERactivitiesinthePOWERKDCWaterCommunities.
PHASE2AAND2BThroughtheinformationtransmittedviathebroadsocialchannelsofcommunicationsuchasTwitter,FacebookandLinkedIn,thePOWERwebsite(POWERWATERCOMMUNITY)togetherwithadirectmailingtoTargetCities,recruitmentofFollowerCitieswillcommence.ThefirstgroupofTargetCitiesarethosewhoappearinTheUrbanWaterAtlasforEurope.
TheoriginalFollowerCitieswillbeexpectedtoestablishthespecificwaterissuestobeaddressedineachmunicipality.TheprocessknownasConCensuswillbeexplainedtoallcities,(KDCs,FollowersandTargets)withtheobjectivethattheprocessisestablishedinatleast2FollowerCitiesand1KDC.TheFollowerCitieswillreceivethebenefitsof
FurtherparticipationandinvolvementofnewmunicipalWATERCOMMUNITIESwiththecentralPOWERmechanism.FollowerCitieswillbefurtherencouragedtocreaterelevantwaterpolicyand/orincorporatethePOWERmechanismswithinexistingpolicies.Inatleast1KDCand2FollowerCitiesthelegalapprovaloftheConCensusapproachbasedonthePOWERDSPand/orthe
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Thisprocesswillbereinforcedwiththecreationofapromotionalvideo.WrittenconfirmationofmunicipalapprovalreceivedfromFollowerCitieswillberequested.
thevirtualsupportsystemthroughthewebsiteandwillbeinvitedtoparticipateandreportbacktoPOWERevents.
writtenintentiontodosoatagivendatewillbeexpected
Q4 GeneralcommunicationofPOWERactivitiesinthePOWERKDCWaterCommunities.
ThroughtheinformationtransmittedviathebroadsocialchannelsofcommunicationsuchasTwitter,FacebookandLinkedIn,thePOWERwebsite(POWERWATERCOMMUNITY)togetherwithadirectmailingtoTargetCities,recruitmentofFollowerCitieswillcontinue.ThesecondgroupofTargetCitiesarethosewhoaremembersoftheNetworkforWaterinEuropeanRegionsandCities.Thisprocesswillbereinforcedwiththecreationofapromotionalvideo.WrittenconfirmationofmunicipalapprovalreceivedfromFollowerCitieswillberequested.TheFollowerCities,onceconfirmedtheirstatusassuchwill,withthesupportofthePOWERconsortium,undertakethelogisticalpreparationofaworkshopand/orlocalSciencecafésinordertoinvolvefromtheoutset,localtargetgroupsandstakeholders.
ConCensusapproachintroducedinatleast2FollowerCitiesandatleast1KDC.Meanwhile,allFollowerCitieswillbeexpectedtoactivelyparticipateinthePOWEReventsandcontributetothePOWERchannelsofcommunication.TheywillbefurtherencouragedtoactasPOWERAmbassadorsintheirregionsinordertoinformothermunicipalitiesforwhomtheywillactasanexample.
Allcities(KDCS,FollowersandfurtherTargetCities)willbeinvitedtoactivelyparticipateintheconcludingPOWERevents.Asecondvideoreflectingtheadvancesachievedwillbeproduced.
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Table16presentstheKPIsforPOWERcommunicationtofollowercitiesandstakeholders.
Table16.POWERKPIsforcommunicationtofollowercitiesandstakeholdersKPIsforcommunication Phase1
m1-m20Phase2m20-m36
Phase3m36-m48
Overall
Presenceatpublicevents 8 8 10 26Stakeholderengagementworkshops/meetings
10 20 20 50
Communicationswithpublicauthorities
500 500 500 1,500
CommunicationswithNGOs 200 200 200 600NumberofcitiesthatsharetheirbestpracticesonthePOWERrepository
n/a 10 20 30
NumberofcitiesthatintenttosetupDSPs
n/a 2 8 10
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4 EngagementactivitiesinKDCsandDSPscommunication
ThePOWERcommunicationandengagementplanaddresses fourwater issues,whichareamongtheEIPWATERActionGroups’ priorities. The4 keydemonstration cities havebeen chosenbecauseof their on-goingwork inwaterrelatedareas.Thesefourcitieswillprovidethe informationforthefollowercitiestouseandengageindialogue.
4.1 CitizenscienceengagementprojectsParticipation in citizen science projects has been shown to be an important public engagement activity(Stokeset al. 2017). POWERwill use citizen scienceprojects in twoways:promotingexistingprojects aswellasrunningourown:
a) Promotingexternalcitizenprojects.Through itsEcoSchoolsworkwithschoolchildren,LeicesterCity Council already promotes and supports the Yellow Fish citizen science project led by theEnvironmentAgency(CaBA,2017),wherebycitizenspaintafishbystreetdrainstoraiseawarenessthatanypollutantsorlittertippeddowndrainshasthepotentialtoharmaquaticlife.POWERwillalsopromotethiscampaignviatheDSP.
b) POWERcitizenscienceprojects.Potentialcitizenscienceprojectsandchallengeswillbedevelopedand,wherefeasible,implementedduringthecourseoftheproject.Theprojectsareanticipatedtotakeplaceduringcalendaryear2018orwateryear2019(startingOctober2018).Eachprojectwillbe advertised via external citizen science websites such as Zooniverse(https://www.zooniverse.org/),onthePOWERDSPandthroughPOWERmediachannels.
Table17.PotentialPOWERCitizenScienceProjectsJerusalem, MiltonKeynes, Sabadell,Leicester
GreeningGardenswithLessWater(Userchallenge:ShareIT)• Purposeoftheinitiative:measureamountofwaterusedpersquaremeterofgarden
andachieveahigherirrigationefficiency(andatthesametimereducingtheriskoffloodingthroughsustainabledrainage)
• Datacollection:informationastobevoluntarilyprovidedbyactivistsincommunitygardens,individualsassessingowngardensorpublicspaces.
• DSPpurpose:o Registersizeofirrigatedarea,estimateamountofwaterconsumedper
month,monthofyearetc.o SharingsuchdataontheDSPo Enablegardensthroughouttheworldtocompareefficiencieso Swapideasaboutirrigationmethodsandsuitabletypeofplants.
CreateawarenessofsustainabledrainageschemesLeicester BlockedDrainagesChallenge(Userchallenge:MapIT)
Userscanpin theirobservedpollutionsorblockagesofdrainagesonan interactivemap.Thiswillresultinalive“heat-map”highlightingthosespotswheremanyusershavepinnedaproblem.Theheat-mapwillalsobeusedtohighlightspotswithre-occurringblockagesinordertoimprovepreventionefforts.
Leicester FlashFloodMapping.Similar tomappingdrains,mapping instancesof flash floodinge.g.fromwater courseswould serve to raise public location ofwater courses and potentialsources of flooding, allow prioritisation of mitigation work and improve knowledge ofspatialvariationsinresponsetorainfalleventsacrossthecity.
Sabadell Non-potablewaterexportation,askforit!”(forcitizeninvolvement)Identify areas in Sabadell with high interest on non-potable water reuse that could beaddressedinfutureplanning(ofexpansionofthedualnetwork)
4.2 LeicesterThemaingoalforLeicesterCityCouncilistopromoteawarenessofpotentialextremeweathereventssuchasfloodingbyprovidingrealtimeriverwaterlevelsandpredictivewarningsforcombinedseweroverflowsinspecificgeographicalareasofthecity.ThePOWERDSPwillallowcitizenstomonitorthefloodriskduringpotentiallysevereweatherevents.Theycanalsoassesstheirpotentialriskoffloodingthroughonlinesocial
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gamification mechanisms, increasing individual and collective awareness. By connecting city inhabitantsthroughanetwork,theywillbeabletoobservedifferentfloodrisks.
ThekeyelementsoftheengagementmodelforLeicesterare:- Avisualexplorationofwaterfloodriskinformation.- Earningrewardsbyinformationcollectionforpreparingforsurfacewaterflooding.- AddressingfloodriskataneighbourhoodlevelwithinteractiveGIS-basedfloodriskmaps.- Gamification of collective water flood risk awareness by actions taken with neighbourhoods’
sharinginformation.AsignificanttargetgroupforLeicesteristheFloodWardens. LeicesterCityCouncilcurrentlyhas19volunteerand11 full-timewardens in thecity.Thesewardensarelocatedinthecityareasthatexperiencefloodingfrequentlyandsupportlocalcommunitieswithregardtofloodrisk.WewillsetuptheLeicesterFloodWardenChallengeonthePOWERDSPinordertorewardthemost active wardens and themost flood-prepared user community (DSP users living in their respectiveward).Eachwardenandhis/hercommunitythatreachesa50%scoreonthecollectivePOWERawarenessblueprintreceivesthe“Flood-preparedCommunity”badgeinbronze,with60%insilverandwith75%ingold. Each month the most active warden (based on his/her own DSP activity) will be selected andrewarded with the “Flood Warden of the Month” badge. The challenge will be accompanied bycommunication campaigns through the communication channels of Leicester (e.g.website, socialmedia,mailings,etc.)andlocalpresscoverage.Thereare26knownfloodriskhotspotsthroughoutthecityofLeicesterandtheindividualriskoffloodingineachofthemalsodependsonthewell-functioningofthedraininginfrastructure.Leicesteraimstoimprovethe effectiveness of its drainage system by speeding up its reaction time to clear blocked or polluteddrainage elements. The POWER DSP will support that by running a yearly “MapIT: Blocked Drainages”campaignwhereuserscanpintheirobservedpollutionsorblockagesofdrainagesonaninteractivemap.Thiswillresultinalive“heat-map”highlightingthosespotswheremanyusershavepinnedaproblem.Thechallenge will be accompanied by communication campaigns through the communication channels ofLeicester(e.g.website,socialmedia,mailings,etc.)andlocalpresscoverage.
Table18.ElementsofthecommunicationstrategyforLeicesterTargetaudience Message Channel ValuetotargetPeoplelivinginhighfloodriskareas
What is flooding, what are itsformsandwhydoesithappen.Inaddition, what you can do tominimisethatrisk.Also,whatyoushoulddoifyoufindyourselfexperiencingaflood.
POWERDSP,SocialMedia,potentialworkshop,newsletter
Gainagreaterunderstandingoffloodrisk,feelmorepreparedforfloodingandknowwhereyoucanfindoutmoreinformation.
Floodwardens The DSP is amechanism for youto communicate within yourcommunities and among eachother to shares ideas andexperience.Toadvertisetheroleofbeingafloodwarden,andthereforeencouragemorepeopletobecomefloodwardens(especiallyinareaswherethereislowuptake)
POWERDSP,SocialMedia,potentialworkshop,newsletter
Opportunitiesforgreatercommunicationwithotherfloodwardens.Encouragemorepeopletogetinvolved.Promotetheworkthattheydo.
Businessesatriskfromflooding
What is flooding, what are itsformsandwhydoesithappen.Howcoulditaffectyourbusinessandwhatyoucandotominimisethatrisk.Also,whatyoudoifyoufindyourbusinessexperiencingaflood.
POWERDSP,SocialMedia,potentialworkshop,newsletter
Gainagreaterunderstandingoffloodrisk.Helpminimisetheimpactofanyfloodingonthebusinessifitshouldoccur.
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Volunteergroups(LocalActivistGroups)
Advertise their local projects,what their role isasagroupandencourageusersoftheDSPtogetinvolved in their local projectsandexpandthegroups.TheDSPisamechanismtoengagewithlocalcitizensandanareainwhichideasandbestpracticescanbeshared.
POWERDSP,SocialMedia
Promotionsoftheactivitiesrunbythevolunteergroups.Expandthenumberofpeopleinvolved.Findoutabout(andpossiblyestablish)othervolunteer/localactivistgroups.
FollowerCities ShowwhatishappeninginrelationtotacklingfloodriskinLeicesterandobtainfeedback/suggestionsfromthefollowercities.Promotewhattheyaredoingintheircity.
POWERDSP,SocialMedia,watergroups(suchasBlueSCities)
Opportunityforthefollowercitytopromoteworkandactivitiestheyaredoinginrelationtotheirwaterissue.Communicatewithothercities.
NGO’s(FriendsoftheEarth)
Platform to increase awarenessof the organisation and theprojects that they are involvedwith.Also,sharingbestpractice
POWERDSP,SocialMedia
Helpwithincreasingparticipation,raisingawarenessandnetworking
Charities(CanalsandRiversTrust)
Platformtoincreaseawarenessoftheorganisationandtheprojectsthattheyareinvolvedwith.Also,providinginformationontheirrolesandresponsibilities.
POWERDSP,SocialMedia
Helpwithincreasingparticipation,raisingawarenessandnetworking
ProfessionalInstitutions(ICE,CIWEM,CIEEM)
Sharingbestpracticeandincreaseawarenessoftheorganisation
POWERDSP,SocialMedia,potentialworkshops
Networking,collaborativepartnerships.Sharenewideasandbestpractice.
AcademicandEducationalInstitutions(DMU,UniversityofLeicester,LoughboroughUniversity,schoolsinLeicester)
Sharingbestpracticeandpromotingnewideas/research.Increaseawarenessoftheorganisation
POWERDSP,potentialworkshops/seminars/conferences,SocialMedia
Networking,collaborativepartnerships.Sharenewideasandbestpractice.
Students-DMU Flooding(dangersofdrivingthroughfloodwater;floodawareness/preparedness;preventingsewerflooding)
GraphicsDesigncoursework(module:CommunicationArts)
Thestudentswillhavetheopportunitytodelvedeeplyintoatopicofflooding,includingpersonalactionstotacklethechallenge.Theywilladditionallybenefitfromexploringhowtocommunicatethesetopicstootherpeoplethroughtheirgraphics,andexperienceincontributingtoDSPorsocialmediacontent.
NeighbouringAuthorities(Derby,Nottingham,Derbyshire,Nottinghamshire,Rutland,Leicestershire)
Communicationonpoliciesandsharingbestpractice
POWERDSP,SocialMedia
Additionalcommunicationtool.Sharenewideasandbestpractice
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TheroadmapforcommunicationandengagementforLeicesterisdetailedinTable30includedinAnnex9-LeicesterRoadmapforcommunicationandengagement.Table19showsthetargetsthatLeicesteraimstoachieveforcommunicationanddissemination.
Table19.CommunicationKPIsforLeicesterCommunicationKPIs Phase1
m1-m28Phase2m20-m36
Phase3m36-m48
Overall
Numberofrelevanttargetgroupsengaged
2 4 4 10
NumberofregisteredDSPusers n/a 2,000 1,000 3,000No.oflogins n/a 5,200 5,200 21,40012No.ofLinkswithothercitiesestablished
n/a n/a 20 20
No.ofcommunications(e.g.mailings,Pressreleases,SocialMedia,etc.)
n/a 100 200 30013
No.ofrecipientsoftheabovementionedcommunications
n/a 50,000 125,000 186,00014
Noofcitizenandstakeholderengagementworkshops/meetings
2 3 5 10
NumberofhitsonthePOWERsectionwithintheLCCwebsite
n/a 5,320 5,000 10,320
4.3 MiltonKeynesWaterscarcitycouldconstrainthebuildingofnewdevelopmentsintheCityofMiltonKeynes.ReducingthewaterdemandpercapitawillallowMiltonKeynestogrowwiththepresentavailablewatersupply.
InthePOWERproject,MiltonKeyneswillencouragewaterconservationusingsocialawarenessincentives.Engagementmodels from the project partnerswill provide frameworks to incentivise householders andschools.
MiltonKeynesisasmartcityandpioneer’sdatamanagementthroughprojectsandinitiativessuchasthemanystrandsofMKSmartandtheTransportCatapult.
ThePOWERDSPmodelwillshareandexchangeknowledge,allowingcitizenstomonitorwateruseonline,enhancing social gamification mechanisms and increasing individual and collective awareness. Byconnectingcity inhabitants throughanetwork, theywillbeable toseegoodandbadpracticesofothersandexchangeadviceonhowtoreducewaterconsumption.
ThekeyelementsoftheengagementmodelforMiltonKeynesare:
- Visualexplorationofwaterconsumptioninformation.- Earningrewardsbycollectinginformationforwatersaving.- Savingwaterwithneighbours(competingneighbourhoods).- Encouragedroughtresistantplanting.
Milton Keynes will use the POWER DSP to facilitate the exchange of water saving knowledge betweencitizenswiththeaimtoreachthebestpracticewaterconsumptiongoalof80litresperpersonperday.Aspartofthecampaigntoreachthisgoal,wewillruntheMKWaterSavingChallenge,inwhichalluserscan12Experiencewithsimilarplatformsshowthatregularengagementofactiveusersislimitedandtheshareofnon-returningusersisusuallyhigh.Thusweaimforacoregroupof150highlyactiveusers(15floodwardensengagingwith10ofhis/hercommunitymemberseach)whologintwicepermonthbetweenM24andM48(24monthsx150x2=7.200logins).Assumingthatfromtheother2.850usersca.50%loginevery3-4monthsonaveragerespondingtolocalcampaignsoreventannouncements(1.400x6timesover24months=8.400logins)andtheother50%logintwotimesperyear(1.450x4timesover24months=5.800logins),weaimtoreach21.400logins.13Weaimforapproximately200socialmediacommunications(2perweek)andanadditional100communicationsmadeupfrome-newsletters(monthly/weekly),leafletingandrelatedeventsuptoM48oftheproject14Mixed-methodcommunicationdirectlytotargetgroupsandmediacoverage(onlineandofflinemedia)ensureshighoverallreach(e.g.multiplier-orientedsocialmediastrategy:re-tweetingbyinfluentialuserstoreachtheirfollower-base)addressingthefollower-baseofLeicesterCityCouncilsocialmediachannels(ca.35,000),e-newslettersubscribers(ca.9000)andthepotentialrecipientsofflyerswithinblanketcoverageletterssentoutbyLeicesterCityCouncil(ca.136,000properties).
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submit their personal tips on water saving on the DSP and engage with the user community discusscontributionsandvotefortheirfavouritetips.Eachchallengewillbeopenfortipsubmissionsfor3months,afterwhichthemostpopularcontributor(basedoncommunityvotes)willbeselectedandawardedwiththeMKWaterSaverbadge,ceremoniouslyhandedoverbythemayorofMiltonKeynes.EachchallengewillbeaccompaniedbyacommunicationcampaignthroughMiltonKeynes’scommunicationchannels(MiltonKeynesCouncilwebsite,socialmedia,pressreleases,newslettersandlocalpresscontacts.
Therewillalsobeasimilarcompetitionwith images.Thesecouldbephotographs,drawings,animations,paintingsorotherformofgraphics.Thiswillhavetwosections,householdersandschools.
In cooperationwithanumberof schools,MiltonKeyneswill setupeducationalprojects inwhich schoolchildren(ages12-14)worktogethertocreatestrategiesforsavingwater.OneteamfromeachschoolwillcreatetheirownwebpageonawatersavingtopicfortheDSP.Thiswillintroducerelevantcontemporarycollaborativecontentbystudentsandforstudents.Inthecourseoftheeducationalprojects,severalteamsineachschoolwilldevelopatopicandbuilditintoacontributionfortheDSP.Every4months,eachschoolwill select theirbest threecreations forpublishingontheglobalbestpracticerepositoryof theDSP.Theteams that created thesepublishedarticleswill be rewardedwithpositivepress coverageandaPOWERaccoladefortheschoolsandteammembers.Theschoolswillalsocompetewitheachotheronhowmuchwater saving they can achievewithin their school. At the end of each year, aHead of Service atMiltonKeynesCouncilwill select thebest topicalcontributionof theyearandrecognisewhichschoolmadethegreatestwatersavings.Theteamthatcreatedthetopicalcontributionswillberewardedwiththe“YoungWater SavingDesign-Award”and thewinning schoolwith the “Water Saving Schoolof theYear-Award”,both ceremonially handed over by theMayor ofMilton Keynes and a representative from POWER. Thewinning team, its strategy andmeasures that led to success will also be published on the POWER DSPaccompanied by communications throughMilton Keynes’s communication channels (e.g. website, socialmedia,mailings,etc.)andlocalpresscoverage.
There is also an educational project plannedwith the local water provider, AnglianWater. The POWERteam atMilton Keynes areworkingwith theManager of the local AnglianWater education centre in acollaborative project. There will be teacher information evenings where they will learn about whatresourcesareavailablefromAnglianWaterandMiltonKeynesCouncil.Theseeveningswillbefollowedbya studentdayatMiltonKeynesCouncil’s SaxonCourtoffice. Theplan is tohavepupils fromsix schools,three juniorandthreeseniorclasses.Thiswillequatetoaround180studentsovertheday.Thestudentswillengagewiththreeorfouractivitiesbeforebeingaskedforfeedbackonwhattheyhavelearntandtheirideas for savingwater.Theactivitieswill includeusingmodelsofcatchmentareas,waterprocessingandbuilding a supply network alongwith the senior students learning the complexities facing theUKwatercompanies. The feedback from the students will provide information for future educational projects incollaborationwithAnglianWater.
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Table20.ElementsofthecommunicationstrategyforMiltonKeynesTargetaudience Message Channel ValuetotargetDemographicage25-35 Waterscarcityand
waterefficiencyawareness
DSPlinkstoAnglianWaterandWaterMonitorwebsites
Community engagement inForum discussions: ways toreducewaterconsumptionBest Practice guidelines –what is feasible in a familyhouseholdinMKWatermeterreadingstocheckforleaks
LocalAuthorities InitiativesforLocalAuthoritiestoreducewaterconsumption
Waterwisecontacts,Publicsectorcarbonnetwork
Forumdiscussions:waystoreducewaterconsumption
MKCitizens,residentsgroups,environmentalgroupsandenvironmentalcharities,allotmentsocieties,parishcouncils,localpoliticians
Droughtresistantplantsandsavingwaterinthegarden
DSP articles and links toAnglianWaterwebsite.Approachlocalgardencentreswithprospecttocollaborateanddonaterewardsofplantsand/oradvice/guidance.
Forum discussions: ways toreduce water consumptionby choosing the right plantsandwateringefficiently.GardenCentrecooperationwithpromotingtheinitiativeandprovidingadvice.
Schoolchildrenaged12-14 Waterscarcity,waystoreducewateruse.
AnglianWatercollaborationwithschools–meterreadingsandlessonplanssupportedbyMKCsustainabilityteam.Gamesandcompetitions-plays,poems,artetc.
Collaborativeworking,giveawaywatersavingdevicesforuseathome,studentstakehomethemessageofsavingwatersolifestylechangescanbemadetoreducewastingwater.
Academiaandprofessionals
Informationsharing ContactsatUniversities,theNewTownHeritagecontacts,CityDiscoveryCentre,MK.
Forumdiscussions,ideasharing
TheroadmapforcommunicationandengagementforMiltonKeynesisdetailedinTable31includedinAnnex9.
Table21showsthetargetsthatMiltonKeynesaimstoachieveforcommunicationanddissemination.
Table21.CommunicationKPIsforMiltonKeynesCommunicationKPIs Phase1
m1-m18Phase2m20-m36
Phase3m36-m48
Overall
Numberofrelevanttargetgroupsengaged
2 4 4 12
NumberofregisteredDSPusers n/a 1,000 1,000 2,000No.oflogins n/a 11,000 12,000 23,000No.ofLinkswithothercitiesestablished n/a 10 20 30No.ofcommunications(e.g.mailings,Pressreleases,SocialMedia,etc.)
n/a 150 200 350
No.ofrecipientsoftheabovementionedcommunications
n/a 35,000 110,000 145,00015
Noofcitizenandstakeholderengagementworkshops/meetings
n/a 1 2 3
15Combinedreachofallcommunicationchannels.TwitteraccountofMKhas10,00followers,AnglianWaterhas22,600followers,articles in local newspaper (MKCitizen) with reach of over 100,000 households, leaflet campaign targeting 10,000 recipients =combinedreachofca.145,000
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4.4 JerusalemThemaingoalforthecityofJerusalemistopromotewaterconservationbehaviours,achievequantifiablewatersavingsandimprovedawarenessregardingwaterqualitybysharingdatawithotherwaterutilities.Theobjectiveistoencouragearationaluseofwater,andencouragetheimplementationofNRWreductionandwaterqualitymonitoringtechnologiesandmethodologies.ThePOWERDSPwillprovideaspecificdashboardforcityadministrations/waterutilitymanagement/otherutilities/usersprovidinginsightsintotheprocessesofcollectiveawareness-raisingwithinthecityaimingtoidentifyspecificsegmentstoprovidemoreappropriateandtargetedincentives.
ThekeyelementsoftheengagementmodelforJerusalemare:- Visualexplorationofwaterconsumptioninformation- Visualexplorationofwaterqualityinformation- Earningrewardsbycollectinginformationforwatersaving.- Savingwaterwithneighbours(competingneighbourhoods).
ThemaintargetgroupsofJerusalemarecommunitygardenactivistgroupsandschoolchildren.
HagihonisalreadycooperatingwithtwocommunitygardenactivistgroupsinJerusalem.Wewillsetupacommunity garden challenge on the DSPwhere activist groups are invited to share tips, ideas and bestpractice examples of gardening and irrigation techniques that use less water. The submissions will bediscussedandvoted(“liked”)bytheusercommunityonthePOWERDSP(localtoJerusalemaswellasbyPOWER’s user communities in other Key Demonstration Cities and the network of follower cities). Byreaching a defined goal of community activity and likes (number of submissions from each communitygarden group and a certain number of likes), a community garden group can reach 3 different badges:“Gold, Silver and Bronze Community GardenGroup”. The challengewill be accompanied by a bi-annualcommunicationcampaignthroughHagihon’scommunicationchannels(e.g.website,socialmedia,mailings,etc.)andlocalpresscoverage.Together with the Rotary Club’s “Hands Across Water-Initiative” and in cooperation with a number ofschools throughout the city of Jerusalem, the POWER project will set up educational projects in whichschoolchildren(grades8-10)co-createandco-designtopicalcontributionsonwatersavingfortheDSPinorder to populate it withmodern, relevant and collaborative water quality education content targetingyoungusers. In the courseof theeducationalprojects, several teams ineach schoolwill develop topicalcontributions.Every4months,eachschoolselectsthebest3creationstobepublishedontheglobalbestpractice repositoryof theDSPand rewards the creator teams.At theendofeachyear,POWERand theJerusalemEducationDivision(JED)willselectthebestcontributionoftheyearandthewinningschoolwillberewardedwiththe“YoungWaterQualityDesign-Award”ceremoniallyhandedoverbytheheadoftheJEDanda representative fromPOWER.ThechallengewillbeaccompaniedbycommunicationcampaignsthroughHagihon’scommunicationchannelsandlocalpresscoverage.
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Table22.ElementsofthecommunicationstrategyforJerusalem
Targetaudience Message Channel ValuetotargetMunicipality Encouragearationaluseof
water,andencouragetheimplementationofNRWreductionandwaterqualitymonitoringtechnologiesandmethodologies
InteractionwithDirectorofCommunity GardensDepartment.PartnershipwithDeputyMayorMs.HagitMoshe.
ImplementationofNRWreductionandwaterqualitymonitoringtechnologies
CommunityGardens Gardenwithefficientuseofwaterusingwatersavingplantsandwatersavingmethodologies
ParticipationofCommunitygardensinJerusalem
20%savingsinwaterconsumedbythegardenscomparedtopreviousyears
HomeOwnerswithwaterstoragetanksonRoof
Hagihonsuppliesdrinkingwaterofthehighestquality.Thehomeownermustmaintainhisrooftopstoragetank,inordertomaintainqualityofthewaterhedrinks
PublicParticipation(homeownerswithrooftoptanks)
500homeownersthatconfirmthattheyfollowedBestPracticeforRooftopTankmaintenanceprovidedbyHagihon
SchoolChildren Waterisalimitedresourceandshouldbeconservedandqualitymaintained
a. High-schoolclasseswhichfocusonwaterandenvironmentalissues
• 50 student createdcontents to DSPregardingtheseissues
• Interaction with 10otherschools inothercities
b. Lecturestovisiting
primaryandhigh-schoolstudents
Lectures/Toursto6000students
Generalpublic/Consumers
Increaseawarenessaboutwaterquality
Socialmediaandgeneralmedia
Forumandsocialmediadiscussions:waysconserveandmaintainwaterquality.
TheroadmapforcommunicationandengagementforJerusalemisdetailedinTable32includedinAnnex9-JerusalemRoadmapforcommunicationandengagement.
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Table23showsthetargetsthatJerusalemaimstoachieveforcommunicationanddissemination.
Table23:CommunicationKPIsforJerusalem
CommunicationKPIs Phase1m1-m20
Phase2m20-m36
Phase3m36-m48
Overall
Numberofrelevanttargetgroupsengaged
n/a 6 6 616
NumberofregisteredDSPusers n/a 800 1,200 2,00017No.oflogins n/a 9,000 14,800 23,80018No.ofLinkswithothercitiesestablished
n/a 12 12 24
No.ofcommunications(e.g.mailings,Pressreleases,SocialMedia,etc.)
n/a 100 100 200
No.ofrecipientsoftheabovementionedcommunications
n/a 70,000 80,000 150,00019
Noofcitizenandstakeholderengagementworkshops/meetings
n/a 2 2 4
4.5 SabadellIn the city of Sabadell water is supplied in two qualities: drinking water and water for non-drinkingpurposes. CASSA is implementing an information system that enables real-time information about thequality and conditions of service throughout their distribution networks. This will allow users to takeappropriatedecisions.Themaingoalof thecityofSabadell is topromote improvedwaterqualityby theactive involvementofcitizens.ThePOWERDSPwillprovidetheconsumerwithinformationtoencouragebettermanagementofresourcesandareductionintheconsumptionofdrinkingwatertobereplacedbynon-potablewater.ThePOWER DSP will also allow citizens to monitor water quality online, enhancing social gamificationmechanismsand increasing individualandcollectiveawareness.Byconnectingcity inhabitants throughanetwork, theywill be able to identify different levels ofwater quality and openly judge and voice theiropinionsconcerningtheresource.ThekeyelementsoftheengagementmodelforSabadellare:
- Visualexplorationofwaterqualityinformation.- Earningrewardsbycollectinginformationonwaterquality.- Addressingwaterqualityatthelocallevelandcomparingwaterqualityindicatorsbetweencities.- Promotethetransparencyandpublicparticipation.- Savedrinkingwater.
IncollaborationwithEDUCASSA,Cassa’seducationalprogram,POWERwill setupeducationalprojects inwhichschoolchildrenco-createandco-designtopicalcontributionsonwaterqualityfortheDSPinordertopopulateitwithmodern,relevantandcollaborativescienceeducationcontenttargetingyoungusers.Twotimesperyearwewillinitiateateam-challengeamongthe1,000yearlystudentsintheEDUCASSAprogramin which several groups of students (ages 12-14) develop engaging, attractive and informativecontributions.Every6months,thebestcontributionswillbeselectedandpublishedonthePOWERDSP.At
16(CommunityGardens,Schoolchildren,Generalpublic,Customers(e.g.homeownerswithrooftoptanks),Municipality&politicians,Technologycompanies)17Ofthe49gardenswhovisittheDSPwewant60%toregister(ca.30gardenswith10userseach=300registeredcommunitygardenactivists).Ofthe6.000schoolstudentswhovisittheDSPin2yearsweexpect20%toregister(1.200registeredschoolstudents).Ofthe9.000homeownersvisitingtheDSParealistictargetassessmentis5%toregister(450users).Theysumupto1.950users,togetherwithregistrationsfromtechnologycompaniesandlocalpoliticianswetargetca.2.000registeredusers.18Experiencewithsimilarplatformsshowthatregularengagementofactiveusers is limitedandtheshareofnon-returningusers isusuallyhigh.Thusweaimforacoregroupof200highlyactiveusers(200gardeningactivists)whologintwicepermonthbetweenM24andM48(24monthsx200x2=9.600logins).Ofthe1.200registeredschoolstudentswewanttoacquireahighlyactivecoregroupof10%(120students)whologintwicepermonthandactivelycontribute(24monthsx120x2=5.760logins.Assumingthatfromtheother1.680usersca.50%loginevery3-4monthsonaveragerespondingtolocalcampaignsoreventannouncements(840x6timesin2years=5.040logins)andca.50%logintwotimesperyear(840x4timesin2years=3.360logins)weaimtoreach23.800logins.
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theendofeachyear,POWERandthecityofSabadellwillselectthebestcontributionoftheyearandthewinningteamwillberewardedwiththe“YoungWaterQualityDesign-Award”ceremoniallyhandedoverbythe mayor of Sabadell. The contest will be accompanied by communication campaigns through Cassa’scommunicationchannels(e.g.website,socialmedia,mailings,etc.)andlocalpresscoverage.One of CASSA’s objective in POWER is to expand the existing non-potable water network according tocitizendemandandtopromoteitsuse. InadditiontotheexistingMasterPlanandtheparticipatoryuserpollon theDSPwewillalsodesignandcarryout theannual“MapITUserChallenge–GreeningSabadellwithNon-PotableWater”.Byclickingonthedesireddeliverypointfornon-potablewaterinaninteractivecity map on the DSP (with the additional option to upload a photo of the spot) a live “heatmap” willvisualize demandhot spots in Sabadell. The challengewill be accompanied by an online communicationcampaign through Cassa’s communication channels. Furthermore, we will engage with local (guerrilla)gardeninggroupsandactiviststopromotethechallengewiththeircommunitiesinordertousemorenon-potableandlessofthescarcepotablewaterforirrigationinSabadell.
Table24.ElementsofthecommunicationstrategyforSabadellTargetaudience Message Channel ValuetotargetCitizensofSabadell Reducethepotable
waterconsumptionbypromotingtheuseofnon-potablewater
DSP- Forms- Data- Information
Clientswhocometoouroffices
5%highernon-potablewaterimportanceopinion
Students Raise awareness aboutthe importance of nonpotable water as a tooltomitigatetheeffectsoftheclimatechange.
EDUCASSAprogram 100testsanswered
Users/Administration Reinforcetrustofcitizensaboutthequalityofdrinkingwaterfromthetapandwaterservice
DSP- Share water quality
indicatorsbetweencities- Analytical parameters
(easyvisualization)- Explain to understand
easily the main qualityparameters
ClientswhocometoourofficesInformaboutwaterworksInformaboutwaterserviceinterruptions
Minimumof80%satisfactionwiththequalityofthewaterservice
TheroadmapforcommunicationandengagementforSabadellisdetailedinTable33includedinAnnex9-SabadellRoadmapforcommunicationandengagement.Table25showsthetargetsthatSabadellaimstoachieveforcommunicationanddissemination.
Table25:CommunicationKPIsforSabadell
CommunicationKPIs Phase1m1-m20
Phase2m20-m36
Phase3m36-m48
Overall
Numberofrelevanttargetgroupsengaged
n/a 2 3 5
NumberofregisteredDSPusers n/a 500 1,500 2,000No.oflogins n/a 3,000 8,800 11,800No.ofLinkswithothercitiesestablished
n/a 0 24 24
No.ofcommunications(e.g.mailings,Pressreleases,SocialMedia,etc.)
2 73 175 250
No.ofrecipientsoftheabovementionedcommunications
n/a 30,000 100,000 130,000
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5 Communicationthroughthepartners’channelsExisting communication channels of the project partners and associated links to their networks andcommunitieswillbeusedtodisseminateandreinforcethecommunicationeffort.Thesechannelsinclude,butarenotlimitedto,theonesdescribedinTable34includedinAnnex10–Partners’channels.Publicprojectdeliverablessuchasproject reports,workingpapers,articles,andotherdocumentswillbepublishedormadeavailablethroughopenaccesschannelssuchastheprojectwebsiteandthewebsitesoftheprojectpartners.Publicupdatesabouttheprojectprogresswillbereportedontheprojectwebsiteaswellasthoseofinstitutionalwebsitesofallprojectpartners.SignificantnewswillalsobepublishedthroughSocial Media channels (Twitter, Facebook, and LinkedIn channels of the project, etc.), which will bemanaged by the responsible partner. The project coordinator and - as needed - all other partners, willprovidewrittenupdatestotheresponsiblepartnerforreportingonthewebsiteand,asappropriate,othersocialchannels.All partnerswill use their regional and national channels to communicate results, events and reports ofinterestintheirowncontexts.Partnerswill,throughtheirinstitution’scommunication(pressoffice)office,make use of existing contacts with local regional and national newspapers, organisations specialized inwater-relatedissues.
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6 Conclusions
This deliverablehasdescribed the communication strategyof thePOWERproject, aswell as theprojectwebsiteandafirstidentificationoftargetedactivities.TheseplannedactivitiesaimatensuringthewidestpossibleimpactofthePOWERconcepts,resultsandoutputs.The communication actions will be tracked by the partner in charge bymonitoring at regular intervals,whether the strategy is progressing as planned. Community assessment will precede any communityintervention, so that planned activities could match the needs and assets of the target audience.Participative monitoring and evaluation with target audience members will help to understand whatchangemeanswithintheparticularcommunity.Toefficientlyupdatethecommunicationactivities,theKeyPerformanceIndicatorsdefinedthroughoutthisdocumentwill be constantlymonitored and their respective progress towards set goalswill be checkedagainst the respective target values. In case of substantial deviation from plan, timelymeasureswill beundertaken in order to ensure that POWER achieves its ambitious communication and engagementobjectives.To facilitatethis,acommunicationmonitoringandevaluationplanwillbedesignedaspartofT5.3work.
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Annex1–ScreenshotofthePOWERwebsite
Figure8.ScreenshotofthehomepageofthePOWERwebsite
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Annex2–POWERwebsitemap
The frameworkof the sitemapof thePOWERwebsite is givenbelow. It isdisplayed in themenu in thehorizontalnavigation.Themenuisstructuredwithinamaximumof11levelstoeaseaccessibility.
§ Home§ Overview
o Overviewo Abstracto Objectiveso Workpackageso Consortium
§ Activities&Eventso Workshopso Trainingso Networkingo Eventcalendar
§ Networko NetwercH20o EIPWatero CityBlueprintsAGo ClimateAllianceo Liaisons
§ Waterissueso Reductionofwaterconsumptiono Waterqualityo Floodrisko Waterconservationo Waterbestpractices
§ Watercommunitieso Aboutwatercommunitieso Expectedimpacto Sharingprogresso EnterPowerwatercommunitieso Followercities
§ Enteryourcitywatercommunity(sliderandupmenu)§ Bestpractices§ SocialWall§ Newsletter(signup)§ AboutPower§ KeyDemonstratorCities§ LatestNews§ OurNetwork§ Footersection(Documents,Getintouchform,upcomingevents,Powertweets)
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Annex 3 – Events and conferences used for POWER dissemination and communicationstrategy
Table26:ScheduleofeventsandconferencesusedforPOWERdisseminationandcommunicationstrategy
2016 2017 2018 2019
Jan 5CyclesofConferences“AiguaIMon”,Sabadell,Spain
KnowledgemobilizationworkshopMiltonKeynes2018
CASSA-DSPdemonstrationsfortargetgroups,Sabadell,Spain
KnowledgemobilizationworkshopMiltonKeynes2019
Feb EIPwaterconferenceinLeeuwarden2016,NetwercH20Conference
DepartmentforDSIFair2017,aCAPSSievent–Rome,ItalyBusiness,EnergyandIndustrialStrategy-London,UKEUWaterSectorCoordinationevent
BDEW(GermanAssociationofEnergyandWaterIndustries):Projectgroupdigitalizationofwatermanagement(date&placeconfirmationpending)KnowledgemobilizationworkshopJerusalm2018
BDEW(GermanAssociationofEnergyandWaterIndustries):Projectgroupdigitalizationofwatermanagement(date&placeconfirmationpending)CASSA-DSPdemonstrationsfortargetgroups,Sabadell,SpainKnowledgemobilizationworkshopJerusalm2019
Mar NETWERCH2OConferenceandGeneralAssembly–Pisa,Italy
Waterwise2017,anICT4WaterclusterEvent-London,UKResilienceWorkshopatOpenUniversity-Heerlen,TheNetherlands
WaterwiseWaterEfficiencyConference&WaterSavingWeek(date&placeconfirmationpending)
FloodandCoast2018(20-22March,Telford,UK)KnowledgemobilizationworkshopSabadell2018CASSA-DSPdemonstrationsfortargetgroups,Sabadell,Spain
WaterwiseWaterEfficiencyConference&WaterSavingWeek(date&placeconfirmationpending)
FloodandCoast2019(20-22March,Telford,UK)KnowledgemobilizationworkshopSabadell2019CASSA-DSPdemonstrationsfortargetgroups,Sabadell,Spain
Apr CitiZENFinalprojectmeeting-Zadar,CroatiaStandinashoppingcentreforWorldWaterDay-MiltonKeynes,UKEnergyCitiesAnnualConference-Stuttgart,Germany
EnergyCitiesAnnualConference(date&placeconfirmationpending)
UKWaterSavingweek&Waterwiseannualconference,London,UK
CASSA-DSPdemonstrationsfor
EnergyCitiesAnnualConference(date&placeconfirmationpending)
UKWaterSavingweek&Waterwiseannualconference(date&placeconfirmationpending)
CASSA-DSP
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MeetingoftheUnionfortheMediterranean-Valletta,MaltaEIPWATERSteeringGroupAfri-AllianceConference
targetgroups,Sabadell,Spain
demonstrationsfortargetgroups,Sabadell,Spain
May AdaptationFuturesConference2016–Rotterdam,NetherlandsCAPSCommunitymeetingandworkshop–Berlin,Germany
FirstInternationalECSAConference2016organizedbytheEuropeanCitizenScienceAssociation(ECSA)–Berlin,Germany
WE&EUCONFERENCEBRUSSELS
LeadingChangeforSustainabilitySmartCitiesworkshopevent(4May,Leicester,UK,DMU)WaterNexusConference2017-Dresden,GermanySaveWaterSoutheastconference-Woking,UKWATERCONFERENCEPOLED’EAU–MontpellierSalónTecnológicodelAgua,XXXIVJornadasTecnicasdeAEAS,Tarragona,Spain
NationalClimateAllianceConference2018,(date&placeconfirmationpending),Germany
InternationalConferenceonICTforSustainability(ICT4S),Toronto,Canada
CASSA-DSPdemonstrationsfortargetgroups,Sabadell,Spain
NationalClimateAllianceConference2019,(date&placeconfirmationpending),Germany
CASSA-DSPdemonstrationsfortargetgroups,Sabadell,Spain
Jun StrategieworkshopKlima-Bündnis-Energiereferat,FrankfurtamMain,GermanyICT4WaterClusterMeeting–Jerez,SpainDSI4EU:ShapingtheFutureofDigitalSocialInnovation–Brussels,Belgium
TheannualinternationalCongressoftheEnergyAgencyRhinelands-Palatinate,Mainz,Germany
Information-DeskandleafletsattheannualInternationalCongressoftheenergyagencyRhineland-Palatinate-Mainz,GermanyICPP3–Singapore2017–TheInternationalConferenceonPublicPolicy,SingaporeEUSEW,Brussels,Belgium
DagstuhlSeminar:CitizenScienceDesign&Engagement,Wadern,Germany
LeafletsatEUSEW-Brussels,BelgiumAWWA–AmericanWaterWorksAssociation–AnnualConference&Exposition2017,Philadelphia,USA
AWWA–AmericanWaterWorksAssociation,AnnualConference&Exposition2018-USAInternationalWorkshopontheSocialWebforEnvironmentalandEcologicalMonitoring(SWEEM2018,(date&placeconfirmationpending)
3rdEfficientWaterSystemsInternationalConference,LefkadaIsland,Greece
CASSA-DSPdemonstrationsfortargetgroups,Sabadell,Spain
AWWA–AmericanWaterWorksAssociation,AnnualConference&Exposition2019-USACASSA-DSPdemonstrationsfortargetgroups,Sabadell,Spain
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Jul IntegrationvonKlimaschutzundKlimaanpassungaufkommunalerEbene-Freiburg,GermanyFP4BATIWConference–BarcelonaESOFManchester
DagstuhlSeminar:CitizenScienceDesign&Engagement-Wadern,GermanyResearchSeminaratNationalUniversityofSingapore,Singapore
ResearchSeminaratLeeKuanYewSchoolofPublicPolicy,NationalUniversityofSingapore
AnnualCAPScommunityworkshoporganizedbyCAPSSI(date&placeconfirmationpending)ESOF–MarseilleMultiConferenceonComputerScienceandInformationSystemsMCCSIS(date&placeconfirmationpending)
13thInternationalConferenceonHydroinformatics,Palermo,ItalyThirteenthInternationalConferenceonInterdisciplinarySocialSciences,Granada,Spain
CASSA-DSPdemonstrationsfortargetgroups,Sabadell,Spain
HCIInternational2019,Amsterdam,Netherlands
CASSA-DSPdemonstrationsfortargetgroups,Sabadell,Spain
Aug CASSA-DSPdemonstrationsfortargetgroups,Sabadell,Spain
CASSA-DSPdemonstrationsfortargetgroups,Sabadell,Spain
Sep WassersensibleStadtentwicklunginderwachsendenStadtFrankfurtamMain-Frankfurt,GermanyUSFConferenceTampa
TheNextGenerationInternetForum-Barcelona,SpainExcursiontostormwatermanagementwithEmscherGenossenschaft/LippeverbandattheannualCAconference-Essen,GermanyInternationalClimateAllianceConference2017,Essen,Germany
NEXTConference2017,Hamburg,Germany
WATEC2017,TelAviv&Jerusale
ICT4WateratEIPWaterconference2017(26September,Porto,Portugal)m,Israel
EIPWATERCONFERENCE
WorldWaterWeek(date&placeconfirmationpending)
CASSA-DSPdemonstrationsfortargetgroups,Sabadell,Spain
WATEC2019,TelAviv&Jerusalem,IsraelWorldWaterWeek(date&placeconfirmationpending)
CASSA-DSPdemonstrationsfortargetgroups,Sabadell,Spain
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27-29September2017,Porto,Portugal
Oct SustainableCitiesconference–London,UKInternationalClimateAllianceConference&ClimateStarGala-KremsanderDonau,AustriaIndia-EUWaterForum.WorldSustainableDevelopmentSummit2016-Delhi,IndiaIWAWorldWaterConference-Brisbane,Australia
USFConference–TampaInternationalClimateAllianceConference2018,Barcelona,Spain
EuropeanUtilityWeek(dateandplaceconfirmationpending)
i-KNOWInternationalConferenceonKnowledgeTechnologiesandData-drivenBusiness(dateandplaceconfirmationpending)
EarthSystemGovernanceConference,Lund,Sweden
CASSA-DSPdemonstrationsfortargetgroups,Sabadell,Spain
InternationalClimateAllianceConference2019,placetbc
EuropeanUtilityWeek(dateandplaceconfirmationpending)
CASSA-DSPdemonstrationsfortargetgroups,Sabadell,Spain
Nov SUSCOWaterandtheCityConference-Budapest,HungaryBUDAPESTWATERCONFERENCEEUROPEANUTILITIESWEEK–BarcelonaMeetingswithlocalgroupsandCityCouncilofJerusalemWebSummit2016Lisbon(AlphaExhibition),Lisbon,Portugal
NetwercH20meetings
CASSA-DSPdemonstrationsfortargetgroups,Sabadell,Spain
CASSA-DSPdemonstrationsfortargetgroups,Sabadell,Spain
Dec CAPE-LowCarbonBritainconferenceandexhibition-London,UKBLUESCITIESFINALCONFERENCE
AmsterdamInternationalWaterWeek2017IWAYWPinCapeTownKnowledgemobilizationworkshopLeicester2017
AmsterdamInternationalWaterWeek2018KnowledgemobilizationworkshopLeicester2018CASSA-DSPdemonstrationsfortargetgroups,Sabadell,Spain
AmsterdamInternationalWaterWeek2019CASSA-DSPdemonstrationsfortargetgroups,Sabadell,Spain
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Annex4–ScreenshotofPOWERonTwitter
Annex5–TargetedhashtagsbyPOWERonTwitter
Table27.TargetedhashtagsonTwitterKeymonitoredhashtags
#WaterIsPrecious https://twitter.com/hashtag/WaterIsPrecious?src=hash
#Water https://twitter.com/hashtag/water?src=hash
#ClimateChange https://twitter.com/hashtag/ClimateChange?src=hash
#watermanagement https://twitter.com/hashtag/watermanagement?src=hash
#WaterSecurity https://twitter.com/hashtag/WaterSecurity?src=hash
#WaterReuse https://twitter.com/hashtag/WaterReuse?src=hash
#savewater https://twitter.com/hashtag/savewater?src=hash
#ThinkWater https://twitter.com/hashtag/ThinkWater?src=hash
#Waterpedia https://twitter.com/hashtag/Waterpedia?src=hash
#drought https://twitter.com/hashtag/drought?src=hash
#WaterIsLife https://twitter.com/hashtag/WaterIsLife?src=hash
#FloodAware https://twitter.com/hashtag/FloodAware?src=hash
#flooding https://twitter.com/hashtag/flooding?src=hash
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Annex6–ScreenshotofPOWERonFacebook
Annex7–ScreenshotofPOWERonLinkedIn
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Annex8–MassMedia,Pressrelease
Table28.ListofthepressandmediachannelstobeusedinthedifferentcountriesCity,Country
Newspaper,Magazine Onlinejournal Forum
Brussels,Belgium
EuroNewsClimateNetworkEuropeEUobserver.comEnergyPostEuropeanVoicePoliticoRevolveMagazineEuobserverEuractivEurocorrespondent.comRevolveMagazineFinancialTimes
WaterResourcesManagementEnvironment,DevelopmentandSustainability
TheWaterNetwork|byAcqueSPEGlobalWaterForum
Germany
EU-RundschreibenVDIVerlagUmweltMagazinÖKO-TESTökom-PolitischeÖkologieAbLBauernblattUmweltDialogPlanerInSolarthemenEnergiekommuneöko-investECOregioChanc/ge(ipinsidepartner)Punkt.um(Oekom-Verlag)UmweltBriefeZeitungfürkommunaleWirtschaftDerLandkreisAKP-alternativeKommunalpolitikDerGemeinderatRundbriefKommunalderstädtetagKommunalwirtschaftVKU-NachrichtendienstStadtundGemeindedifuDemokratischeGemeindeKommunalpolitischeBlätterdasrathausenormmagazintrenntmagazinsinnmagazinoyamagazinflowmagazinslowmagazinutopiemagazintransformmagazinZeo2magazin
[email protected]://www.betterplace-lab.orghttp://thechanger.org/www.utopia.deKimaretterHuberVerlagNeueMedienUmweltbriefSpiegelOnlineCitywebNetworkFAIReconomicsbio.de-einfachgutlebenUmweltKompass
Sabadell,Spain
DiarideSabadellLaVanguardiaElPeriódicoARAElPuntAvui
NacioSabadelliSabadellSabadellInformaSabadellNotícies
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Manresa,Spain
LaVanguardiaRegió7ElPuntAvuiElPeriódicoCTMmagazine
NotíciasdelaCienciaEseficienciaInterEmpresasEnergiasRenovablesFuturenviroRetemaVilawebNaciódigitalSostenibleCTMnewsletter
Portugal Água&Ambiente,Industria&Ambiente,Público
industriaeambiente.ptambienteonline.pt
UK
LeicesterMercuryBBCRadioLeicesterBBCEastMidlandsTodayITVCentralOneMKMiltonKeynesCitizenTheMunicipalJournalLocalGovernmentNewsOnLine
TheGuardianhttps://www.theguardian.com/uk/environmentTheTimeshttps://www.thetimes.co.uk/TheEconomisthttps://www.economist.com/NewScientisthttps://www.newscientist.com/BBCnews(http://www.bbc.co.uk/news)
• BBCFuturehttp://www.bbc.com/futureClimateConsensus-The97%http://www.theguardian.com/environment/climate-consensus-97-per-centTheEarthTimeshttp://www.earthtimes.org/energyTheEnergyIndustryTimeswww.teitimes.comGreenFutureshttps://www.forumforthefuture.org/greenfuturesNatureClimateChangewww.nature.comTheEcologisthttp://www.theecologist.orgwww.onemk.co.ukwww.miltonkeynes.co.ukwww.themj.co.ukwww.localgov.co.ukwww.mksmart.org/citizenswww.onemk.co.uk/get-involved.htmlwww.miltonkeynes.co.uk/mk-live-blogwww.mkcommunityfoundation.co.ukhttps://communityactionmk.orgwww.mksmart.org/waterBBCLeicesterhttp://www.bbc.co.uk/news/eng
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land/leicesterBBCBeds,Herts&Buckshttp://www.bbc.co.uk/news/england/beds_bucks_and_herts
Jerusalem,Israel
MaarivYediotHaharonotGlobesThemarkerHaaretzCalcalistAlquds–ArabicJerusalm,Post
TimesofIsraelDailymailyIsraelDefense
Pisa,Italy
TirrenoPisa,NazionePisaRepubblicaIlGiornale
InToscana.itgonews.itPaginaQ.itPisaInformaFlash.ithttp://www.wateronline.info/category/ambiente-paesaggiohttp://www.repubblica.it/ambiente
http://www.italiaclima.org/http://www.acquabenecomune.org/
Table29.ListofPressagenciesthatwillbecontactedtosharethePOWERprojectCityandlanguage Pressagencies
Brussels,English
ReutersAgenceEuropeInternationalNewsServices.comAgenceEuropeAssociatedPress
Germany,German
DeutschePresse-AgenturEvangelischerPressedienstKath.NachrichtenAgenturGmbHAgenceFrancePresseGmbHJugendpresseDeutschlandKath.NachrichtenAgenturGmbHEvangelischerPressedienstReutersInterPressServiceDeutschlandDeutschePresse-Agentur
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Annex9–DSPCommunication&engagementplansinKDCs
LeicesterRoadmapforcommunicationandengagementTable30.Leicesterroadmapforcommunicationandengagement.
2016 2017 2018 2019
Q1 -Launchofcollaborationdevelopment with Ecoschools
-StartofMapIT:BlockedDrainagesCitizenScienceProjectandCampaign- Quarterly quiz on theDSP:3.SuDS-Monthly“FloodWardenoftheMonth”award- Flyer campaign withinblanket coverage letterssentoutbyLeicesterCityCouncil- Newsletter to increasenumber of Followers onsocial media (especiallyFacebookandLinkedIn)
-StartofFlashFloodMapITCitizenScienceProjectandCampaign- Quarterly quiz on theDSP: 1. Do you know yourfloodrisk?- Monthly “Flood WardenoftheMonth”award
Q2 - Leicester RiversideFestival–advertisingthePOWERproject
- 2nd Communicationcampaign(website,socialmedia, newsletters) onflood awareness and thePOWERDSP- ‘Your Leicester’newsletter- Quarterly quiz on theDSP: 1. Do you knowyourfloodrisk?-Monthly“FloodWardenoftheMonth”award
- 3rd Communicationcampaign (website, socialmedia, newsletters) onflood-preparedcommunities and thePOWERDSP-‘Face’newsletter- Quarterly quiz on theDSP:2.FloodWardens-RerunMapIT:FlashFloodcommunicationcampaign- Monthly “Flood WardenoftheMonth”award
Q3 - Launchof collaborationwithLLRPrepared
- 1st Communicationcampaign (website,social media,newsletters) of the DSP‘goinglive’- Newsletter to increasenumber of Followers onsocial media (especiallyFacebookandLinkedIn)- Quarterly quiz on theDSP: 1. Do you knowyourfloodrisk?- Launch of the CPD &Student Brief projectwithDMU
-‘Face’newsletter- Quarterly quiz on the -DSP:2.FloodWardens- Rerun of MapIT:Blocked Drainagescommunicationcampaign-Monthly“FloodWardenoftheMonth”award
- ‘Your Leicester’newsletter- Quarterly quiz on theDSP:3.SuDS- Monthly “Flood WardenoftheMonth”award
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Q4 - Quarterly quiz on theDSP:2.FloodWardens-KnowledgemobilisationWorkshop-StartofLeicester“FloodWarden of the Month”ChallengeandCampaign- Launch of Eco schoolseducationcampaign
- ‘Your Leicester’newsletter- Quarterly quiz on theDSP:3.SuDS-KnowledgemobilisationWorkshop-Monthly“FloodWardenoftheMonth”awardand“Flood Warden of theYear”award
-‘Face’newsletter- Rerun MapIT: BlockedDrainages communicationcampaign- Monthly “Flood Wardenof the Month” award and“Flood Warden of theYear”award
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MiltonKeynesRoadmapforcommunicationandengagementTable31.MiltonKeynesroadmapforcommunicationandengagement.
2016 2017 2018 2019
Q1 -POWERwebpagecreatedfortheMiltonKeynesCouncilwebsite-Discussionswithpartnersoncommunityengagementactivities-SociotechnicalrequirementsdiscussedwithPOWERpartnersforD3.2
-InitialcommunicationcampaignforPOWERonAnglianWaterandMiltonKeynesCouncilwebsites-Negotiationswithwatersensormanufacturerswithviewtopurchase100sensorsfordomesticproperties.
-Student day with AW attheAtrium,MKCoffice-Start of educational co-creation sessions withstudents in the POWERschoolproject- Start of 2018 watersaving competitionamongschools- Launch smart-meteringcampaign with pilothouseholds (roll-out &campaign)-2ndMKWaterSavingChallenge&campaign(neighbourhoodchallengesforcompetitivewatersaving,dataanalysistodeterminewherethebestsavingsweremadeandrewardsforcreativity)
-6thMKWaterSavingChallenge&campaign-Knowledgemobilizationworkshop-Startof2019watersavingcompetitionamongschools-Continuededucationalco-creationsessionswithstudentsinthePOWERschoolproject
Q2 -1stCitizenEngagementWorkshop-Networkingwithlocalenvironmentalgroups
-ResearchforDSPcontent-PoliticalawarenesswithinMiltonKeynesCouncil-WorkingwithCommunicationsteam-LiaisingwithAnglianwatertoestablishwhatispossiblewithavailableresources.
-StartofeducationalsessionswithparentsinthePOWERschoolproject-Continuededucationalco-creationsessionswithstudentsinthePOWERschoolproject-2ndCommunicationcampaign(website,socialmedia,newsletters,leaflets)onwatersavingandthePOWERDSP-3rdMKWaterSavingChallenge&campaign-Continuededucationalco-creationsessionswithstudentsinthePOWERschoolproject
-3rdCommunicationcampaign(website,socialmedia,newsletters)onwatersaving-6thMKWaterSavingChallenge&campaign-Continuededucationalco-creationsessionswithstudentsinthePOWERschoolproject
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Q3 -Liaisingwiththemanagerofthelocalwatertreatmentplant:researchingfortheKPI’sfortheCityBlueprint
-1stMKCPOWERcommunicationcampaign(website,socialmedia,newsletters)oftheDSP‘goinglive’-LaunchofcollaborationwithAnglianWaterinthePOWERschoolproject
-4thMKWaterSavingChallenge&campaign-Continuededucationalco-creationsessionswithstudentsinthePOWERschoolproject
-7thMKWaterSavingChallenge&campaign-Continuededucationalco-creationsessionswithstudentsinthePOWERschoolproject
Q4 -ResearchfortheIssueswithPOWERprojectpartnersandcolleagueswhoworkwithschools
-1stTrainingsessionforteachersinthePOWERschoolproject-1stMKWaterSavingChallenge&campaign-KnowledgemobilisationWorkshop-TeachereveningsatAnglianWaterEducationCentreinNovember
-Continuededucationalco-creationsessionswithstudentsinthePOWERschoolproject-“YoungWaterSavingDesign”&“WaterSavingSchooloftheYear”-Awardceremony&campaign-5thMKWaterSavingChallenge&campaign-
-Continuededucationalco-creationsessionswithstudentsinthePOWERschoolproject-“YoungWaterSavingDesign”&“WaterSavingSchooloftheYear”-Awardceremony&campaign-8thMKWaterSavingChallenge&campaign-SeekfundingforanMKwaterconferencewithlocalenvironmentalgroups-pressrelease-pressarticlesinlocalnewsletters-banneronopeningpageofMiltonKeyneswebsite-displayinMiltonKeynesCentralLibrary-collaboratewithlocalshoppingcentreINTUona‘greenandblueweekend’(environmentandwater)
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JerusalemRoadmapforcommunicationandengagementTable32.Jerusalemroadmapforcommunicationandengagement.
2016 2017 2018 2019
Q1 -LaunchofweeklyeducationaltrainingsessionsforschoolchildrenatHagihon
-LaunchofcollaborationdevelopmentwithRotaryClub“HandsAcrossWater-Initiative”-Continuedmonthlymeetingswithcommunitygardenactivists-Continuedweeklysessionswithdelegationsfromindustry,government&science-ContinuedweeklyeducationaltrainingsessionsforschoolchildrenatHagihon
-LaunchofYoungWaterQualityDesign-Challenge2017forschoolchildrentoco-createcontentfortheDSP-Knowledgemobilizationworkshop-Communicationcampaign(flyer,web)aboutwaterleaksinmunicipalwaternetwork-Costumerengagementcampaignthroughbills-Continuedmonthlymeetingswithcommunitygardenactivists-Continuedweeklysessionswithdelegationsfromindustry,government&science-ContinuedweeklyeducationaltrainingsessionsforschoolchildrenatHagihon- Newsletter to increasenumber of Followers onsocial media (especiallyFacebookandLinkedIn)
-LaunchofYoungWaterQualityDesign-Challenge2017-Knowledgemobilizationworkshop-Re-runcommunicationcampaign(flyers,web)forcommunitygardens-Costumerengagementcampaignthroughbills-Continuedmonthlymeetingswithcommunitygardenactivists-Continuedweeklysessionswithdelegationsfromindustry,government&science-ContinuedweeklyeducationaltrainingsessionsforschoolchildrenatHagihon
Q2 -1stPOWERinformationcampaign(Hagihonwebsite)-ContinuedweeklyeducationaltrainingsessionsforschoolchildrenatHagihon
-Continuedmonthlymeetingswithcommunitygardenactivists-Continuedweeklysessionswithdelegationsfromindustry,government&science-ContinuedweeklyeducationaltrainingsessionsforschoolchildrenatHagihon
-Awardingbest3resultsfromtheYoungWaterQualityDesign-Challenge-Re-runcommunicationcampaign(flyers,web)forcommunitygardens-Costumerengagementcampaignthroughbills-Continuedmonthlymeetingswithcommunitygardenactivists-Continuedweeklysessionswithdelegationsfromindustry,government&science-ContinuedweeklyeducationaltrainingsessionsforschoolchildrenatHagihon
-3rdPOWERinformationcampaign(Hagihonwebsite)-Awardingbest3resultsfromtheYoungWaterQualityDesign-Challenge-Costumerengagementcampaignthroughbills-Continuedmonthlymeetingswithcommunitygardenactivists-Continuedweeklysessionswithdelegationsfromindustry,government&science-ContinuedweeklyeducationaltrainingsessionsforschoolchildrenatHagihon
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Q3 -Launchofmonthlymeetingswithcommunitygardenactivists-Communicationcampaign(flyers,web)forhouseownersonrooftoptanks-ContinuedweeklyeducationaltrainingsessionsforschoolchildrenatHagihon
-2ndPOWERinformationcampaign(Hagihonwebsite)onDSPgo-live- Newsletter to increasenumber of Followers onsocial media (especiallyFacebookandLinkedIn)-Continuedmonthlymeetingswithcommunitygardenactivists-Continuedweeklysessionswithdelegationsfromindustry,government&science-ContinuedweeklyeducationaltrainingsessionsforschoolchildrenatHagihon
-3rdPOWERinformationcampaign(Hagihonwebsite)-Awardingbest3resultsfromtheYoungWaterQualityDesign-Challenge-Costumerengagementcampaignthroughbills-Continuedmonthlymeetingswithcommunitygardenactivists-Continuedweeklysessionswithdelegationsfromindustry,government&science-ContinuedweeklyeducationaltrainingsessionsforschoolchildrenatHagihon
-Awardingbest3resultsfromtheYoungWaterQualityDesign-Challenge-Re-runcommunicationcampaign(flyers,web)forhouseownersonrooftoptanks-Costumerengagementcampaignthroughbills-Continuedmonthlymeetingswithcommunitygardenactivists-Continuedweeklysessionswithdelegationsfromindustry,government&science-ContinuedweeklyeducationaltrainingsessionsforschoolchildrenatHagihon
Q4 -Launchofweeklysessionswithdelegationsfromindustry,government&science-Continuedmonthlymeetingswithcommunitygardenactivists-ContinuedweeklyeducationaltrainingsessionsforschoolchildrenatHagihon
-Communicationcampaign(flyers,web)forcommunitygardens-Costumerengagementcampaignthroughbills-Re-runcommunicationcampaign(flyers,web)forhouseownersonrooftoptanks-Continuedmonthlymeetingswithcommunitygardenactivists-Continuedweeklysessionswithdelegationsfromindustry,government&science-ContinuedweeklyeducationaltrainingsessionsforschoolchildrenatHagihon
-Awarding“YoungWaterQualityDesign-Award2017”withthecontributionoftheyearandwinningschool-Costumerengagementcampaignthroughbills-Continuedmonthlymeetingswithcommunitygardenactivists-Continuedweeklysessionswithdelegationsfromindustry,government&science-ContinuedweeklyeducationaltrainingsessionsforschoolchildrenatHagihon
-Awarding“YoungWaterQualityDesign-Award2018”withthecontributionoftheyearandwinningschool-Costumerengagementcampaignthroughbills-Re-runcommunicationcampaign(flyer,web)aboutwaterleaksinmunicipalwaternetwork-Continuedmonthlymeetingswithcommunitygardenactivists-Continuedweeklysessionswithdelegationsfromindustry,government&science-ContinuedweeklyeducationaltrainingsessionsforschoolchildrenatHagihon
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SabadellRoadmapforcommunicationandengagementTable33.Sabadellroadmapforcommunicationandengagement.
2016 2017 2018 2019
Q1 -Set-upofcollaborativeeducationprojectwithEDUCASSA
- EDUCASSA YoungWater Quality Design-Challenge for schoolchildren to co-createcontentfortheDSP-Launchof“MapIT2018User Challenge” &campaign- Information campaign(web,socialmedia,pressrelease) about waterserviceinterruptions-Knowledgemobilizationworkshop
- EDUCASSA Young WaterQualityDesign-Challenge- Launch of “MapIT 2019User Challenge” &campaign- Knowledge mobilizationworkshop-Costumerengagementcampaignthroughbills
Q2
-Awardingbest3resultsfrom the EDUCASSAYoung Water QualityDesign-Challenge- Information campaignon water quality(website, social media,pressrelease)
- 3rd POWER informationcampaign (website, socialmedia)- Awarding best 3 resultsfrom the EDUCASSAYoungWater Quality Design-Challenge
Q3 -InitialPOWERinformationcampaign(web,pressrelease)
- POWER informationcampaign (website,social media, pressrelease)onDSPgo-live-VirtualmeetingonSocialMedia
- Costumer engagementcampaign throughCassa’swaterbills-Informationcampaignonnon-potablewater(website,socialmedia,pressrelease)
- Costumer engagementcampaign through Cassa’swaterbills-Informationcampaign(web,socialmedia,pressrelease)aboutwaterserviceinterruptions
Q4 - Information campaignon non-potable water(website, social media,pressrelease)
-Awardingbest3resultsfrom the EDUCASSAYoung Water QualityDesign-Challenge
- Awarding best 3 resultsfrom the EDUCASSAYoungWater Quality Design-Challenge
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Annex10–Partners’channels
Table34.Partners’channels
Partner Channeltype Channel
DMU Website http://www.dmu.ac.uk/research/research-faculties-and-institutes/institute-of-energy-and-sustainable-development/new-research-projects/power.aspx
SocialMedia FacebookDMU:@dmuleicesterFacebookSustainableDMU:@SustainableDMUTwitterDMU:@dmuleicesterTwitterSustainableDMU:@SustainableDMULinkedIn:https://www.linkedin.com/edu/school?id=12587InstagramSustainableDMU:sustainabledmu
Pressoffice DMUPressreleaseDMUSquareMile
Lecturesand/orworkshops
TwosessionspersemesterrelatedtoPOWERandwaterenvironmentalchallengesinaMScmodule(ResourceEfficientDesign)(around60students)
DMUinternalnews http://www.dmu.ac.uk/about-dmu/news/news.aspx
BASEFORM Website http://baseform.com/
SocialMedia https://www.linkedin.com/company-beta/9297288/
Pressreleases http://baseform.com/np4/news/
EIPCM Website NewssiteofEuropeanInstituteforParticipatoryMediahttp://eipcm.org/newsfeed/
SocialMedia TwitterchannelofEIPCM(@eipcm)
LCC Website Informationandweblinkcouldbeprovidedonthe‘Flooding’sectionoftheLCCwebsite
SocialMedia LCCFacebook,Twitter,Instagram
eNewsletter ‘YourLeicester’and‘Face’e-newsletter
Printedmaterials Useofflyerswithincouncilletterswhicharesentouttwiceayearacrossthecity–feasibilityofthiswouldneedtobecheckedanddiscussed
MK Website Councilwebsite-https://www.milton-keynes.gov.uk/environmental-health-and-trading-standards/mk-low-carbon-living/power-project
SocialMedia Twitter-#lovemkFacebook-https://www.facebook.com/MKCouncil1/
Pressoffice Councilcommsteam–allcommsactivityneedstobeapprovedbyourinhousecommsteam.
Newsletter Inhousecouncilnewsletter,bothhardcopyandemails.
CA Website www.climatealliance.org
SocialMedia Twitter:@ClimatAllianceLinkedIn:ClimateAllianceKlima-BündnisAlianzadelClima
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Facebook:ClimateAllianceKlima-BündnisAlianzadelClima
eNewsletter climaila:englishversionb:germanlanguageversionc:versionforgermany
Pressreleases a:englishversionb:germanlanguageversionc:versionforgermany
CTM Website www.ctm.com.eshttps://eurecat.org/es/
Newsletter CTMnewsletter
NETWERCH2O–Website,LinkedIn,Twitter,Facebook
https://twitter.com/Eurecat_newshttps://twitter.com/FundacioCTMhttps://www.linkedin.com/company-beta/10204/https://www.linkedin.com/company-beta/9355193/https://www.facebook.com/Eurecatorg/?fref=tshttps://www.facebook.com/Fundaci%C3%B3-CTM-Centre-Tecnol%C3%B2gic-181108145249135/?fref=tshttp://www.netwerch2o.eu/
KWR Website Generalwebsite:www.kwrwater.nlEIPwaterCityBlueprintwebsite:https://www.eip-water.eu/City_BlueprintsEIPWaterwebsite:http://www.eip-water.eu/AlliedWaterswebsite:http://www.alliedwaters.com/(ForPOWERitdepends,i.e.neededandappropriatewecanusethiswebsitetoo)Watersharewebsite:http://www.watershare.eu/ForPOWERitdepends,i.e.neededandappropriatewecanusethiswebsitetoo)
SocialMedia https://twitter.com/kwr_waterhttps://www.linkedin.com/in/keesvanleeuwen1/?ppe=1https://twitter.com/leeuwenk55?lang=en
PrintMagazineXYZ GlobalWaterForumWaterResourcesManagementEnvironment,DevelopmentandSustainability
Pressreleases ViaKWRwebsite
UU Website https://www.uu.nl/en/research/copernicus-institute-of-sustainable-development
Pressreleases https://www.uu.nl/en/research/copernicus-institute-of-sustainable-development/news-events/news
SocialMedia https://www.facebook.com/copernicusinstituteuu/https://www.linkedin.com/company-beta/10608006/
CUBIT Website www.cubitlab.com
SocialMedia https://www.facebook.com/cubitlabhttps://www.linkedin.com/company/cubit-wireless-innovation-labhttps://twitter.com/Cubitlab
Pressreleases ThroughCubitnetwork
Hagihon Website www.hagihon.co.il,ynetHagihon(Hagihon'sareainIsrael'smostpopularnewssite)
SocialMedia Instagram:MunicipalityofJerusalem
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FacebookinArabic
PressReleases SharingthroughtheHagihonnetwork
LocalRadio SharingPOWERprojectthroughthelocalradio
Advertisementsonscreeninlocalmovietheatres
SharingPOWERprojectinlocalmovietheatres
CASSA Website http://www.aiguessabadell.cat/http://www.cassa.es/
SocialMedia Twitter:@AiguesSabadellTwitter:@GrupCASSAFacebook:https://www.facebook.com/auladelaigua/
Pressoffice [email protected]
Newsletter CASSANewsletter
Yammer SuezEnvironnementSpainYammer(15.000employees)
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Webler, T., Tuler, S.& Krueger, R., 2001.What is a good public participation process? Five perspectivesfromthepublic.EnvironmentalManagement,27(3),pp.435–450.