policy & the perfectly competitive model: consumer & producer surplus

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Policy & the Perfectly Competitive Model: Consumer & Producer Surplus

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Policy & the Perfectly Competitive Model: Consumer & Producer Surplus. Recall: Consumer surplus is the difference between what the consumer has to pay for a good and the amount he/she is willing to pay. It is the area under the demand curve & above the price. P. S. P*. D. Q. Q*. - PowerPoint PPT Presentation

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Page 1: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Policy & the Perfectly Competitive Model: Consumer

& Producer Surplus

Page 2: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Recall: Consumer surplus is the difference between what the consumer

has to pay for a good and the amount he/she is willing to pay.

S

D

P

Q

P*

Q*

It is the area under the demand curve & above the price.

Page 3: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Producer surplus is the difference between what the producer receives for the good and the amount he/she must

receive to be willing to provide the good.

S

D

P

Q

P*

Q*

It is the area above the supply curve & below the price.

Page 4: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Social Welfare

Social welfare = consumer surplus + producer surplus. In cases where there is tax revenue involved, that is

added as well in the computation of social welfare.

Page 5: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Let’s look at the sizes of the consumer & producer surpluses at various output levels.

Page 6: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

At quantity Q1 & price P1, consumer surplus is the purple area & producer surplus is the green area.

D

P

Q

P1

Q1

S

Page 7: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

As we increase the quantity & reduce the price, the total area of the consumer & producer

surpluses increases,

S

D

P

Q

P2

Q2

Page 8: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

S

D

P

Q

P3

Q3

and increases,

Page 9: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

until we reach the perfectly competitive equilibrium.

S

D

P

Q

P*

Q*

Page 10: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

We can not continue this process beyond that equilibrium however.

S

D

P

Q

PS

PD

Q4

Output levels greater than the equilibrium will only be purchased at prices below the equilibrium price, but they will only be produced at prices above the equilibrium price.So there is no price at which those output levels will be produced & sold.

Page 11: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

We have found that social welfare, which equals

total consumer & producer surplus, is maximized at the

perfectly competitive equilibrium.

Page 12: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

How do we compare the social welfare of two different situations?

1. Calculate the welfare from situation 1 by summing its consumer surplus and producer surplus: W1 = CS1 + PS1.

2. Calculate the welfare from situation 2 by summing its consumer surplus and producer surplus: W2 = CS2 + PS2.

3. Calculate the difference, W2 – W1 = (CS2 + PS2) – (CS1 + PS1).

This tells us the gain or loss of welfare of one situation relative to the other.

When a policy results in a loss of welfare to society, that loss is often referred to as the deadweight loss.

Page 13: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Notice that we just calculated the social welfare gain or loss as the difference in combined consumer and producer surplus, W2 – W1 = (CS2 + PS2) – (CS1 + PS1).An alternative equivalent way is the following.

1. Calculate the change in consumer surplus: ΔCS = CS2 – CS1 .

2. Calculate the change in producer surplus: ΔPS = PS2 – PS1 .

3. Add to get the total gain or loss in social welfare: ΔCS + ΔPS = (CS2 – CS1) + (PS2 – PS1)

Page 14: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Let’s explore the welfare effects of some government policies.

Page 15: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Price Ceilings

S

D

P

Q

P*

Q*

Without the ceiling our consumer & producer surpluses are as shown by the purple & green areas.

Page 16: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

With price ceiling, Pc , the consumer & producer surpluses are as shown.

S

D

P

Q

Pc

Qc

Page 17: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Consumers have lost area V but gained area U.

S

D

P

Q

Pc

Qc

UV

Page 18: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

The consumers who gain are those who get the product at a lower price.

S

D

P

Q

Pc

Qc

UV

The consumers who lose are those who are no longer able to buy the product because there is less supplied.

Page 19: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

In the graph shown, area U is larger than area V, so consumers as a whole gain. However, if area

U is smaller than area V, consumers lose.

S

D

P

Q

Pc

Qc

UV

Page 20: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Producers have lost areas U and W.

S

D

P

Q

Pc

Qc

U W

Page 21: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

So area U just moved from producers to consumers, but areas V and W were lost to everyone.

S

D

P

Q

Pc

Qc

WV

U

Page 22: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Area V+W is the difference in the total consumer and producer surplus with and without the policy

(CS2 + PS2) – (CS1 + PS1).

S

D

P

Q

Pc

Qc

WV It is the deadweight

loss to society that results from the policy.

Page 23: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Price Ceiling Example: Rent ControlsSuppose in the absence of controls, equilibrium rent would be 8 thousand dollars per year & equilibrium quantity would be

2 million apartments.

S

D

Rent (thousands of dollars per year)

Quantity of apartments (millions)

8

0 2.0

Page 24: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Next suppose that a price ceiling of 7 thousand dollars is imposed. As a result the quantity supplied drops to 1.8 million.

S

D

Rent (thousands of dollars per year)

Quantity of apartments (millions)

87

0 1.8 2.0

Page 25: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Based on the graph, determine the effects on consumers, producers, & society as a whole.

S

D

Rent (thousands of dollars per year)

Quantity of apartments (millions)

987

0 1.8 2.0

Page 26: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

S

D

Rent (thousands of dollars per year)

Quantity of apartments (millions)

987

0 1.8 2.0

WV

U

Recall that consumers gain area U and lose area V.Producers lose areas U and W.

Page 27: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

S

D

Rent (thousands of dollars per year)

Quantity of apartments (millions)

987

0 1.8 2.0

WV

U

U = (1.8 million) (8,000 – 7,000) = $1,800 million V = (1/2)(0.2 million)(1,000) = $100 millionW = (1/2)(0.2 million)(1,000) = $100 million

Page 28: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

S

D

Rent (thousands of dollars per year)

Quantity of apartments (millions)

987

0 1.8 2.0

WV

U

Consumers gain U – V = $1,800 million - $100 million = $1,700 million.

Producers lose U + W = $1,800 million + $100 million = $1,900 million

Page 29: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

S

D

Rent (thousands of dollars per year)

Quantity of apartments (millions)

987

0 1.8 2.0

WV

U

Producers lose $200 million dollars more than consumers gain. So there is a deadweight loss of $200 million per year.

Page 30: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Are the effects of price floors similar to those of price ceilings?

Let’s see.

Page 31: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Once again without the floor, consumer & producer surpluses are as shown by the purple & green areas.

S

D

P

Q

P*

Q*

Page 32: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

If a price floor of Pf is imposed, consumer & producer surpluses are these purple & green areas.

S

D

P

Q

Pf

Qf

Page 33: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Consumers lose areas U & V.

S

D

P

Q

Pf

Qf

VU

Page 34: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Producers gain area U & lose area W.

S

D

P

Q

Pf

Qf

UW

Page 35: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Again the deadweight loss is area V+W .

S

D

P

Q

Pf

Qf

WV

Page 36: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

In the analysis that we just did, we assumed that producers cut their output so that it

was just equal to Qf, the quantity demanded.

S

D

P

Q

Pf

Qf

Page 37: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

However, it doesn’t always work that way.In the case of agricultural price supports, producers grow as much as they want and the government buys the surplus.

Page 38: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

At a price of Pf, producers will supply Qs.

S

D

P

QQd Qs

The resulting surplus is Qs – Qd, which is purchased by the government with taxpayer money at price Pf.This represents a cost to consumers of the gray rectangle T.

T

Pf

P*

Page 39: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Consumer surplus also falls by area U + V.

S

D

P

Q

Pf

P*

Qd Qs

So consumers lose a total of T + U + V .

U V

T

Page 40: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Remember that producer surplus is the area under the price and above the supply curve.

S

D

P

QQf

So producer surplus increases from the orange area to the yellow area.

Pf

P*

Page 41: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

The increase in producer surplus is the pink area.

S

D

P

QQf

Pf

P*

Page 42: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

That gain to producers is much smaller than the loss to consumers (T + U + V).

S

D

P

QQd Qs

U V

T

Pf

P*Therefore, as a result of the price floor, total social welfare falls.

Page 43: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Next, we’ll examine the effect of a sales tax.

Page 44: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Suppose a tax of $0.25 per unit is imposed on an item.

S

D

P

Q

1.50

50

From the consumer’s perspective, it is as if the supply curve has shifted up vertically by the tax amount of $0.25.

S’$0.25

Page 45: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

The equilibrium quantity falls & the equilibrium price rises.

S

D

P

Q

1.50

40 50

Although the price rises, it does not rise by the full amount of the tax.

S’$0.25

$0.25

Page 46: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

S

D

P

Q

1.65

1.501.40

40 50

S’$0.25

The buyer pays (in this example) 15 cents more than before.The seller gets 25 cents less than the buyer pays.So the seller gets 10 cents less than before.

Page 47: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Consumer surplus falls by area U + V.

S

D

P

Q

V

S’

1.65

1.501.40

40 50

U

Page 48: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Producer surplus falls by area X + W.

S

D

P

Q

W

S’

1.65

1.501.40

40 50

X

Page 49: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

S

D

P

Q

S’

1.65

1.501.40

0 40 50

X

U

Tax revenues equal the tax per unit times the number of units sold.So the area U + X is the government tax revenue.

Page 50: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

S

D

P

Q

S’

1.65

1.501.40

0 40 50

VWX

U

The total change in social welfare is the change in consumer surplus [-(U + V)] plus the change in producer surplus [-(X + W)] plus the government revenue (U + X), which equals [-U - V] + [-X - W] + (U + X) = – V – W or – (V + W) .

The negative sign in front of the V + W indicates that it is a loss of V + W.

Page 51: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

So area V + W is deadweight loss.

S

D

P

Q

S’

1.65

1.501.40

0 40 50

VW

Page 52: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Next, we’ll examine the effects of international trade

and of tariffs & quotas.

Page 53: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Domestic Demand Curve (DD ): Demand for Cars by U.S. Consumers

quantity

DD

price

Page 54: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Domestic Supply Curve (SD ): Supply of Cars to U.S. Consumers by U.S.

Producers

quantity

SD

DD

price

Page 55: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Without trade: price is P1 & quantity is Q1.

quantity

SD

DD

P1

O Q1

price

Page 56: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Without trade: consumer surplus is area A ...

quantity

SD

DD

P1

O Q1

A

price

Page 57: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

... and producer surplus is area B.

quantity

SD

DD

P1

O Q1

B

price

Page 58: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Total Supply Curve (ST ): Supply of Cars to U.S. Consumers by All Producers

quantity

SD

DD

ST

Q1

P1

O

price

Page 59: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

With trade: price is P2 and quantity purchased by U.S. consumers is Q2.

quantity

SD

DD

ST

Q1 Q2

P1

P2

O

price

Page 60: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

The quantity sold by U.S. producers is Q0 and the quantity of imports is Q2 – Q0.

quantity

SD

DD

ST

Q0 Q1 Q2

P1

P2

O

price

Page 61: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

With trade: Consumer Surplus is area C

quantity

SD

DD

STP1

P2

O Q0 Q1 Q2

C

price

Page 62: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Recall: Without trade, consumer surplus was area A.

quantity

SD

DD

ST

Consumers have gained area C-A from trade.P1

P2

O Q0 Q1 Q2

AC – A

price

Page 63: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Our concern is the welfare of U.S. consumers and U.S. producers (not foreign producers).Domestic producer surplus is the area above the domestic supply curve and below the price.

Suppose we are viewing this issue from the perspective of the U.S. government.

Page 64: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

With trade: (Domestic) Producer Surplus is area D.

quantity

SD

DD

STP1

P2

O Q0 Q1 Q2

D

price

Page 65: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Recall: Without trade, producer surplus was area B.

quantity

SD

DD

STP1

P2

O Q0 Q1 Q2

B

price

Page 66: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Producers have lost area B – D from trade.

quantity

SD

DD

STP1

P2

O Q0 Q1 Q2

B - D

price

Page 67: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

So consumers have gained area C – A ...

quantity

SD

DD

STP1

P2

O Q0 Q1 Q2

C – A

price

Page 68: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

... and producers have lost area B – D.

quantity

SD

DD

STP1

P2

O Q0 Q1 Q2

B - D

price

Page 69: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

So for U.S. citizens, there is a net gain from trade of area G.

quantity

SD

DD

STP1

P2

O Q0 Q1 Q2

G

price

Page 70: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

Putting it all together:Relative to the no-trade situation,

when there is free trade,

the price paid by U.S. consumers is lower.the quantity purchased by U.S. consumers

is higher.there is a gain in consumer surplus.there is a loss of producer surplus.there is a net gain to U.S. citizens or a gain

in total social welfare.

Page 71: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

The net gain we just found was the gain from free trade, that is, trade without tariffs or quotas.

Let’s look now at the effect that quotas & tariffs have on consumer & producer surplus.

In the analysis that follows, we assume that a single country’s production of a good is small relative to total world production. Therefore, the equilibrium price of the good in the world as a whole is not changed by the policy of a single country.

Suppose a tariff of t dollars is imposed on cars imported to the U.S.

Page 72: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

quantity

SD

DD

STP2

O Q0 Q1 Q2

price

Suppose a tariff of t dollars is imposed on cars imported to the U.S. The price of domestic cars in the U.S. will rise so that the new price equals the pre-tariff price + the tariff t.

tP2+ t

Page 73: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

quantity

SD

DD

STP2+ tP2

O

price

The total number of cars purchased by U.S. consumers will fall to Q2’, the number of domestic cars purchased will rise to Q0’, and the number of imported cars will fall to Q2’ – Q0’.

Q0 Q0’ Q1 Q2’ Q2

Page 74: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

How will consumer & domestic producer surplus change?

Page 75: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

quantity

SD

DD

STP2+ tP2

O

price

Consumer surplus will fall from this area

t

Q0 Q0’ Q1 Q2’ Q2

Page 76: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

quantity

SD

DD

STP2+ tP2

O

price

to this area

Q0 Q0’ Q1 Q2’ Q2

Page 77: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

quantity

SD

DD

STP2+ tP2

O

price

which is a loss of consumer surplus of this area.

t

Q0 Q0’ Q1 Q2’ Q2

Page 78: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

quantity

SD

DD

STP2+ tP2

O

price

Domestic producer surplus rises from this area

Q0 Q0’ Q1 Q2’ Q2

Page 79: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

quantity

SD

DD

STP2+ tP2

O

price

to this area

Q0 Q0’ Q1 Q2’ Q2

Page 80: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

quantity

SD

DD

STP2+ tP2

O

price

which is an increase in domestic producer surplus of this area.

Q0 Q0’ Q1 Q2’ Q2

Page 81: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

quantity

SD

DD

STP2+ tP2

O

price

Government revenues from the tariff are the number of imports times the tariff per import,

which is this area.

t

Q0 Q0’ Q1 Q2’ Q2

Page 82: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

quantity

SD

DD

STP2+ tP2

O

price

The deadweight loss from the tariff is the change in consumer surplus

+ the change in domestic producer surplus + the government tariff revenue.

Q0 Q0’ Q1 Q2’ Q2

So the deadweight loss is the area of these two triangles.

Page 83: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

What is the effect of an import quota instead of a tariff?

Suppose the government establishes a quota of q .

Then the price of cars will rise until the quantity supplied by domestic producers + the import quota = the quantity demanded by U.S. consumers.

Page 84: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

quantity

SD

DD

STP3

P2

O

price

Suppose the quota is q = Q2’ – Q0’.

Q0 Q0’ Q1 Q2’ Q2

The new price will be P3.

Page 85: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

quantity

SD

DD

STP3

P2

O

price

Again consumer surplus falls by this area.

t

Q0 Q0’ Q1 Q2’ Q2

Page 86: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

quantity

SD

DD

STP3

P2

O

price

Domestic producer surplus increases by this area.

Q0 Q0’ Q1 Q2’ Q2

Page 87: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

quantity

SD

DD

STP3

P2

O

price

However there is no additional government revenue. So the deadweight loss from a quota is this area which is greater than the deadweight loss from a comparable tariff.

Q0 Q0’ Q1 Q2’ Q2

Page 88: Policy  &  the Perfectly Competitive Model: Consumer  &  Producer Surplus

We have shown that a perfectly competitive economy maximizes the total net gain of consumers & producers.

We saw that deadweight losses (reductions in economic efficiency) resulted if the government imposes a price ceiling, price floor, import tariff or quota, or sales tax.

The general theme seems to be that the economy would be better off if the government quit meddling & let competitive markets alone.

This is frequently sound advice but not always.There are often other objectives besides economic

efficiency to be considered (for example, equity or fairness).

Also, there may be externalities involved.In addition, sometimes markets are not competitive.