policy and planning of tourism product in asian countries tourism product development in cambodia...
TRANSCRIPT
POLICY AND PLANNING OF TOURISM PRODUCT IN ASIAN COUNTRIES
TOURISM PRODUCT DEVELOPMENT IN CAMBODIA
ADRF 6th Final Meeting June 7-8,2004
Bangkok, Thailand
Professor: NAN SoknovDepartment of Business and Management
Institute of Humanities and Social Sciences Royal Academy of Cambodia,
Tel: (855) 12 87 00 11, Fax: (855) 23 890 180E-mail: [email protected]
Introduction
Tourism Product and Accommodation Tourism Product MotivationStatistic of Tourism in CambodiaInfrastructure
Tourism Product Development
Conclusion
Introduction
-Cambodia Location
-Tourists attraction sites
-International visitors arrival to Cambodia
Tourism Product and Accommodation
TOURISM PRODUCT MOTIVATION
-Historical Motivation
Cambodia is a country has many heritage for tourists attracted:
The Museum, Monuments, Royal Palace and Historical buildings.
The Angkor Complex and other Important temples.
-Culture Motivation
Traditional crafts and Contemporary arts are an important attraction for tourists and source of income for Cambodians.
Tribe villages, livelihood, and their traditional.
Festivals, floating villages and other events.
-Sustainable TourismConservation of tourism products
Cultural Resources
Natural Resources
The policy of tourism products
Enhancement of Accommodation
Enhancement of Infrastructure
STATISTIC OF TOURISM IN CAMBODIA-Compared of Tourists visit in 2001, 2002 and 2003
Asia and Pacific
55%
Europe25%
The Americas
19%
Africa and Middle
East1%
Asia-Pacific
59%
Europe24%
Americas
16%
Africa-Middle
East1%
Tourists visit in 2001
Total: 604,919
Tourists visit in 2002
Total: 786,524
Asia and Pacific
59%
Europe26%
The Americas
13%
Africa and Middle
East2%
Tourists visit in 2003
Total: 701,014
-All visitors from top ten countries in 2001 and 2002 :No Visitor 2001 Rank 2002 Rank %Share
1 U.S.A 37,033 1 79,363 2 15.18
2 China 32,002 2 32,958 4 6.30
3 France 23,328 3 49,165 3 9.40
4 Taiwan 23,098 4 32,149 5 6.15
5 Japan 17,952 5 96,796 1 18.51
6 U.K 17,686 6 24,565 8 4.70
7 Thailand 17,496 7 26,099 6 4.99
8 Malaysia 15,994 8 15,341 10 2.93
9 Australia 13,078 9 22,240 9 4.25
10 Singapore 10,982 10
S.Korea 25,864 7 4.94
Visitor 2002 Rank 2003 Rank
Japan 96,796 1 88,401 1
U.S.A 79,363 2 66,123 2
China 32,958 4 38,664 6
France 49,165 3 45,396 5
Taiwan 32,149 5 37,345 7
U.K 24,565 8 50,266 4
Thailand 26,099 6 35,718 8
Malaysia 15,341 10 26,285 11
Australia 22,240 9 26,638 10
S.Korea 25,864 7 62,271 3
Vietnam 28,610 9
-All visitors from top eleven countries in 2002 and 2003 :
Top eleven countries arrivals in Cambodia 2002 and 2003
0
20000
40000
60000
80000
100000Japan U.S.A
China Thailand
France S.Korea
Taiwan Australia
U.K Vietnam
Malaysia
2002 2003
-Top ten of visitor arrivals
0
20,000
40,000
60,000
80,000
100,000
120,000
1997 1998 1999 2000 2001 2002
Taiwan
Japan
U.S.A
Malaysia
Frence
China
Thailand
Singapore
U.K
S.Korea
-Visitors arrival in Cambodia by month in 2002,2003 and 2004
200220032004
Source: Report Year Book 2002 of MOT
-Vision of visitor arrivals in Cambodia 2002-2012
TOURIST ARRIVALS
466365604919
786524939428
10995081259587
14196671579746
17398261899905
2059985
0
500000
1000000
1500000
2000000
2500000
1998 2000 2002 2004 2006 2008 2010 2012
Source: CANTA vision of cultural tourism
-Infrastructure of CambodiaGateway:
In Cambodia, we have many gateways for tourists pass to visit in the country.
Airports: International Phnom Penh and International Siem Reap airport.
Land and ports: Poi Pet, Cham Yeam, O Smach, Phnom Den.
Water ports: Cham Yeam, Sihanouk Ville, Don Kralor, Kaam Samnor,etc.
Railways: For domestic passengers. It has plan to connect for the international rail in the future soon.
Transportation
In the early 2004 we have over 150 flights per week.
The flight of Bangkok airway is over 14 flights per week, Thai airway international is over 14 flights per week, and Vietnam airlines is over 30 flights per week, and there are many flight from other in Asian countries and from Europe.5
Lodging:
Hotel: Number of Hotels and Number of Hotel Rooms:
1998: 216 hotels = 8,147 rooms
1999: 221 hotels = 9,114 rooms
2000: 240 hotels = 9,673 rooms
2001: 247 hotels = 10,840 rooms
2002: 267 hotels = 11,426 rooms
Guesthouse
The Guesthouse in the areas of Phnom Penh, Siem Reap, Sihanouk ville.
1998 147 guesthouses = 1,510 rooms
1999 186 guesthouses = 1,897 rooms
2000 292 guesthouses = 3,233 rooms
2001 370 guesthouses = 3,899 rooms
2002 489 guesthouses = 5,748 rooms
Food Service
The Restaurant in 1998-2002:
1998 622 restaurants
1999 400 restaurants
2000 408 restaurants
2001 505 restaurants
2002 624 restaurants
Establishment of lodging and food service
0
100
200
300
400
500
600
700
1998 1999 2000 2001 2002
Hotel
Guesthouse
Restaurant
Source: MOT Report Year Book 2002
Service of Tour-GuideSince 1998 there has been strenuous effort to select and train the tour-guides, such as: English, French, Korean, Thai, Chinese, Japanese speaking guides. From 1998-2002 there were over 6200 guides.
Travel AgenciesAs with other tourism related services, the number of travel agencies has increased annually. Remarkably, at beginning of 2001, there were some travel agencies established at Poi Pet. All of travel agencies in Cambodia there were over 245 and over 174 head offices, and over 75 branch offices.
Tourism Product Development TOURISM PRODUCT DEVELOPMENT
Often, cities that leave the most indelible impression on their visitors are those with distinct areas that exude an irresistible appeal.
Cambodia itself is still not generally perceived to be a distinctive and multi-faceted destination because our various attractions, and some of which are not world-class, lack a unifying character that will create that subtle and yet pervasive sense of place. Therefore, to make our visitors stay in Cambodia truly memorable, longer stay the evolution and development of a unifying character of themes for our existing areas is essential.
-Historical
-Cultural
Development -Natural
Products: -Infrastructure
-Lodging and Food Services
-Human Resources
Development
People Natural
-Conservation of hard assets and soft assets:
+ Hard Assets: We have many temples and historical site for tourist attract.
+Soft Assets: We have traditional arts, dancing, culture, style life, tribe, etc.
Increase the production of accommodation for tourist destination and export to International Free Markets.
Historical and Cultural Development
Development and Conservation of
Traditional Arts
-Khmer classical and folkloric dance, music and drama and especially Apsara dancing are of much
interest to tourists performances should be scheduled frequently in the tourism areas so that more tourists can view them, but with high quality standards maintained.
Dr. B.H Socheat Khemro
Dr. B.H Socheat Khemro
Natural Development
-Develop on the Natural feature and some attraction sites.
-Conservation and Protection of Tonle Sap lake, Mekong river
-Conservation of birds and wildlife,
-Beach, marine areas, and some islands, especially the Koh Rong island.
By: OSMO
Infrastructure Development-Road developmentInternational RoadAsian road : 574km -Road No 5 (407km): Poi Pet(Thailand border)-
Battambang-Phnom Penh. -Road No 1 (167km): Phnom Penh-Bavet (to Vietnam).National Road -Road No 6 (385km): Sisophon-Siem Reap-Phnom Penh.-Road No 4 (226km): Sihanouk Ville-Phnom Penh.
Road Planning
Road No 67 (147km): Anlong Veng (Chorm and Sragnam gateway) to Siam Reap.
After completion of nation wide road network, large traffic volume with high speed will be an issue on one hand, and connecting with neighboring countries with higher standard road. In line with this, realization of Asian Highway will be taken place.
TH
AIL
AN
D
LAOS
VIE
TN
AM
Tonle Sap Lake
Angkor Wat
International Road
R No: 5
R No: 1
R No: 7
R No: 6B
Note:
Country BorderInternational HighwayNational HighwayGreat LakeMekong River
Railway Planning
Phnom Penh
Poipet
VIE
TN
AM
TH
AI
LA
ND
LAOS
Tonle Sap lake
Mekong River
Note:
Country BorderInternational RailwayConstruct in the futureGreat LakeMekong River
The Cambodian railway system operates two single line of one meter gauge from the capital Phnom Penh. One line runs in a generally north-west direction called “the old line” through the localities of Kandal, Kampong Speu, Kampong Chhnang, Pursat, Battambang, and Banteay Mean Chey. This line was buil into four steps of the total length 386km. The other line used to run in a generally south west direction call “the new line”
through the localities of Kandal, Kampong Speu, Kampot, and Kampong Som. This line total 262km was built in 1960-1969.
In the future will upgrad the railway for international high way from Pio Pet (Thailand border) to Phnom Penh and continue to Bavet (Vietnam boder).
Lodging and Food Service
The number of tourists is remarkably increasing over years so hotel room must reply to their needs. It is necessary to forecast the hotel room demands for the coming years.
HRIT = (T x ALS x 98 %) / (365 x 1.7)
HRIT = Hotel Room for Inbound Tourists
T = Tourist Arrivals
ALS = Average Length of stay (5.8 days in 2002)
98 % = 98 % of Tourist stay in hotel (Report on recapitulation of tourism year 1998-2002, MOT)
1.7 = Average bed per room (Report on recapitulation of tourism year 1998-2002, MOT)
18,8
70
17,4
04
15,9
37
14,4
71
10,0
72 13,0
05
11,5
38
02,0004,0006,0008,000
10,00012,00014,00016,00018,00020,000
Hotel rooms
Vision of Hotel Room increase 2004-2010
Food Service
A variety of cuisine is available in the restaurants including Khmer, Chinese, Korean, Japanese, Indian, Thai, European, French, American and Russian. There has been a great increase in the number of restaurants in recent years, especially development of restaurant and beer garden. The quality levels of restaurants range from standard to luxury.
Human Resources Development
- Exchange the scholar for tourism course - Guide training course for Asian countries - Tourism training and Education - Social safety, health care - Training for Hospitality Service - Community Caring - Foreign aid funding
Conclusion The government has implemented and the future plan :
-Cooperation to attract foreign.-Local investment to product the
facilities for tourism destination.-Asian Product for Asian destination.-Cooperation of Asian Planning of Tourism.-Development of tourism infrastructure.-Conservation and Protection of Cultural
and Natural Assets.-Human Resources Development and
Enhancement each other in Asian Countries.
Reference
-Report Year Book 2002 of MOT and 2003
-Cultural tourism Vision of CANTA
-APSARA Authority reports, 2002-2003
-Kye-Sung Chon: Tourism in Development
Countries,1997.
-Report of Tourism Department of Province
-Comprehensive Study on Reconstruction and
Development of Cambodia, 1992.
