poli15 sansha

p e r s o n a sd e s c r i p t i o n o f 5 d i f f e r e n t p o s s i b l e u s e r s a n d t h e i r d i f f e r e n t n e e d s

t a s k sd e s c r i p t i o n o f g e n e r a l t a s k s a n d c o m p a r i n g i t w i t h o u r 5 p e r s o n a s

c l i c ka n a l y s i s o f t h e n u m b e r o f c l i c k n e e d t o f i n d p r o d u c t s o r i n f o r m a t i o n

p a r a m e t e ra n a l y s i s o f p a r a m e t e r a n d c o m p a r i s o n b e t w e e n o u r w e b s i t e a n d c o m p e t i t o r s

s a n s h aw h y w e d e c i d e t o a n a l y z e t h i s w e b s i t e

s u g g e s t i o nw h a t t h i s w e b s i t e n e e d t o c h a n g e t o i m p r o v e

1 )

2 )

3 )

4 )

5 )

6 )

I N D E X

We a n a l y z e d t h e s e c t o r o f c o m p a n i e s s e l l i n g d a n c e w e a r p r o d u c t s i n a i n t e r n a t i o n a l c o n t e x t . I n p a r t i c u l a r w e t a k e a l o o k o n h o w t h e y s e l l

b a l l e t s h o e sT h e w e b s i t e w e t h i n k n e e d s t o b e i m p r o v e d i s :

w w w. s a n s h a . c o m

We a l s o u s e d t h i s r e f e r e n c e o f d a n c e w e a r c o m p a n i e s w e b s i t e s :

- C o p p e l i a ( w w w. c o p p e l i a d a n c e w e a r. c o m )- C a p e z i o ( w w w. c a p e z i o . c o m )- B l o c h ( u k . b l o c h w o r l d . c o m )

- M e r l e t ( w w w. m e r l e t d a n c e . c o m )

W H A T ?

S a n s h a i s a n E u r o p e a n c o m p a n y t h a t s e l l s d a n c e w e a r a r o u n d a l l o v e r t h e w o r l d w i t h a t r a d i t i o n o f 5 0 y e a r s o f e u r o p e a n

p o i n t e s h o e - m a k i n g t r a d i t i o n

W e a s s u m e t h a t S h a n s h a w e b s i t e d o e s n ’ t s h o w a g o o d i m a g e o f t h e c o m p a n y . T h e r e i s n ’ t a n e x p l a n a t i o n o f S a n s h a q u a l i t y , t h e r e i s n o t a c o h e r e n t v i s u a l i d e n t i t y b e t w e e n t h e w e b s i t e s i n d i f f e r e n t p a r t o f t h e w o r l d , t h e w e b s i t e d o e s n o t h a v e a g o o d

s t r u c t u r e .S h a n s h a s e l l s g o o d q u a l i t y p r o d u c t s i t ’ s w e b s i t e c o u l d

c o m u n i c a t e i t m u c h b e t t e r a n d h a v e m o r e s u c c e s !

W H Y ?

S a n s h a i s a n E u r o p e a n c o m p a n y t h a t s e l l s d a n c e w e a r a r o u n d a l l o v e r t h e w o r l d w i t h a t r a d i t i o n o f 5 0 y e a r s o f e u r o p e a n

p o i n t e s h o e - m a k i n g t r a d i t i o n

W e a s s u m e t h a t S h a n s h a w e b s i t e d o e s n ’ t s h o w a g o o d i m a g e o f t h e c o m p a n y . T h e r e i s n ’ t a n e x p l a n a t i o n o f S a n s h a q u a l i t y , t h e r e i s n o t a c o h e r e n t v i s u a l i d e n t i t y b e t w e e n t h e w e b s i t e s i n d i f f e r e n t p a r t o f t h e w o r l d , t h e w e b s i t e d o e s n o t h a v e a g o o d

s t r u c t u r e .S h a n s h a s e l l s g o o d q u a l i t y p r o d u c t s i t ’ s w e b s i t e c o u l d

c o m u n i c a t e i t m u c h b e t t e r a n d h a v e m o r e s u c c e s !

W H Y ?

p e r s o n a s

Gianna loves ballet, but she doesn’t know so much about the dance wear so she de-cides to open her pc and looking for whi-ch are the best shoes for her niece Sara in order to be prepared about the theme and make her presents.

- i n f o r m a b o u t b a l l e t s h o e s - g e t i m a g e s - k n o w w h e r e t o b u y t h e m

Gianna, granny, 74 years old, reteired, Milan

G R A N D M O T H E R

Barbara teaches ballet in a private dance school. She knows perfectly the world of ballet, as she dances since she was a little girl and she teaches for 25 years. She’s used to order a lot of dance shoes for her students who are children, young women and men.

- b u y a l o t o f b a l l e t s h o e s - fi n d e a s i l y a n d q u i c k l y a l l t h e

t e c h n i c a l i n f o r m a t i o n - k n o w h o w t o o r d e r t h e m

Barbara, dance teacher, 40 years old, Genoa

T E A C H E R

Yuri is a professional dancer from Russia, who has just moved to Milan to join the ballet company of Teatro alla Scala. He’s always bought his ballet shoes in a little sto-re, but now it’s too far. He changes shoes very often since he uses them all day long, and he often buys dance accessories.

- b u y o n l i n e b a l l e t s h o e s - t h e b a l l e t s h o e s m u s t a r r i v e q u i c k l y

- s e e a l l w h a t t h e s t o r e o f f e r - t e c h n i c a l d e t a i l s

Yuri, professional dancer, 22 years old, Milan

P R O F E S S I O N A L D A N C E R

Amanda likes painting, play ball and move.This year she is starting a new dance class and she will need to wear ballet sho-es. She doesn’t know much about them, so she’s looking up some websites to find information and inspiration. Then she will beg on her mum to buy ballet stuff.

- i n f o r m a b o u t b a l l e t s h o e s - s e e e v e r y k i n d o f b a l l e t g a d g e t - m a k e h e r m o t h e r s e e t h e w e b s i t e

Amanda, student, 9 years old, Sydney

C H I L D

- i n f o r m a b o u t b a l l e t s h o e s - i n f o r m a b o u t p r i c e - k n o w - b u y o n l i n e

Mark, engineering student, 26 years old, BostonMark is looking for a present for his girl-friend’s birthday. He remember she really likes dancing ballet, so he googles Ballet and he enters in the world of ballet shoes. He gets interest in knowing the prices and buy online the best shoes for his lover.

B O Y F R I E N Dt a s k s

- i n f o r m a t i o n a b o u t b a l l e t s h o e s - i m a g e s o f b a l l e t s h o e s - s t o r e l o c a t i o n - b u y m o r e t h a n o n e p a i r - t e c h n i c a l i n f o r m a t i o n - w a n t t o b u y o n l i n e - o t h e r d a n c e a c c e s s o r i e s - p r i c e d e t a i l s - n e w c o l l e c t i o n

x

xx

x xxxxxx

xx

xx

x

x xxx

x

xx

xx

˜ ˜

˜

maybe interestedx interested

˜

C O M P A R I N G T A S K S A N D P E R S O N A S

c o m p e t i t o r s

c o m p e t i t o r s

- f u n t o u s e - o n l i n e s t o r e

- v a r i e t y o f m a t e r i a l s , - g r a p h i c i d e n t i t ym o d e l s , s i z e

- u p d a t e d i t e m s - s o c i a l v i s i b i l i t y

B L O C H

- o l d l a y o u t - p r o d u c t s s h o w n i n a c a t a l o u g e

- n o f i r s t r e s u l t o n g o o g l e - n o o n l i n e s t o r e

C O P P E L I A- c l e a r w e b s i t e - u p d a t e d i t e m s

- v a r i e t y o f m a t e r i a l s , - n o o n l i n e s t o r e m o d e l s , s i z e

- c o n t a c t w i t h b a l l e t s c h o o l s

M E R L E T

p a r a m e t e r s a n a l y s i s

p a r a m e t e r s a n a l y s i s

fun to use

speed to open

easy access to info

graphic identity

bloch

easy access to buying

fun to use

speed to open

easy access to info

graphic identity

sansha


fun to use

speed to open

easy access to info

graphic identity

merlet


fun to use

speed to open

easy access to info

graphic identitycoppelia


fun to use

speed to open

easy access to infoff

graphic identity

bloch


fun to use

speed to open


graphic identity

sansha


fun to use

speed to open


graphic identity


fun to use

speed to open


graphic identity


merlet coppelia

fun to use

speed to open

easy access to info

graphic identity


10

0

sansha

bloch

coppelia

merlet

CO MP ARING PA RAME TERSC O M P A R I N G P A R A M E T E R S

c l i c k a n a l y s i s

B U Y O N L I N E

You can’t buy online on this website

You can’t buy online on this website

c o p p e l i a

m e r l e t

G E T I M A G E S

1) Select what product you want to see (ex: FOOTWEAR)

2)Images of different collections; if you click on it you can choose different items

3) Images of different items 4) Zoom of the image

1) Select DANCE 2) Choose one of the product you want (ex: BALLET)

3)Images of all the ballet shoes 4) Zoom of the image

s a n s h a

b l o c h

G E T I M A G E S

1) Select CATALOGUE 2) In the catalogue you find images of all the products

1) Select BALLROOM SHOES 2) Choose one of the product (ex: BALLET SHOES)

3)Images of different kind of ballet shoes 4) Zoom of the image you select

s a n s h a

c o p p e l i a

m e r l e t

T E C H N I C A L I N F O R M A T I O N

1) Select what product you want to see (ex: FOOTWEAR)

2) Select one of the collection 3) Select one of the product 4) Select INFORMATION

1) Select DANCE 2) Choose one of the product you want (ex: POINTE SHOES)

3)Select one of the product 4) Select HELP WITH SIZES

5) Table of all the information

4) Techinical information

s a n s h a

b l o c h


1) Select CATALOGUE 2) In the catalogue you can find all the information


3)Select the item you want 4) Zoom of the information about the product you have chosen

5) Technical information about the product you have chosen

c o p p e l i a

m e r l e t


1) Select CATALOGUE 2) In the catalogue you can find all the information


3)Select the item you want 4) Zoom of the information about the product you have chosen

5) Technical information about the product you have chosen

c o p p e l i a

m e r l e t

Sansha Coppelia Porselli Bloch Capezio Merlet

Inform about ballet shoes

4 click 3 click 2 click 3 click 2 clicks 3 clicks

Images from website

6 click 3 click 4 click 5 click 3 clicks 3 clicks

Store location 2 click 1 click and then you have to

send an email

Online store, no location

2 click 3 clicks Not possible

Buy more than one pair of ballet shoes

4 click No possibility to buy online,you

need to go to the store

3 click 7 clicks 2 clicks

Technical information

5 click 1 click to see the catalogue

2 click 3 click 3 clicks Not possible

Buy online 7 click, you need to sign

in to other link

Not possible 4 click to add bag

5 click, you need to

sign in

7 clicks Not available

Other item 3 click 1 click to see the catalogue

2 click 2 click 2 clicks Not available

Cost 5 click to external link

Not available 2 click 3 click 1 clicks Not available

New collection Not available Not available 1 click 3 click 1 clicks Not available

C O M P A R I N G T A S K S A N D C L I C K S

s u g g e s t i o n

- c r e a t e a g r a p h i c i d e n t i t y t h a t h a s t o b e t h e s a m e f o r e v e r y l a n g u a g e

- c r e a t e a s i m p l e a n d e a s y - t o - u s e l a y o u t

- p u t i n t h e h e a d o f t h e p a g e a m e n ù b a r w h e r e y o u c a n f i n d e a s i l y e v e r y i n f o r m a t i o n a n d s t u f f t h a t a r e i n t h e w e b s i t e

- i f y o u w a n t t o z o o m o n a n i m a g e , y o u d o n ’ t h a v e t o o p e n a n o t h e r p a g e

- p u t a n u m b e r / e m a i l t h a t y o u c a n c a l l / w r i t e i n c a s e o f p r o b l e m s

- e a s i e r a c c e s s t o b u y o n l i n e

Events

Women Men Children

The logo should link to the home page

LOGO, it should always have the same graphic

Contacts

Only one significant image, to give a better impact to the page. Many images may confuse a fast reader

Slide windows can open a detailed and organized menu

Smaller space for commercials

Different images can slide, they can link to other pages, but they should stop once the custumer moves his cursor on the

Language menu, a with the flags of different countries can drop. It’s not needed to occupy a lot of space like in the original pagemenu can drop

Space for website essential informations

Newsletter

Events

Women Men Children

The logo should link to the home page

LOGO, it should always have the same graphic

Contacts

Only one significant image, to give a better impact to the page. Many images may confuse a fast reader

Slide windows can open a detailed and organized menu

Smaller space for commercials

Different images can slide, they can link to other pages, but they should stop once the custumer moves his cursor on the

Language menu, a with the flags of different countries can drop. It’s not needed to occupy a lot of space like in the original pagemenu can drop

Space for website essential informations

Newsletter

Filter barsOur favorites For beginners Best seller

A more precise table makes the page less confusing and the filter bar ables the custumer to find easily what he is looking for

Colours

Whidth

Size

Buy online

Quantity

store

Text

Technical Infos

whidth gideSize guidesew and tie

It opens you a window that tells you where to find that product in the nearesst shop

It opens you the window where to put your payment datas and your delivering addrees

pic of the product

Particular 3

This page should not open in another window but it should be kept in the original one, otherwise there would be a window for each product that the custumer wants to look at

Possibility to pull the text up or down if this is to long

Particular 2

Particular 1

g r o u p 9 - E l i s a B o n o m i - F r a n c e s c a B r u s c h i - B e a t r i c e F r i g o - M o h i t T h a d a

Interactive systems usabilityRoberto DaddaI semestre 2015

corso:docente: anno:

g r o u p 9 - E l i s a B o n o m i - F r a n c e s c a B r u s c h i - B e a t r i c e F r i g o - M o h i t T h a d a

Interactive systems usabilityRoberto DaddaI semestre 2015

corso:docente: anno:

poli15 sansha

Design