polarn o pyret
DESCRIPTION
Bekijk de case over Polarn O Pyret, een Zweeds kinderkledingmerk dat voet aan de grond krijgt in Nederland.TRANSCRIPT
![Page 1: Polarn O Pyret](https://reader036.vdocuments.site/reader036/viewer/2022070302/548cf430b4795928638b4574/html5/thumbnails/1.jpg)
1Practice what you preach
![Page 2: Polarn O Pyret](https://reader036.vdocuments.site/reader036/viewer/2022070302/548cf430b4795928638b4574/html5/thumbnails/2.jpg)
2
• New to the Netherlands• Changing customer journey• Launching local webshop
• Growth local customer base •Set-up country introduction campaign
Why
Goals
![Page 3: Polarn O Pyret](https://reader036.vdocuments.site/reader036/viewer/2022070302/548cf430b4795928638b4574/html5/thumbnails/3.jpg)
3
• 10.000 email subscribers• Boosting customer engagement• Generating online & offline sales• Creating brand awareness • Creating loyalty
Goals
Goals
![Page 4: Polarn O Pyret](https://reader036.vdocuments.site/reader036/viewer/2022070302/548cf430b4795928638b4574/html5/thumbnails/4.jpg)
4The first step
![Page 5: Polarn O Pyret](https://reader036.vdocuments.site/reader036/viewer/2022070302/548cf430b4795928638b4574/html5/thumbnails/5.jpg)
5The first step
![Page 6: Polarn O Pyret](https://reader036.vdocuments.site/reader036/viewer/2022070302/548cf430b4795928638b4574/html5/thumbnails/6.jpg)
6And of course
![Page 7: Polarn O Pyret](https://reader036.vdocuments.site/reader036/viewer/2022070302/548cf430b4795928638b4574/html5/thumbnails/7.jpg)
7
• Welcome campaign• Branding campaign• Weekend deal campaign• Competition campaign
4 different campaigns
![Page 8: Polarn O Pyret](https://reader036.vdocuments.site/reader036/viewer/2022070302/548cf430b4795928638b4574/html5/thumbnails/8.jpg)
8Opt-in, Reminder & Exit campaign
![Page 9: Polarn O Pyret](https://reader036.vdocuments.site/reader036/viewer/2022070302/548cf430b4795928638b4574/html5/thumbnails/9.jpg)
9Welcome campaign
![Page 10: Polarn O Pyret](https://reader036.vdocuments.site/reader036/viewer/2022070302/548cf430b4795928638b4574/html5/thumbnails/10.jpg)
10Welcome campaign
![Page 11: Polarn O Pyret](https://reader036.vdocuments.site/reader036/viewer/2022070302/548cf430b4795928638b4574/html5/thumbnails/11.jpg)
11Brand awareness campaign
![Page 12: Polarn O Pyret](https://reader036.vdocuments.site/reader036/viewer/2022070302/548cf430b4795928638b4574/html5/thumbnails/12.jpg)
12Brand awareness campaign
![Page 13: Polarn O Pyret](https://reader036.vdocuments.site/reader036/viewer/2022070302/548cf430b4795928638b4574/html5/thumbnails/13.jpg)
13Weekend deal campaign
![Page 14: Polarn O Pyret](https://reader036.vdocuments.site/reader036/viewer/2022070302/548cf430b4795928638b4574/html5/thumbnails/14.jpg)
14title of the presentation | Weekend deal campaign
![Page 15: Polarn O Pyret](https://reader036.vdocuments.site/reader036/viewer/2022070302/548cf430b4795928638b4574/html5/thumbnails/15.jpg)
15Competition campaign
![Page 16: Polarn O Pyret](https://reader036.vdocuments.site/reader036/viewer/2022070302/548cf430b4795928638b4574/html5/thumbnails/16.jpg)
16title of the presentation | Competition campaign
![Page 17: Polarn O Pyret](https://reader036.vdocuments.site/reader036/viewer/2022070302/548cf430b4795928638b4574/html5/thumbnails/17.jpg)
Next steps
•Weekly segmented overall newsletter•Discount campaign in combination with tell a friend
• Discount on your first online sales ?•Happy birthday mail campaign •Sent a friend a birthday card
• This is not only nice but also generates valuable information
• An other option is to give a recipient the option to sent a card based on dynamic self chosen content on a special day for the recipient. (someone else's birthday,……….)
•Segmented outlet newsletter• Automated integrated content segmentation
![Page 18: Polarn O Pyret](https://reader036.vdocuments.site/reader036/viewer/2022070302/548cf430b4795928638b4574/html5/thumbnails/18.jpg)
More next steps
•Automated customer life cycle campaigns• Based on age mom• Based on age child(ren)• Based on life phase
• Pregnant moms have other needs than………………………..
•Automated product life cycle campaigns• Based on age• Based on life to product phase
• Buying a baby jumper indicates when shoes are needed…………..
•Theme campaigns• Summer• Christmas• …………………………………..
![Page 19: Polarn O Pyret](https://reader036.vdocuments.site/reader036/viewer/2022070302/548cf430b4795928638b4574/html5/thumbnails/19.jpg)
19
•Learn if the scoring & content model is efficient•Campaign optimization
time framescontentwhite papersevent responsesocial media
•Analyze integrated campaign results•Store floor activity•Optimize sales tool kit
Analyse & optimize
Analyse marketing/sales performance
![Page 20: Polarn O Pyret](https://reader036.vdocuments.site/reader036/viewer/2022070302/548cf430b4795928638b4574/html5/thumbnails/20.jpg)
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