POINTS OF LIGHT

Last Updated: November 2019

LOGO USE TYPOGRAPHY COLOR PALETTE

DESIGN & LOGOGUIDELINES

Points of Light | Design & Logo Guidelines 1

LOGO

CORE BRAND

The core brand logo is comprised of the Points of Light starburst and the brand name to the right, center alignedwith the center point of the mark. The starburst, when displayed in full color, is always in our vibrant green and blue, alternating. The name is in all-caps, using the typeface Points of Light Bold and sits roughly 2.5 starbursts wide. The logo is to be given the padding of one starburst radius.

2.5 starbursts wide

Typeface | Points of Light Bold

Points of Light | Design & Logo Guidelines 2

LOGO

ALTERNATIVE USE

Knocked-out white on color usage (vertical, horizontal) Full color, core brand usage (vertical, horizontal)

1-color grayscale usage (vertical, horizontal) Full color knocked out usage (vertical, horizontal)

Full color, programmatic usage (horizontal) Full color, programmatic usage (vertical)

P R O G R A MP R O G R A M

0.5pt light gray

Points of Light | Design & Logo Guidelines 3

LOGO

COBRANDING

TYPEFACES

POINTS OF LIGHT BOLD

Logo Typeface / Alternate Header

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(!@#$%&.,?:;)

The primary logo typeface is a custom sans serif font called Points of Light Bold. Along with being the exclusive font used in the core brand logo, it can be used interchangeably as a header font or stand alone when giving a nod to the core brand.

Points of Light | Design & Logo Guidelines 4

TYPEFACES

GOTHAM

Body

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZHeader

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

The primary font family of the core brand is Gotham. Weights ranging from Light to Black can be used in specific instances. Body copy should always be in Book weight. Headers should always be in Medium weight or heavier depending on the contrast needed.

Points of Light | Design & Logo Guidelines 5

COLOR

PALETTE

HEX: #F29745CMYK: 2/48/82/0RGB: 242/151/69

HEX: #EFEEEFCMYK: 5/4/3/0RGB: 239/238/239

HEX: #333333CMYK: 69/63/62/58RGB: 51/51/51

HEX: #4280C2CMYK: 75/44/0/0RGB: 66/128/194

HEX: #8CBB3FCMYK: 51/6/100/0RGB: 140/187/63

HEX: #686868PANTONE: 157C PANTONE: Cool Gray 1C PANTONE: Neutral Black CPANTONE: 660C PANTONE: 360C PANTONE: Cool Gray 10C

VIBRANT PEACH CREME CHARCOALVIBRANT BLUE VIBRANT GREEN GRAY

CMYK: 59/51/50/19RGB: 104/104/104

The primary color palette for the core brand are vibrant shades of blue and green, a nod to the original palette, as well as a balancing shade of gray. These three colors can be found in the core brand logo and are to be used as the central palette of assets. The palette also includes 75 percent, 50 percent, and 25 percent intensity options for use.

The secondary color palette for the core brand includes a vibrant shade of orange called Peach, a smooth o�-white option called Creme, and a bold, dark option called Charcoal. The palette also includes 75 percent, 50 percent, and 25 percent intensity options for use.

Points of Light | Design & Brand Guidelines 6