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Points of Inﬂuence on the Path to Purpose * *Stated inﬂuence of media touchpoints for recent purchasers when making a decision to purchase **Top three roles of YouTube as stated by recent purchasers of auto vehicles, beauty products and smartphones Twitter 61% Pinterest 56% Company/ Brand Websites 59% Newspapers & Magazines 55% Word of Mouth (Friends, family, sharing comments and reviews online) 74% Retailers and Store Visits 69% Facebook 56% TV/ Movies 51% Search 51% thinkwithgoogle.com Product visualization ** YouTube 64% 3 Entertainment ** 2 How-to videos ** 1

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Page 1: Points of Influence on the Path to Purposethink.storage.googleapis.com/docs/path-to-purpose_info...Points of Influence on the Path to Purpose* *Stated influence of media touchpoints

Points of Influence on the Path to Purpose*

*Stated influence of media touchpoints for recent purchasers when making a decision to purchase**Top three roles of YouTube as stated by recent purchasers of auto vehicles, beauty products and smartphones

Twitter61%

Pinterest56%

Company/ Brand Websites

59%

Newspapers & Magazines

55%

Word of Mouth (Friends, family, sharing

comments and reviews online)

74%

Retailers and Store Visits

69%

Facebook56%

TV/ Movies

51%

Search51%

thinkwithgoogle.com

Product visualization**

YouTube64%

3 Entertainment**

2

How-to videos**1

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The Path of the Law and Its Influence - Assetsassets.cambridge.org/97805216/30061/sample/... · The Path of the Law and Its Influence The Legacy of Oliver Wendell Holmes, Jr. Edited

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Software Strategy. Points to be taken into account: Evaluate the software User support Training Upgrade path

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