Podpora rozvoje cizích jazyků pro Evropu 21. stol.

INVESTICE DO ROZVOJE VZDĚLÁVÁNÍ

Tento projekt je spolufinancován Evropským sociálním fondem a státním rozpočtem České republiky.

Mass media

• term coined in the 1920s in connection to radio networks, newspapers and magazines

• designed to reach a large audience

• some forms of mass media - books and manuscripts – known for centuries

• includes also Internet media - individuals can spread information

Mass media include

• radio• television• magazines • newspapers• World Wide Web

1/ Entertainment

2/ Public service announcements

Purpose

Press

• the oldest way of distributing information

• Issued daily, weekly, monthly, etc.

• The Daily newspapers create two large groups:

1/ broadsheets (quality press)

2/ tabloids (popular press)

Tabloids

• a smaller newspaper format

• tends to exaggerate sensational crime stories, gossip columns, deeply describes personal lives of celebrities and sports stars,

• so-called "junk food news"

the Broadsheets

• large size

• one daily broadsheet is distributed nationwide, and two on a Sunday

Question time1/ How often do you read a newspaper?

2/ What is your favourite newspaper?

3/ Do people usually read regional or national newspapers?

4/ Is there a lot of advertisement in newspapers?

5/ Do you subscribe to a newspaper? What are the advantages of a subscription?

6/ Do you know any internationally famous newspapers?

Magazines1/ Do you like reading magazines?

2/ What is your favourite magazine?

3/ What kind of magazines is especially popular with women? With men? With girls? With boys?

4/ What do you think about women's magazines?

Radio• beginning of 19th century

1/ Do you often listen to the radio? When? 2/ What's your favourite radio station? 3/ Do you prefer regional channels or national

ones? 4/ What type of stations are popular in your

country? 5/ What type of programmes can you hear on the

radio? 5/ Do you think radio will still be used in the future?

Why do you think so?

Television• available since 1930´s

• mainly a source of entertainment and news

• the world's first working television system invented by Scottish inventor John Logie Baird

• common channels in the UK: BBC1, BBC2, Channel 4, Five

1/ How much TV do you watch? 2/ What's you favourite TV programme?

Why is it your favourite? 3/ What type of TV programmes do you

hate? Why? 4/ What other popular types of TV

programmes do you know? 5/ Do you think that TV is good for people?

Why or why not? 6/ What are the positives and negatives of

TV? 7/ What is the difference between public

channels and commercial channels?

8/ If you could influence the nature / selection of TV programmes, what would you change? Why?

9/ How do you feel about TV commercials, especially when they are shown in the middle of a film?

10/ What is your favourite TV commercial? What TV commercial do you hate?

11/ What is a 'couch potato'? 12/ How do you get to know what

programmes are on? Where can you find out?

Internet1/ What is internet?

2/ How popular is it these days? Who uses it?

3/ What are the positives and negatives of the Internet?

4/ Do you think that the Internet will replace other kinds of mass media completely? Why?

5/ When you are using the internet, is your privacy well protected?

6/ Is there a lot of unpleasant advertisement on the Internet?

Mass media now

• Developing new technology brings new questions:

1/ Should cell phones be included in mass media?

2/ What about video and computer games?

INVESTICE DO ROZVOJE VZDĚLÁVÁNÍ

Tento projekt je spolufinancován Evropským sociálním fondem a státním rozpočtem České republiky.

Tato výuková prezentace byla pořízena z finančních prostředků hrazených Evropským sociálním fondem

a rozpočtem České republiky.