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    Principles of Management & Organizational Behavior

    Principles of Management and Organizational Behavior

    Unit 2 The Individual

    Individuals in Organizations Organizations and The Management of Learning

    The Learning Organization - How People Learn

    The outcomes of Learning Operant Conditioning Social Learning

    Limitations of Behaviorist School Cognitive Theories

    Learning Styles Complex Models of Learning Learning Models applied to study skills

    Perception Importance Objective and Perceived reality

    The Perceptual Process - Organization Translation

    Perceiving Ourselves- Others Reducing Perceptual Others

    The importance of Cultural Awareness to Managers Individualism- Collectivism Power Distance - Uncertainty avoidance

    Masculinity- Femininity Time Orientation

    Attitude Formation Change Work Related attitudes Importance Management of Employee

    Attitudes

    Work Motivation Content Theories

    Process Theories of Motivation

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    Individuals in Organizations

    Personality : The sum total of ways in which an individual reacts and interacts with others

    How do individuals differ?

    Ethnic origin

    Physique

    Gender

    Early family experiences

    Social & cultural factors

    National culture

    Personality :Stable characteristics which explain why a person behaves in a particular way

    Personality characteristics include:

    Independence

    Conscientiousness

    Agreeableness

    Self-control

    Does a persons personality remain constant?

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    Personality: its application in the workplace

    Why should we value personality ?

    Organisations regard personality as being of key significance in decision-making

    Personality is taken into consideration at the selection interview

    Personality is a powerful determinant of a managers effectiveness

    The Nature of Learning

    LEARNING :

    Learning means change

    Learning implies a different internal state that may result in new behaviours & actions or new understanding &

    knowledge

    Learning can be undertaken within a formal setting or be spontaneous or incremental

    Factors influencing the learning process

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    The significance of learning for managers

    1. Powerful processes which can lead to positive outcomes, e.g. increased competence, understanding, self

    esteem & morale

    2. Individuals who enjoy learning are more likely to be flexible in times of constant change & therefore more

    adaptable to organisational turbulence

    3. Growing evidence that a learning culture can affect an organisations effectiveness

    Organizations and the Management of Learning

    Knowledge management : The promotion & formalisation of learning within the workplace with the aim of

    aligning training with the needs of the business

    Types of knowledge

    Explicit knowledge knowledge that is easily communicated, quantified and systematic

    Tacit knowledge knowledge and wisdom that is not easily communicated or quantified but is gained

    through experience and communicated on an informal basis

    The importance of knowledge management

    Business pressure on innovation

    Inter-organisational enterprises

    Networked organisations & the need to co-ordinate geographically dispersed groups

    Increasingly complex products & services with a significant knowledge component

    Hyper-competitive marketplaces

    Digitisation of business environments

    Concerns about the loss of knowledge due to increasing staff mobility, attrition etc.

    The learning organisation an organisation which facilitates the learning of all its members and continuously

    transforms itself. -Pedler, Boydell & Burgoyne

    Basic principles of a learning organisation - Lampel

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    It can learn as much, if not more, from failure as from success

    Rejects the adage if it aint broke, dont fix it as it constantly scrutinises the way things are done

    Assumes that managers and workers closest to the design, manufacturing, distribution & sale of the product

    often know more about these activities than their superiors

    Seeks to move knowledge from one part of the organisation to another

    Spends a lot of energy looking outside its own boundaries for knowledge

    How people learn

    Classical conditioning

    Operant conditioning

    Social learning

    Terms to understand

    Stimulus : Any stimulating information or event; acts to arouse action

    Response : A bodily process occurring due to the effect of some foregoing stimulus or agent

    Classical conditioning

    Operant conditioning

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    Social learning

    Drive -- Cue -- Response -- RewardDrive : A physiological state corresponding to a strong need or desire,The trait of being highly motivated

    Cue : A stimulus that provides information about what to do

    Response : A bodily process occurring due to the effect of some antecedent stimulus or agent

    Reward : A recompense for worthy acts or retribution for wrongdoing

    Limitations of the Behaviorist School

    Methods

    Learning Principles

    Heart of the Matter

    Account of Cognitive Factors

    PERCEPTION

    Perception

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    The process by which people organize and obtain meaning from the sensory

    (Involving or derived from the senses) stimuli they receive from the environment.

    Personality

    The collection of psychological characteristics or traits that determines a persons

    preferences and individual style of behavior.

    Culture

    The way in which a society as a whole perceives the world and how it should

    operate.

    What we see is not what it is .

    The Importance of Perception

    Perception

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    The process by which we become aware of, and give meaning to, events around us.

    Perception helps define reality.

    Objective realitywhat truly exists in the physical world to the best abilities of science

    to measure it.

    Perceived realitywhat individuals experience through one or more of the human

    senses, and the meaning they ascribe to those experiences.

    Behavioral problems arise when an individuals perceived reality does not match

    objective reality.

    The Perceptual Process

    The Perceptual Process

    1. Sensation

    An individuals ability to detect stimuli in the immediate environment.

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    Our sensation abilities are limited, otherwise we will be in serious troubles of

    overloading.

    2. Selection

    The process a person uses to eliminate some of the stimuli that have been

    sensed and to retain others for further processing.

    Two attributes that are particularly key to Selection are :

    a) Physical Characteristics of Stimulus (Any stimulating information or event; acts to

    arouse action)

    b) Characteristics of Perceiver

    Physical Characteristics of Stimuli

    Contrast

    The difference between one stimulus and surrounding stimuli that makes that

    stimulus more likely to be selected for perceptual processing.

    Which Blue circle is Bigger ? A or B

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    Novelty

    When the stimulus an individual senses differs from stimuli experienced in the

    past.

    Intensity

    The forcefulness that enhances the likelihood that a stimulus will be selected

    for perceptual processing.

    Change

    The variety that causes a stimulus to be selected for perceptual processing.

    Characteristics of the Perceiver

    Motive

    Increased notice of a stimuli due to an individuals current active motives such

    as a deficiency (e.g., hunger) that is associated with the subject (e.g., food) of

    the stimulus.

    Personality

    An individual characteristic that creates an increased likelihood that a

    particular stimulus related to the characteristic will be noticed.

    The Perceptual Process (contd)

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    3. Organization

    The process of placing selected perceptual stimuli into a framework for

    storage.

    Stimuli become associated when they:

    Are similar in physical resemblance.

    Occur in close physical (space) proximity.

    Occur in close time proximity.

    Are used for figure-ground differentiation.

    Are used together to achieve closurea perception of the whole or to

    piece together a message.

    Figure-Ground Illustration

    Field-ground differentiation

    The tendency to distinguish and focus on a stimulus that is classified as figure

    as opposed to background.

    Closure

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    Closure

    The tendency to organize perceptual stimuli so that, together, they form a

    complete message.

    The Perceptual Process (contd)

    4. Transition

    The stage in the perceptual process at which stimuli are interpreted and given

    meaning.

    Transition errors that distort perceptions (i.e., subjective reality) of objective

    reality :

    Primacy effect

    Recency effect

    Stereotyping

    Halo effect

    Projection

    Selective perception

    Expectancy effects

    Transition Errors

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    Primacy effect : The disproportionately high weight given to the first

    information obtained about a stimulus.

    Recency effect : The disproportionately high weight given to the last

    information obtained about a stimulus.

    Stereotyping: The generalization (application) of a persons prior beliefs about

    a class of stimulus objects during encounters with members of that class of

    objects.

    Halo effect : The process of generalizing from an overall evaluation of an

    individual to specific characteristics of the person.

    Projection: The process by which people attribute their own feelings and

    characteristics to other people.

    Selective perception : The selection of things consistent with ones own

    personal viewpoint and the rejection of things that are inconsistent with that

    viewpoint;

    A perceptual defense is the retention of existing beliefs that conflict with

    new information.

    Expectancy effect: The perception of stimuli by persons in ways that confirm

    expectations.

    Self-fulfilling prophecy (Pygmalion) effect-occurs when people

    unconsciously adjust their behaviors to reflect their expectations in a

    situation.

    Self Perceptions: The Johari Window

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    One way to conceptualize the possible combinations of what you know about

    yourself and what others know about you.

    Characteristics Affecting the Perception of Others

    Perceiving Others

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    Characteristics of the person perceived

    Implicit personality theorythe tendency to ascribe personality traits to

    people because they share certain characteristics (e.g., group membership,

    status) with others.

    Characteristics of the organization

    An individuals association with an organization affects the perception of that

    individual.

    Organization culture (e.g., focus on quality) affects how other individuals are

    perceived within the organization.

    Characteristics of the perceiver

    Attribution theoryexplains how people assign responsibility and the cognitive

    processes by which they interpret the causes of their own behavior and the

    behavior of others.

    Locus of causalitythe attribution of the observed behavior of others to

    internal or external causes.

    Fundamental errorthe tendency to overestimate the effects of internal

    causes and underestimate the effects of external causes when we judgeother peoples actions.

    Reducing Perceptual Errors

    Self-understanding

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    The acknowledgement that you and people who interact with you are

    susceptible to perceptual errors.

    Conscious information processing

    Carefully considering the facts during the perceptual process and consciously

    questioning

    the accuracy of what you perceive.

    Reality testing

    The comparison of developed perceptions about a stimulus object to another

    (objective) measure of the object.

    Another important factor in perception is .

    CULTURE

    Cultural Differences Among Organizational Members

    Culture defined : How a society perceives the

    world and how it should operate based on the

    beliefs, values, attitudes, and expectations for

    behavior that the society believes to be good,

    effective, desirable, and beneficial.

    Cultural Awareness and Managers

    Culture affects:

    The success of expatriate employees in overseas assignments.

    The effectiveness of management practices and leadership styles in different cultures.

    Cultural Dimensions (Hofstede)

    Individualism-collectivism

    The degree to which individuals in a society prefer to act as individuals, as opposed to a group.

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    Power distance

    The acceptance of large differences in power between the most and least powerful in society.

    Uncertainty avoidance

    The degree to which cultures differ in the extent to which they tolerate uncertainty.

    Masculinity-femininity

    The degree to which a society displays mostly traditionally male or traditionally female traits.

    Time orientation

    The degree to which cultures possess a short or long perspective on time.

    Attitudes and Their Components

    Attitude

    An individuals predisposition to think, feel, perceive, and behave in certain ways toward a particular tangible

    or intangible phenomenon (attitude object).

    Cognitive componentwhat we know, or think we know, about the attitude object.

    Affective componentthe feelings a person has toward an attitude object.

    Behavioral tendency componentthe way an individual is inclined to behave toward an attitude object.

    Attitudes develop over time and are resistant to change.

    Illustration of the Attitude Behavior Relationship

    Attitude Formation

    Personal experience

    Coming into direct contact with an attitude object creates perceptions about the objects

    characteristics which are transformed into an attitude about the object.

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    Association

    The transference of parts or all of an attitude about an old object to a new attitude object.

    Attitude Formation

    Social learning

    The influence of persons with whom an individual works on the formation of the individuals

    attitudes.

    Heredity

    The transmission from parents to offspring of certain defining characteristics; a genetic

    predisposition to behave or think in certain ways.

    Attitude Change

    Strategies for changing an attitude:

    Present new information (cognitive component).

    Present a different emotional reaction to the attitude object (affective component).

    Provide a new experience with the attitude object that conflicts with prior experience.

    Create new associations for the attitude object.

    Use others more experienced with the attitude object for social learning.

    Change the behavior associated with the attitude.

    Cognitive dissonance

    An unpleasant psychological state that occurs when a person possesses conflicting thoughts

    about an attitude object.

    Work-related Attitudes

    Job satisfaction

    The attitude that results from the appraisal of ones job as attaining or enabling the attainment of

    ones important job values.

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    Positive job attitudes arise when

    jobs enable persons to

    attain their values.

    Facets of job satisfaction

    Job contentwhat is done on the job

    Job contextthe environment in which the job is done

    Overall job satisfaction

    A combination of facet satisfactions

    that describes a persons overall

    affective reaction to a set of

    work-related factors.

    Causes of job satisfaction

    Experience with the work environment and job content

    Association of the current job with past occupations/jobs

    Social learning from others in the workplace

    Genetic predispositions

    Individual personalities

    Organization goals and management actions

    Measuring job satisfaction

    Observing worker behavior

    Interviewing workers about satisfaction levels

    Distributing questionnaires to obtain information systematically

    Measurement instruments: Faces (Kunin), Minnesota Satisfaction Questionnaire (MSQ),Job

    Descriptive Index (JDI)

    Consequences of job satisfaction

    Employees are less likely to:

    Consider quitting

    Be absent or tardy

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    Refuse to be good organizational citizens

    Job performance does not appear to have a significant relationship to job satisfaction.

    The Management of Employee Attitudes

    Organizational influences on employee attitudes

    Determinants of Performance

    Theories of Motivation

    Content motivation theories

    Theories that focus on the content ofwhat factors (needs) motivate people.

    Process motivation theories

    Theories that address how and whypeople become motivated.

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    Needs

    Need

    A human condition that becomes energized when people feel deficient in some respect.

    Needs provide direction for motivation:

    When a need is energized, people are motivated to satisfy it; once satisfied, the need no

    longer motivates.

    Hedonism

    Early motivation theory that assumes people are motivated to satisfy mainly their own needs (seek

    pleasure, avoid pain).

    Content Theories of Motivation

    Manifest Needs Theory (Murray)

    Learned Needs Theory (McClelland)

    Hierarchy of Needs Theory (Maslow)

    ERG Theory (Alderfer)

    Motivator-Hygiene Theory (Herzberg)

    Self-Determination Theory (SDT)

    Content Theories of Motivation

    Manifest Needs Theory (Murray)

    The theory assumes that behavior is driven by the desire to satisfy manifest (most current) needs.

    Latent needsneeds which an individual may have but are not evident in their current

    behaviors.

    Primary (instinctive) needsphysiological needs.

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    Secondary (learned) needspsychological needs.

    Content Theories of Motivation

    Learned Needs Theory (McClelland)

    The theory assumes that peoples behavior in organizations is based on three principal needs:

    Need for Achievement (nAch)the need to excel at the tasks they are performing.

    Need for Affiliation (nAff)the need to establish and maintain warm and friendly

    relationships with other people.

    Need for power (nPow)the need to control things, especially other people; reflects a

    motivation to influence and be responsible for other people.

    Content Theories of Motivation

    Hierarchy of Needs Theory (Maslow)

    The theory assumes that a higher order need is not manifest and cannot remain manifest unless

    lower order needs are satisfied.

    Physiological needsair, water, food, and sleep.

    Safety and security needsfreedom from danger.

    Social needsreceive love and affection from others.

    Ego and esteem needsto be respected by others.

    Self-actualizationthe need for self-fulfillment.

    Content Theories of Motivation

    Alderfers ERG Theory

    The theory compresses Maslows five need categories

    into three: existence needs, relatedness needs, growthneeds.

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    Content Theories of Motivation

    Herzbergs Motivator-Hygiene Theory

    The theory posits that there are two sets of needs (motivators and hygienes) that affect individual

    motivation and that they are not on a single continuum.

    Motivators (growth needs/satisfiers)long-term needs related to job content; to having

    sense of achievement (growth and self-actualization) from performing a job.

    Hygienes (dissatisfiers)job context needs that must be met for an individual to avoid

    dissatisfaction; they do not necessarily provide satisfaction or motivation.

    Content Theories of Motivation

    Self-Determination Theory (SDT) : The theory seeks to explain both the causes of motivation and how extrinsic

    rewards affect intrinsic motivation.

    Extrinsic motivationperformance of a behavior to acquire an external reward that will

    satisfy a lower-order need (e.g., working for wages).

    Intrinsic motivationperformance of a behavior that in and of itself is rewarding (e.g.,

    completing a crossword puzzle) and satisfies a higher-order need.

    Increases in extrinsic rewards can decrease the level of intrinsic motivation in the performance of anactivity.

    Process Theories of Motivation

    Operant Conditioning Theory

    Equity Theory

    Goal Theory

    Expectancy Theory

    Process Theories of Motivation

    Operant Conditioning Theory

    The theory posits that people learn to behave in a particular fashion as a result of the consequences

    that have followed their past behaviors.

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    Operant conditioninga learning process based on the results produced by a person

    operating on the environment. The reaction of the environment is to reward, punish, or

    ignore the person.

    Reinforcementoccurs when a consequence makes behavior more likely to be repeated.

    Extinctionoccurs when a consequence or no consequence makes behavior less likely to be

    repeated.

    Process Theories of Motivation

    Operant Conditioning Theory

    Learning process steps:

    Stimulus (S)any situation or perceived event to which an individual responds.

    Response (R)any behavior or action taken in reaction to a stimulus.

    Consequence (C)any event (positive or negative) following a response that makes the

    response more (or less) likely to recur.

    General Operant Model: S R C

    Process Theories of Motivation

    Operant Conditioning Theory (contd)

    Making a response more likely by:

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    Positive reinforcement

    Negative reinforcement

    Avoidance learning

    Making a response less likely by:

    Punishment

    Nonreinforcement

    Process Theories of Motivation

    Equity Theory

    Theory states that motivation is affected by the an individuals perception of the equity

    (fairness) of the outcomes (rewards) they receive in return for their inputs (efforts),

    compared to the outcomes and inputs of other people (referent others).

    Referent other ratio comparisons:

    State of equityratio comparison is satisfactory.

    Overrewardratio comparison favors the individual.

    Underrewardratio comparison favors the referent other.

    The Equity Theory Comparison

    Process Theories of Motivation

    Equity Theory (contd)

    Responses to a perceived state of inequity:

    Alter inputs of the person

    Alter outcomes of the person

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    Alter inputs of the referent other

    Alter outcomes of the referent other

    Distort perceptions of inputs or outcomes

    Choose a different referent other

    Leave the situation

    Process Theories of Motivation

    Goal Theory

    The theory states that people will perform better if they have difficult, specific accepted

    performance goals or objectives.

    People will attempt to achieve those goals that they intend to achieve.

    Difficult goals result in better performance than easy goals.

    Specific goals are better than vague goals.

    People must accept goals as their own if they are to work toward achieving them.

    People must commit to goals to achieve them.

    Process Theories of Motivation

    The Goal Setting Process

    Process Theories of Motivation

    Expectancy Theory

    The theory posits that rational people will exert high levels of effort to perform at high levels so

    they can obtain valued outcomes.

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    Directionwhich alternative to choose?

    Intensityhow much effort to implement the alternative?

    Valencethe degree to which a person perceives an outcome as being desirable, neutral, or

    undesirable.

    Organizations must make outcomes contingent upon performance and they should also equitably

    distribute outcomes based on performance.

    The Expectancy Theory of Motivation

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